ImPRessions - Crenshaw Communications

JANUARY 3, 2024

This year, our PR team published dozens of blog posts, sharing PR insights and unpacking trends from a variety of perspectives. To connect a campaign to a holiday, there must be a purpose, a relevant message, and of course a thorough plan. They’re based on the experience and direct observation from people at all staff levels.

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Construction Storytelling Tools B2B 182

Prohibition

FEBRUARY 18, 2021

Since welcoming the beginning of a new year, we’ve seen some exciting social media trends and updates be introduced! Courses are not only free, but can be done at the users own pace, allowing marketers to fit this around their already very hectic schedules. TikTok and WPP announced global agency partnership.

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Social Media Trends Media YouTube 118

Contently - Strategy

NOVEMBER 19, 2020

As I’ve worked on my 2021 strategy, I’ve been thinking a lot about how we can lift virtual events out of that awkward teenage stage, and there are three trends in particular that I’m bullish on: 1. Of course, simulive isn’t the best solution for every virtual event.

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Trends LinkedIn Video B2B 130

Karen Freberg

FEBRUARY 8, 2021

This Super Bowl was unlike any other – being played during a global pandemic, forcing everyone to adjust to the new normal and bring to the table new, fresh, creative, and inspiring ideas. Here are some trends I saw from the Super Bowl. so of course I had to laugh at this. It’s creative. Social FIRST approach.

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Social Media Trends Media Reddit 104

Maxim Behar

MARCH 10, 2022

Well, it could have been all caps, of course, but since too many "Ps" have appeared in Bulgarian politics (reference to the name of the winning political party of the Bulgarian parliamentary elections), I will now focus on my formulation, which I developed more than a year ago while writing my book The Morning After. Source: [link]

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Trends Policies Writing Creativity 52

PR for Anyone

SEPTEMBER 30, 2022

The story was about the 20th anniversary of the movie (my all-time favorite), Sweet Home Alabama and then discussing which wedding trends from that all-time classic are still on-trend in 2022. They brought on an event/wedding planner who looked at scenes from the movie and shared his views of what would still be on trend now.

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Pitching Television Trends YouTube 130

Prohibition

JUNE 17, 2021

Another month has past, and yet again, the social media updates and trends have not stopped coming! TikTok creates new Business Creative Hub. To combat this and drive brands to use the platform more regularly, TikTok created the Business Creative Hub. Find out the latest updates across a variety of social platforms below!

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Social Media Reddit Trends Pinterest 62

Wildfire

AUGUST 6, 2018

A couple of weeks ago, the Wildfire team went along to the latest meet-up from creative marketing magazine Contagious. Now I know what you’re thinking: “Not another PR trends piece banging on about big data, brand purpose and mixed reality marketing.”. Artificial intelligence, VR, big data, brand purpose, and of course, Blockchain.

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Trends Big Data Creativity Data 58

Onclusive

AUGUST 22, 2017

Give yourself a crash-course in PR measurement here or email info@airpr.com for more information on how we can help you measure your PR efforts. Niche industry events, role-specific conferences (catered to developers, creatives, etc.), Trend Spotting. Speaking Engagements. Multimedia Development & Visual Storytelling.

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Media Training Crisis Communications Conference Training 397

Onclusive

NOVEMBER 8, 2023

Give yourself a crash-course in media measurement or contact us for more information on how we can help you measure your PR efforts. Niche industry events, role-specific conferences (catered to developers, creatives, etc.), Trend Spotting PR pros have always had their finger on the pulse of what’s trending in the media.

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Training Media Training Reputation Crisis Communications 195

Prohibition

APRIL 3, 2024

Of course, choosing the channel your ad appears on and the time it runs will help you with reaching your target demographic but with social media advertising you know exactly the audience you are reaching with your content. Get in contact today to find out how we could help you.

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Social Media Advertising Advertising Marketing 62

Sword and the Script

JANUARY 29, 2019

While the rate has been trending down since 2010, it’s still largely been an employer’s market since the housing market popped a couple years before then. To that end, here are a few creative PR ideas to help the recruiting shop out. 2) Think creatively: guerilla recruiting tactics. Thinking Creatively about Recruiting Events.

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Resources Creativity Publicity Local 77

Cision

OCTOBER 29, 2015

Content marketing (when the context makes it relevant and unobtrusive), native advertising, social media, sponsorships, white papers, product placement, email lists and, of course, earned media are all alternatives to advertising. Images: Uwe Hermann , Steve Johnson ( Creative Commons ).

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Trends Software Advertising Advertising 120

Onclusive

DECEMBER 16, 2020

The COVID-19 pandemic, as well as multiple climate, social and political disruptions, resulted in a tremendous acceleration of many existing trends and the emergence of some new ones. Another long-term trend is, of course, the anticipated impact of the new US president over the next 4 years.

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Industry Content Marketing Corporate Analytics 221

Onclusive

AUGUST 9, 2021

Give yourself a crash-course in media measurement or contact us for more information on how we can help you measure your PR efforts. Niche industry events, role-specific conferences (catered to developers, creatives, etc.), Trend Spotting. PR pros have always had their finger on the pulse of what’s trending in the media.

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Training Media Training Reputation Crisis Communications 370

ImPRessions - Crenshaw Communications

MAY 11, 2022

As with its Industry Preview, Programmatic I/O brings together people across the industry for updates on pressing issues such as the upcoming “cookiepocalypse,” privacy, CTV trends, and more. Similarly, IAB also hosted its first-ever PlayFronts , which is dedicated to the rising trend of in-game advertising. Advertising Week.

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Conference Privacy Advertising Advertising 156

Stephen Waddington

DECEMBER 2, 2020

What your audience think, feel and do now Free/freemium: Answer the Public , Google News , Google Search , Google Trends , Mintel , and YouGov Profiles Lite Paid: Brandwatch, GWI, Hypr, Meltwater, Mintel, Omnibus Surveys such as Vitreous and TGI, 2. The excellent and freely available AMEC framework sits at the heart of both of these.

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Survey Google Data Measurement 155

Karen Freberg

NOVEMBER 7, 2019

I feel I have become quite the veteran in many ways – this is my fourth time heading to EDUMax and Adobe MAX – and each year – I always learn something new, meet some incredible professionals, and of course meet up with my friends at Adobe. Well, of course I had to make sure to check it out!

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Education Creativity Meeting Community 61

Prohibition

JULY 7, 2023

This month our focus is of course on Instagram Threads, the latest social media app to hit our screens. Instagram threads The biggest update for July is of course Instagram Threads! We’re here to help you stay on top of the latest social media updates. This is a new text-based app set to rival Twitter.

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Instagram Social Media Media LinkedIn 62

Prohibition

AUGUST 4, 2023

Tailor the video content accordingly, using relevant hashtags and trends to amplify your reach and increase engagement. Engaging visual content is of course essential across platforms, but it would be a crucial error to leave the storytelling element out of a video post. Get in contact today to find out how we could help.

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Social Media Video Marketing Media 118

ImPRessions - Crenshaw Communications

JANUARY 5, 2022

Maybe you need a cybersecurity tutorial or an update on adtech trends. If your company offers a professional training stipend, look into a writing course with a specific objective, like content for SEO, speechwriting, or translating research into language for laypeople. We write a great deal in PR.

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Writing LinkedIn Social Media SEO 310

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

Between the PR and marketing functions of any organization there can be creative tension or even competition. This isn’t really the case, of course, or at least it’s not nearly that simple. Marketing teams have regular access to information like analytics, leads, conversions, and sales trends.

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Marketing Product Launch Corporate Viral 310

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

Allow the agency creative freedom. Of course this kind of trust doesn’t happen overnight. Keep up with trends and use them to your advantage. We recently prognosticated about PR trends , and one of the most important involves visual storytelling. And, importantly, don’t forget to update the company press page.

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Publicity Brand Branding Storytelling 256

Deirdre Breakenridge

DECEMBER 11, 2015

Rather than share my New Year’s resolutions or point out the latest trends in PR for 2016, I’ve decided to share my thoughts about some important lessons this past year. Staying relevant and up-to-date with the latest technology, trends and techniques will set you on the right path. Regardless, creativity is a big part of PR today.

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Creativity Trends Agency Technology 150

PR for Anyone

MAY 13, 2020

Newspapers and television are two weeks out for lifestyle segments and of course a few days for breaking news. Pitch Ideas: January –Trends, Predictions, Weight Loss, Organization, Resolutions, Superbowl, Inauguration February - Valentine’s Day, President’s Day March - St. Reporters are looking for creative stories during this time.

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Publicity Pitching Television Newspapers 246

Communications Conversations

NOVEMBER 10, 2020

After all, “snackable content” was the trend. And, it quickly turned into a full-blown trend. 4: Yes, you can set strategy, but creative ideas will come from those who are immersed. At the time (maybe 5 years ago), this was fairly uncommon. Well, that was a subtlety. I mean, think about TikTok right now.

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Social Media Media LinkedIn Instagram 172

Sword and the Script

DECEMBER 21, 2021

These pros will continue to be in demand – and those in need of public relations assistance should be aware of all the options available to them, including consultants, agencies, and of course hiring in-house.”. Of course, this isn’t limited to new channels. Several trends that started in 2021 will grow to carry over into 2022.

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Marketing Content Marketing Social Media Employee 214

PRSay

DECEMBER 21, 2020

One way she did this was by sharing trend data and insights, which we would then use to craft client programs. The approach served her well: Annie is now senior vice president, creative director, at Saatchi & Saatchi Wellness in Philadelphia. She did her homework and knew her stuff, giving her credibility beyond her years.

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Leadership Conference Training Data 187

Mindful Marketing

SEPTEMBER 13, 2023

Over the past 50 years, the world has become more welcoming in many ways, but have toy makers kept pace with the inclusivity trend? In 2019, the Lego Group conceived a creative way to bridge the participation gap by using the bricks’ raised knobs to represented braille letters. ” Subscribe to Mindful Matters blog.

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Company Consumer Radio Employee 98

Solo PR Pro

JANUARY 7, 2019

They need to be programmed with precision, including all anticipated keywords and phrases customers might use in the course of an inquiry. Our fellow Solo PR Pro Lisa Gerber of Big Leap Creative taught us how to set up a measurable campaign using our smarts and free data from Google Analytics. The result? Blockchain.

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Trends Google Crisis Management Data 45

Sword and the Script

APRIL 2, 2019

The in-housing trend in PR isn’t entirely surprising. It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. So, what does this in-housing trend mean for PR agencies? Of course, there’s little incentive to work efficiently when you’re paid by the hour.

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Agency Trends Marketing Survey 93

Karen Freberg

JUNE 24, 2018

I was greeted in Lehi for the Creative Campus event with hugs because of the professional relationships I have been able to make over the past few years. In many ways, I felt I was coming to my creativity home! What is Creative Campus? What were some of the lessons I learned during Creative Campus?

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Creativity Education Video Film 40

Contently - Strategy

APRIL 19, 2021

Based on what I’ve seen, TikTok may not be right for every B2B brand, but if they’re looking for some new and creative opportunities that just make sense , here’s how they can join the platform without ruining it. Take Lysol’s “ #HealthyHabits6Step ” trend, for example. Embrace emotional targeting.

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B2B Brand Branding B2C 111

Prohibition

JUNE 8, 2023

This will ensure that your content is well-structured and doesn’t veer of course. By leveraging UGC, you tap into the creativity and authenticity of your audience, creating a more engaging and dynamic viewing experience for them and for your wider online followers. Additionally, consider the length of your videos.

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Video Social Media Instagram Media 62

ImPRessions - Crenshaw Communications

NOVEMBER 18, 2016

Hypercreativity – the state of extreme creativity – can be a negative, but, if harnessed, it’s a PR person’s best friend. The most skilled among us push creative limits to come up with new content ideas for the mindboggling media options out there. Here’s a look at some. Harnessed hypercreativity.

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Creativity Course Meeting Technology 120

Cision

AUGUST 10, 2017

There are always last minute curve balls, but if you can get ahead of them with proactive and creative thinking, it cuts out a lot of the stress and keeps the process fun! I always try to keep everything in perspective and utilize the resources I have around me to course correct. How can they overcome it?

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Energy Creativity Social Media Strategy 212

Prohibition

JULY 21, 2022

I love my job because I love being creative. The best part about being creative for me is having the possibility of working in a range of different areas every day. Design is constantly evolving so constantly reading, training , and updating yourself on the current trends is a must. Of course, I enjoy eating the food too!

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Meeting Creativity Pinterest Energy 48