ImPRessions - Crenshaw Communications

AUGUST 21, 2018

Now we explore some 2018 trends and issues that continue to affect the tech PR sector. Of course, by the time this is posted, a new trend will have arrived to nudge the paradigm. 5 tech PR trends. And, of course, the data we create through our own branded research for clients creates news. Privacy regulations.

Trends 157

Trends Privacy Data Reputation 157

Flack's Revenge

MARCH 24, 2023

“Google is looking at various signals of brand popularity in their ranking algorithm for SEO and even small improvements can make an exponential difference” CMO Huddle Participants Another email pitched an article in Forbes Advisor with the subject line: PR Agencies named No. The pitch said: Using data from the U.S.

B2B 240

B2B Nonprofit Small Business SEO 240

Stern + Associates

JANUARY 12, 2023

No matter how the industry changes, one key skill PR professionals need to know is pitch writing. Although you may be able to write a quality pitch by following a format, capturing the attention of a journalist whose inbox is saturated with similar content can be difficult. That you’re pitching, not writing it.

Writing 62

Writing Pitching Report Strategy 62

PR for Anyone

SEPTEMBER 30, 2022

I was watching Good Morning America last week and saw a story that just resonated with everything I share and write about related to newsjacking and “celebrity sells” when pitching the media. They brought on an event/wedding planner who looked at scenes from the movie and shared his views of what would still be on trend now.

Pitching 130

Pitching Television Trends YouTube 130

ImPRessions - Crenshaw Communications

JULY 17, 2017

Last month Mary Meeker of Kleiner, Perkins, Caulfield, Byers released her Internet Trends report for 2017 , and all 355 slides are well worth a read for anyone in tech public relations or digital marketing. Here are some of the most relevant trends for PR. So, don’t write off chatbot pitches just yet. Revenue will follow.

Trends 159

Trends Mobile Advertising Advertising 159

PRSay

FEBRUARY 7, 2024

During the five-week course, several co-presenters will join them. Journalists need PR people to help them identify key trends and issues that matter to their audiences and to provide experts who can speak on these trends and issues. I didn’t understand how to craft a good pitch and how to pitch a story.

Communications 190

Communications Sports Journalism Fashion 190

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. At a more tactical level, capitalizing on trends or relevant news angles is great for securing quick, reactive press hits.

Analytics 170

Analytics Tools Social Media Trends 170

ImPRessions - Crenshaw Communications

JANUARY 3, 2024

This year, our PR team published dozens of blog posts, sharing PR insights and unpacking trends from a variety of perspectives. To connect a campaign to a holiday, there must be a purpose, a relevant message, and of course a thorough plan. They’re based on the experience and direct observation from people at all staff levels.

Construction 182

Construction Storytelling Tools B2B 182

PRSay

JANUARY 9, 2020

And people still faxed pitches! While I wish there was a perfect crystal ball, the best we can do are our own professional insights — and here are some trends that we foresee being worth watching in 2020 and beyond: User- g enerated content. If that doesn’t take your breath away for a minute, I don’t know what will.

Trends 165

Trends Nonprofit Consumer Newspapers 165

Buzzstream

DECEMBER 5, 2019

When pitching a top publication, it’s important to remember that there’s a person on the other side of the screen. Otherwise, you run the risk of writing pitches that sound robotic and falling into the same bin as the other 200 pitches a writer receives: the trash. . Question #1: What am I pitching?

Pitching 87

Pitching Examples Social Media Trends 87

OnePitch

JUNE 16, 2022

However, a typical day for me often consists of crafting content – from traditional media materials such as press releases and pitches, to sponsored articles, newsletters and even social media calendars. What’s the best pitch of yours that resulted in coverage and what elements made it successful? It depends on the pitch.

Pitching 63

Pitching Consumer How To Meeting 63

Onclusive

NOVEMBER 8, 2023

PR professionals should create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Trend Spotting PR pros have always had their finger on the pulse of what’s trending in the media.

Training 195

Training Media Training Reputation Crisis Communications 195

PR for Anyone

MAY 13, 2020

In order to be successful, it’s important to plan an annual calendar for pitching the media and have an actual strategy in place. Understanding what happens in the media throughout the year will help you lay this out and allow you to have better opportunity for success when pitching the media.

Publicity 246

Publicity Pitching Television Newspapers 246

Cision

JANUARY 22, 2016

Here’s a few themes we’ve complied when pitching one of the toughest, yet most desirable outlets: The New York Times. The paper employs some of the top journalists in the country, and the last thing they want is a tone-deaf pitch. Some columns are merely Q&A, and a press release or pitch may not be useful.

Pitching 120

Pitching Newspapers How To Knowledge Base 120

ImPRessions - Crenshaw Communications

FEBRUARY 2, 2022

If it’s just a casual call about retail trends with an executive for a major retail client, surely there’s no need to be on, right? . Additionally, these interviews offer a great opening for proactive pitch angles based on insights from the conversation. And one of the most important parts is properly staffing the interview.

Interviews 308

Interviews Media Retail Course 308

Onclusive

AUGUST 9, 2021

PR professionals are expected to create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Trend Spotting. PR pros have always had their finger on the pulse of what’s trending in the media.

Training 370

Training Media Training Reputation Crisis Communications 370

Onclusive

AUGUST 22, 2017

The PR pro sends thoughtful, data-backed pitches, engages with reporters on social media, sends swag (when appropriate), maintains relevant media lists, and manages all follow-through with reporters and journalists. Trend Spotting. PR pros have always had their finger on the pulse of what’s trending in the media.

Media Training 397

Media Training Crisis Communications Conference Training 397

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2021

Of course, it’s still possible to be published on the opinion page of a prestigious national newspaper, but the topic must have broad national or international relevance. Take, for example, Small Biz Trends, one of the most popular publications targeted to small- and medium-sized business owners. Others require membership fees.

B2B 319

B2B Company SMB Automotive 319

Stern + Associates

DECEMBER 11, 2023

Consulting Firm Releases New Report Finding Industry Trends Will Be Steady This Year “Industry Faces Headwinds But Also Immense Opportunities,” Industry Leader Finds You might agree the second one is more eye-catching, even if it essentially describes the exact same news or research. AI Is About to Disrupt Everything.

Strategy 118

Strategy Media Media Relations Report 118

Critical Mention

JUNE 10, 2020

For instance, before reaching out with a story idea, PR professionals should understand the preferred platform and target audience of the journalist or influencer they are pitching, to enhance the chances of a placement or mention. Before sending a story pitch, introduce yourself and your organization or client to provide some context.

Media 104

Media Pitching Trends Resources 104

Contently - Strategy

APRIL 4, 2019

Editors are quick to treat a PR pitch like a pest, sweeping it into the trash after no more than a glance at the subject line. Namely, you have to believe what you’re pitching matters right now. Of course, what matters is relative. But relevance doesn’t have to imply a dire or serious need. Adjust your timeline.

Pitching 91

Pitching How To Guidelines Agency 91

OnePitch

NOVEMBER 15, 2022

During the episode, Emma starts by talking about what it’s like to pitch articles as a contributor, weeding through trend pitches in her inbox, why it’s important to share all the details about new products before they launch, and more. Her Inbox & Pitches. [0:01:46] How is your inbox in terms of pitches? [0:02:05]

Pitching 75

Pitching Trends YouTube Writing 75

5W PR

JUNE 7, 2023

Additionally, it’s important to research the company’s clients, competitors, and industry trends. New interns can practice these skills by taking online courses or participating in workshops that focus on improving these skills. This will help young professionals develop new skills and stay up-to-date with industry trends.

How To 88

How To Internal International Trends 88

Bianchi Biz Blog

NOVEMBER 20, 2023

Can you tell us what types of stories, trends or issues are on your radar now? The cars demonstrated an ability to autonomously follow a cone course with the aid of sensors embedded in the pavement. What advice do you have for PR people that want to pitch you? Describe the craziest or most fun story you have written.

Journalism 114

Journalism Automotive Interviews Writing 114

Onclusive

SEPTEMBER 7, 2021

You can also create an editorial schedule where you plan to release periodic industry trends (e.g. Of course, you need a comprehensive, reliable and intelligent media database to make this possible. monthly or quarterly) and inform your media contacts so that they can expect to receive this new information when it arrives.

Measurement 356

Measurement SEO Web Social Media 356

PR for Anyone

JULY 22, 2021

When you’re thinking of pitching the media, think about what you do to overcome challenges people face, demystify what’s happening in your industry. You want to pitch around that. THAT is what makes a good pitch. things that you need to be pitching the media. And I want you to pitch the media today.

Industry 130

Industry Pitching How To System 130

ImPRessions - Crenshaw Communications

MAY 25, 2023

PR teams should subscribe to individual Substack newsletters to stay informed, of course. Communicators can also use the platform as an internal tool to keep employees, stakeholders, or clients informed about industry trends, company updates, or thought leadership content written by executives. How can PR pros use Substack?

Analysis 156

Analysis B2B Interviews Tools 156

OnePitch

NOVEMBER 8, 2022

Collette is a news editor at Elite Daily where she’s in charge of assigning and editing trending news coverage of all things food, viral, tech, social media, and travel. Her Inbox & Pitches. [00:02:30] So that informs them the pitches. I do like to talk, of course, about your inbox. 00:02:30] BB: Okay.

Pitching 90

Pitching Trends Travel System 90

Flack's Revenge

DECEMBER 5, 2017

I’ve known Lin Pophal for years through her work as a writer for eContent , HR Executive , and others; have pitched her client stories and my own thought leadership topics (I’m in her eContent story on content curation tools ). I was, of course, thrilled to be in it and eager to read Lin Pophal’s book.

Pitching 174

Pitching Journalism Video Advertising 174

Onclusive

JULY 18, 2017

For instance, if you find that articles from publication X consistently drive more website conversions than publication Y, test increasing your pitches to publication X and decreasing what you do with publication Y. Identify trends and anomalies that can drive better decision making.

Comparison 294

Comparison Advertising Advertising Analytics 294

ImPRessions - Crenshaw Communications

MAY 11, 2022

People usually think of media pitching and press releases when they think about public relations. As with its Industry Preview, Programmatic I/O brings together people across the industry for updates on pressing issues such as the upcoming “cookiepocalypse,” privacy, CTV trends, and more. Advertising Week. Check it out!

Conference 156

Conference Privacy Advertising Advertising 156

ImPRessions - Crenshaw Communications

JANUARY 5, 2022

Maybe you need a cybersecurity tutorial or an update on adtech trends. If your company offers a professional training stipend, look into a writing course with a specific objective, like content for SEO, speechwriting, or translating research into language for laypeople. The more you do it, the better. .

Writing 310

Writing LinkedIn Social Media SEO 310

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. These pros will continue to be in demand – and those in need of public relations assistance should be aware of all the options available to them, including consultants, agencies, and of course hiring in-house.”. Guest posting gets personal.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Beyond PR

APRIL 10, 2017

Using Cision’s proprietary research of thousands of travel journalists, we have come up with six tips that will help your travel pitch get noticed in a flooded inbox. Not All Travel Pitches are Created Equal. Pitching travel stories blindly causes an overflown editor’s inbox and an ignored pitch. Think Like a Journalist.

Travel 52

Travel Pitching How To Print 52

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

One of the greatest accomplishments of a PR partnership is when a client trusts a PR team enough to let them pitch story angles free from oversight and micromanaging. Of course this kind of trust doesn’t happen overnight. A key component of stellar media relations is knowing what stories to pitch and to whom.

Publicity 256

Publicity Brand Branding Storytelling 256

5W PR

MAY 31, 2023

This allows individuals to get a sense of its trends, challenges, and opportunities. To develop these skills, people can take courses in public relations, communications, marketing, or business. They can also get advice on their public relations career path, and stay up-to-date on the latest trends.

Publicity 88

Publicity How To Social Media Trends 88

OnePitch

NOVEMBER 29, 2022

During the episode, Bailey sheds light on the importance of keywords in pitches, why embargoes result in better quality stories, the right amount of time one should wait before sending her a follow-up, and more. Her Inbox & Pitches. [00:02:37] Or do you folder stuff, pitches specifically? [00:03:16] 00:04:27] BS: Oh, 100%.

Pitching 76

Pitching Travel Writing Report 76