ImPRessions - Crenshaw Communications

MARCH 2, 2020

“Newsjacking” is how public relations people secure reactive coverage by jumping on a story that’s already in the news. Unlike proactive pitching, where we push out client data or offer a company announcement, reactive pitching leans on the news cycle to maximize coverage. A fast news cycle invites B2B newsjacking. Act quickly

B2B 156

B2B How To Pitching Conference 156

ImPRessions - Crenshaw Communications

SEPTEMBER 11, 2018

The PR plan has clear visibility objectives that call for earned media or branded coverage — and there’s news that will help tell the company’s story. But after the initial executive moves, product launch, or funding announcement, then what? Make news with opinion or behavior surveys. Speak up on owned media.

B2B 147

B2B Pitching Case Study Local 147

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

Worse, they may let the news trickle out without a proper media strategy. Or, they may bring on a PR team just weeks before a key conference or product launch and expect a full plan rollout. Now, it may be that a new business is so disruptive that it can stand alone as a story. Still others bring in the PR firm too soon.

Agency 205

Agency Pitching Internal International 205

Cision

NOVEMBER 11, 2016

With the ability to engage with companies and brands, purchase products and services and consume all or nearly all media online constantly, your communications strategies need to allow for both “big tent” ideas and targeted approaches. Have a strong story to tell – both a founder story and a product or service “origin” story.

Communications 253

Communications Data Local Survey 253

Sword and the Script

JULY 7, 2020

Summary of monthly PR tech news: Muck Rack focuses on public relations management; Prowly enhances media database; new execs at Meltwater and Signal AI The term “public relations management” sounds like an advanced college class but shaping up for something else. Welcome to the second half of 2020!

Technology 125

Technology Publicity Software Print 125

NewsWhip

MARCH 15, 2024

I am fascinated by what makes people do the things they do, what they value, how external factors impact their lives, and of course, what they purchase and why. The breadth of experiences we offer means that I need to be fully immersed with trends in all of those categories.

Data 78

Data Social Media Consumer Trends 78

Cision

JULY 26, 2017

Facebook’s post-IPO algorithm has never been favorable to brands, and their update last year to promote “friends and family” posts over news publishers and brand posts seems to have further diminished the expected reach for any particular post. More Categories -> Facebook Categories. Technology and computing.

Social Media 233

Social Media How To Insurance Insurance 233

Doctor Spin

FEBRUARY 14, 2024

Spin Academy | Online PR Courses Public Relations vs Marketing Public relations (PR) and marketing are essential components of an organisation’s strategy to promote and sell its products or services, but they focus on different areas and have distinct goals. Here we go: Public Relations vs Marketing Public relations vs marketing.

Publicity 52

Publicity Marketing eBook Public Affairs 52

ImPRessions - Crenshaw Communications

NOVEMBER 14, 2017

Any smart PR person knows that when launching a new product into a crowded category, for example, it’s important to know what differentiates this product from the rest of the field. And, it’s equally important to know the weaknesses of competitive products. Our advice? Our advice?

Local 159

Local Pitching Interviews B2B 159

Melissa Agnes

DECEMBER 11, 2014

Of course they are closely related. In other words, it would make no sense at all to be changing course to avoid icebergs if the ship is already sinking and people are drowning. The 8 key categories of issue management vs. crisis management. By Tony Jaques. It’s a major mistake to treat issue and crisis as interchangeable terms.

Crisis 249

Crisis Chemicals Crisis Management Television 249

ImPRessions - Crenshaw Communications

MAY 11, 2022

It’s where top execs and journalists come together to preview what the year may hold for the category. Between cookies going away; the sector’s identity crisis; new privacy regulations; the rise of connected TV (CTV) and more, there’s plenty to discuss and lots of predictions to be made. Check it out!

Conference 156

Conference Privacy Advertising Advertising 156

OnePitch

JANUARY 11, 2024

Standing out from the crowd is vital in a consumer media landscape that is flooded with product pitches. Master all five, and your product will likely land in the spotlight. Read how you should implement these five elements into every consumer product pitch based on insights we learned from our 2023 Coffee With A Journalist guests.

Pitching 93

Pitching Consumer Trends Viral 93

PR 20/20

JANUARY 16, 2023

a free marketing course). Buffer Social ( @buffer ): Digs into all things social but also discusses blogging and productivity. KISSMetrics ( @KISSmetrics ): Up-to-date on Google Analytics news and hacks. Search Engine Land ( @sengineland ): Keeps readers in the loop on the latest search news, trends and best practices.

Blogging 52

Blogging Marketing Pinterest SEO 52

Mindful Marketing

AUGUST 5, 2023

To avoid stagnation or worse, customers switching to other firms’ products, brands sometimes will attempt a refresh so they’re perceived as new and exciting, like Jell-O did recently for the first time in ten years. When consumers stop hearing about them, they may stop thinking about them and purchasing from them.

Twitter 100

Twitter Consumer Newspapers Social Media 100

ImPRessions - Crenshaw Communications

MARCH 29, 2018

Episodes include How Tech is Changing Investing , Creating a Category: from Pricing to Positioning ; and How to Live Longer and Better. As it affectionately calls itself, TWIT’s This Week in Enterprise Tech boasts the highest production value of the list. This Week in Enterprise Tech/This Week in Tech. How I Built It.

Enterprise 160

Enterprise B2B Interviews Engineering 160

Doctor Spin

FEBRUARY 22, 2024

Here we go: Public Relations Objectives Spin Academy | Online PR Courses Public Relations Objectives Public relations (PR) plays a crucial role in shaping public opinion by strategically managing the spread of information between an organisation and stakeholders , influencers , and publics. Introduce new products or services.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

PR in High Definition

JUNE 29, 2021

Of course, you can do surveys and find out what your customers are thinking, but be careful. And of course, we all know that’s not what Henry Ford gave them, instead it was the first mass-produced automobile in the form of the Ford Model T In this scenario this focus on speed was actually about time gained.

Communications 62

Communications Employee Course Retail 62

ImPRessions - Crenshaw Communications

AUGUST 24, 2018

Supporting a product launch? We ask a thousand questions when onboarding a new client, and the answers inform our plan. Of course, any PR plan is dependent on budget, manpower – and time. Here are some fundamentals that will guide you in crafting a winning PR program. Write a rock-solid PR plan. Define your objectives.

Writing 136

Writing How To Pitching Privacy 136

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

Of course, the sectors that are relevant to the practice of public relations are unlimited, but for practical purposes we’ve divided our top selections into three categories. It covers everything from productivity and presentation tips to super practical nuts and bolts advice on email and correspondence. Media Shift.

Blogging 170

Blogging Writing Creativity Storytelling 170

Stephen Waddington

MAY 16, 2017

Journalists in almost every category have been augmented by so-called influencers that have built their own networks on reputation. Influencers rival traditional media in almost every category apart from mainstream news as a powerful intermediary for engaging with publics. Media relations is making way for influencer relations.

Publicity 119

Publicity Customer Service Community Internal 119

NewsWhip

MAY 19, 2020

Obviously, one issue that this runs into is the fact that the big publishers with broad coverage tend to dominate, so we decided to break it down by various individual categories in our latest series. . These insights are gathered using the tech industry news filter in NewsWhip Analytics. . million engagements. . million engagements.

Technology 97

Technology Analysis Privacy Facebook 97

The Awards Blog

MAY 15, 2019

The catch, of course, is that you cannot openly promote this news; you must pay that company a “licensing fee” for the right to promote the award. We’ve uncovered close to 8,000 awards categories. Well, of course there is a fee—it’s tied to the dollars you spent getting in to the front door.

Analytics 57

Analytics Google Course Web 57

Melissa Agnes

DECEMBER 11, 2014

Of course they are closely related. In other words, it would make no sense at all to be changing course to avoid icebergs if the ship is already sinking and people are drowning. The 8 key categories of issue management vs. crisis management. By Tony Jaques. It’s a major mistake to treat issue and crisis as interchangeable terms.

Crisis 133

Crisis Crisis Management Chemicals Television 133

Katie Paine's Measurement Blog

JANUARY 27, 2023

Also, of course, I have measured a lot of comms programs over many years. Welcome to your new year of communicating. The answer is, of course, heavily dependent on the audience you are trying to reach and the business you are in. Unless you are leaking major news that impacts stock prices.) Screw definitions and silos.

Communications 40

Communications Measurement Employee Course 40

Landis PR

MAY 1, 2023

While new AI resources for PR and marketing professionals are constantly being developed, we’ve compiled a list of those that have caught our attention for their usefulness, creativity, ingenuity, or expertise. But of course, this is only the beginning – countless other resources are out there waiting to be explored.

Tools 52

Tools Marketing Writing Resources 52

Mindful Marketing

JUNE 19, 2022

Now we need to be careful not to offend a brand-new category of ‘beings’—machines. The human making the news was Blake Lemoine, part of Google’s Responsible AI division , who in April shared a document with his higher-ups titled, “ Is LaMDA Sentient?

Comparison 65

Comparison Technology Google Engineering 65

ImPRessions - Crenshaw Communications

MAY 1, 2018

Others may share insight about category trends or offer an informed opinion about a burning industry issue. Research current news and trends. Your expert shouldn’t be pushing a product or waxing on about how great his business is; rather he should offer advice, insight, or ideas based on specific expertise.

B2B 147

B2B Leadership Customer Service eBook 147

NewsWhip

JUNE 4, 2020

Obviously, one issue that this runs into is the fact that the big publishers with broad coverage tend to dominate, so we decided to break it down by various individual categories in our latest series. . These insights are gathered using the tech industry news filter in NewsWhip Analytics. . million engagements. . million engagements.

Technology 78

Technology Analysis Privacy Facebook 78

NewsWhip

OCTOBER 26, 2021

I am fascinated by what makes people do the things they do, what they value, how external factors impact their lives, and of course, what they purchase and why. The breadth of experiences we offer means that I need to be fully immersed with trends in all of those categories.

Data 78

Data Social Media Consumer Trends 78

5W PR

AUGUST 31, 2017

Vibrant colors, incredible aromas, ingredient innovation and beauty talk with category pioneers filled the room. 5W’s Beauty Division had the honor of representing Indie Beauty Expo (IBE) for its third annual New York show – the most expansive and successful show yet from Aug. The first day, CONNECT INDIE, was held on Aug.

Trade Shows 68

Trade Shows Trends Consumer Energy 68

Sword and the Script

MAY 14, 2019

He took me through a deck explaining the company’s philosophy and approach to PR monitoring and analytics, along with a product demonstration. That said, I found the company’s product and views to be pretty interesting and here’s what stood out for me: 1) The largest newscrawler of any monitoring service.

Case Study 118

Case Study Software Data Web 118

5W PR

SEPTEMBER 13, 2018

Over the course of several months, the team worked tirelessly to build buzz and excitement for the week long New York City show, building on efforts from the year prior to make #IBE2018 a huge success! Indie beauty brands have led the way for best practices when it comes to beauty products and social media.

Trends 94

Trends Trade Shows Community Instagram 94

NewsWhip

JUNE 2, 2021

Predictive media intelligence describes a set of technologies that enable PR professionals and reporters to predict the impact of news stories, consumer trends, and create optimised content, earned media plans, and content distribution plans. . The process starts by detecting news stories and social media posts as soon as they appear.

Media 88

Media Data Reddit Crisis 88

Cision

DECEMBER 14, 2016

” Over the course of this year, chatbots have been deployed on the platform in some very interesting ways: The New York Times developed a chatbot that updated users about key aspects of the election, automatically answering (some) specific questions about the election. What I want to do is to explore the ways that you (YOU!)

Facebook 120

Facebook How To Customer Service Wikipedia 120

ImPRessions - Crenshaw Communications

MARCH 31, 2017

Any successful PR person knows how vital it is to be on top of “what’s hot and what’s not,” and life in a 24/7 news cycle means that list changes and morphs on a dime. To help keep current, check out sites like Trend Hunter — full of fun, new news on all topics. The story blew up, of course.

Airlines 120

Airlines Exercises Fashion Print 120

Konnect Agency

OCTOBER 30, 2019

Your marketing and public relations mix can essentially be grouped into three main categories: earned, owned and paid. This is often through “earned media” as your public relations team will leverage relationships, the news cycle, the local, regional or national media landscape and key messaging to secure media opportunities.

Marketing 64

Marketing Consumer Local Social Media 64

Maxim Behar

JANUARY 10, 2021

First, the digitalization of the market began - from production to sales. This is great news for us Europeans, because we know that 70 percent of the world's luxury brands are European, but 70 percent of their customers are not Europeans, but mainly from Asia. - However, the luxury industry began to change three years ago.

Industry 52

Industry Crisis Consumer Ethics 52