OnePitch

JUNE 16, 2022

She began her career in the editorial department at InStyle magazine, before transitioning into the world of corporate communications at a leading talent agency, and eventually, consumer PR. Read below for the entire interview with Desiree: 1.) What made this pitch successful is simple: 1.) It depends on the pitch.

Pitching 61

Pitching Consumer How To Meeting 61

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. Should companies hire public relations people internally?

Interviews 104

Interviews Publicity Technology Social Media 104

Sword and the Script

JUNE 13, 2023

When you pitch a story, you need to be credible too. Make it clear who or what you are pitching. Draw a correlation between your pitch and their prior coverage. If they ask for an interview, make it easy for them to arrange a time. Simple advice for PR pitches from journalists Reporters get a lot of pitches.

Journalism 134

Journalism Media Relations Report Media 134

Bianchi Biz Blog

JULY 21, 2022

Challenge: A large majority of the 3,185 journalists (59% domestic and 41% international) that attended CES 2022 (in person and digitally) attended to cover the latest in consumer electronic products and gadgets. A combined 3,185 media (1,878 in person / 1,307 digitally) attended CES 2022 from 1,670 outlets. in person and 40.1K digitally).

Mobile 114

Mobile Technology Automotive Interviews 114

Cision

SEPTEMBER 1, 2016

I recently spent a year interviewing senior public relations professionals in 31 countries about best practices in their cultures for my newly-published book, Pitch, Tweet, or Engage on the Street: How to Practice Global Public Relations and Strategic Communication. Practice corporate social responsibility.

Local 216

Local Government Community Corporate 216

Bianchi Biz Blog

AUGUST 19, 2021

Obstacle: A large majority of the 6,517 journalists (60% domestic and 40% international) that attended CES 2020 attended to cover the latest in consumer electronic products and gadgets. These intimate settings can allow your company to have a home base for uninterrupted media interviews, as well as customer meetings. It’s true.

Automotive 91

Automotive Interviews Technology Mobile 91

Solo PR Pro

NOVEMBER 10, 2020

To guarantee timing of a bylined article placement or published article after an interview? So why expect your PR person to talk with a reporter and tell them to not print that statement you made to them in an interview? Why are you approaching this as (a pitch, a news release, a social media post, etc.) to turn into a result?

Communications 99

Communications Comparison Exercises Interviews 99

Solo PR Pro

APRIL 27, 2021

In my corporate career I spent a few years in sales before moving into marketing, and learned valuable lessons that have helped me in every facet of my career. Pre-qualifying a prospective client means taking the time to evaluate them to determine if they are a good fit for your business before investing in a pitch.

How To 110

How To Internal International Pitching 110

Cision

JUNE 25, 2015

Here are 10 easy ways to maximize new press using your own internal resources: 1. Click here for your free “10 Media Pitching Do’s and Don’ts” tip sheet now! If it was a major interview, consider a behind-the-scenes look about how the coverage came to be. Circulate internally. Share with clients.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

Sword and the Script

MAY 4, 2021

You can see it in this month’s summary of news – the 24 th edition of the PR Tech Sum – there’s a corporate transaction, a few new products and a handful of PR surveys at the end. >>> In other words, we’ll be set-up to track team activities, pitch performance and more in one place.”. Give our services a try.

Tools 100

Tools Survey Pitching Analytics 100

Bad Pitch Blog

AUGUST 24, 2009

The pitch worked. The interview’s scheduled. We could arguably start “The Bad Interview Blog” with all the gaffes that can occur in this critical phase of media relations. Instead of more this drama, we’ll help you create an interview brief so you, and your source, can steer clear of a bad interview.

Interviews 56

Interviews Pitching How To Report 56

MaccaPR

JULY 8, 2015

If you're a Vice President of Corporate Communications, Chief Marketing Officer or PR Director in Minnesota, there are only a handful of local business media outlets that you. With the exit of former editor Steve Mollman, the MaccaPR blog was pleased to interview the new editor-in-chief of. really care about - the monthly.

Interviews 48

Interviews Radio Journalism Newspapers 48

Cision

AUGUST 11, 2016

Howard Stutz, vice president of corporate communications at Golden Entertainment, says brands’ messages need to be clear and comprehensible. In this interview, Howard discusses the challenges facing casino gaming companies, how to deliver an effective message and how to adapt to the immediacy of the media. Rapid Fire Round.

Corporate 0

Corporate Airlines Financial Journalism 0

OnePitch

MAY 12, 2022

Within this interview, we break down how to optimize your entire broadcast strategy, what works, and his tips for being a valuable source/spokesperson. Read below for the entire interview with Eric Chemi: 1.) Should PRos only be pitching individual journalists? I would only pitch individual journalists.

Strategy 52

Strategy Interviews Pitching Energy 52

Flack's Revenge

AUGUST 11, 2015

Former Fusion PR intern Carmen Ren is from Shenzhen, China, and recently completed her Masters Degree in PR at NYU. She consulted with Chinese journalist friends to answer our questions in the following guest post / interview (Thanks, Carmen!). For additional details, please register to download the full interview. Carmen Ren.

Media 120

Media Interviews Groups Report 120

Contently - Strategy

JANUARY 26, 2023

In contrast, the President of FedEx in Asia Pacific, Middle East and Africa, Kawal Preet, speaks to a business audience about the big tech trends shaping tomorrow’s supply chain in a third-party interview. The executive team is one place to start, but great candidates may exist at all rungs of the corporate ladder.

Leadership 145

Leadership Content Marketing Healthcare Google 145

Cision

FEBRUARY 17, 2016

Dan Gregory, vice president of Susan Davis International, knows the importance of representing your client well and telling their story accurately. In this interview, he shares the difficulties of military communication, the need for successful communication in all industries and how to use movies as a guide for PR.

Policies 120

Policies Internal International Public Affairs 120

Cision

APRIL 18, 2017

Go to your website or your internal server/Dropbox/Google Drive and grab your most recent frequently asked questions sheet. While at the conference, I’m going to do several media interviews that link to that original blog post. This is the first step in showing that PR is a revenue-driver, and not just another corporate expenditure.

Exercises 198

Exercises Google Writing Blogging 198

Bianchi Biz Blog

FEBRUARY 22, 2021

I work with the lead editors of each CVG brand to support implementation and continuation of consistent internal processes. For the interview, I would typically meet the distributor early in the morning and ride along on the truck for an entire day as s/he made customer stops. What story or stories are you most proud of?

Groups 55

Groups Meeting Transportation Media 55

Bianchi Biz Blog

APRIL 5, 2021

Several former interns emerged as key members of our staff in recent years. In fact, two of our current three “Detroit 3” reporters are former interns. We also successfully placed several other interns at other Crain organizations. As I tell my young reporters and interns, “conflict is the currency of good journalism.”.

Automotive 66

Automotive Web Meeting Media 66

Sword and the Script

AUGUST 22, 2017

You can’t let a root culture run awry and expect PR to pitch reporters for “positive” media coverage, either. He’s my guest for this latest interview in the Off Script series. See these related interviews: The Interim CMO as Change Agent; Off Script #19: Sophie Shiatis. Meet James S. That’s a heavy load.

Internal 72

Internal International Interviews Trends 72

5W PR

DECEMBER 18, 2018

We sat down with Robert Ford, Senior Vice President of Corporate, to discuss why companies continue to struggle with crisis communications, and how they can keys to better prepare companies for it. Authenticity…” Read the full interview below! This will continue to be a challenge beyond 2020, but expect a fever pitch in the days ahead.

Crisis 68

Crisis Company Crisis Communications Crisis Management 68

Solo PR Pro

APRIL 5, 2022

That’s because the kind of work I wanted as a sole practitioner was no longer strictly found in pitching and placement. Michael Ares, MDA Corporate Marketing, LLC. Sometimes it might make sense to use your inexperience in an industry (and of course, willingness to learn through research, interviews, etc.)

How To 104

How To Fashion Banking Industry 104

Communications Conversations

DECEMBER 13, 2019

Ryan posted interviews with key PR leaders. He posted agency and corporate PR news. As an agency and corporate leader, I have leaned on Ryan’s blog not only to post jobs, but to benchmark and help draft new job descriptions – especially as the industry evolved into digital and experiential strategies.

Blogging 78

Blogging Agency Community Local 78

Bad Pitch Blog

APRIL 19, 2009

I was fairly taken aback, however, to see someone actually texting a pitch to a well-respected freelancer who laughed all the way to my inbox. Thought I’d share it with you because this is the lowest of the pitches I have seen all year. Bad Pitch worse pitch freelance journalists hospitality PR Laermer.com PR mistakes text pitches'

Pitching 45

Pitching Hotels Tourism Internal 45

Bad Pitch Blog

NOVEMBER 29, 2009

Did you send the same pitch to everyone? Did you tell your clients not to be prepared for interviews? How: You wrote up an agenda for clients to know what to expect in a media interview; do the same to prepare for a job interview. Look at your agenda for the interview. You''re forgetting the basics. Here is how….

Interviews 43

Interviews Crisis Management Facebook Media Training 43

MaccaPR

MAY 23, 2016

Example: RTI International undertook a study that examined Twitter posts about e-cigarettes between 2008 and 2013 to gain insight into how companies were selling and promoting the product, as well as the locations where people use e-cigs the most. 53 percent of Millennials would rather lose their sense of smell than their technology.

Conference 80

Conference Healthcare Marketing Crisis 80

Sword and the Script

DECEMBER 3, 2019

However, if you are looking for reporters to pitch on Instagram, good luck with that. They do this by developing a distinct social media identity for IR, separate from their corporate profile that focuses on product and customer service.”. Surveys of reporters show they all favor Twitter by a very wide margin.

Data 90

Data Enterprise Survey Instagram 90

MaccaPR

DECEMBER 1, 2015

Is it really all that important that your brand teams go beyond hiring staff with the surnames Anderson, Peterson, Gustafson and Carlson, and make an extra effort to welcome agency interns with names like Pham, Castillo, Sabah or Xiong? We have to make sure that when agencies hire The BrandLab kids as interns, they will thrive.

Marketing 48

Marketing Advertising Advertising Agency 48

Sword and the Script

AUGUST 9, 2016

It doesn’t matter how impressive that headline, quote or copy was – or how much effort it took to secure that interview. That has ramifications both internally and externally. The search engine was followed by 2) pitches (from known sources), 3) breaking news, 4) social media and 5) press releases.

Study 60

Study Publicity Survey Engineering 60

PRSay

SEPTEMBER 2, 2016

Isabelle McLemore – Senior Director, Global Corporate Communications, UFC. Coming out of college I came across an opportunity as a communications intern at Tennis Canada. That’s probably our biggest thing in certainly public relations, and corporate communications as well. Whether it’s to tweak your pitch.

Sports 68

Sports Education Construction Television 68

Ethical Voices

AUGUST 1, 2022

Joining me in this week’s episode is Ken Kerrigan , a Vice President at Infinite Global , an international communications firm specializing in public relations, branding, and content. Can corporations really be ethical media enterprises? The death of truth and the need for regulation. .” It was not received well.

Ethics 72

Ethics Agency Journalism Corporate 72

Communications Conversations

MAY 3, 2016

Focused on the world of financial and corporate communications, club membership and participation in its SOJC stock index has increased 50% under his leadership. Bobby is poised for a career in corporate communications. She’s done an extensive survey and in-dedpth interviews. Kathryn Duke, @dukekathryn.

Sports 0

Sports Leadership Internal International 0

PR Job Coach

NOVEMBER 26, 2020

In close to four decades in the communications business, Patti has held senior leadership positions in four different areas of the industry: PR, Advertising Corporate and Start-up. Show up Different As story tellers we often find ourselves carving a very unique pitch to grab the attention of a journalist or reporter.

Corporate 274

Corporate Leadership Advertising Advertising 274

Waxing UnLyrical

JANUARY 27, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 15 Reasons Your PR Pitches Suck January 27th, 2011 Tweet In the genes? I can’t tell you how many pitches I received that were so bloviated, they would have made Alec Baldwin jealous. And that was it.

Pitching 111

Pitching Facebook Interviews Twitter 111

Rock the Status Quo

FEBRUARY 9, 2015

Like fluffy yellow chicks marching in line after their mama, many companies are stuck in push marketing tactics of the past, favoring carefully crafted, conservative external messaging and expecting their executives to rigidly follow corporate directives when it comes to having (or not having) a digital voice. “It’s too risky!”

Corporate 100

Corporate Leadership Brand Branding 100

Sword and the Script

JANUARY 17, 2023

Products: media database, media monitoring & reporting, email plugins for Gmail and Outlook, pitch analytics. International-based all-in-one PR software providers. Blog: Corporate PR Index: Two Cool New Indices Track Corporate Reputations and Risk Exposure to Misinformation [PR Tech Sum]. Prezly (Belgium).

Technology 93

Technology Software Resources Pitching 93