Contently - Strategy

JANUARY 26, 2023

Cigna VP Uses Social Media to Discuss Affordable Healthcare Katya Andresen is Cigna’s Chief Digital and Analytics officer. She used LinkedIn to share her thoughts on making healthcare more affordable. The executive team is one place to start, but great candidates may exist at all rungs of the corporate ladder.

Leadership 126

Leadership Content Marketing Healthcare Google 126

Cision

JUNE 14, 2016

In this interview, Kipp shares his thoughts on the challenges healthcare brands face, adapting brand communication globally and the ways in which technology has transformed communication. Technology is rapidly transforming healthcare and communication, and I’m thrilled to be working at that intersection.

Healthcare 0

Healthcare Creativity Consumer Government 0

Landis PR

MARCH 18, 2024

By Andie Davis Photo courtesy of Pixabay There are many great benefits that come from media training, and not just for media interviews. If you get media interview requests, you will want experienced media trainers to guide you through the ins and outs (and the dos and don’ts) of being a great interviewee.

Media Training 59

Media Training Training Media Interviews 59

Solo PR Pro

JANUARY 18, 2022

It happened organically following many successful years in broadcast production and healthcare and pharmaceutical public relations. Five years later Shirley is principal of Stage 1 Public Relations , where she works with clients in the healthcare, biotech and non-profit industries. Cross-country career path.

Meeting 107

Meeting Pharmaceuticals Healthcare Pitching 107

Solo PR Pro

NOVEMBER 10, 2020

To guarantee timing of a bylined article placement or published article after an interview? So why expect your PR person to talk with a reporter and tell them to not print that statement you made to them in an interview? Can you explain the timing it might take for this (media interview, article submission, messaging exercise etc.)

Communications 99

Communications Comparison Exercises Interviews 99

NewsWhip

JULY 14, 2020

This interview has been edited for length and clarity. Darika: MHP + Mischief brings together more than 200 strategic communications professionals with expertise spanning areas from consumer and corporate comms to financial PR, health communications, policy and crisis. Paul: Darika, thanks for speaking with me today.

Data 176

Data Public Affairs Engineering Pharmaceuticals 176

Cision

JULY 28, 2016

In this interview, Fred discusses why research is essential for developing a strategy, how to prepare for crises and the constant evolution of the PR industry. Fred Lake, senior vice president, health practice leader at PadillaCRT, says brands need to develop integrated programs with a mix of paid, earned, shared and owned media.

Pharmaceuticals 120

Pharmaceuticals Nonprofit Healthcare Travel 120

ImPRessions - Crenshaw Communications

JANUARY 9, 2017

But the story was overlong and it probably belonged in the post-Awards interviews rather then the acceptance speech itself. Very few speakers are scintillating enough to captivate a crowd without visual support, and the CEO of a technololgy or healthcare company is no exception.

Publicity 120

Publicity Film Healthcare Storytelling 120

Flack's Revenge

DECEMBER 5, 2017

In smaller markets, like where I live, there has long been a tendency for media professionals to seek corporate roles when they become available. When I was director of corporate communications at a local healthcare organization, I would regularly receive a number of resumes from reporters whenever PR jobs opened up.

Pitching 174

Pitching Journalism Video Advertising 174

MaccaPR

MAY 23, 2016

After college I transitioned to a job at a life science marketing agency in Chicago and am now helping healthcare clients with their communications strategies here at Maccabee. According to the 2016 Trust Barometer published by agency Edelman Health, the general public’s trust in healthcare in the U.S. What does that mean?

Conference 80

Conference Healthcare Marketing Crisis 80

Solo PR Pro

JUNE 8, 2021

She didn’t know then that this new path would lead her to the world of PR and to starting her own business that would count healthcare non-profits among its client roster. But after a couple of years in the pre-med program at City College of New York, she changed directions, declaring majors in anthropology and journalism.

Meeting 110

Meeting Public Affairs Trade Shows Journalism 110

Norton's Notes

MAY 13, 2015

Over the next few months I will be interviewing practitioners from the world of public relations and digital marketing from across the globe, people I respect and look up to. My first interview is with Arik C. I primarily help clients in three areas: corporate communications, traditional PR and digital marketing.

Interviews 28

Interviews SEO Blogging Writing 28

MaccaPR

APRIL 18, 2017

But, if a given reporter is said to cover healthcare or business, your PR staff must augment Cision’s intelligence with other resources, such as. New York-based web community offers portfolios for freelancer journalists, along with in-depth interviews such as this. Boston Globe’s healthcare writer Robert Weisman’s. clippings.me.

How To 121

How To YouTube Pitching LinkedIn 121

PRSay

MAY 6, 2016

An Interview with Ken Hunter, APR. With deep experience in the consumer, healthcare, tech, B2B, corporate, real estate, and government sectors, his work effectively builds relationships, counsels senior executives, and boosts revenue. He develops communication strategies that grow relationships.

Real Estate 60

Real Estate Healthcare Product Launch Crisis Communications 60

Communications Conversations

MARCH 29, 2019

I think about people like LeeAnn Rasachak and Sarah Reckard whom I met more than 10 years ago now (they were one of my first PR Rock Star interviews!). Courtney landed her permanent role off a 6-month social media internship in the Corporate Communications department at UnitedHealth Group. And, they have been for a while now.

Social Media 128

Social Media Agriculture Marketing Media 128

Cision

JUNE 8, 2016

In this interview, Doug discusses how to build positive relationships with clients, how to improve your media relations outreach and how new technology has affected communication. Traditional rules no longer apply, so how can your brand gain the media’s attention?

Financial 120

Financial Healthcare Media Relations Technology 120

Sword and the Script

DECEMBER 3, 2019

In fact, the release points to various potential customers from across verticals such as entertainment to healthcare to the investment community. They do this by developing a distinct social media identity for IR, separate from their corporate profile that focuses on product and customer service.”.

Data 88

Data Enterprise Survey Instagram 88

PRSay

AUGUST 10, 2016

All these years, I’ve presented at conferences, talked to students, and given interviews in hopes of showing the world that we are here, and we are here to stay. I definitely think more can be done locally and nationally, as well as at the agency and corporate level, to create greater inclusiveness in the profession.

Leadership 60

Leadership Groups Employee Industry 60

Shift Communications

MAY 7, 2015

SHIFT SF’s Ty Achilles , who worked in healthcare technology prior to SHIFT, also pointed out, it helps you get your feet wet in a variety of industries and become a more well-rounded professional. If you’re looking to get exposed to clients from a range of industries, an agency is a perfect place to do it.

Agency 60

Agency Industry Healthcare Banking 60

PR Conversations

FEBRUARY 28, 2018

Analysis based on interviews with 40 CEOS highlights that “CEOs frequently return to the idea that communication directors urgently needed to enhance their core leadership skills. An SPD approach is evident in recent work to establish a global capability framework for public relations/corporate communications.

Training 65

Training Ethics Data Analysis 65

Cision

FEBRUARY 4, 2016

The stakes for PR are high in the healthcare industry. In this interview, Verónica, who leads PR agency Porter Novelli’s health and wellness practice in Mexico City, opens up about practicing PR in Latin America, her passion for healthcare communication and her transition from journalism to PR. Image via Verónica González.

Healthcare 120

Healthcare Print Agency Journalism 120

Communications Conversations

MAY 3, 2016

Focused on the world of financial and corporate communications, club membership and participation in its SOJC stock index has increased 50% under his leadership. Bobby is poised for a career in corporate communications. She’s done an extensive survey and in-dedpth interviews.

Sports 0

Sports Leadership Internal International 0

Ethical Voices

AUGUST 29, 2022

We were going into a state to start a coalition to work on some healthcare issues. How are they creating and maintaining a corporate culture that follows a moral compass and makes sure those young staffers understand ethical and the difference between ethical and unethical behavior? I was working for a national association client.

Ethics 91

Ethics Groups Handbook Education 91

Ethical Voices

DECEMBER 12, 2022

I’ve spent the last 25 years of my career in corporate communication as an agency owner, and with WE Communications who acquired my business back in 2016. Other key areas that we found were employment opportunities and access to healthcare and mental health resources. The two things every ethical communicator must embrace.

Ethics 73

Ethics Brand Branding Internal 73

Landis PR

SEPTEMBER 27, 2021

Ragan’s Ace Awards named us America’s #1 small PR firm and the #1 small healthcare PR firm; we’ve received two IABC Gold Quill awards; a national PRSA Silver Anvil award; PRSA San Francisco’s “Agency of the Year” and “Campaign of the Year” awards; been named to Forbes’ list of top 200 U.S.

Agency 105

Agency Travel SEO Nonprofit 105

Ethical Voices

JANUARY 22, 2024

I’ve been in the public relations business for a little over 30 years now in both corporate and agency backgrounds, a partner in a PR firm for 13 years, and an executive with Advent Health, a large, not-for-profit healthcare system. Listen to the full interview, with bonus content, here.

Ethics 77

Ethics How To Training Employee 77

Ethical Voices

MARCH 28, 2022

She specializes in a wide variety of industries, including healthcare, legal, real estate, education and nonprofits. And then after that, I really did a variety for the first part of my career of corporate and agency. Then I went back to corporate America. Listen to the full interview, with bonus content, here. .

Ethics 52

Ethics Strategy Real Estate Local 52

Sword and the Script

AUGUST 12, 2014

It was my ticket into an industry where the perennial phrase “PR agency experience preferred” finds its way onto corporate public relations and PR agency job listings alike. Those in the PR tech community at the time will recall, it was a brutal work environment as agencies across the board – except in healthcare – were cutting headcounts.

How To 116

How To Film Agency Corporate 116

NewsWhip

MAY 26, 2020

BL: The Clyde Group does a great deal of work in healthcare, education, finance, and technology sectors. AQ: Our work is pretty evenly split between corporate communications, public affairs, and crisis communications, and I would argue that data and metrics are equally important in all of them. And how does data shape these?

Groups 78

Groups Crisis Management Crisis Public Affairs 78

Cision

JUNE 1, 2017

This can be found from the smallest agencies to the largest corporations. CN: My challenges are less about the PR industry and more about the impact of being self-employed and navigating childcare, healthcare, home ownership … all challenging to navigate.

Sports 245

Sports Agency Industry Creativity 245

Offleash

MAY 2, 2018

Blood, sweat and tears” was a common phrase offered during interviews. These are the kinds of decisions that impact culture, such as: flexible work, vacation policies, staffing, hiring and retention strategies, healthcare, new parent leave, hiring for a job vs. hiring for culture fit, and so on. People decisions go beyond HR.

Strategy 40

Strategy Policies Healthcare Leadership 40

Beyond PR

JUNE 1, 2017

This can be found from the smallest agencies to the largest corporations. CN: My challenges are less about the PR industry and more about the impact of being self-employed and navigating childcare, healthcare, home ownership … all challenging to navigate.

Sports 81

Sports Agency Industry Creativity 81

ImPRessions - Crenshaw Communications

OCTOBER 23, 2020

As Arun Sundhaman writes in PRovokeMedia , “With consumer clients becoming increasingly focused on the per dollar value of their investment, budgets tightened, highlighting consumer PR’s profitability issues versus higher-margin areas such as healthcare and B2B. Company stability and reputation are also key to a business purchase.

B2B 242

B2B B2C Software Consumer 242

Scott Public Relations

JULY 14, 2020

While the quicksands of politics may be more dangerous that corporate communications, this field is the true “trendsetter” in communication. And these statements or interviews should not be denials, but positive affirmations of the candidate’s vision, values and leadership.

Healthcare 52

Healthcare Insurance Insurance Policies 52

Stuart Bruce

OCTOBER 30, 2014

In his interview with PRWeek Danny Rogers asked Martin if the danger was that the growth of social media meant that it would be adopted and subsumed by advertising agencies. Gigantic multi-national and trans-national corporations have no respect for borders or governments. Corporate social responsibility isn’t philanthropy.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

MaccaPR

FEBRUARY 25, 2015

If you’re a corporate communications or public relations executive in Minnesota, the status of our state’s largest newspaper – the Minneapolis-based Star Tribune , with more than 250 editors and reporters – is always of intense interest. Interviews Media Relations' Beyond its average weekly readership of 1.34 That was a good one!

Newspapers 48

Newspapers Journalism Real Estate Healthcare 48

Ethical Voices

OCTOBER 17, 2022

Not just as an individual in the corporate workforce, but also as somebody who is in a role designed to influence the behaviors of 100s of 1000s of people. I’m a big fan of Ed Shine’s models around what comprises corporate culture, and he kind of has this pyramid. It’s a really great question. You could see a benefit.

Ethics 78

Ethics Employee Communications System 78