Sword and the Script

JUNE 13, 2023

Takeaway: Journalists are checking to see what’s hot with readers and writing more of that. This company makes the key cards that many corporations use to give employees office access. Research, read, be active in the respective community and write compelling pitches. PR needs to do that too. You can download it here. >>>

Journalism 127

Journalism Media Relations Report Media 127

Cision

DECEMBER 1, 2017

Usually, when the term “boilerplate” is applied to a piece of writing, it’s meant dismissively: “No need to read those terms & conditions you’re signing — it’s just standard boilerplate.” In true rock star fashion, it’s like they’re winking to their audience: “you know who we are.” Live Nation Entertainment : [link].

Examples 225

Examples Insurance Insurance Fashion 225

Sword and the Script

MARCH 2, 2021

Brandwatch provides “social listening” which is industry jargon for old-fashioned social media monitoring. Even so, it speaks volumes that the company has closed on 16 other corporate transactions in recent history before it got around to thinking about AI. Top publishers they’ve written for (linked). Journalists see right through it.

Company 150

Company Tools Technology Software 150

Mindful Marketing

DECEMBER 28, 2019

In an age of increased environmental consciousness and frequent corporate cutbacks how can companies tolerate such waste? In 2017, the upscale British fashion label Burberry destroyed over $38 million worth of its own clothing, perfume, and accessories. It has to do with building brands.

Fashion 67

Fashion Energy Chemicals Retail 67

Communications Conversations

DECEMBER 17, 2014

But at the end of the day we write off a fair amount of work. We really do have more fun than you corporate folks. So, even though I haven’t spent a TON of time on the agency side, I feel like I can say that consultants do, in fact, have more fun than their corporate peers. They got more fashionable. To the media.

Corporate 148

Corporate Fashion Agency Travel 148

Sword and the Script

JANUARY 19, 2021

So, I started tracking the community and publishing three different writing series on PR technology ( PR Tech Sums , PR Tech Briefing s, and Product Reviews ). In media relations , you are constantly on the hunt for reporters and influencers writing about your industry. Did you know? Check out our services.]. Identifying backlinks.

Technology 169

Technology Publicity Software Pitching 169

Maxim Behar

JUNE 15, 2022

Maxim Behar writes about his meeting with Baron Daniel Janssen , Chairman of the Board of Directors of the Belgian industrial group Solvay, Chairman of the Council of the European Round Table and award winner for his great contribution to the development of bilateral relations between Bulgaria and Belgium.

Chemicals 52

Chemicals Fashion Hotels Corporate 52

Maxim Behar

JUNE 15, 2022

Maxim Behar writes about his meeting with Baron Daniel Janssen , Chairman of the Board of Directors of the Belgian industrial group Solvay, Chairman of the Council of the European Round Table and award winner for his great contribution to the development of bilateral relations between Bulgaria and Belgium.

Chemicals 52

Chemicals Fashion Hotels Corporate 52

ImPRessions - Crenshaw Communications

MAY 15, 2017

Most new hires will get broad exposure to the range of essential PR skills, from writing to research, to media outreach, and their work may touch several different PR sectors, from financial to fashion. We also encourage everyone – even interns – to write blog posts and try their hand at short videos for social sharing.

Skype 147

Skype Agency Meeting Software 147

Cision

JULY 26, 2017

Interests -> (Business and Industry, Entertainment, Family and Relationships, Fitness and Wellness, Food and Drink, Hobbies and Activities, Shopping and Fashion, Sports and Outdoors, Technology). Style and fashion. Work -> (Employers, Industries, Job Titles, Office Type). Hobbies and interests. Home and garden. Life stages.

Social Media 233

Social Media How To Insurance Insurance 233

Cision

NOVEMBER 29, 2017

Usually, when the term “boilerplate” is applied to a piece of writing, it’s meant dismissively: “No need to read those terms & conditions you’re signing — it’s just standard boilerplate.” In true rock star fashion, it’s like they’re winking to their audience: “you know who we are.” Live Nation Entertainment : [link].

Examples 167

Examples Insurance Insurance Fashion 167

ImPRessions - Crenshaw Communications

JANUARY 25, 2018

What’s notable about the film, for anyone who writes for a living, is its masterful use of language. As we have noted , the best way to improve writing is to read a variety of texts, from creative to journalistic. But it’s all a learning experience, as our heroine sets out to leave it behind for school in New York.

Film 136

Film Local Leadership Radio 136

Solo PR Pro

APRIL 6, 2021

A media monitoring system (CustomScoop) and good ole fashioned Google alerts are also in my list of go-tos. Michael Ares, MDA Corporate Marketing, LLC. That means staying extremely close to the news and following those reporters writing about key trends on an hourly basis throughout the day.

Tools 89

Tools Google LinkedIn Leadership 89

Mark My Words

DECEMBER 9, 2016

They can be liberal or American, Enlightenment or corporate- what matters is that they are ours and we have to defend them. Think of Major’s Back to Basics, a harking back to good old fashioned values, something that was later revived in a less stuffy form by Cameron’s Big Society.

Banking 60

Banking Fashion Travel Corporate 60

Polaris

FEBRUARY 16, 2015

We’ve all seen the power of media coverage to change attitudes, build businesses and bring corporations to their knees. Large news corporations assign journalists to beats: food, technology, health, fashion, municipal politics, entertainment and more. 1: Target the media that matter. 5: Harness eminence and prominence.

Banking 100

Banking Media Local Survey 100

Communications Conversations

MAY 30, 2018

You could replace “agency life” with “corporate life” and insert a whole other sub-set of people, too. Kelly Groehler, Tim Westermeyer and Betsy Andersen all traded in their corporate and agency PR careers for work in another field. They all knew that I had no interest in returning to a corporate role.

Apparel 106

Apparel Public Affairs Training Corporate 106

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. So, my prediction for 2022 is that those PR practitioners with stand-out skills like stellar writing ability and a proven track record of success will have unlimited career opportunities.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Sword and the Script

FEBRUARY 26, 2019

She did review it and ended up writing about it too. This is why content marketing plays such a crucial role in media relations , among many other aspects of PR and corporate communications. What he meant to say is that he was writing white papers in 1997. Does this mean good old fashion pitching is over? Of course not.

Content Marketing 89

Content Marketing Marketing Pitching Survey 89

Communications Conversations

MARCH 29, 2019

Of course, I couldn’t write a post like this without nominating a couple people myself! Courtney landed her permanent role off a 6-month social media internship in the Corporate Communications department at UnitedHealth Group. I put a few guidelines on this–these folks had to be non-manager/non-director level.

Social Media 128

Social Media Agriculture Marketing Media 128

Communications Conversations

AUGUST 28, 2017

We actually have a lot of good writers on staff, but writing isn’t their primary job. One of our previous interns, Lisa, has been dying to write something around plus-size fashion so we gave her that opportunity. The blog handbook simply introduces authors to the certain types of content we write about.

Blogging 87

Blogging Handbook Sports Internal 87

Critical Mention

MARCH 16, 2020

The talented celebrity can be seen promoting various fashion and activism brands across her social media accounts. Early on in her career, she developed a passion for marketing, writing and anything within the communication field. Cara Delevingne. Delevingne’s 9.9 SCHEDULE A DEMO. Priscilla Osorio.

Brand 87

Brand Branding Instagram YouTube 87

Waxing UnLyrical

MAY 18, 2016

Unexpected roles : College drop-out who now runs a multi-million corporation. If you’re writing about seeing a snake at a picnic, for gosh sake, start with the snake. In a similar fashion, feature a compelling moment in your pitch. A family member or friend who is impacted by the disease or circumstance. Open with a moment. “If

Fashion 75

Fashion Survey Education Corporate 75

Cision

DECEMBER 22, 2016

Caroline Michaud, Vice President of Corporate Communications and Public Relations at PHG Consulting, says to be competitive, clients must determine their specific brand and strategically position themselves in the marketplace. Given the variety of platforms that are openly available today, anyone can be a journalist, influencer, or expert!

Tourism 120

Tourism Travel Conference Crisis 120

Shift Communications

MAY 26, 2015

Don’t rely on basic corporate announcements or product launches. Once the reporter expresses interest in actually writing a story, congratulations — you’re halfway there! So, be prepared to pull together all of the elements they need, and in a timely fashion. Give them something unique.

Print 60

Print Product Launch Fashion Report 60

Waxing UnLyrical

MARCH 28, 2016

Spring has sprung, and if you’re like most people, you’re getting the urge to break out your rubber gloves and indulge in some good old fashioned spring cleaning. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™.

Strategy 40

Strategy Banking Fashion SEO 40

Sword and the Script

DECEMBER 30, 2017

Our new owners immediately began to eliminate redundancies, as they say in corporate M&A. Not long after that I started this blog and began writing. Whatever reservations or prejudices corporations seem to have about blogs and blogging, that is melting. A half year later my employer was acquired. And it’s about time.

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

Sword and the Script

JANUARY 28, 2020

Notified makes it really easy to re-publish publicly available user generated content from social media, that works in a fashion similar to publishing news links to a newsroom. A search of several review sites – G2, Capterra, TrustRadius and Software Advice – did not produce any reviews at the time of this writing.

Software 115

Software Tools Publicity System 115

Beyond PR

NOVEMBER 30, 2017

Usually, when the term “boilerplate” is applied to a piece of writing, it’s meant dismissively: “No need to read those terms & conditions you’re signing — it’s just standard boilerplate.” In true rock star fashion, it’s like they’re winking to their audience: “you know who we are.” Live Nation Entertainment : [link].

Examples 65

Examples Insurance Insurance Fashion 65

Cision

JULY 20, 2015

Berger writes that products and people that generate a lot of word-of-mouth exhibit six distinct characteristics: Social currency. Berger writes that a public product is one that is conspicuous and whose use can easily be mimicked by others. ” – Jennie Bev, writing in Psych Central. Something else was going on.

Energy 120

Energy Viral Storytelling Community 120

Beyond PR

JULY 29, 2016

The leading fashion specialty retailer used three key tactics to boost engagement around their biggest event of the year. Each #OOTD is published to Nordstrom’s corporate Instagram account, Nordstrom email and on Nordstrom.com. Influencer Marketing. Advocacy and influencer marketing can take your brand to the next level.

Marketing 40

Marketing Retail Instagram Social Media 40

Prohibition

JULY 14, 2017

It’s the bread and butter of the sector and it’s an essential tool to ensure brands are putting out the right message and engaging their audience; whether they’re corporates, consumers or stakeholders. As you’ve probably figured out, we’re not old fashioned when it comes to… Tags: content, marketing.

Content Marketing 48

Content Marketing Marketing B2C SEO 48

Waxing UnLyrical

APRIL 4, 2011

And yet, I feel like I want to write a lengthy rant, mocking her and the show, because of my perceptions. “If there’s a book that you want to read, but it hasn’t been written yet, then you must write it.&#. I can say with confidence. That would be unfair. Shall we take a look at the two of them? Toni Morrison.

Google 106

Google Fashion Analysis Writing 106

Waxing UnLyrical

APRIL 28, 2011

Sure, we want to climb the corporate ladder, and we want to do it quickly. It won’t be the same 20 years from now, and perhaps then I’ll be writing about Generation Z and how fat, lazy and awful they are. But that is born out of ambition, not an unwillingness to work for it. They want to do things differently.

Fashion 80

Fashion Ethics Financial Writing 80

Sword and the Script

MAY 14, 2016

That day, I became a lead and one that converted the old fashioned way: retail foot traffic. Between three and five corporate departments weigh in on B2B purchases, on average, according to recent research from LinkedIn.” . Content, Local Search and Leads. He gets most of his leads from one source: Google.

Marketing 60

Marketing B2B Local Customer Service 60

Sword and the Script

JUNE 16, 2015

Writing for a WSJ business blog, Steven Perlberg reported: CNN is creating an in-house studio that will produce news-like content on behalf of advertisers, a move that reflects marketers’ growing desire for articles and videos that feel like editorial work. by Frank Strong. 4 Strategic PR Considerations for Native Ads.

Advertising 60

Advertising Advertising Ethics Journalism 60

Norton's Notes

JULY 29, 2015

Hanson and a few weeks ago I interviewed Crosby Noricks the founder of PR Couture and co-presenter of the entry-level fashion PR workshop Fashion PR Confidential and author of Ready to Launch. I provide strategic digital and social media advice on behalf of corporate, media and political communication clients.

Interviews 28

Interviews SEO Banking Radio 28

prTini

NOVEMBER 17, 2016

Who owns corporate social responsibility? For a brand truly committed to CSR, the challenge is not as easy as slapping a logo on its packaging or writing a small check, but demonstrating that it is really going all-in on a given cause because it is the right and altruistic thing to do. Is it the CMO? Does it fall on HR?

Community 28

Community Marketing Retail Measurement 28