ImPRessions - Crenshaw Communications

JANUARY 25, 2018

What’s notable about the film, for anyone who writes for a living, is its masterful use of language. As we have noted , the best way to improve writing is to read a variety of texts, from creative to journalistic. But it’s all a learning experience, as our heroine sets out to leave it behind for school in New York.

Film 136

Film Local Leadership Radio 136

Sword and the Script

JUNE 16, 2015

Following the likes of BuzzFeed, Gawker and the WaPo , among other media outlets, CNN is going all in on native advertising with an in-store studio or so to speak. The division will fashion and distribute “branded content” across CNN’s fleet of properties, from TV to the Web and newer platforms like Snapchat….

Advertising 60

Advertising Advertising Ethics Journalism 60

Waxing UnLyrical

MARCH 28, 2016

Spring has sprung, and if you’re like most people, you’re getting the urge to break out your rubber gloves and indulge in some good old fashioned spring cleaning. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™.

Strategy 40

Strategy Banking Fashion SEO 40

Sword and the Script

DECEMBER 30, 2017

Our new owners immediately began to eliminate redundancies, as they say in corporate M&A. Not long after that I started this blog and began writing. Whatever reservations or prejudices corporations seem to have about blogs and blogging, that is melting. Last year an advertising spot during the Super Bowl cost $5 million.

Blogging 73

Blogging B2B Content Marketing Trade Shows 73

Cision

JULY 20, 2015

Berger writes that products and people that generate a lot of word-of-mouth exhibit six distinct characteristics: Social currency. Berger writes that a public product is one that is conspicuous and whose use can easily be mimicked by others. ” – Jennie Bev, writing in Psych Central. Something else was going on.

Energy 120

Energy Viral Storytelling Community 120

Prohibition

JULY 14, 2017

Content has become the ‘buzz word’ for the industry – whether you specialise in SEO, digital marketing or indeed more traditional avenues such as online advertising and PR. As you’ve probably figured out, we’re not old fashioned when it comes to… Tags: content, marketing. But what does content mean? And why is it so important?

Content Marketing 48

Content Marketing Marketing B2C SEO 48

Sword and the Script

MAY 14, 2016

That day, I became a lead and one that converted the old fashioned way: retail foot traffic. Between three and five corporate departments weigh in on B2B purchases, on average, according to recent research from LinkedIn.” . Content, Local Search and Leads. He gets most of his leads from one source: Google.

Marketing 60

Marketing B2B Local Customer Service 60

Norton's Notes

JULY 29, 2015

Hanson and a few weeks ago I interviewed Crosby Noricks the founder of PR Couture and co-presenter of the entry-level fashion PR workshop Fashion PR Confidential and author of Ready to Launch. I provide strategic digital and social media advice on behalf of corporate, media and political communication clients.

Interviews 28

Interviews SEO Banking Radio 28

Prohibition

JANUARY 19, 2024

Instagram trends report revealed Instagram has released it’s 2024 trends report after surveying Gen Z (ages 11-26 at the time of writing) across five countries, highlighting that fashion, beauty, lifestyle, and food content are growth areas that are appealing to younger audiences. Look no further, check out our round-up below.

Groups 62

Groups Instagram Social Media Trends 62

PRSay

MARCH 11, 2019

.” For the10company, this influence is directly tied to today’s heightened scrutiny of corporations and C-suite politics. The ways companies and leaders behave — or misbehave — have made major headlines in an unprecedented fashion this past year,” they write. Here are three main takeaways from their report: 1.

Trends 150

Trends Communications Employee Enterprise 150

Maxim Behar

APRIL 2, 2024

Radio and television, the electronic media that came after the press, were constituted in the same fashion as print media — they had different channels for delivering their messages. Yes, we can still write press releases and use communication channels to send our messages. No dialogue.

Print 64

Print Social Media Web Television 64

Sword and the Script

MARCH 1, 2022

One thing that separates PR, and specifically media relations, from marketing and advertising is third-party validation: there’s nothing you can say about yourself that’s as powerful as someone else saying it about you. Old fashioned press releases and advertising can lead to bona fide editorial coverage. Are you kidding?

Software 122

Software Case Study Advertising Advertising 122

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. But it’s not advertising, and it’s not ‘influencer marketing’ in the Kardashian style. Podcast advertising revenue will exceed $1 billion in 2020. 5) Marketers will slow down.

Marketing 102

Marketing Content Marketing Advertising Advertising 102

ImPRessions - Crenshaw Communications

DECEMBER 16, 2016

But there’s been a shift towards specialist agencies that focus exclusively in PR for companies in sectors like technology, fashion or real estate. For as long as the discipline has existed, communications and writing skills have been instrumental to success. PR professionals will need a broader range of skills.

Real Estate 120

Real Estate Technology Data Agency 120

PRSay

APRIL 19, 2016

Linking tactics means that you’re scheduling your tasks in a sequential fashion designed to achieve the best results. Create a small editorial guideline around the interview time and write Pulses for a few days before the interview, and after. It’s highly engaged and boosts the results of just about any traditional medium.

Communications 79

Communications Pinterest Reddit Radio 79

PR Conversations

APRIL 8, 2015

The next chapter, discussed in this post, however, is different and feels remarkably old-fashioned in many respects. Advertising, including direct mail. Radio, direct mail and personal letters are considered as part of advertising. Press and radio publicity. Customer services. Community service. Vendor relations.

Retail 40

Retail Radio Advertising Advertising 40

PR Conversations

APRIL 8, 2015

The next chapter, discussed in this post, however, is different and feels remarkably old-fashioned in many respects. Advertising, including direct mail. Radio, direct mail and personal letters are considered as part of advertising. Press and radio publicity. Customer services. Community service. Vendor relations.

Retail 40

Retail Radio Advertising Advertising 40

PR Conversations

JULY 5, 2017

He or she chooses the most appropriate channels (for instance, LinkedIn is ideal for B2B, while Pinterest or Instagram are best for B2C segment), sets up corporate accounts, proposes content directions (quotes? In this case, PR manager plans and runs advertising campaigns. Boosting traffic to the corporate website.

Infographics 63

Infographics Corporate Policies Reputation 63

Waxing UnLyrical

MAY 31, 2018

Now think about this: how many blog posts do YOU write for clients every day? So using your own original writing, pictures, and videos can minimize the risk of copyright infringement, but what about other popular tactics, like giveaways? In one recent case, clothing retailer Lord & Taylor paid fashion in?uencers

Creativity 71

Creativity Video Interviews Blogging 71

Bad Pitch Blog

MAY 3, 2009

You know, the attitude that says that if you advertise with us, pay us for so-called award nominations, come to our dinners, and be super-extra-friendly to us, we’ll write articles featuring your work. If I wanted to learn more about the others, surely I wouldn’t get my intelligence from a magazine that writes fluff stories.

Advertising 41

Advertising Advertising Fashion Creativity 41

PR Fuel

OCTOBER 16, 2018

Write an irresistible subject line – Your subject line is important for two main reasons: 1) It’s essential for grabbing the reporter’s attention and getting them to open your email and 2) It’s responsible for making certain your email doesn’t get flagged as spam. Corporate Contact Information. The more information, the better.

Web 40

Web Pitching Local Report 40

PR Conversations

APRIL 21, 2016

One would hope that a similar consciousness of respect is at the heart of most corporate communications functions , particularly when companies are large enough to commit resources not just to HR but also staff (or a team) dedicated to internal communications. Who talks to (and about) colleagues like that?

Employee 40

Employee Internal International Corporate 40

Sword and the Script

DECEMBER 11, 2018

I believe there will be an acceleration towards humanizing brands, putting individuals in front of a corporate identity, in an effort to emotionally connect with customers.”. – BJ Schaknowski | Vertafore. I think this year will be a swing on the pendulum back towards good ole’ fashioned creativity. 4) New emphasis on trust.

Social Media 93

Social Media Marketing Media Creativity 93

Communications Conversations

MAY 13, 2015

She has a strong background in advertising, public relations and marketing and is skilled at primary research (surveys and focus groups). With a passion for storytelling and nomadic spirit, Natalie realized she could combine her love for writing and travel with a career in public relations. You can find her portfolio here: [link].

Groups 60

Groups Internal International Conference 60

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. Outdoor and transmit media typically tend to be advertising material (but not always). She subsequently developed her own fashion brand and became a successful businesswoman.

Ethics 52

Ethics Communications Print Television 52

PR Conversations

SEPTEMBER 10, 2014

Holcombe Parkes begins with the statement: “ Whatever may have been said in the preceding chapters regarding use of the tools of public relations at the company level applies in a general way to pubic relations at the association level – only more so – and in a fashion which invites a reappraisal of these tools.”

Publicity 67

Publicity Advertising Advertising Community 67