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PRSA Introduces Innovative Program to Guide Journalists Transitioning Into PR and Communications

PRSay

Through the years, the PR and comms fields have been attractive landing spots for journalists with their writing and storytelling skills and media prowess. Journalists have excellent communications skills, such as writing and the ability to speak clearly and concisely. Many of the most successful PR executives were former journalists.

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Guest Post: The PR Generalist vs. The Industry Specialist

Deirdre Breakenridge

Techies, for example, might enjoy working with a mobile start-up, while fashion gurus would rather work at a boutique PR firm. While communications may be your forte, with strengths such as writing, creativity, organization and research, your passion might be for something else altogether. Is industry specialist the right path for you?

Industry 316
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What PR Can Learn From The Oscar Nominees

ImPRessions - Crenshaw Communications

What’s notable about the film, for anyone who writes for a living, is its masterful use of language. As we have noted , the best way to improve writing is to read a variety of texts, from creative to journalistic. But it’s all a learning experience, as our heroine sets out to leave it behind for school in New York.

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4 Tips for Authentic Executive Communications as a Ghostwriter

PRSay

We may not think about it that way — we’re simply drafting a memo to employees or writing the president’s message for an annual report. But the fact is: Few executives reach the C-suite because of their writing skills. On one occasion, I was given an assignment to write something for the CEO.

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10 things the PR consultants won’t tell you about PR consultants

Communications Conversations

If you’re a regular reader of this blog, you know I’m a big devotee of reading the hard copy print edition of my local newspaper, the Minneapolis Star Tribune. But at the end of the day we write off a fair amount of work. We really do have more fun than you corporate folks. But, it happens. We try to push back.

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7 Important Principles Of Media Coverage Every Business Needs To Know

Polaris

We’ve all seen the power of media coverage to change attitudes, build businesses and bring corporations to their knees. Large news corporations assign journalists to beats: food, technology, health, fashion, municipal politics, entertainment and more. 3: Find the local angle. 1: Target the media that matter.

Banking 100
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Behind the Headlines With Caroline Michaud

Cision

Caroline Michaud, Vice President of Corporate Communications and Public Relations at PHG Consulting, says to be competitive, clients must determine their specific brand and strategically position themselves in the marketplace. Given the variety of platforms that are openly available today, anyone can be a journalist, influencer, or expert!

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