ImPRessions - Crenshaw Communications

MARCH 6, 2017

What, if anything, can a PR or corporate communications expert do to turn things around? First, a video of founder Travis Kalanick arguing with a driver made the rounds on social media, prompting Kalanick to issue a rare and soul-searching admission that he needs to “grow up.” Consider Uber’s rough ride of late.

Reputation 159

Reputation How To Employee Financial 159

Cision

APRIL 7, 2017

The benefits to issuing formal financial guidance is that it can be an effective tool for helping potential investors and shareholders to better understand market dynamics, a company’s growth and profitability expectations and the sources of potential troubles and opportunities within a fiscal year. But Wall Street still judges you quarterly.

Study 120

Study Meeting Corporate Data 120

Bianchi Biz Blog

APRIL 26, 2021

In the GEM, Daimler comes out on top among the car manufacturers, ranking 13th out of 83 in integrated non-financial reports (I?NFR) NFR) and 29th out of 100 in separate non-financial reports (S?NFR). Justus has built his experience from working on various investor relations and corporate communications projects.

Automotive 95

Automotive Study Report Transportation 95

ImPRessions - Crenshaw Communications

OCTOBER 27, 2016

For most of us, it would be awkward at the very least, but for a public figure or corporation, disclosure of private communications amounts to a full-blown public relations crisis. Have a digital media policy. Make sure the policy is a living document that covers email and other digital content and digital archiving.

Privacy 120

Privacy Crisis Policies How To 120

Cision

JUNE 8, 2016

In this interview, Doug discusses how to build positive relationships with clients, how to improve your media relations outreach and how new technology has affected communication. What’s your secret to media relations success? If you’re going to engage high-level media, you need to perform due diligence and have your story together.

Financial 120

Financial Healthcare Media Relations Technology 120

Mindful Marketing

JUNE 27, 2020

Now more than ever, business leaders must expand their rubric for success beyond financial achievement and assess how their firms function as responsible citizens, consistent with Elkington’s “ triple bottom line.” It will take hard, long-term work and commitment in order to combat deep-seated and systemic racism.

Real Estate 111

Real Estate Community Employee Education 111

Sword and the Script

DECEMBER 3, 2019

Cision unveils retargeting for earned media audiences. Cision is working with adtech companies to allow PR (or their peers in digital marketing) to launch retargeting campaigns based on earned media. The company is “moving away from document-based sentiment to sentence based sentiment. See item #1 here for more.

Data 90

Data Enterprise Survey Instagram 90

Reputation Us

JANUARY 7, 2019

2019 will be another pivotal year for credit unions to emerge as credible, trusted financial institutions. staff, the public, members, prospective members, the media and social media users) say and share about your products, services and the experiences they’ve had with the credit union. Reputation is what others (e.g.,

Reputation 60

Reputation Nonprofit Policies Financial 60

Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. PR leads with earned and owned media but also uses paid and shared media for amplification and targeting. News media in pain but new formats emerge 13.

Government 103

Government Education Print Ethics 103

Beyond PR

APRIL 19, 2017

Issues of poor time management or unclear messaging can reverberate through media and investor audiences, causing significant negative consequences. Corporate communications professionals can learn from past pitfalls we’ve seen companies fall into, and help ensure a smooth earnings day next quarter. Scenario: It’s 4:00 p.m.,

Corporate 49

Corporate SEO Financial Web 49

Prohibition

JANUARY 7, 2022

Without a documented plan, how would you handle a crisis? This would result in having to pay damages to the injured customer and could damage your reputation as well as cause financial loss due to lost customers and damaged reputation. Problems on social media. Social media is a double-edged sword.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Sword and the Script

NOVEMBER 23, 2019

Most marketers used paid media to fuel owned media. Of that segment of respondents, 72% use paid social media channels; 66% use sponsorships; 61% use pay-per-click advertising. For the last six years, Orbit Media has surveyed 1,000 bloggers for its annual blogging survey. Most content is aimed at building awareness.

Content Marketing 138

Content Marketing Study Blogging Marketing 138

Prohibition

DECEMBER 13, 2021

According to research, about 75 percent of companies will experience a crisis at some point due to the increasing complexity of modern business and the growth of social media in our fast-paced world. Crises can be strategic (a purposeful attempt to gain media attention in order to sell a product or service) or accidental.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Beyond PR

APRIL 7, 2017

The benefits to issuing formal financial guidance is that it can be an effective tool for helping potential investors and shareholders to better understand market dynamics, a company’s growth and profitability expectations and the sources of potential troubles and opportunities within a fiscal year. But Wall Street still judges you quarterly.

Study 45

Study Meeting Corporate Data 45

Prohibition

JANUARY 24, 2022

Crisis communications are key in today’s interconnected social media world. This is done by quickly rectifying damages and preventing further pitfalls that could lower visibility, cause significant financial damage or permanently tarnish a company’s image. Prohibition PR handle media relations.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Doctor Spin

DECEMBER 21, 2023

The media kit is a basic PR tool. But what exactly is a media kit, and why is it a foundational element in your communication arsenal? Here we go: Quicklinks What is a media kit? Here we go: Quicklinks What is a media kit? What is usually included in a media kit? How do you structure a media kit?

Media 52

Media Wikipedia Product Launch Journalism 52

Sword and the Script

OCTOBER 29, 2019

Many PR pros will cut and paste a document into a CMS to publish a release – and then cut and paste it again (and again) as they pitch it. Agencies can manage the newsrooms for multiple clients with Prezly or corporate communications can opt for their own instance. Grasping this is important to understand the simplicity of Prezly.

Pitching 64

Pitching Analytics Enterprise System 64

Flatiron Communications

FEBRUARY 16, 2015

The politicization of the low income worker has made such corporate malpractice a talking point wherein the lowest wage workers are cast as takers, moochers or worse, union members. There are simply too many other “media” to neutralize even the most shocking, well-documented news report. This no longer is the case.

Crisis Management 28

Crisis Management Crisis Insurance Insurance 28

Solo PR Pro

APRIL 18, 2017

sole proprietorship, corporation, etc.)? There are numerous apps and online software programs for tracking your financials and expense items, such as MileIQ (mobile app for business mileage), Xero (lets you download bank and credit card transactions for reconciling purposes) and Expensify (for organizing and managing your expense records).

Small Business 40

Small Business Banking Software Mobile 40

Newsfile

MARCH 21, 2023

With SEDAR+ being the mandatory public company document filing platform in Canada, let’s dive into how your company can easily transition to the new SEDAR+ platform. Authorization All companies will be required to give filers authorization to file corporate documents on their behalf. Plus, learn all things SEDAR+.

How To 52

How To System Print Groups 52

Sword and the Script

SEPTEMBER 14, 2019

Most PR professionals say media relations is getting harder or much harder, according to the 2019 JOTW Communications Survey. This is up 17% from last year where 51% said media relations was getting harder. Study the media. 1) How reporters view social media, embargoes and exclusives. What can PR do about it?

Survey 78

Survey Media Relations Report Media 78

PR Conversations

AUGUST 18, 2011

For that matter, some practitioners appear confused, limiting PR to media relations and/or publicity. Internal communications often say they are corporate storytellers. engineering, HR or financial staff) were hitherto under-used in ongoing organizational narratives. We fight it. Same with documentary film makers.

Construction 40

Construction Internal International SEO 40

Prohibition

DECEMBER 17, 2021

The role of crisis communication is therefore highly important in formulating an appropriate response as fast as possible and preventing further damage or financial loss. It is a process that is designed to respond to a negative event that threatens the image, integrity, and/or financial well-being of the organisation.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

MaccaPR

NOVEMBER 30, 2017

To start, the launch of 'Fearless Girl' by agency McCann New York for its financial client, State Street Global Advisors (SSGA), generated 4.6 In those financial circles for the audience of investors that SSGA cared about, you have to be heroic – and 'Fearless Girl' transformed that client into heroes.”.

Marketing 76

Marketing Consumer Measurement Viral 76

ZudePR

MAY 22, 2018

A neat trick is to search for the word on Google then cut and paste into your Word/Google document as plain text.). If you’re writing a long document, use a cliché-finding tool: you’ll be surprised what you miss on the edit. First, after effecting the huge consolidation of your financial assets mentioned above. Not actress.

Writing 95

Writing Google Comparison Government 95

Sword and the Script

OCTOBER 1, 2019

1) Agility reimagines media monitoring. Agility PR Solutions launched “their reimagined media monitoring software” this month. And so, when media monitoring tools tone articles, it’s not accurate and PR people have to go in and manually fix this for reporting. The longer the document, the less accurate the sentiment.”.

Pitching 62

Pitching Analysis Report Video 62

MaccaPR

JANUARY 4, 2018

One way was documented by Advertising Age, which cited how Procter & Gamble has asked its agencies to accept 75-day delays in payment for their work. And then – incredibly – perfume giant Coty was asking media buying agencies to agree to 150-day delays in being paid for their work.

Agency 0

Agency Advertising Advertising Leadership 0

MaccaPR

OCTOBER 5, 2015

4 Big Content Marketing Lessons from General Mills, 3M, Ameriprise Financial & SCHERMER ," " Become Epic with Content Marketing: Interview with author Joe Pulizzi ," and " 5 Eye-Opening Lessons From 'Epic Content Marketing' "). Step 2: Document Your Content Marketing Strategy. views, time on site, social media mentions).

Content Marketing 48

Content Marketing How To Marketing Infographics 48

PR for Anyone

JANUARY 30, 2024

She has been acknowledged by various major media outlets such as the New York Times, The New Yorker, NPR, and the American Society of Aging as an expert on ageism. Ashton discusses the U-curve of happiness, a well-documented phenomenon that reveals an upswing in happiness towards the end of life.

Technology 130

Technology Study Social Media Resources 130

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. The last one was in the form of a nice contract to develop a social media e-learning course for in-company training: simply based on one single referral. Deirdre is CEO at Pure Performance Communications and the author of five Financial Times books. .

Communications 81

Communications How To Blogging Content Marketing 81

Contently - Strategy

APRIL 24, 2019

A content strategy is a living document. When first documenting a strategy, your initial goals are more like educated guesses. They created a document full of key “watch-outs” and best practices that the content creators could reference regardless of the subject matter, thus making life easier on the person reviewing.

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111

Stephen Waddington

DECEMBER 5, 2018

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. Media relations needs to be two-way.

Media Relations 115

Media Relations Media Print Newspapers 115

PR Conversations

APRIL 21, 2016

One would hope that a similar consciousness of respect is at the heart of most corporate communications functions , particularly when companies are large enough to commit resources not just to HR but also staff (or a team) dedicated to internal communications. We hope to activate the accounting department first.

Employee 40

Employee Internal International Corporate 40

Stephen Waddington

DECEMBER 15, 2021

Value of the environment - The Economics of Biodiversity: The Dasgupta Review by Sir Partha Sarathi Dasgupta describes how free markets driven by financial metrics are damaging the natural environment by failing to place a value on natural assets. We’ve used some of the noisiest conversations in our community of practice as our guide.

Publicity 128

Publicity Government Guidelines Facebook 128

Stephen Waddington

SEPTEMBER 29, 2021

Why is public relations conflated with media relations? Ever since Ivy Lee sent the first press release on 28 October 1906 public relations have been associated with media relations. Publicists and agencies focused solely on the media exaggerate the issue. Managing relationships with media is only one area of practice.

Industry 153

Industry Publicity Agency Community 153