Prakkypedia

JULY 8, 2014

So you’ve just landed a new corporate communications role. And naturally, I’ve been focused on all the things a good corporate communications manager should have in place. My five things to address in your first week as a Corporate Communications Manager: 1. Who is authorised to speak to the media? Congratulations!

Corporate 107

Corporate Communications Guidelines Policies 107

Onclusive

FEBRUARY 2, 2022

Welcome back to our blog series about building a perfect pitch and nurturing your media relationships! Ultimately, understanding your readers will help both you and the media to deliver the content people want to consume. According to a recent article by PRNews, reporters open the most media pitches between 9 a.m. local time.

Pitching 195

Pitching Data Technology Storytelling 195

ImPRessions - Crenshaw Communications

JUNE 11, 2020

If you’re working in public relations , or even if you simply follow companies out of personal or professional interest, you understand the press release — an announcement prepared in a semi-journalistic format for use by media. Plenty of companies are opting to use social media to share company news instead of the classic release.

SEO 221

SEO Data B2B Writing 221

Onclusive

AUGUST 22, 2017

Earned Media/Media Relations. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Owned Media/Content Strategy. Media Monitoring & Analysis. AirPR offers a media monitoring solution.

Media Training 397

Media Training Crisis Communications Conference Training 397

ImPRessions - Crenshaw Communications

JUNE 12, 2018

” He used a blend of psychology and media savvy to influence public opinion. Lee was a leader in media relations. Ivy Ledbetter Lee (1877-1934) is credited with refining the art of media relations, but his most celebrated engagement was a train wreck – literally. government, but Bernays’ era was World War I.

Corporate 178

Corporate Mobile Energy Public Affairs 178

ImPRessions - Crenshaw Communications

DECEMBER 19, 2023

Some were management failures, while others were about corporate values or behavior. Nearly two full weeks after protests by right-of-center celebrities and activists raged on social media, it finally issued a tepid response that said…well, not much. Yet, nothing happens in a vacuum. That was great – until it wasn’t.

Banking 212

Banking Nonprofit Twitter Advertising 212

PRSay

OCTOBER 13, 2021

Shaw, corporate vice president, communications at Microsoft. Shaw said his team looks for “the characteristics of a charismatic story” that might spread and undermine trust in the company, even from a social media account with a small following. Any gap in that [consistency] causes you to degrade trust,” he said.

Communications 148

Communications Pharmaceuticals Corporate Film 148

Communications Conversations

FEBRUARY 23, 2015

Today’s corporate communicator has a legion of responsibilities. Everything from executive communications to media relations to employee communications falls under its umbrella. Corporate communicators must be good writers. We know about all of this because it is well documented. What am I talking about?

Corporate 60

Corporate Communications Employee Conference 60

Communications Conversations

OCTOBER 13, 2015

When it comes to corporate volunteerism and social media, isn’t this what we normally see from brands? Posts like these are all too common when it comes to corporate volunteerism and social media for big brands. Wouldn’t that be an interesting way to shine the light on the corporate volunteerism work?

Corporate 60

Corporate Creativity Employee Instagram 60

PRSay

FEBRUARY 14, 2023

It’s a document we often breeze through when we sign up or renew as members but don’t often pause to think about how it affects our day-to-day work,” Vana said. It’s important to keep the conversation about ethics alive among our members, especially as new trends and issues continue to play out in the media landscape.”

Ethics 167

Ethics Training Social Media Leadership 167

PRSay

MARCH 9, 2017

In short order, it was followed a barrage of requests from media asking to use the footage. Do you really want someone known as @shroomy0021 managing your corporate communications? Social media is your competition. First, you need to make sure your executives know more about social media than just the name of the platforms.

Crisis Communications 160

Crisis Communications Social Media Crisis Communications 160

Sword and the Script

APRIL 2, 2024

Sword and the Script Media can help with B2B marketing, PR and social media. It was increasingly filled with queries from corporate bloggers with commercial interests rather than journalists with stories to complete on a deadline. Users can track and share media mentions on the go. Measurement templates. Reddit data.

Reddit 179

Reddit Software B2B Technology 179

ImPRessions - Crenshaw Communications

JULY 24, 2018

The first half of 2018 has seen some remarkable corporate PR maneuvers. WeWork: virtue signaling or corporate activism? But some media have responded with charges of “tribalism,” “virtue signaling,” and “imposing a worldview” on employees. The announcement generated scores of articles and lots of discussion on social media.

Real Estate 120

Real Estate Policies Corporate Healthcare 120

The Resolution Blog

MAY 18, 2018

Consider social media as a way to supplement searches for long form content Media evaluation guru, Steph Bridgeman at Experienced Media Analysts explains that social search can be a great supplementary tool to source news content. Create and document rules on how to deal with ‘apparent duplicates’. the newest one?

How To 120

How To Media Tools Web 120

Presspage

JUNE 23, 2021

From our experience working with hundreds of PR and Corporate Communications teams around the globe, most of these issues can be traced back to workflow, in this blog post we will talk about four of the most common ones we've noticed, regardless of industry, geography, or department size. Upkeep of media lists.

Communications 210

Communications Measurement Tools Enterprise 210

Newsfile

OCTOBER 24, 2023

4 Common PR Communication Mistakes (+ How to Avoid) As a PR pro, avoiding PR communication mistakes can help you build a positive corporate reputation and reap the benefits. PR professionals and investors agree the most significant benefit that accrues to companies with a positive corporate reputation is corporate brand loyalty.

Communications 52

Communications How To Corporate Training 52

Cision

MARCH 20, 2017

Cision has big ideas on the future of earned media technology; we’ve been moving fast, and we’re ready to move faster. With the increased sophistication of marketing technology and the decrease in paid advertising efficacy, we’re seeing corporate marketing departments shift their focus and investment toward earned media.

Technology 227

Technology Data Big Data Measurement 227

Cision

FEBRUARY 11, 2016

Generating brand awareness through earned media doesn’t always have to revolve around your products, services, data or thought leadership. Align your company’s mission with what makes it unique and use that angle to pitch and earn coverage from targeted, trusted media outlets. Want inspiration? PricewaterhouseCoopers.

How To 120

How To Media Employee Policies 120

Sword and the Script

AUGUST 25, 2020

Even the simplest of social media posts – the sharing of a neutral but informative news article – would take weeks. The social media marketer didn’t even have access to social media channels. When it came to marketing and social media, some of those “cooks” had never cooked before…and yet here they were judging the ingredients.

Marketing 86

Marketing Guidelines Social Media Conference 86

Stephen Waddington

FEBRUARY 12, 2021

Media and public relations are rich areas for research. I deliver an annual lecture for media and public relations students at Newcastle University about contemporary areas of practice. It covers societal issues impacting practice, media and innovative. Here are some suggestions for areas of study for students.

Publicity 103

Publicity How To Ethics Internal 103

Bianchi Biz Blog

FEBRUARY 22, 2021

I am the editorial director, Commercial Vehicle Group at Endeavor Business Media. In 2018, with the support of my publisher and corporate leadership, I enrolled in a 12-week professional truck driving course at Waukesha County Technical College in Waukesha, Wisconsin. What story or stories are you most proud of?

Groups 55

Groups Meeting Transportation Media 55

Onclusive

JANUARY 31, 2018

I’ve created a methodology called Corporate DNA. Cunningham describes the two elements of creating a company’s Corporate DNA: “I categorize companies into three categories: product-oriented companies, customer-oriented companies and concept-oriented companies. We need a methodology that is based in logic.

Content Marketing 191

Content Marketing Marketing Exercises Employee 191

Cision

APRIL 19, 2017

Issues of poor time management or unclear messaging can reverberate through media and investor audiences, causing significant negative consequences. Corporate communications professionals can learn from past pitfalls we’ve seen companies fall into, and help ensure a smooth earnings day next quarter. Scenario: It’s 4:00 p.m.,

Corporate 136

Corporate Web Data Company 136

MaccaPR

AUGUST 26, 2015

Those feelings of nostalgia and a shared past bring our history to life, which allow us to collectively reminisce on social media about the way things were (or the way we’d like to remember them!). Corporate histories are important to customers, employees, business partners, and community members. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

Solo PR Pro

DECEMBER 6, 2022

Misuse of the commenting feature in shared documents. When it comes to editing collaborative documents, Karen feels strongly that the comment feature should be reserved for questions and discussion — not for edit requests. Karen says it’s a reminder to provide some guidance when you share a document for editing.

Radio 52

Radio Social Media Journalism Corporate 52

ImPRessions - Crenshaw Communications

MAY 18, 2018

Especially in today’s atmosphere of increasing corporate activism , a company that takes a stand on a controversial topic can create lasting bonds with customers – even if it alienates others in the process. PR is a primary tool for corporate speech on social issues. Storytelling brings brands to life. PR helps differentiate.

Brand 149

Brand Branding Storytelling B2B 149

Onclusive

MARCH 19, 2019

Each year, more than $30 billion is invested in corporate communications, publicity and public relations. Use Salesforce CRM to document, execute and forecast to ensure a predictable and well executed business while maintaining a dependable system of record. Responsibilities.

Software 150

Software Measurement Analytics Data 150

Onclusive

MARCH 19, 2019

Each year, more than $30 billion is invested in corporate communications, publicity and public relations. Use Salesforce CRM to document, execute and forecast to ensure a predictable and well executed business while maintaining a dependable system of record. Responsibilities.

Software 150

Software Measurement Analytics Data 150

Communications Conversations

APRIL 30, 2018

I believe a big reason employees are using words like this to describe corporate communications is simple: There’s simply much technology. Corporate intranet. Corporate collaboration tools. Social media networks. Internal social media tools (Yammer). Corporate blogs. Corporate podcasts.

Employee 94

Employee Technology Communications Corporate 94

PRSay

MARCH 25, 2019

Hackers can also find and release damaging internal correspondence and documents. Make sure you invest in secure communications systems and training (don’t assume your employees know better than to click that “reset password” link in that shady email), and create a corporate culture that values your staff.

Internal 155

Internal International Communications Employee 155

Sword and the Script

AUGUST 17, 2019

Because PR isn’t a list of names or a document, it’s a process, and skill that requires both art and science. 1) Earned and branded media drive awareness and trust in B2B. For B2B companies, earned media and branded content ranked the highest. Is owned media trustworthy? 2) Earned media still reigns as THE most credible.

Study 61

Study Survey B2B Advertising 61

Ishmael's Corner

OCTOBER 8, 2014

We had grown up with HP by landing a sliver of the HP business in 1988 – the application support division (ASD) and specifically the transfer of minicomputer documentation from paper to this crazy invention called CD ROM – which kept growing and growing. The loss involved more than just revenue. And we kept learning and learning.

Agency 130

Agency Storytelling Corporate Enterprise 130

Presspage

MARCH 15, 2023

We at Presspage just launched a personal AI assistant to help communications professionals with managing and answering all their questions from the media. Introducing your Personal Assistant in inquiries from the media One of the areas that we have seen our customers spend a lot of time on, is the one-to-one communications with journalists.

Technology 78

Technology Creativity Storytelling Communications 78

Cision

APRIL 7, 2017

Beyond showing “a number,” an earnings guidance mosaic will present shareholders some tactile measure on how a corporation is goaling and tracking themselves towards building shareholder value. And that still worries corporate management reports a new Rivel Research Group study of 976 North American and European companies.

Study 120

Study Meeting Corporate Data 120

MaccaPR

JUNE 28, 2016

Of course, as PR professionals, we can provide media training to our top executives. All good advice for media interviews, backed by PR best practices. All good advice for media interviews, backed by PR best practices. But there’s one technique that’s seldom mentioned in corporate media training sessions.

Interviews 59

Interviews Media Training Media Training 59

Cision

APRIL 20, 2016

Glenn Boyet, director of corporate communications at AmeriQuest Business Services, says being truthful and transparent is one the most important goals for brand communication. What are you most looking forward to in your new position as director of corporate communications at AmeriQuest Business Services? I believe that results matter.

Financial 120

Financial Corporate B2B Film 120

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

“Lean” communications like emails or shared documents are best for routine updates and edits to materials. Misguided media relations strategy. Lack of preparation for a media interview. Some CEOs and others in leadership positions shun the idea of media training. But, failing to prep can be a miscalculation.

Skype 170

Skype Interviews Crisis Communications Crisis 170