Ethical Voices

OCTOBER 17, 2022

Joining me on this week’s episode is Ethan McCarty , the founder and CEO of Integral , an award-winning employee activation agency serving leaders of communications, HR, marketing, and technology. Ethical perils in personalizing employee communications. You’re creating that shared belief for 400,000 employees.

Ethics 80

Ethics Employee Communications System 80

Mindful Marketing

SEPTEMBER 19, 2020

Among its unique attributes, the store featured an open layout, low-glare surfaces, and employees who knew American Sign Language (ASL). Of course, there are other ways that organizations doing social good can be funded, for instance by donors and by government.

Corporate 102

Corporate Consumer Employee Print 102

Shift Communications

MAY 26, 2022

The corporate narrative and expression of it remains mission critical, perhaps more than ever. Here are the communications actions (and opportunities) we see as crucial in times like these: Revisit & shore up your corporate narrative: Are you saying the right things to (excite) the right audience? Don’t take the foot off the pedal.

Employee 88

Employee Case Study Corporate Trends 88

Communications Conversations

OCTOBER 13, 2015

When it comes to corporate volunteerism and social media, isn’t this what we normally see from brands? Great, model employee. Posts like these are all too common when it comes to corporate volunteerism and social media for big brands. Employee engagement? Of course, the answer is probably “all three.”

Corporate 60

Corporate Creativity Employee Instagram 60

PR Conversations

NOVEMBER 5, 2014

I’ve sat through convention and forum talks where various oracles pronounced that: employees just want to be loved. Just look at the many different ways Elisabeth Kubler-Ross’s work on death and dying , and her change curve turns up in jolly presentations about employee motivation. Do I practise a dark art ?

Employee 103

Employee Communications Internal International 103

PRSay

AUGUST 30, 2022

And when told they’ll lose their jobs, employees are just as shocked today. Still, when layoffs become necessary, there’s a lot that employers can do to mitigate the pain and difficulty that employees experience. Garg came to represent accusations that corporations treat employees as expendable units.

Employee 87

Employee Real Estate Video Internal 87

PRSay

JANUARY 14, 2020

Consider that when he teamed with ad executive Bill Marsteller in 1953, the largest PR firm was Hill & Knowlton with about 100 employees. No micro-manager, he took obvious pride in his agency’s record of preparing employees for leadership positions, whether it be there or for a client or competitor.

Leadership 158

Leadership Automotive Employee Corporate 158

Maxim Behar

FEBRUARY 18, 2024

Since before the advent of social media, PR has also been accused of being involved in corporate or political propaganda. Corporate PR is different. Let’s call James Taylor a journalist from the Pennsylvania Herald because we read his pieces, and he knows how to write. Let’s ask him to write an article to explain that.”

Corporate 59

Corporate Advertising Advertising Government 59

PR for Anyone

JUNE 12, 2020

If you have a team, employees, or advisory board, work on this with them so you all are on the same page as to your message, your beliefs, and your core values. Discovering why you do what you do will help you also in terms of your corporate culture, your message, and your interaction with potential clients or customers.

Exercises 130

Exercises Employee Corporate Pitching 130

Sword and the Script

NOVEMBER 7, 2023

Propel releases AI-based “media war room”; Muck Rack has AI recommending reporters to PR; PRophet partners to bring influencer marketing and media alerts; Did you know Gartner has a Market Guide for Employee Communications? Generative AI may get all the attention these days, but it’s not the only “kind” of AI.

Employee 141

Employee Software Survey Tools 141

Landis PR

MAY 28, 2024

Focus is strong on work-life balance, with quite a high degree of personal freedom for employees. Communications, media and PR market in Denmark Denmark has strong traditions in public service broadcasting with DR (the Danish Broadcasting Corporation) being the primary public broadcaster together with partly public service broadcaster TV2.

Energy 59

Energy Technology Biotechnology Pharmaceuticals 59

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. Year of the employee. 2022 is going to be known as the year of the employee. Of course, this isn’t limited to new channels. But it’s employee retention and engagement that will take priority.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Maxim Behar

MAY 16, 2024

We spent long hours with Jim, sometimes from early morning until late at night, drawing up many bold plans; and not always in agreement but always both of us committed to stay the course. You came, you promised, met with ministers and mayors, and now you're telling me today to write five sentences, and let's go back to Chicago.

Hotels 64

Hotels Corporate Transportation Meeting 64

Sword and the Script

AUGUST 29, 2020

Studies find media relations isn’t the top PR service anymore; PR weakness on technical skills; execs are key to shaping corporate social positions Several interesting reports on the PR industry were published earlier in 2020 but got lost in the blur that unfolded since. There are plenty of free and low-cost courses. About the study.

Media Relations 102

Media Relations Report Industry SEO 102

Flack's Revenge

NOVEMBER 28, 2018

In his story, Nicas wrote: “Definers specialized in applying political campaign tactics to corporate public relations — an approach long employed in Washington… but less common in tech.” Of course, Facebook makes this topic relevant as it fits in with NY Times story about their recent missteps.

Ethics 136

Ethics Wikipedia System Facebook 136

Mindful Marketing

JULY 16, 2022

During my 20-plus years teaching college ethics courses, my students and I have sometimes joked about that kind of thing, inferring that of all places, an ethics class is one deserving of absolute integrity. ” “Corporate culture will be developed one way or another. Who would cheat on ethics? the list goes on.

Ethics 89

Ethics Pharmaceuticals Corporate Financial 89

Mindful Marketing

MARCH 11, 2022

Of course, they pale in comparison to adult anxieties, like deciding who to marry or how to make the next mortgage payment. For the largest organizations in the world, customers, employees, and shareholders number in the millions. Maybe it was not having friends seated at your lunch table or embarrassing yourself in PE class?

Comparison 89

Comparison Corporate Company Employee 89

Sword and the Script

NOVEMBER 23, 2019

It’s higher in large companies (5), defined as 1000+ employees, and lower in small companies (3), defined as 1-99 employees. How long does it take to write the average blog post? 3 hours and 57 minutes; 38% of bloggers report it takes more than 4 hours to write a post; and. Most content is aimed at building awareness.

Content Marketing 138

Content Marketing Study Blogging Marketing 138

ImPRessions - Crenshaw Communications

MAY 15, 2017

Of course, anyone entering the field is likely to look at the different paths to a career, which typically means exploring large agencies, in-house opportunities, and smaller firms. And, of course, we think small or midsize agencies represent the most promising career path to start. “Real-world” opportunities from day one.

Skype 147

Skype Agency Meeting Software 147

Cision

DECEMBER 1, 2017

Usually, when the term “boilerplate” is applied to a piece of writing, it’s meant dismissively: “No need to read those terms & conditions you’re signing — it’s just standard boilerplate.” And of course being as Instagram-worthy as they are, they work in their social presence too. The Non-Boilerplate Boilerplate. Popbar : [link] .

Examples 225

Examples Insurance Insurance Fashion 225

Sword and the Script

MARCH 2, 2021

Over the course of my career, I’ve lived through two acquisitions, contributed to internal and external comms for several more, and at different organizations, and even did a divestiture. Even so, it speaks volumes that the company has closed on 16 other corporate transactions in recent history before it got around to thinking about AI.

Company 154

Company Tools Technology Software 154

Deirdre Breakenridge

AUGUST 26, 2014

While communications may be your forte, with strengths such as writing, creativity, organization and research, your passion might be for something else altogether. In that case, your journey might lead you towards a job in internal communications working for a corporation where you promote the company’s various products, services and experts.

Industry 316

Industry Fashion Travel Tourism 316

PR Insiders

AUGUST 26, 2021

Breaking news, of course, happens whenever it happens. For a financial professional, we might write an article with the headline “5 Ways to Save More for Retirement.” For a business consultant, an angle could be “How to Create a Corporate Culture that Attracts the Best Employees.” CISION-State of the Media Report.

Survey 78

Survey Pitching Newspapers Software 78

Cision

MAY 31, 2017

The implication, of course, is that consumers are less likely to absorb the marketing messages we’re deploying. For each order, employees nicely wrap up the product and write a personally addressed thank-you note. So how, then, can they spend hours binge-watching their favorite Netflix shows?

Consumer 243

Consumer Brand Branding How To 243

Melissa Agnes

APRIL 30, 2015

Bud Light’s #UpForWhatever campaign lead them to make the brilliant decision to write “The perfect beer for removing ‘no’ from your vocabulary for the night. Does your organization foster a culture where employees are empowered to speak up and voice their opinions? Do you see something wrong here?

How To 183

How To Marketing Crisis Crisis Management 183

Sword and the Script

APRIL 9, 2019

Corporate positions do tend to pay more than agency positions – and that remained true this year. The median salary breaks down across corporate, agency and non-profit sectors of PR as follows: Corporate communications median salary was $127,100; PR agency median salary was $96,000; and. is $70,771 per year.

Publicity 95

Publicity Survey Comparison Report 95

Cision

OCTOBER 13, 2016

How did you get your start in corporate communications? Eventually, I decided I wanted to set a more intentional course for my career, and communication was a natural fit. Eventually, I decided I wanted to set a more intentional course for my career, and communication was a natural fit. How did you handle it?

Crisis 120

Crisis Corporate Construction Communications 120

Cision

NOVEMBER 29, 2017

Usually, when the term “boilerplate” is applied to a piece of writing, it’s meant dismissively: “No need to read those terms & conditions you’re signing — it’s just standard boilerplate.” And of course being as Instagram-worthy as they are, they work in their social presence too. The Non-Boilerplate Boilerplate. Popbar : [link] .

Examples 167

Examples Insurance Insurance Fashion 167

PR Matters

MAY 27, 2014

Unfortunately, in the world of business, as well as communications, including PR, marketing and advertising, there remains a great tendency to use clichés instead of writing content that works well simply by being clear, to the point and providing value and evidence for the reader. They care about the environment and the impact they make.

Airlines 162

Airlines Advertising Advertising Customer Service 162

PRSay

DECEMBER 19, 2018

There was Papa John’s apology and subsequent corporate shakeup after founder John Schnatter uttered a racial slur on a conference call. in an article for Strategies & Tactics about how corporate leaders can effectively atone for their mistakes. Unless it’s behind a pay wall, of course. ” Office life.

Trends 111

Trends Crisis Corporate Leadership 111

Sword and the Script

NOVEMBER 9, 2021

Twenty-nine months ago, when I started writing these monthly summaries , there weren’t many PR software companies talking about artificial intelligence (AI). Intrado was formerly known as West Corporation. Of course, everyone involved says they take the matter “seriously” and are taking precautions.

Software 93

Software Banking Technology Data 93

Cision

APRIL 27, 2015

Before saturating the social sphere with posts dripping with corporate speak, remember you can’t be focus on being more interesting than competitors in your industry. That’s right, you’re competing against baby pictures, crazy Saturday night pre-game photos, all things Buzzfeed, and, of course, cat videos and cat memes. Krista’s tip?

Social Media 120

Social Media Pinterest Media Infographics 120

Business Wire

FEBRUARY 2, 2018

Once your news release has crossed the wire, launch your FB Live and invite page members, internal employees, external partners, reporters, customers and prospects to tune in as you discuss the value of your update with product owners and customers implementing the tool. Write social messaging and share it with your internal teams.

Facebook 177

Facebook Community Advertising Advertising 177

Sword and the Script

DECEMBER 26, 2017

Writing is thinking, but more than that its the application of thinking; it transforms a passive activity into an active one. 11) Corporate reputation suffers with bad experiences. “82% Genuine Corporate Apology ). Note: This number reflects the combination of both client-side and corporate salary averages.

Content Marketing 126

Content Marketing SEO Social Media Marketing 126

Sword and the Script

DECEMBER 26, 2023

Great communicators will have the mental toughness and swift ability to pivot that is necessary to respond to this chaotic world and keep PR and marketing on course. PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024. Continued consolidation of media outlets.

Writing 198

Writing Communications Marketing B2B 198

Sword and the Script

JANUARY 29, 2019

This isn’t uncommon in the corporate world. As progressed in my career, I began to have a better appreciation for recruiting, HR and the challenge of talent acquisition and employee retention. At the time of this writing, the rate is currently 3.8%. 3 Ways PR and HR can Team up to Attract Talent.

Resources 78

Resources Creativity Publicity Local 78

Doctor Spin

MAY 21, 2021

Corporate executives are sometimes scared of stirring up too much conflict for comfort, so your approach should always be strategically sound and well-researched before you start the fight. These new majorities, of course, started as minorities. Perhaps they treat their employees badly? See also How to write a PR pitch.

How To 52

How To Hotels Survey Employee 52