5W PR

OCTOBER 9, 2023

Crafting global PR strategies tailored to cosmetics brands is essential to succeed in the competitive global beauty industry. PR strategies must be culturally sensitive and adapted to each target market. Market research Thorough market research is the foundation of successful global PR strategies.

Strategy 78

Strategy Brand Branding How To 78

5W PR

NOVEMBER 15, 2023

In today’s competitive market, successful fast-food marketing strategies are more crucial than ever for these chains to attract and retain customers. Fast food market The fast food industry is highly competitive and has witnessed significant changes in consumer preferences and behavior.

Strategy 78

Strategy Marketing Ethics Mobile 78

PRSay

JANUARY 8, 2019

We all love a good story, and research shows that conducting media relations through the lens of storytelling provides optimal results. To make your storytelling effective, approach it as you would a strategic communications plan. This is where strategy and tactics come into play. Now it’s time to make your strategy a reality.

Storytelling 163

Storytelling Media Nonprofit Government 163

The Hoyt Organization

MARCH 25, 2024

With constant advancements in medicine and technology, healthcare organizations must have effective communication strategies to reach and engage with their target audience. This guide will discuss some key healthcare public relations strategies.

Healthcare 65

Healthcare Strategy Publicity Pharmaceuticals 65

5W PR

OCTOBER 20, 2023

Diverse customer base With globalization and migration, consumer bases in many countries have become incredibly diverse. Be inclusive in the storytelling. Adjust those strategies based on data insights. They help companies understand market dynamics and consumer behaviors. The post What is Cultural Marketing?

Strategy 78

Strategy Marketing Local Groups 78

ImPRessions - Crenshaw Communications

OCTOBER 4, 2023

The Mobile Surge Means New PR Opportunities We’re in the age of mobile dominance, and it’s affecting the way consumers absorb content. More directly, the rising popularity of podcasts and other mobile-centric media channels indicate new storytelling opportunities and platforms for PR.

Mobile 334

Mobile Advertising Advertising Trends 334

ImPRessions - Crenshaw Communications

MARCH 7, 2017

Contemporary public relations has appropriated the classic cultural art form of rich storytelling, because no one can resist a good story. PR professionals know that in the “attention economy” where consumer engagement is elusive, the most effective way to connect with an audience may be to tell your story.

Storytelling 149

Storytelling Data Insurance Insurance 149

Prohibition

MAY 18, 2023

Brands of all sizes integrate influencer activity into their PR strategy as it can bring a variety of benefits. Here’s six reasons why brands should consider integrating influencer activity into their PR strategy. Here’s six reasons why brands should consider integrating influencer activity into their PR strategy.

Strategy 62

Strategy Marketing SEO B2C 62

Sword and the Script

NOVEMBER 19, 2019

The story the company told “was the foundation of our sales strategy and differentiated us in the market” and contributed to the company’s eventual acquisition. JC: I started my career in consumer-packaged goods. From your perspective what is storytelling? . JC: Storytelling is, in my mind, the essence of brand development.

Storytelling 85

Storytelling Brand Branding Customer Service 85

Prohibition

JANUARY 6, 2023

When launching a campaign, video has great storytelling potential – showcasing your brand’s campaign findings far and wide. A strong video marketing strategy will help your brand tap into new, previously unengaged audiences and unlock real potential for your campaign. Drive Awareness. Enhance your Social Ads Performance.

Video 62

Video Strategy SEO Engineering 62

Onclusive

MAY 4, 2020

We have seen this during other periods of economic uncertainty: Businesses and consumers react, and those reactions have ripple effects. Marketing strategies are being altered and advertising budgets are being slashed. Consumers have reacted by shifting their focus more toward information than commercialism.

Crisis 464

Crisis Publicity Exercises Trends 464

PRSay

AUGUST 12, 2016

And, for the future trends of our industry, we should begin looking to analytics more in order to better determine what influences our media strategies, planning and implementation. The fusion of these groups truly mirrors the current state of the news making and storytelling industry as a whole.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Burrelles Fresh Ideas

MARCH 19, 2024

This downward trend in travel costs is particularly noteworthy amidst the rising prices across various sectors, with average consumer prices seeing a 3.1% In an era marked by shifting consumer preferences, the imperative of crafting a comprehensive PR strategy cannot be over-emphasized. since last year.

Travel 91

Travel Trends Tourism Transportation 91

Prohibition

OCTOBER 25, 2022

Here we’ve summarised our top tips for brands when it comes to using TikTok to compliment a PR strategy. For example, if you’re a food brand – you might want to keep an eye on ‘#foodie’ ‘#foodtrend’, in order to see what type of food related content is resonating well with consumers.

Strategy 71

Strategy Brand Branding B2C 71

5W PR

JANUARY 26, 2024

Authentic storytelling Influencers excel at storytelling. This form of storytelling creates a deeper connection with the audience and enhances the brand’s social media presence. Data-driven insights Collaborating with influencers provides brands with valuable insights into consumer behavior and preferences.

Social Media 78

Social Media Media Storytelling Creativity 78

Barokas

MAY 22, 2019

To do this, we must remember that the storyteller is often just as important as the stories themselves. Customers are an amazing resource for this type of authentic storytelling. The post Storytelling Isn’t Just for Kids. Allison Hefner, Social Media & Content Development Manager. appeared first on Barokas Communications.

Storytelling 60

Storytelling Radio Print Advertising 60

Contently - Strategy

SEPTEMBER 21, 2021

Here’s something that might surprise you: branded content is now a part of 80 percent of consumers’ lives. Consumers crave educational courses. Our research bears this out—58 percent of consumers said they were likely to take a free course created by a brand. Social impact storytelling drives purchase consideration.

Brand 145

Brand Branding Banking Survey 145

Barokas

AUGUST 8, 2017

And while the benefits of data-driven storytelling have been extolled in the PR world for some time now, we often forget that our clients are the keepers of their own best asset – data. And when data-driven PR strategies are leveraged over time, the results can be especially impactful. Telling stories with stats.

Storytelling 74

Storytelling Data Data-Driven PR Print 74

5W PR

JANUARY 3, 2024

Beauty brands face unique challenges and opportunities in a landscape where trends, consumer expectations, and digital platforms play pivotal roles. Social media platforms, influencer marketing, and e-commerce are now integral to beauty PR strategies. These partnerships bring authenticity to the brand and help reach a wider audience.

Product Launch 78

Product Launch Consumer Community Interviews 78

Cision

MARCH 31, 2015

From ancient cave drawings to photojournalism and broadcast TV, people have enjoyed visual stories for the speed at which people can consume the content and the emotion it elicits. But how can you get started? “

Storytelling 120

Storytelling Mobile Video Viral 120

Prohibition

AUGUST 4, 2023

Neglecting to Understand The Audience different platforms, focus, strategy, lose followers, posting content, common pitfalls One of the gravest and common mistakes that marketers can make in social media video marketing is to overlook the importance of understanding their audience. Get in contact today to find out how we could help.

Social Media 118

Social Media Video Marketing Media 118

Polaris

DECEMBER 1, 2014

It’s just a new-fangled term for storytelling, which, let’s face it, is as old as the hills. Below are 5 essentials of an effective content marketing strategy. Since creating content on a regular basis is difficult, not to mention time consuming, make it easy on yourself. Yet, truth be told, content marketing is nothing new.

Content Marketing 216

Content Marketing Strategy Marketing Resources 216

Masters in Communications

OCTOBER 30, 2018

As Harrison Monarth writes in The Harvard Business Review : Storytelling evokes a strong neurological response. Here's why storytelling is such a powerful tool: The Power of Synchronicity. Storytelling creates a certain synchronicity between the teller and the listener. Storytelling is also a powerful tool for persuasion.

Storytelling 61

Storytelling Chemicals Advertising Advertising 61

Presspage

APRIL 11, 2019

Every business or organization has a unique story to tell, and oftentimes a strong public relations, or PR, strategy is undervalued as one of the tools to share it. Developing strategic PR is crucial for creating brand awareness and promoting engaging content that consumers actually want to read. What is a PR Strategy?

Strategy 76

Strategy eBook Consumer Fashion 76

Onclusive

FEBRUARY 14, 2023

How to communicate your brand’s environmental sustainability authentically     Let’s assume that you’ve mapped your stakeholder audiences, you understand what drives them, and perhaps you even have an ESG strategy in place or underway. Be detailed   Unsubstantiated storytelling leads to greenwashing accusations.

Reputation 195

Reputation Automotive Brand Branding 195

Barokas

AUGUST 8, 2017

And while the benefits of data-driven storytelling have been extolled in the PR world for some time now, we often forget that our clients are the keepers of their own best asset – data. And when data-driven PR strategies are leveraged over time, the results can be especially impactful. Telling stories with stats.

Storytelling 60

Storytelling Data Data-Driven PR Print 60

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

It’s considered the most credible and influential source for storytelling. For earned media coverage, we carefully construct our pitches to follow the client’s intended narrative and the strategy that we think will resonate, but sometimes media take a different approach in a story. But can we say that for sponsored content ?

Advertising 334

Advertising Advertising B2B SEO 334

ImPRessions - Crenshaw Communications

MAY 24, 2022

With its splashy headlines and viral tweets, consumer PR gets all the attention. And it’s often very cost-effective relative to consumer public relations. Yes, data can be compelling, but smart B2B marketers know that storytelling is more powerful than a list of facts. Think purpose-driven brand PR is for consumer sectors?

B2B 170

B2B Brand Branding Education 170

ReimaginePR

OCTOBER 10, 2016

Are you using video as a part of your marketing strategy? If you want to build a business in the 21st century, you need to reach the 21st century consumer, and that person is on Facebook or YouTube liking cat videos as we speak. Video plays an essential role in your marketing strategy. Video is just so darn easy to consume.

Video 120

Video Strategy YouTube Marketing 120

The Proactive Report

DECEMBER 26, 2022

Storytelling: Telling a story that resonates with your target market is essential if you want to cut through the noise online. Ninety percent of consumers watch videos on their phones because it is far easier than firing up a laptop or other device. Video trends for 2023. To do this effectively, you must understand your audience.

Video 162

Video Film Social Media Facebook 162

Onclusive

APRIL 9, 2019

The addition of Ozmotik will provide communications teams with two important new metrics: Reader Engagement which measures if earned media is actually being read and how much of the content is being consumed; and Brand Impact which measures the influence that content is having on its readers. AirPR Changes Company Name to “Onclusive”.

Analytics 284

Analytics Content Marketing Corporate Company 284

ImPRessions - Crenshaw Communications

APRIL 30, 2020

While we have access to a wide breadth of digital platforms to consume our daily dose of news and information, let’s not ignore an essential medium for staying smart – podcasts. Because they’re easy to consume and offer a certain intimacy, brands are using podcasts to inform, entertain, and be visible. Podcasts are mainstream.

Marketing 306

Marketing Advertising Advertising Industry 306

5W PR

JULY 19, 2023

In the apparel industry, competition is fierce as multiple brands vie for consumer attention. To stand out in this crowded marketplace, brands must employ successful apparel marketing strategies that capture interest and leave a lasting impact. Personalized experiences These days, consumers expect personalized experiences.

Apparel 78

Apparel Industry Customer Service Pinterest 78

Contently - Strategy

NOVEMBER 12, 2020

Along the way, I’ve probably consumed more pieces of branded content than anyone else. Content is the primary way that consumers have that crucial first impression with your brand. You need to develop a strong content strategy and point of view in the market. I worked for years as a content strategist.

Brand 145

Brand Branding Healthcare Enterprise 145

Deirdre Breakenridge

NOVEMBER 13, 2017

PR professionals will need to include new digital strategies into their work in order to bring an added awareness and value to the brands they serve. Storytelling will become more creative. Today there are a plethora of niche outlets that strive to receive business and consumer attention.

Trends 0

Trends Storytelling Creativity Reputation 0

5W PR

JUNE 30, 2023

In the competitive world of children’s snacks, brands are constantly seeking innovative strategies to capture the attention and preference of young consumers. Brand Recognition Brand recognition plays a crucial role in the success of any consumer product. Children are often drawn to characters they recognize.

Brand 78

Brand Branding Consumer Television 78

Buchanan PR

NOVEMBER 29, 2023

The convergence of social media and e-commerce is becoming increasingly prominent as many consumers turn to online shopping and look to social media influencers for trusted purchase reviews. In fact, a report from this year found that consumers ages 18-54 prefer to find new products on social media.

Social Media 80

Social Media YouTube Instagram Trends 80