Deirdre Breakenridge

NOVEMBER 13, 2017

PR professionals will need to include new digital strategies into their work in order to bring an added awareness and value to the brands they serve. Storytelling will become more creative. Today there are a plethora of niche outlets that strive to receive business and consumer attention.

Trends 0

Trends Storytelling Creativity Reputation 0

Prohibition

JANUARY 6, 2023

When launching a campaign, video has great storytelling potential – showcasing your brand’s campaign findings far and wide. A strong video marketing strategy will help your brand tap into new, previously unengaged audiences and unlock real potential for your campaign. Drive Awareness. Enhance your Social Ads Performance.

Video 62

Video Strategy SEO Engineering 62

Cision

FEBRUARY 3, 2017

Insights provided by the agency practitioner client-side include the importance of mobile, from both a creative and business standpoint. According to INC , being digital friendly is the new norm in any kind of business; inclusive of local search, to test strategies and the overall brand message traction. Search dominates.

SEO 120

SEO Creativity Mobile Journalism 120

Waxing UnLyrical

MAY 10, 2018

These messages are tired and far from creative. When the masses are using the same communication strategies, it’s time to stop and pause. Instead of following the herd to captivate and activate your audience you must flex your creative muscles. Uplift Studios overall communication strategy is risky. Feel young again.

Creativity 73

Creativity Communications Brand Branding 73

Cision

MARCH 14, 2017

Capturing consumer attention has become increasingly difficult in a cluttered and ever-expanding ad space. To expedite the path to purchase, savvy marketers have pivoted to instead focus on constructing memorable campaigns through creative messaging. Creative Strategies. Design an emotional roller coaster.

Creativity 208

Creativity Comparison Construction Retail 208

Prohibition

AUGUST 4, 2023

Neglecting to Understand The Audience different platforms, focus, strategy, lose followers, posting content, common pitfalls One of the gravest and common mistakes that marketers can make in social media video marketing is to overlook the importance of understanding their audience. Get in contact today to find out how we could help.

Social Media 118

Social Media Video Marketing Media 118

PRSay

AUGUST 12, 2016

And, for the future trends of our industry, we should begin looking to analytics more in order to better determine what influences our media strategies, planning and implementation. The fusion of these groups truly mirrors the current state of the news making and storytelling industry as a whole.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Onclusive

AUGUST 22, 2017

Owned Media/Content Strategy. The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. If this year’s PR boo-boos didn’t show us the importance of having crisis communications strategies in place, we’re not sure what will. Media Training.

Media Training 397

Media Training Crisis Communications Conference Training 397

ImPRessions - Crenshaw Communications

APRIL 30, 2020

While we have access to a wide breadth of digital platforms to consume our daily dose of news and information, let’s not ignore an essential medium for staying smart – podcasts. Because they’re easy to consume and offer a certain intimacy, brands are using podcasts to inform, entertain, and be visible. Podcasts are mainstream.

Marketing 306

Marketing Advertising Advertising Industry 306

5W PR

FEBRUARY 22, 2024

Digital media has become an integral part of people’s lives, shaping how they’re able to communicate, entertain themselves, consumer information, and more. From writing platforms like Scrivener to editing suites like Adobe Creative Cloud, countless programs cater to specific needs.

Media 78

Media YouTube Transportation eBook 78

Landis PR

DECEMBER 4, 2023

That means, as content marketers, we must learn how, and when, to effectively leverage AI-assisted content within our marketing strategies. Machine vs. Man: Does AI Efficiency Trump Human Creativity? Even as AI continues to evolve, there will always be something uniquely human about the art of storytelling.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

Presspage

APRIL 11, 2019

Every business or organization has a unique story to tell, and oftentimes a strong public relations, or PR, strategy is undervalued as one of the tools to share it. Developing strategic PR is crucial for creating brand awareness and promoting engaging content that consumers actually want to read. What is a PR Strategy?

Strategy 76

Strategy eBook Consumer Fashion 76

ImPRessions - Crenshaw Communications

MAY 1, 2019

Many people who work in PR thrive on the creative nature of what we do; after all, not everyone can dream up a winning idea for a product launch, or even the email subject line that will capture a journalist’s attention. But the best campaigns are fueled by creativity, yet informed by research. Muddling the message. Bad timing.

How To 257

How To Interviews Measurement Storytelling 257

ImPRessions - Crenshaw Communications

JUNE 22, 2021

The platform offers PR teams a new way of storytelling for organizations and gives business personalities who are talented speakers with a strong point of view about industry trends an opportunity to ride the social audio wave. Savvy business leaders are well suited to host rooms and later start their own clubs.

B2B 405

B2B Social Media Media Instagram 405

Cision

JUNE 2, 2015

Most, if not all, companies know the importance of storytelling, but few have figured out how to tell them in engaging, altruistic and entertaining fashions. The more content you analyze, the more accurate your analysis will be – however, it can be a time-consuming process so choose relevant, successful content.

Content Marketing 120

Content Marketing Data Strategy Marketing 120

Masters in Communications

OCTOBER 30, 2018

Stories are emotional, experiential, and creative. As Harrison Monarth writes in The Harvard Business Review : Storytelling evokes a strong neurological response. Here's why storytelling is such a powerful tool: The Power of Synchronicity. Storytelling creates a certain synchronicity between the teller and the listener.

Storytelling 61

Storytelling Chemicals Advertising Advertising 61

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. Purpose- and mission-driven communication strategies will continue to dominate the industry, but it will be less about ‘tell’ and more about ‘show.’

Marketing 187

Marketing Content Marketing Data Social Media 187

Burrelles Fresh Ideas

FEBRUARY 27, 2024

It showcased the unparalleled ability of brands to captivate audiences through a fusion of entertainment, creativity, and strategic promotion. This year, consumer packaged goods took center stage in the ad lineup, with brands like Oreos, Pringles, Mountain Dew, Doritos, and M&Ms dominating the commercial breaks.

Sports 85

Sports Television Advertising Advertising 85

Karen Freberg

SEPTEMBER 17, 2017

The past few days have been somewhat of a whirlwind of creating content, consuming coffee (wait… that happens every day!), Adidas made 111 of these (to celebrate the number of wins Coach Petrino has) and did this creative execution at the event as well as on social media. Sports Social Strategy & Community Management Manager.

Creativity 40

Creativity Storytelling Sports Social Media 40

Konnect Agency

OCTOBER 25, 2023

At Konnect Agency, our experts have identified some common pitfalls we’ve seen in Public Relations, Social Media and influencer, Creative, and Paid marketing…and our tips on how to avoid them. Consider what insights or consumer behaviors your client can offer that resonate with the broader context.

Marketing 52

Marketing Pitching Creativity Storytelling 52

Konnect Agency

NOVEMBER 20, 2023

With AI’s rapid advancement and broad application potential, PR professionals are increasingly embracing AI-powered tools like ChatGPT to augment writing, supplement creativity, and fine-tune brand messaging. In fact, entire brand campaigns are centered entirely around AI as a way to reach and engage with tech-savvy consumers.

Viral 52

Viral Video Trends Consumer 52

ImPRessions - Crenshaw Communications

APRIL 30, 2020

While we have access to a wide breadth of digital platforms to consume our daily dose of news and information, let’s not ignore an essential medium for staying smart – podcasts. Because they’re easy to consume and offer a certain intimacy, brands are using podcasts to inform, entertain, and be visible. Podcasts are mainstream.

Marketing 204

Marketing Advertising Advertising Industry 204

Prohibition

JANUARY 30, 2024

That said, the landscape of influencer marketing has undergone significant changes in recent years and is constantly evolving, meaning brands need to adapt and refine strategies to stay relevant and ensure its effective. Brands are leveraging this data to identify high-performing influencers and optimise their strategies for maximum impact.

Trends 62

Trends Marketing Comparison Retail 62

Cision

JULY 6, 2016

In this interview, Sheila discusses why brands need to clearly define their communication strategies, the importance of keeping your content fresh and why your audience is attracted to good writing and storytelling. I’ve always enjoyed storytelling and writing. Devour all things creative. That, right there, is magic.

Storytelling 180

Storytelling Writing Journalism Creativity 180

PR 20/20

JULY 11, 2019

At the heart of what we do, all marketers are storytellers. But to do that, we must deliver our message to consumers at the right time, in the exact right way—so as not to be intrusive or irrelevant. Luckily, new technologies are enabling marketers to deliver on smarter content marketing strategies. Not sure what I mean?

Storytelling 63

Storytelling B2B Content Marketing Data 63

Onclusive

OCTOBER 3, 2017

Marketers and communicators are now competing for consumer attention amid Facebook posts, Buzzfeed memes, blog posts, articles, texts and more. The answers resoundingly revolved around a single strategy: creating unique, differentiated content. Millions of blog posts are written every day. That’s participation marketing.”.

Brand 246

Brand Branding eBook Leadership 246

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

The molding of public opinion, raising of awareness, or bolstering of reputation are time-consuming endeavors requiring discipline and patience. Top-tier earned media articles are terrific, and they’re often a highlight of the research, relationships and media strategy that goes into a good media relations campaign.

SEO 178

SEO Storytelling Product Launch Measurement 178

Prohibition

AUGUST 1, 2023

As the demand for vegan and vegetarian products continues to rise, so does the need for effective public relations (PR) strategies to promote these brands. Key Strategies for Effective Food PR Campaigns To run a successful food PR campaign for vegan and vegetarian brands, it is essential to employ key strategies.

Brand 62

Brand Branding Ethics Storytelling 62

5W PR

JULY 25, 2023

Engaging food influencers has become a powerful strategy for snack brands looking to enhance their public relations efforts and reach a wider audience. These product reviews and tastings help build credibility for the brand and create a sense of trust among consumers.

Brand 78

Brand Branding Creativity Storytelling 78

Prohibition

FEBRUARY 14, 2023

Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience. A successful tech PR strategy focuses on targeting the right media outlets, using engaging content, and creating relationships with key influencers in the industry.

Strategy 62

Strategy Brand Branding Technology 62

Presspage

MARCH 15, 2023

More subtle, but therefore harder to mitigate, is its lack of intuitiveness, a broader context-awareness of your organization, the society and sentiment and a certain authenticity, which are all necessary ingredients to make a communications strategy a success, and a piece of content spot-on.

Technology 78

Technology Creativity Storytelling Communications 78

Critical Mention

FEBRUARY 4, 2020

Hunter PR is a wonderful strategic and creative communications partner that helps brands by creating strategic programming, content and relationships that foster consumer attention to brands. Several popular topics covered in their news & views section of their site are advertising, digital, diverse, creative and awards news.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

The Resolution Blog

JANUARY 31, 2020

But writing up award entries can be expensive and time-consuming. Know the basics Mary Whenman : “Advice for entrants: Learn the difference between objectives, strategy and implementation; and link the measurement and evaluation to the objectives.” Strong creatives seem to always generate discussion among judges, too.”

Measurement 156

Measurement Case Study Creativity Course 156

Business Wire

JUNE 28, 2017

51% of consumers are getting their news from their mobile device and the trend is going upwards. First, that journalists must today master editorial and technology techniques, social media specifics and creativity. They are available for journalists and other news consumers to download in a hi-res format. What does it say?

Mobile 152

Mobile SEO Web Training 152

5W PR

SEPTEMBER 27, 2023

This helps them build brand awareness, credibility, and loyalty among consumers. Storytelling and education Skincare influencers can effectively tell the story of a skincare brand’s products. This data provides insights into the effectiveness of the collaboration and informs future strategies.

Brand 78

Brand Branding How To Analytics 78

Prohibition

JUNE 27, 2023

As the fastest-growing consumer group, Gen Z is projected to contribute to 130% of the growth in luxury personal items by 2025. With such a promising consumer base, luxury brands cannot afford to ignore the potential of TikTok as a marketing platform. gucci Visit the temporary exhibition in Milan open until Sunday June 18 at 6 p.m.

Brand 71

Brand Branding Marketing Fashion 71

Cision

APRIL 5, 2017

Organizations are often successfully use emoting, manipulating or riding emotions as key strategic move when designing consumer campaigns. With more than 24 million views on YouTube, obviously the creative had the right effect. Brands that do it well leverage our memories, fears and dreams to position themselves in the market.

Brand 252

Brand Branding YouTube Social Media 252