PRSay

AUGUST 12, 2016

With the tremendous growth of social media in recent years, the PR landscape is continuously evolving and causing public relations professionals to adapt to the 24/7/365 news cycle we now work in as well as the instant, viral nature in which news breaks and spreads. Honestly, this traditional format is completely obsolete now.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Buchanan PR

JANUARY 8, 2024

From immersive storytelling to interactive social media techniques, these campaigns set a new standard in marketing and made a definitive mark on 2023. Grimace’s chaotic and fun vibe interested the younger consumers, and they began creating TikToks and memes revolving around the character and his drink.

Marketing 52

Marketing Viral Trends Consumer 52

Prohibition

JUNE 27, 2023

As the fastest-growing consumer group, Gen Z is projected to contribute to 130% of the growth in luxury personal items by 2025. With such a promising consumer base, luxury brands cannot afford to ignore the potential of TikTok as a marketing platform. gucci Visit the temporary exhibition in Milan open until Sunday June 18 at 6 p.m.

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Brand Branding Marketing Fashion 71

Cision

AUGUST 23, 2017

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. Emotional intelligence drives consumer culture which influences your business strategy. So, why not capitalize on this approach to forge a lifelong relationship with your consumers?

Digital PR 251

Digital PR How To Small Business Analysis 251

PR in High Definition

APRIL 25, 2022

With this in mind, now is the perfect time to start prioritising and shaping your comms, with authentic and captivating PR strategies. Using engaging internal comms strategies to hold attention will also ensure this is reflected externally. Positive content is more viral. Positivity engages audiences, and shines your reputation.

Wikipedia 62

Wikipedia Viral Reputation Internal 62

ImPRessions - Crenshaw Communications

JANUARY 31, 2019

Everyone remembers their viral, bro-y YouTube ad in 2011 , for example. As part of our strategy, we went after market leaders like Dropbox and Hightail. As a result it’s created a foothold with younger consumers while more dominant QSR players like McDonald’s have failed. Here are some tips based on tech PR experience.

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Brand Branding How To Storytelling 136

The Resolution Blog

JANUARY 31, 2020

But writing up award entries can be expensive and time-consuming. Know the basics Mary Whenman : “Advice for entrants: Learn the difference between objectives, strategy and implementation; and link the measurement and evaluation to the objectives.” Clear results that support the strategy really matter.” What’s not to like?

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Measurement Case Study Creativity Course 156

Cision

NOVEMBER 19, 2015

In what could have easily been a sold-out event on StubHub, Landsberg’s standing-room-only presentation at Social Media Week in Chicago focused on using consumer actions to drive content. According to Landsberg, “ great content is grounded by human truth, [it] fills a specific consumer need and creates reciprocal value.”.

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Viral Content Marketing Consumer Storytelling 120

Prohibition

JANUARY 23, 2023

Videos are also a great storytelling device. Strong visuals or animation, supported with powerful audio, captivates audiences and can generate genuine feelings of sentiment among consumers towards your brand or business. This will support your brand ‘s content strategy for creating and optimising social posting moving forwards.

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Video Social Media Instagram Media 62

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Legos' Corporate History Video.

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Corporate Examples Storytelling Brand 48

Cision

OCTOBER 16, 2017

Today I am delighted to be joined by Chris Lynch, the CMO of Cision, Chris is responsible for Cision’s global marketing strategy spanning communications, product and digital marketing. Previously, Chris ran product marketing and go-to-market strategy for Oracle’s Marketing Cloud business. Chris Lynch: Yeah, right.

Media 202

Media Storytelling Technology Data 202

Prohibition

DECEMBER 19, 2019

As we transition into 2020, emerging technologies are continuing to change the way we build and consume content. As consumers are becoming more aware, they recognise when they are being retargeted, they understand when viral videos are being produced, they know about influencer marketing. 360° videos are like no other.

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Video Trends Storytelling YouTube 48

Karen Freberg

SEPTEMBER 17, 2017

The past few days have been somewhat of a whirlwind of creating content, consuming coffee (wait… that happens every day!), Let me share with you what I was up to these past few days with Adidas, Clemson, and College Gameday for the Louisville-Clemson game, and what were some takeaways I had: Adidas goes viral with celebration shoes.

Creativity 40

Creativity Storytelling Sports Social Media 40

Contently - Strategy

DECEMBER 14, 2018

Unfortunately, hoping to go viral is not a video strategy. That reality means your content will get lost without a clear video strategy. Eni, the global energy company, partnered with Contently on a video program to educate consumers who may not even know their lives are touched by the brand. Let them guide the narrative.

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Viral Video Strategy YouTube 111

NewsWhip

MARCH 31, 2021

They explore MSL’s approach to linking up earned, owned, and paid media in a world where consumers are in the driving seat. As the CIO Bryan Pedersen leads MSL’s digital and innovation center of excellence that includes developing new offerings and tools, as well bolstering core capabilities like storytelling and influencer marketing.

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Advertising Advertising Data Reputation 131

Waxing UnLyrical

JULY 18, 2019

Additionally, lack of brand awareness during a time of increasing “fake news” presented issues as there were some viral rumors questioning our nonprofit status, and operating and managing functions. Forbes has found that today’s marketing strategies place a strong emphasis on influencers. Blurred Lines between Influencers and Brands.

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Nonprofit Fashion Retail Enterprise 84

Shift Communications

MAY 24, 2022

By Kelsie Axelrod, Director, Consumer. It has become an essential arm of any consumer marketing program. But nowadays, influencer marketing strategy is not just about finding social media stars with big followings to post your products and news. But influencer marketing strategy has a new creative- and performance-driven look.

Strategy 97

Strategy Marketing Guidelines Creativity 97

Onclusive

JULY 27, 2023

We’ll also explore how planning tools can advance your strategies and processes even further for optimal planning, efficiency, and success. A campaign is only as successful as the strategies behind it and the planning that goes into it. Why should you prioritize strategic PR planning?

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Tools Internal International Resources 354

MaccaPR

MAY 28, 2015

AdAge chose “Message to Space” for its Creativity Top 5 and awarded Hyundai the #1 spot on its Viral Video Chart. Yes, yes - of course, we’re talking truth in advertising, of all things, but consider: When consumers watch the film, ‘Avengers 2,’ they know that Robert Downey Jr can’t really fly. Source: Forbes ). Source: Hyundai ).

Film 48

Film Marketing YouTube Advertising 48

5W PR

SEPTEMBER 19, 2023

This has ushered in a new era where traditional PR strategies coexist and interact with innovative digital techniques. This level of personalization increases engagement and helps build stronger connections with consumers. Seamless storytelling across channels In the digital age, storytelling remains at the core of effective PR.

Viral 78

Viral Digital PR Storytelling Reputation 78

Sword and the Script

DECEMBER 10, 2019

Marketers will begin to more fully embrace concerns about sustainability and will show more courage in implementing changes across their marketing strategies and their organizations.”. The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations. 1) Marketing embraces sustainability.

Marketing 108

Marketing Content Marketing Advertising Advertising 108

NewsWhip

MAY 12, 2021

PepsiCo’s nine human drivers for consumers | 5:28-7:33. Currently Lauren Powell is the Analytics and Social Listening Lead in the Creators League Studio, which develops and implements the content strategy for PepsiCo brands. And, I sit on the strategy team, and I am essentially half numbers and measurement and half culture and trends.

Trends 78

Trends Brand Branding Reddit 78

Journalistics

MARCH 18, 2016

Content Storytelling – the best tips from each panelist on planning, producing and publishing stories for social media. We provide our market leaders with a clear brand strategy and brand voice guidance, and trust our local marketers to execute on that strategy across all of our digital channels in a locally-relevant manner.”

Social Media 40

Social Media Media Storytelling Local 40

Journalistics

MARCH 18, 2016

Content Storytelling – the best tips from each panelist on planning, producing and publishing stories for social media. We provide our market leaders with a clear brand strategy and brand voice guidance, and trust our local marketers to execute on that strategy across all of our digital channels in a locally-relevant manner.”

Social Media 45

Social Media Media Storytelling Local 45

NewsWhip

JUNE 23, 2021

You have to be able to prioritize starting every strategy with insights and analytics. Brett: So, with the listening aspect and managing public perception, stakeholder perception, I mean, there’s a lot of platforms and outlets for people to consume news, to be able to share commentary. That’s where their staffs are.

Data 78

Data Media Analytics Energy 78

NewsWhip

MAY 27, 2021

The future of storytelling in healthcare communications. Real Chemistry’s Practice Leader of Media & Engagement Becky Vonsiatsky joins NewsWhip’s CEO Paul Quigley to discuss how healthcare storytelling will continue to connect authentically with key audiences, wherever they are. May 21, 2021 | 11:30am EST / 4:30pm GMT. Becky: Yeah.

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Healthcare Storytelling Communications Local 78

Beyond PR

DECEMBER 5, 2017

To maximize the value of your video production, it’s very important to adopt a multichannel promotion strategy. Journalists and consumers crave videos. Cision Distribution makes it extremely easy to incorporate video into your campaign strategy. more views. Surveys & Research. About Seth Gilpin.

Infographics 72

Infographics Case Study Video Survey 72

Cision

APRIL 5, 2017

Chris Lynch: It’s overwhelming to consumers and brands. Chris Lynch: It’s overwhelming to consumers and brands dealing with issues around brand credibility. Around utilities we are consuming more information in smaller doses. Scale for scale’s sake creates undifferentiated viral clones, where you die by the algorithms.

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Report Media Advertising Advertising 225