Sword and the Script

JANUARY 25, 2020

Like many in PR, I’ve had debated many times over the years, and the reason is that storytelling works. 1) What is storytelling? To understand storytelling, you have to understand what makes a good story. 2) Why storytelling works: The Angel’s Cocktail. So, what are some good examples of storytelling?

Storytelling 147

Storytelling Examples B2B Google 147

Agility PR Solutions

FEBRUARY 2, 2022

In all of their promotional efforts, they have to focus on connecting with new consumers, expanding their reach, and building relationships with consumers that are […]. The post Incorporating storytelling into your B2B influencer marketing appeared first on Agility PR Solutions.

Storytelling 97

Storytelling B2B Marketing Consumer 97

Agility PR Solutions

APRIL 6, 2021

And, when it comes to gaining consumer awareness in this space, the media and influencers […]. The post PR storytelling: More than ever, home is what you make of it appeared first on Agility PR Solutions. There are hundreds of products and services that owners can consider for their homes—suitable for both inside and out.

Storytelling 168

Storytelling Consumer Media Technology 168

Sword and the Script

JUNE 16, 2020

Storytelling is a powerful means of persuasion; it can be both a strategy, as in an overall narrative but it also can be a tactic, like using vignettes; here’s what a recent survey found. Years ago, there was a consultant in the DC area that had an unusual title on his business card: “chief storyteller.” There’s a science to it.

Storytelling 154

Storytelling Communications Survey Brand 154

Prohibition

OCTOBER 13, 2022

However, there is another component that is just as important in the public relations industry – the art of storytelling. PR storytelling is an incredibly powerful tool for marketers to communicate information, humanise a brand and build trust. The most powerful tool in storytelling is personalisation.

Storytelling 62

Storytelling Media Relations Publicity B2C 62

PRSay

JANUARY 8, 2019

We all love a good story, and research shows that conducting media relations through the lens of storytelling provides optimal results. To make your storytelling effective, approach it as you would a strategic communications plan. Storytelling can come to life in written, audio or video forms, or in a blend of all three.

Storytelling 163

Storytelling Media Media Relations Nonprofit 163

Deirdre Breakenridge

JANUARY 16, 2018

I had a conversation with International speaker and storyteller, Cameron Brown , about creating impact in 2018. Stop (or reduce) watching TV and be conscious of your time online to help you personally determine your consumer behavior. Cameron is also the founder of The Thriving Collective and creator of The Impact Diaries.

Storytelling 281

Storytelling Internal International Consumer 281

Cision

JUNE 29, 2017

While technology continues changing every industry I can think of, many communications and public relations professionals hold tight to the more poetic side of storytelling. There’s nothing wrong with holding on to the art of storytelling. There’s no doubt the way we consume stories has changed. Connecting Data and Storytelling.

Storytelling 0

Storytelling Communications Data Social Media 0

ImPRessions - Crenshaw Communications

MARCH 7, 2017

Contemporary public relations has appropriated the classic cultural art form of rich storytelling, because no one can resist a good story. PR professionals know that in the “attention economy” where consumer engagement is elusive, the most effective way to connect with an audience may be to tell your story.

Storytelling 149

Storytelling Brand Branding Publicity 149

Waxing UnLyrical

AUGUST 28, 2018

The art of storytelling is rooted in the origins of every society. As far back as history can reach, humans have used storytelling to teach the next generation, to connect with others, to protect their culture and much, much more. The post Once Upon a Time …: The Art of Storytelling appeared first on Shonali Burke Consulting.

Storytelling 103

Storytelling Writing Case Study Brand 103

Cision

APRIL 27, 2017

People who work in the marketing communications field have grappled with a very existential question in recent years: If marketing comms is becoming a more data-driven profession, then what happens to the art of storytelling I’ve cultivated my whole career? The science of data and the art of storytelling shouldn’t be mutually exclusive.

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Storytelling Data B2C B2B 146

Cision

MARCH 14, 2016

— Steve Clayton, Chief Storyteller, Microsoft. The essence of great storytelling is taking the reader on a journey. Below, I’ve outlined the rules of storytelling, as shared by the storyteller guru himself. The four P’s of storytelling. Steve’s team of storytellers use the four P’s to make a story great.

Storytelling 120

Storytelling Skype Energy Newspapers 120

Sword and the Script

NOVEMBER 19, 2019

JC: I started my career in consumer-packaged goods. 3) At a recent CMO panel event, put on by the Technology Association of Georgia, you talked extensively about the concept of storytelling. From your perspective what is storytelling? . JC: Storytelling is, in my mind, the essence of brand development.

Storytelling 108

Storytelling Brand Branding Customer Service 108

Cision

MAY 31, 2017

After surveying 2,000 adults to test their attention spans, Microsoft found that technology, social media, and the large volume of media people consume daily is linked to their inability to focus for extended periods of time. The implication, of course, is that consumers are less likely to absorb the marketing messages we’re deploying.

Consumer 243

Consumer Brand Branding How To 243

Stephen Waddington

JANUARY 15, 2020

There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. Workplace, launched as a commercial product in 2016, applies all the learnings from the consumer product to a private enterprise environment. I’ve developed each of these themes below.

Social Media 78

Social Media Storytelling Internal International 78

Ishmael's Corner

OCTOBER 26, 2014

For consumer companies, Facebook offers one of the easiest platforms for brand storytelling. Before I judge Air Koryo too harshly for its visual storytelling, it’s worth looking at a how a couple of the better airlines handle their Facebook pages. I think we can agree that this is not brand storytelling at its best.

Storytelling 132

Storytelling Airlines Facebook Brand 132

Cision

JUNE 14, 2017

This is storytelling 101 — without these elements, you don’t have a story. Be honest about what your product can do for the consumer. By telling stories and making your audience the main character, you can sell your products to consumers and become a brand people recognize and associate with a great story.

Storytelling 142

Storytelling Brand Branding Social Media 142

Barokas

MAY 22, 2019

To do this, we must remember that the storyteller is often just as important as the stories themselves. Customers are an amazing resource for this type of authentic storytelling. The post Storytelling Isn’t Just for Kids. The concept of marketing customer success is heavily backed by data.

Storytelling 60

Storytelling Social Media Radio Advertising 60

Axia PR

JULY 4, 2022

However, it’s possible to get so into storytelling that you lose focus on how your story connects to potential customers! Experiencing what customers do can help you put yourself in their shoes. Telling your company’s story and why it matters to your potential customers is a very important part of public relations.

Consumer 62

Consumer Storytelling Publicity Company 62

wiredPRworks

APRIL 27, 2020

Marketers love storytelling. I’ve presented all kinds of storytelling programs, including digital marketing and storytelling. Yet, is storytelling the right way to build brands – and even tell stories? What happens when we build brands with STOP marketing as a customer design experience, not storytelling?

Storytelling 52

Storytelling Brand Branding Marketing 52

Masters in Communications

OCTOBER 30, 2018

As Harrison Monarth writes in The Harvard Business Review : Storytelling evokes a strong neurological response. Here's why storytelling is such a powerful tool: The Power of Synchronicity. Storytelling creates a certain synchronicity between the teller and the listener. Storytelling is also a powerful tool for persuasion.

Storytelling 61

Storytelling Social Media Instagram Advertising 61

Barokas

AUGUST 8, 2017

And while the benefits of data-driven storytelling have been extolled in the PR world for some time now, we often forget that our clients are the keepers of their own best asset – data. The post Data-Driven Storytelling – The PR Gift That Keeps on Giving appeared first on Barokas PR - PR minus the BS. Telling stories with stats.

Storytelling 74

Storytelling Data Data-Driven PR Consumer 74

Cision

MARCH 31, 2015

From ancient cave drawings to photojournalism and broadcast TV, people have enjoyed visual stories for the speed at which people can consume the content and the emotion it elicits. But how can you get started? “

Storytelling 120

Storytelling Viral Video Content Marketing 120

Ishmael's Corner

OCTOBER 28, 2019

The Art Of Storytelling In Business Communications And Public Relations. Years ago we resigned a big brand account in the consumer electronics space. At the time we supported their consumer electronics business in the U.S. At the time we supported their consumer electronics business in the U.S.

Storytelling 149

Storytelling Communications Consumer Publicity 149

Agility PR Solutions

JANUARY 7, 2021

The PR toolkit has evolved well beyond traditional press releases and media interviews to include the storytelling power of content marketing.

Content Marketing 174

Content Marketing Brand Branding Marketing 174

Barokas

AUGUST 8, 2017

And while the benefits of data-driven storytelling have been extolled in the PR world for some time now, we often forget that our clients are the keepers of their own best asset – data. The post Data-Driven Storytelling – The PR Gift That Keeps on Giving appeared first on Barokas Public Relations. Telling stories with stats.

Storytelling 60

Storytelling Data Data-Driven PR Consumer 60

David PR Group

JULY 21, 2014

I have been noodling over this topic for a while but a couple pieces of communications caught my attention in the past week which are prime examples of the power of storytelling. An average pair of jeans consumes roughly 3,500 liters of water – and that is after only two years of use, washing the jeans once a week. More on that soon.

Storytelling 79

Storytelling Marketing Viral LinkedIn 79

Ishmael's Corner

FEBRUARY 28, 2021

The Art Of Storytelling In Business Communications And Public Relations. Years ago we resigned a big brand account in the consumer electronics space. At the time we supported their consumer electronics business in the U.S. At the time we supported their consumer electronics business in the U.S.

Storytelling 85

Storytelling Communications Consumer Publicity 85

Beyond PR

JUNE 29, 2017

While technology continues changing every industry I can think of, many communications and public relations professionals hold tight to the more poetic side of storytelling. There’s nothing wrong with holding on to the art of storytelling. There’s no doubt the way we consume stories has changed. Connecting Data and Storytelling.

Storytelling 73

Storytelling Communications Data Social Media 73

Ishmael's Corner

APRIL 5, 2015

But when the storytelling goes far beyond reality, the startup ends up in the hype zone. When a startup does get the product right, it should embrace storytelling in its communications with the fervor of a gospel choir. With this mind, I wanted to share some storytelling tips and examples for startups. In short, looks count.

Storytelling 60

Storytelling B2B Exercises Communications 60

Waxing UnLyrical

JANUARY 23, 2012

What struck me about this was the reversal of the storytelling dynamic , and the ongoing willingness of Rapha to put the brand in the hands of its consumers and community – a point highlighted by Brian Solis in his recent interview with Ford’s Jim Farley. Have you got any favorite examples of storytelling among online communities?

Storytelling 67

Storytelling Community Brand Branding 67

Steve Barrett on PR

APRIL 7, 2022

While the PR sector has its roots in earned media, the ubiquity of digital communications and marketing channels in modern storytelling means many consumer campaigns have a strong paid element.

Media 97

Media Storytelling Consumer Communications 97

Contently - Strategy

SEPTEMBER 21, 2021

Here’s something that might surprise you: branded content is now a part of 80 percent of consumers’ lives. Consumers crave educational courses. Our research bears this out—58 percent of consumers said they were likely to take a free course created by a brand. Social impact storytelling drives purchase consideration.

Brand 133

Brand Branding Storytelling Banking 133

Deirdre Breakenridge

NOVEMBER 13, 2017

Storytelling will become more creative. Today there are a plethora of niche outlets that strive to receive business and consumer attention. In 2018, we will see the rise of more storytelling. Digital PR will help us achieve our client goals in new and more effective ways.

Trends 0

Trends Digital PR Storytelling Reputation 0

Onclusive

APRIL 21, 2020

PR has now shifted to continuous storytelling, prompting communicators to fully understand, implement, and report on the impact of earned media content across the entire consumer journey.

Data-Driven PR 362

Data-Driven PR Measurement Media Communications 362

Cision

MAY 25, 2017

Owned Media Requires Great Storytelling. One of the best cases for owned media, in a world where every brand is creating more content, came from Managing Director of Consumer Marketing at Edelman, Stephanie Smirnov. Cision’s own CMO, Chris Lynch, echoed this idea when he talked about data-driven storytelling.

Advertising 272

Advertising Advertising Media Storytelling 272

Onclusive

APRIL 21, 2020

PR has now shifted to continuous storytelling, prompting communicators to fully understand, implement, and report on the impact of earned media content across the entire consumer journey.

Data-Driven PR 362

Data-Driven PR Measurement Media Communications 362