6 storytelling lessons from the ‘NBA Bubble’

PR Daily

Besides being a fantastic personal branding move, Thybulle’s YouTube channel can provide PR and marketing pros several video storytelling takeaways. The post 6 storytelling lessons from the ‘NBA Bubble’ appeared first on PR Daily.

Storytelling in Digital Marketing

Ronn Torossian

Storytelling is one of the founding concepts of marketing. Rather than just throwing products or prices at consumers, telling an impactful story is one of the best possible ways to truly make an impact. The post Storytelling in Digital Marketing appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Not every brand is good at this practice, but it’s an integral skill and an element of any successful marketing campaign. […].

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3 insightful ways consumer researchers can master storytelling

Agility PR Solutions

Consumer market research is an essential tool to build and differentiate brands and drive innovation. The post 3 insightful ways consumer researchers can master storytelling appeared first on Agility PR Solutions.

Consumer brands must tap technology to stay relevant post-pandemic

PR Daily

Traditional brand experiences are being replaced by virtual interactions and activations—but consumers desires haven’t changed. Consumers continue to prioritize human-led, personal service and authentic experiences.

What Does “Storytelling” Mean to You? 105 Answers from Communicators

Sword and the Script

Storytelling is a powerful means of persuasion; it can be both a strategy, as in an overall narrative but it also can be a tactic, like using vignettes; here’s what a recent survey found. The idea of “ storytelling ” was even stranger. I’m a believer in storytelling.

3 ways to reach LGBTQ consumers in the ‘new normal’

PR Daily

Start your marketing and public relations efforts now, especially since you cannot count on a pride event to reach LGBTQ consumers. The post 3 ways to reach LGBTQ consumers in the ‘new normal’ appeared first on PR Daily.

Performance Storytelling: Norton Lifelock CMO, Ty Shay, Provides a Roadmap

Onclusive

Shifting from traditional marketing and communications to the concept and model of Performance Storytelling isn’t easy. Shay uses the B2C packaged goods industry as an example of how marketing has evolved: “In B2C marketing, I think there was a phase where consumer packaged goods companies were selling to retailers. Then there was the.com wave where certain services went online and sold to consumers. Enter Performance Storytelling. I call that Performance Storytelling.

Wanted: Talented brand storytellers

PR Daily

We’re seeking brand storytellers who know their way around a clickable headline, a viral video or a fleeting social trend. We want to know how you tapped into the way people consume content today and used that to your brand’s advantage. Audio Storytelling.

What is Storytelling? Why Does Storytelling Work? What are Good Examples? [UML]

Sword and the Script

Like many in PR, I’ve had debated many times over the years, and the reason is that storytelling works. 1) What is storytelling? To understand storytelling, you have to understand what makes a good story. 2) Why storytelling works: The Angel’s Cocktail.

How can data improve your storytelling?

PR Daily

Unfortunately, a business that prides itself on storytelling and communication may feel threatened by the influx of data-driven PR and marketing methods that leave little room for creativity. Data supports storytelling by bringing credibility to your PR message.

4 ways ‘Good Morning America’ nails social media storytelling

PR Daily

1 morning show to make your own storytelling efforts come alive online—and then learn more from Hurlbutt at our Social Media Conference for PR, Marketing and Corporate Communications Conference at Disney World, on March 6-8. Content Marketing Social Media Storytelling digital marketing

Increasing Your Media Coverage Through Storytelling

PRSay

We all love a good story, and research shows that conducting media relations through the lens of storytelling provides optimal results. To make your storytelling effective, approach it as you would a strategic communications plan. PR Training best practices Media Relations storytellin

How storytelling can inhibit good communications

PR Daily

Storytelling has become a buzzword in the communications industry, but sometimes it pays to be simple and direct. Storytelling in B2B marketing usually represents writing goals like empathy, humanity and interest.

Once Upon a Time …: The Art of Storytelling

Waxing UnLyrical

The art of storytelling is rooted in the origins of every society. As far back as history can reach, humans have used storytelling to teach the next generation, to connect with others, to protect their culture and much, much more. Guest Post by Elena Bosch.

Latest And Greatest PR Storytelling Tips

ImPRessions - Crenshaw Communications

Contemporary public relations has appropriated the classic cultural art form of rich storytelling, because no one can resist a good story. The best marketers know how to shape narratives that have an emotional hook or tie to consumer values. Not everyone is a natural storyteller.

Make A Greater Impact In 2018 With International Speaker & Storyteller, Cameron Brown

PR Expanded

I had a conversation with International speaker and storyteller, Cameron Brown , about creating impact in 2018. Stop (or reduce) watching TV and be conscious of your time online to help you personally determine your consumer behavior.

Work Hack: Gathering Consumer Insights

Shift Communications

As professional communicators, our job is essentially the same challenge – when we don’t know our audience, it is nearly impossible to be effective storytellers to them. How can you fine-tune your own consumer insights? The same goes for consumers.

The Key to Storytelling for Startups: Avoid the “H” Word

Ishmael's Corner

But when the storytelling goes far beyond reality, the startup ends up in the hype zone. consumers. When a startup does get the product right, it should embrace storytelling in its communications with the fervor of a gospel choir.

The Power of Storytelling in PR

Cision

— Steve Clayton, Chief Storyteller, Microsoft. The essence of great storytelling is taking the reader on a journey. Below, I’ve outlined the rules of storytelling, as shared by the storyteller guru himself. The four P’s of storytelling.

THE POWER OF STORYTELLING

Maxim Behar's Blog

One of social media’s greatest changes to modern-day PR is the rising importance of storytelling. We can’t just say, “This pen is great, and consumers should buy it!” Storytelling was never an essential part of PR before social media, because it was the bailiwick of journalists.

How can data improve your storytelling?

PR Daily

Unfortunately, a business that prides itself on storytelling and communication may feel threatened by the influx of data-driven PR and marketing methods that leave little room for creativity. RELATED: Join us in San Jose for the Brand Storytelling & Content Marketing Conference at Intel.].

Why PR pros should consider immersive storytelling

PR Daily

While these changes have disrupted old business models and best practices, they’ve also benefited audiences by making it easier to access and consume the news and content they want, on their terms. New technology is changing everything for communicators.

Storytelling is the Essence of Brand Development; Off Script No. 44: Jeffrey Crow

Sword and the Script

JC: I started my career in consumer-packaged goods. 3) At a recent CMO panel event, put on by the Technology Association of Georgia, you talked extensively about the concept of storytelling. From your perspective what is storytelling? . Can a good story create value for a brand?

How storytellers must adjust for B2C or B2B audiences

PR Daily

Consider these differences between industry insiders and a broader consumer base. The intrinsic differences between consumers and businesses looking for a service requires communicators to modify their approach.

B2C 146

Inside Experian’s bid to help consumers boost their credit scores

PR Daily

consumers to voluntarily add payment histories for things like their mobile phone and utility bills to their credit profile. This is particularly relevant to consumers with “thin” credit files. After all, we can only help those consumers who choose to sign up and try this free product.

How Data-Driven Storytelling Drives PR

ImPRessions - Crenshaw Communications

No one should underestimate the power of data for storytelling. Whatever the case, B2B and technology-based businesses are in an excellent position to use data-driven storytelling as part of a PR strategy. In other words, data-driven storytelling produces leads.

6 storytelling and PR lessons from Stan Lee

PR Daily

He is being remembered by many for his creativity, his contribution to comics and storytelling, and his unique brand of salesmanship that made Marvel a behemoth. Good storytelling is about increasing and then releasing tension.

3 approaches to effective brand storytelling

PR Daily

Pareidolia is the perception of meaning or significance in an object (normally an image or sound) where none exists, and it''s crucial to effective brand storytelling. Pareidolia is all about storytelling. This tendency is what fuels effective brand storytelling and content marketing.

Storytelling through the Eyes of a Child

Waxing UnLyrical

Let’s take a look at some lessons learned from storytelling to children that can easily be used by your brand. How can your brand be a hero or better yet, how can consumers use your brand to showcase their own strengths and become heroes in their own right?

Boyd Gaming lays off 2,500 employees, Apple asks retail employees to WFH, and earned media drives 88% of consumers to websites

PR Daily

Fabricland in Ontario, Canada also mentioned social distancing, but in an effort to inspire consumers to buy its tape measures: Having trouble eye-balling the 6 foot social distancing rule? It doesn’t take that long to reap the benefits of storytelling within media relations efforts, either.

Instagram drops IGTV button, public speaking tips from MLK, and how consumers get news from social media

PR Daily

Take advantage of what consumers are saying about you, the industry and your partners online, and jump at the chance to be a part of the conversation (when appropriate).

4 ways marketers can attract new consumers

PR Daily

This younger generation of consumers is continuing to cause a massive shift in the market across all industries and sectors. That's why this ice cream company wanted to cast off its stuffy, traditional image and connect with millennials over craftsmanship and storytelling.

Strengthen your video storytelling by following these trends

PR Daily

Fortunately, creating storytelling videos that work is easier than you might think. Here are five powerful storytelling trends to pay attention to if you want to strengthen your video prowess: 1. Today's consumer values both.

Master Multimedia Storytelling With a Free E-Book!

Cision

From ancient cave drawings to photojournalism and broadcast TV, people have enjoyed visual stories for the speed at which people can consume the content and the emotion it elicits. To truly make an impact with your story, you need more than just words.

Twitter offers permanent WFH, Kaiser Permanente uses esports to promote mental health, and how consumer behavior hinges on trust

PR Daily

The effort is a brilliant way to support trending consumer behaviors with online platforms (shelters across the United States have reported pet adoption booms during COVID-19).

How to connect to your audience with storytelling

PR Daily

The answer: storytelling. Join Justina Chen, one of Ragan’s highest-rated speakers, in Chicago on July 23 for our Storytelling for Communicators Workshop and learn how to integrate this crucial technique into your skill set.

How to Improve Your Press Release Best Practices with Storytelling

B2B PR Sense

Why Storytelling Enhances Press Release Best Practices. Many have found that implementing the art of PR storytelling has a profound effect on the way their press release is received by journalists and their audience. Storytelling helps build relationships and earn trust. --Pam

Snickers gobbles up a world record, Delta staff bonuses earn kudos, and Edelman reports consumer trust at all-time low

PR Daily

Many brand managers are teasing their Super Bowl ads as well, extending the life of their expensive campaigns and aiming to capture consumer attention and excitement. That lack of trust extends from consumers’ to employees’ fears.

Kroger joins push for tougher gun laws, consumers readily change brands, and WeWork’s founder walks back trademark sale

PR Daily

Consumer disloyalty is the new normal. It reported : New Nielsen findings demonstrate that just 8% of consumers consider themselves to be firmly committed loyalists. Consumers say they are ready to try new products, so how can you get your company to be considered?

The Storyteller's Guide to MAICON: 7 Sessions You Can't Miss

PR 20/20

At the heart of what we do, all marketers are storytellers. But to do that, we must deliver our message to consumers at the right time, in the exact right way—so as not to be intrusive or irrelevant.