3 insightful ways consumer researchers can master storytelling

Agility PR Solutions

Consumer market research is an essential tool to build and differentiate brands and drive innovation. The post 3 insightful ways consumer researchers can master storytelling appeared first on Agility PR Solutions.

Storytelling in Digital Marketing

Ronn Torossian

Storytelling is one of the founding concepts of marketing. Rather than just throwing products or prices at consumers, telling an impactful story is one of the best possible ways to truly make an impact. The post Storytelling in Digital Marketing appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Not every brand is good at this practice, but it’s an integral skill and an element of any successful marketing campaign. […].

How Data-Driven Storytelling Drives PR

ImPRessions - Crenshaw Communications

No one should underestimate the power of data for storytelling. Whatever the case, B2B and technology-based businesses are in an excellent position to use data-driven storytelling as part of a PR strategy. In other words, data-driven storytelling produces leads.

Increasing Your Media Coverage Through Storytelling

PRSay

We all love a good story, and research shows that conducting media relations through the lens of storytelling provides optimal results. To make your storytelling effective, approach it as you would a strategic communications plan. PR Training best practices Media Relations storytellin

Performance Storytelling: Norton Lifelock CMO, Ty Shay, Provides a Roadmap

Onclusive

Shifting from traditional marketing and communications to the concept and model of Performance Storytelling isn’t easy. Shay uses the B2C packaged goods industry as an example of how marketing has evolved: “In B2C marketing, I think there was a phase where consumer packaged goods companies were selling to retailers. Then there was the.com wave where certain services went online and sold to consumers. Enter Performance Storytelling. I call that Performance Storytelling.

4 ways ‘Good Morning America’ nails social media storytelling

PR Daily

1 morning show to make your own storytelling efforts come alive online—and then learn more from Hurlbutt at our Social Media Conference for PR, Marketing and Corporate Communications Conference at Disney World, on March 6-8. Content Marketing Social Media Storytelling digital marketing

How storytelling can inhibit good communications

PR Daily

Storytelling has become a buzzword in the communications industry, but sometimes it pays to be simple and direct. Storytelling in B2B marketing usually represents writing goals like empathy, humanity and interest.

Once Upon a Time …: The Art of Storytelling

Waxing UnLyrical

The art of storytelling is rooted in the origins of every society. As far back as history can reach, humans have used storytelling to teach the next generation, to connect with others, to protect their culture and much, much more. Guest Post by Elena Bosch.

The Power of Storytelling in PR

Cision

— Steve Clayton, Chief Storyteller, Microsoft. The essence of great storytelling is taking the reader on a journey. Below, I’ve outlined the rules of storytelling, as shared by the storyteller guru himself. The four P’s of storytelling.

Work Hack: Gathering Consumer Insights

Shift Communications

As professional communicators, our job is essentially the same challenge – when we don’t know our audience, it is nearly impossible to be effective storytellers to them. How can you fine-tune your own consumer insights? The same goes for consumers.

The Key to Storytelling for Startups: Avoid the “H” Word

Ishmael's Corner

But when the storytelling goes far beyond reality, the startup ends up in the hype zone. consumers. When a startup does get the product right, it should embrace storytelling in its communications with the fervor of a gospel choir.

Monday Roundup: Compelling Storytelling

Waxing UnLyrical

When it comes to storytelling, quality over quantity is a pretty standard rule of thumb. Compelling storytelling can expand your audience and strengthen the bond you have with your customer base. This week’s roundup is chock full of advice to spice up your storytelling.

How storytellers must adjust for B2C or B2B audiences

PR Daily

Consider these differences between industry insiders and a broader consumer base. The intrinsic differences between consumers and businesses looking for a service requires communicators to modify their approach.

B2C 139

Latest And Greatest PR Storytelling Tips

ImPRessions - Crenshaw Communications

Contemporary public relations has appropriated the classic cultural art form of rich storytelling, because no one can resist a good story. The best marketers know how to shape narratives that have an emotional hook or tie to consumer values. Not everyone is a natural storyteller.

Make A Greater Impact In 2018 With International Speaker & Storyteller, Cameron Brown

PR Expanded

I had a conversation with International speaker and storyteller, Cameron Brown , about creating impact in 2018. Stop (or reduce) watching TV and be conscious of your time online to help you personally determine your consumer behavior.

How can data improve your storytelling?

PR Daily

Unfortunately, a business that prides itself on storytelling and communication may feel threatened by the influx of data-driven PR and marketing methods that leave little room for creativity. RELATED: Join us in San Jose for the Brand Storytelling & Content Marketing Conference at Intel.].

Why PR pros should consider immersive storytelling

PR Daily

While these changes have disrupted old business models and best practices, they’ve also benefited audiences by making it easier to access and consume the news and content they want, on their terms. New technology is changing everything for communicators.

Storytelling through the Eyes of a Child

Waxing UnLyrical

Let’s take a look at some lessons learned from storytelling to children that can easily be used by your brand. How can your brand be a hero or better yet, how can consumers use your brand to showcase their own strengths and become heroes in their own right?

Report: Most consumers recognize content marketing, but say it’s useful

PR Daily

The typical consumer is bombarded with marketing messages as they surf the web and interact on social media. Communicators can no longer ignore content marketing—and consumers, too, recognize the trend.

Art and Science: The Three Pillars of Storytelling Mapped to Data

Cision

People who work in the marketing communications field have grappled with a very existential question in recent years: If marketing comms is becoming a more data-driven profession, then what happens to the art of storytelling I’ve cultivated my whole career?

Master Multimedia Storytelling With a Free E-Book!

Cision

From ancient cave drawings to photojournalism and broadcast TV, people have enjoyed visual stories for the speed at which people can consume the content and the emotion it elicits. To truly make an impact with your story, you need more than just words.

3 approaches to effective brand storytelling

PR Daily

Pareidolia is the perception of meaning or significance in an object (normally an image or sound) where none exists, and it''s crucial to effective brand storytelling. Pareidolia is all about storytelling. This tendency is what fuels effective brand storytelling and content marketing.

6 storytelling and PR lessons from Stan Lee

PR Daily

He is being remembered by many for his creativity, his contribution to comics and storytelling, and his unique brand of salesmanship that made Marvel a behemoth. Good storytelling is about increasing and then releasing tension.

Strengthen your video storytelling by following these trends

PR Daily

Fortunately, creating storytelling videos that work is easier than you might think. Here are five powerful storytelling trends to pay attention to if you want to strengthen your video prowess: 1. Today's consumer values both.

How to Improve Your Press Release Best Practices with Storytelling

B2B PR Sense

Why Storytelling Enhances Press Release Best Practices. Many have found that implementing the art of PR storytelling has a profound effect on the way their press release is received by journalists and their audience. Storytelling helps build relationships and earn trust. --Pam

Storytelling Isn’t Just for Kids. Understanding the Value of Customer Impact Stories.

Barokas

To do this, we must remember that the storyteller is often just as important as the stories themselves. Customers are an amazing resource for this type of authentic storytelling. The post Storytelling Isn’t Just for Kids. It’s a noisy world out there.

Improve Brand Storytelling by Making Your Audience the Main Character

Cision

This is storytelling 101 — without these elements, you don’t have a story. Be honest about what your product can do for the consumer. The post Improve Brand Storytelling by Making Your Audience the Main Character appeared first on Cision.

How’s the Storytelling in the Facebook Page from North Korea’s Airline, Air Koryo?

Ishmael's Corner

For consumer companies, Facebook offers one of the easiest platforms for brand storytelling. Before I judge Air Koryo too harshly for its visual storytelling, it’s worth looking at a how a couple of the better airlines handle their Facebook pages.

Storytelling Returns to Marketing

David PR Group

I have been noodling over this topic for a while but a couple pieces of communications caught my attention in the past week which are prime examples of the power of storytelling. Have you seen examples of great storytelling lately?

Brands, Here’s How to Captivate Consumers in the Age of Distraction

Cision

After surveying 2,000 adults to test their attention spans, Microsoft found that technology, social media, and the large volume of media people consume daily is linked to their inability to focus for extended periods of time. The implication, of course, is that consumers are less likely to absorb the marketing messages we’re deploying. Investigating this further may bolster your own pursuit to capture and hold consumers’ attention spans.

How to connect to your audience with storytelling

PR Daily

The answer: storytelling. Join Justina Chen, one of Ragan’s highest-rated speakers, in Chicago on July 23 for our Storytelling for Communicators Workshop and learn how to integrate this crucial technique into your skill set.

5 quotes that highlight the power of storytelling

PR Daily

Through compelling storytelling, brand managers can increase their organizations’ exposure, build relationships that lead to brand loyalty and gain the attention of journalists—without sending a pitch. Storytelling is about two things; it’s about character and plot.”—George

Consumers, brands respond to Burger King's Halloween sandwich

PR Daily

RELATED: Master the art of storytelling and corporate communications at our intensive masterclass. ]. Most people will look at Burger King’s Halloween Whopper and its black bun and inherently know it’s a bad idea.

4 ways marketers can attract new consumers

PR Daily

This younger generation of consumers is continuing to cause a massive shift in the market across all industries and sectors. That's why this ice cream company wanted to cast off its stuffy, traditional image and connect with millennials over craftsmanship and storytelling.

7 design tactics to enhance the storytelling on your website

PR Daily

There's more to storytelling—at least on websites—than just words. Here are seven design tips for your company to use to develop your user experience and strengthen your storytelling: 1. The power of storytelling lies in drawing readers to a conclusion.

What to make of the ‘Consumer Brand Attitudes’ index

PR Daily

It all goes back to garnering media attention and attracting consumers. CONFERENCE: Learn to engage your employees with storytelling that turns heads. There isn’t a formula for great storytelling. Doing that presents an opportunity to change consumer behavior.

5 websites that will sharpen your storytelling

PR Daily

One of the many hats PR engineers wear is storyteller. How do we stay up to date with the latest industry ideas on persuasive storytelling. You may not have time to read every article, but you'll do great if what you consume gives you one or two takeaways a week. Here are five sites that'll sharpen your storytelling: 1. CONFERENCE: Join us McDonald's headquarters to learn how to use storytelling to drive employee and customer engagement. ].

How to Use Data to Tell Stories and Attribute PR Value

PRSay

Most companies would agree that consumer trust is a valuable commodity — one that can’t be bought or sold. According to Nielsen’s Global Trust in Advertising study , consumers trust earned media and recommendations from friends and family more than any other source.

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Pedal-powered Storytelling

Waxing UnLyrical

What struck me about this was the reversal of the storytelling dynamic , and the ongoing willingness of Rapha to put the brand in the hands of its consumers and community – a point highlighted by Brian Solis in his recent interview with Ford’s Jim Farley. Pedal-powered Storytelling.

3 ways to turn online reviews into storytelling gold

PR Daily

According to BrightLocal's 2015 Local Consumer Review Survey , 80 percent of people trust online reviews as much as personal recommendations. Here are three ways communications pros can use positive reviews for storytelling: 1. Reviews influence action. Are you willing to eat at a restaurant with a one-star rating? What about getting a haircut from a two-star salon? It’s understandable if your answer is “no,” but ask yourself why.