How Data-Driven Storytelling Drives PR

ImPRessions - Crenshaw Communications

No one should underestimate the power of data for storytelling. Whatever the case, B2B and technology-based businesses are in an excellent position to use data-driven storytelling as part of a PR strategy. In other words, data-driven storytelling produces leads.

Wanted: Talented brand storytellers

PR Daily

We’re seeking brand storytellers who know their way around a clickable headline, a viral video or a fleeting social trend. We want to know how you tapped into the way people consume content today and used that to your brand’s advantage. Audio Storytelling.

Once Upon a Time …: The Art of Storytelling

Waxing UnLyrical

The art of storytelling is rooted in the origins of every society. As far back as history can reach, humans have used storytelling to teach the next generation, to connect with others, to protect their culture and much, much more. Guest Post by Elena Bosch.

The Power of Storytelling in PR

Cision

— Steve Clayton, Chief Storyteller, Microsoft. The essence of great storytelling is taking the reader on a journey. Below, I’ve outlined the rules of storytelling, as shared by the storyteller guru himself. The four P’s of storytelling.

Monday Roundup: Compelling Storytelling

Waxing UnLyrical

When it comes to storytelling, quality over quantity is a pretty standard rule of thumb. Compelling storytelling can expand your audience and strengthen the bond you have with your customer base. This week’s roundup is chock full of advice to spice up your storytelling.

Make A Greater Impact In 2018 With International Speaker & Storyteller, Cameron Brown

PR Expanded

I had a conversation with International speaker and storyteller, Cameron Brown , about creating impact in 2018. Stop (or reduce) watching TV and be conscious of your time online to help you personally determine your consumer behavior.

Latest And Greatest PR Storytelling Tips

ImPRessions - Crenshaw Communications

Contemporary public relations has appropriated the classic cultural art form of rich storytelling, because no one can resist a good story. The best marketers know how to shape narratives that have an emotional hook or tie to consumer values. Not everyone is a natural storyteller.

The Key to Storytelling for Startups: Avoid the “H” Word

Ishmael's Corner

But when the storytelling goes far beyond reality, the startup ends up in the hype zone. consumers. When a startup does get the product right, it should embrace storytelling in its communications with the fervor of a gospel choir.

How to Improve Your Press Release Best Practices with Storytelling

B2B PR Sense

Why Storytelling Enhances Press Release Best Practices. Many have found that implementing the art of PR storytelling has a profound effect on the way their press release is received by journalists and their audience. Storytelling helps build relationships and earn trust. --Pam

Why PR pros should consider immersive storytelling

PR Daily

While these changes have disrupted old business models and best practices, they’ve also benefited audiences by making it easier to access and consume the news and content they want, on their terms. New technology is changing everything for communicators.

Report: Most consumers recognize content marketing, but say it’s useful

PR Daily

The typical consumer is bombarded with marketing messages as they surf the web and interact on social media. Communicators can no longer ignore content marketing—and consumers, too, recognize the trend.

Storytelling through the Eyes of a Child

Waxing UnLyrical

Let’s take a look at some lessons learned from storytelling to children that can easily be used by your brand. How can your brand be a hero or better yet, how can consumers use your brand to showcase their own strengths and become heroes in their own right?

6 storytelling and PR lessons from Stan Lee

PR Daily

He is being remembered by many for his creativity, his contribution to comics and storytelling, and his unique brand of salesmanship that made Marvel a behemoth. Good storytelling is about increasing and then releasing tension.

Strengthen your video storytelling by following these trends

PR Daily

Fortunately, creating storytelling videos that work is easier than you might think. Here are five powerful storytelling trends to pay attention to if you want to strengthen your video prowess: 1. Today's consumer values both.

Art and Science: The Three Pillars of Storytelling Mapped to Data

Cision

People who work in the marketing communications field have grappled with a very existential question in recent years: If marketing comms is becoming a more data-driven profession, then what happens to the art of storytelling I’ve cultivated my whole career?

Work Hack: Gathering Consumer Insights

Shift Communications

As professional communicators, our job is essentially the same challenge – when we don’t know our audience, it is nearly impossible to be effective storytellers to them. How can you fine-tune your own consumer insights? The same goes for consumers.

Master Multimedia Storytelling With a Free E-Book!

Cision

From ancient cave drawings to photojournalism and broadcast TV, people have enjoyed visual stories for the speed at which people can consume the content and the emotion it elicits. To truly make an impact with your story, you need more than just words.

3 approaches to effective brand storytelling

PR Daily

Pareidolia is the perception of meaning or significance in an object (normally an image or sound) where none exists, and it''s crucial to effective brand storytelling. Pareidolia is all about storytelling. This tendency is what fuels effective brand storytelling and content marketing.

How’s the Storytelling in the Facebook Page from North Korea’s Airline, Air Koryo?

Ishmael's Corner

For consumer companies, Facebook offers one of the easiest platforms for brand storytelling. Before I judge Air Koryo too harshly for its visual storytelling, it’s worth looking at a how a couple of the better airlines handle their Facebook pages.

Brands, Here’s How to Captivate Consumers in the Age of Distraction

Cision

After surveying 2,000 adults to test their attention spans, Microsoft found that technology, social media, and the large volume of media people consume daily is linked to their inability to focus for extended periods of time. The implication, of course, is that consumers are less likely to absorb the marketing messages we’re deploying. Investigating this further may bolster your own pursuit to capture and hold consumers’ attention spans.

Improve Brand Storytelling by Making Your Audience the Main Character

Cision

This is storytelling 101 — without these elements, you don’t have a story. Be honest about what your product can do for the consumer. The post Improve Brand Storytelling by Making Your Audience the Main Character appeared first on Cision.

7 design tactics to enhance the storytelling on your website

PR Daily

There's more to storytelling—at least on websites—than just words. Here are seven design tips for your company to use to develop your user experience and strengthen your storytelling: 1. The power of storytelling lies in drawing readers to a conclusion.

How to connect to your audience with storytelling

PR Daily

The answer: storytelling. Join Justina Chen, one of Ragan’s highest-rated speakers, in Chicago on July 23 for our Storytelling for Communicators Workshop and learn how to integrate this crucial technique into your skill set.

4 ways marketers can attract new consumers

PR Daily

This younger generation of consumers is continuing to cause a massive shift in the market across all industries and sectors. That's why this ice cream company wanted to cast off its stuffy, traditional image and connect with millennials over craftsmanship and storytelling.

Consumers, brands respond to Burger King's Halloween sandwich

PR Daily

RELATED: Master the art of storytelling and corporate communications at our intensive masterclass. ]. Most people will look at Burger King’s Halloween Whopper and its black bun and inherently know it’s a bad idea.

Pedal-powered Storytelling

Waxing UnLyrical

What struck me about this was the reversal of the storytelling dynamic , and the ongoing willingness of Rapha to put the brand in the hands of its consumers and community – a point highlighted by Brian Solis in his recent interview with Ford’s Jim Farley. Pedal-powered Storytelling.

5 quotes that highlight the power of storytelling

PR Daily

Through compelling storytelling, brand managers can increase their organizations’ exposure, build relationships that lead to brand loyalty and gain the attention of journalists—without sending a pitch. Storytelling is about two things; it’s about character and plot.”—George

Storytelling Returns to Marketing

David PR Group

I have been noodling over this topic for a while but a couple pieces of communications caught my attention in the past week which are prime examples of the power of storytelling. Have you seen examples of great storytelling lately?

What to make of the ‘Consumer Brand Attitudes’ index

PR Daily

It all goes back to garnering media attention and attracting consumers. CONFERENCE: Learn to engage your employees with storytelling that turns heads. There isn’t a formula for great storytelling. Doing that presents an opportunity to change consumer behavior.

Draw Me a Story: Six Storytelling Lessons From Cartooning

Waxing UnLyrical

Think of cartoons as storytelling, and you probably think of animation or graphic novels. And drawing them for eight years has taught me a ton about storytelling, helping me connect with audiences whenever I put down the stylus and put on my communicator’s hat.

Brand managers speak emoji to reach device-driven consumers

PR Daily

RELATED: Join us at Facebook HQ for the Social Media and Storytelling Summit. Instead of using traditional emojis such as a coffee cup, doughnut or smiley face to convey its message, brand managers want consumers to “speak in Starbucks,” the website states.

How to Use Data to Tell Stories and Attribute PR Value

PRSay

Most companies would agree that consumer trust is a valuable commodity — one that can’t be bought or sold. According to Nielsen’s Global Trust in Advertising study , consumers trust earned media and recommendations from friends and family more than any other source.

Data 140

3 ways to turn online reviews into storytelling gold

PR Daily

According to BrightLocal's 2015 Local Consumer Review Survey , 80 percent of people trust online reviews as much as personal recommendations. Here are three ways communications pros can use positive reviews for storytelling: 1. Reviews influence action. Are you willing to eat at a restaurant with a one-star rating? What about getting a haircut from a two-star salon? It’s understandable if your answer is “no,” but ask yourself why.

5 websites that will sharpen your storytelling

PR Daily

One of the many hats PR engineers wear is storyteller. How do we stay up to date with the latest industry ideas on persuasive storytelling. You may not have time to read every article, but you'll do great if what you consume gives you one or two takeaways a week. Here are five sites that'll sharpen your storytelling: 1. CONFERENCE: Join us McDonald's headquarters to learn how to use storytelling to drive employee and customer engagement. ].

9 ways to boost your brand through online storytelling

PR Daily

RELATED: Tips to enhance your digital storytelling skills from Lockheed Martin, Chrysler/Fiat, Georgetown University and more. Social media has greatly equalized the ability for brand managers to get their message out to millions of consumers. Some platforms are great for storytelling.

Adapting Strategies for Effective Storytelling in the Social Media Era

PRSay

The fusion of these groups truly mirrors the current state of the news making and storytelling industry as a whole. Story timelines have shifted from traditional long-lead or daily print opportunities to instantaneous news with the introduction of social as the go-to storytelling platform.

How to connect your content to an evolving consumer

PR Daily

In light of these facts, the basic tenets of good PR and journalism haven't changed, but the means of storytelling has. Cision’s State of the Media 2016 Report launched earlier this month, and it gives a striking picture of today’s current media landscape.

5 ways Zappos fosters a culture of storytelling

PR Daily

The word spread, and after a while, Zappos brand managers received enough tour requests from vendors and consumers that they made it an official process. This environment also affects customer service and how employees share consumer stories.

5 ways to create extraordinary consumer experiences on LinkedIn

PR Daily

In a time when consumer attention is the ultimate commodity, maximizing each social media channel to create memorable experiences has become a powerful strategy. Jessica Gioglio is Director of Strategy at Sprinklr and co-author of " The Power of Visual Storytelling.".

The question that brand storytellers must ask

PR Daily

Marketers have been quick to pick up on the idea of emotional storytelling as an effective tool, but where you can often miss the mark is in identifying what message you should send—and how to send it. To do this, understand how consumers perceive your brand.