The Power of Storytelling in PR


— Steve Clayton, Chief Storyteller, Microsoft. The essence of great storytelling is taking the reader on a journey. Below, I’ve outlined the rules of storytelling, as shared by the storyteller guru himself. The four P’s of storytelling.

Latest And Greatest PR Storytelling Tips

ImPRessions - Crenshaw Communications

Contemporary public relations has appropriated the classic cultural art form of rich storytelling, because no one can resist a good story. The best marketers know how to shape narratives that have an emotional hook or tie to consumer values. Not everyone is a natural storyteller.

Make A Greater Impact In 2018 With International Speaker & Storyteller, Cameron Brown

PR Expanded

I had a conversation with International speaker and storyteller, Cameron Brown , about creating impact in 2018. Stop (or reduce) watching TV and be conscious of your time online to help you personally determine your consumer behavior.

Work Hack: Gathering Consumer Insights

Shift Communications

As professional communicators, our job is essentially the same challenge – when we don’t know our audience, it is nearly impossible to be effective storytellers to them. How can you fine-tune your own consumer insights? The same goes for consumers.

Why PR pros should consider immersive storytelling

PR Daily

While these changes have disrupted old business models and best practices, they’ve also benefited audiences by making it easier to access and consume the news and content they want, on their terms. New technology is changing everything for communicators.

Storytelling through the Eyes of a Child

Waxing UnLyrical

Let’s take a look at some lessons learned from storytelling to children that can easily be used by your brand. How can your brand be a hero or better yet, how can consumers use your brand to showcase their own strengths and become heroes in their own right?

Improve Brand Storytelling by Making Your Audience the Main Character


This is storytelling 101 — without these elements, you don’t have a story. Be honest about what your product can do for the consumer. The post Improve Brand Storytelling by Making Your Audience the Main Character appeared first on Cision.

How to Use Data to Tell Stories and Attribute PR Value


Most companies would agree that consumer trust is a valuable commodity — one that can’t be bought or sold. According to Nielsen’s Global Trust in Advertising study , consumers trust earned media and recommendations from friends and family more than any other source.

Data 101

Storytelling Returns to Marketing

David PR Group

I have been noodling over this topic for a while but a couple pieces of communications caught my attention in the past week which are prime examples of the power of storytelling. Have you seen examples of great storytelling lately?

Master Multimedia Storytelling With a Free E-Book!


From ancient cave drawings to photojournalism and broadcast TV, people have enjoyed visual stories for the speed at which people can consume the content and the emotion it elicits. To truly make an impact with your story, you need more than just words.

The Key to Storytelling for Startups: Avoid the “H” Word

Ishmael's Corner

But when the storytelling goes far beyond reality, the startup ends up in the hype zone. consumers. When a startup does get the product right, it should embrace storytelling in its communications with the fervor of a gospel choir.

4 ways marketers can attract new consumers

PR Daily

This younger generation of consumers is continuing to cause a massive shift in the market across all industries and sectors. That's why this ice cream company wanted to cast off its stuffy, traditional image and connect with millennials over craftsmanship and storytelling.

How to Improve Your Press Release Best Practices with Storytelling

B2B PR Sense

Why Storytelling Enhances Press Release Best Practices. Many have found that implementing the art of PR storytelling has a profound effect on the way their press release is received by journalists and their audience. Storytelling helps build relationships and earn trust. --Pam

Pedal-powered Storytelling

Waxing UnLyrical

What struck me about this was the reversal of the storytelling dynamic , and the ongoing willingness of Rapha to put the brand in the hands of its consumers and community – a point highlighted by Brian Solis in his recent interview with Ford’s Jim Farley. Pedal-powered Storytelling.

Draw Me a Story: Six Storytelling Lessons From Cartooning

Waxing UnLyrical

Think of cartoons as storytelling, and you probably think of animation or graphic novels. And drawing them for eight years has taught me a ton about storytelling, helping me connect with audiences whenever I put down the stylus and put on my communicator’s hat.

Adapting Strategies for Effective Storytelling in the Social Media Era


The fusion of these groups truly mirrors the current state of the news making and storytelling industry as a whole. Story timelines have shifted from traditional long-lead or daily print opportunities to instantaneous news with the introduction of social as the go-to storytelling platform.

What to make of the ‘Consumer Brand Attitudes’ index

PR Daily

It all goes back to garnering media attention and attracting consumers. CONFERENCE: Learn to engage your employees with storytelling that turns heads. There isn’t a formula for great storytelling. Doing that presents an opportunity to change consumer behavior.

Data-Driven Storytelling – The PR Gift That Keeps on Giving


And while the benefits of data-driven storytelling have been extolled in the PR world for some time now, we often forget that our clients are the keepers of their own best asset – data.

Brand managers speak emoji to reach device-driven consumers

PR Daily

RELATED: Join us at Facebook HQ for the Social Media and Storytelling Summit. Instead of using traditional emojis such as a coffee cup, doughnut or smiley face to convey its message, brand managers want consumers to “speak in Starbucks,” the website states.

Coca-Cola seeks sugar alternative—and consumer stories

PR Daily

RELATED: Learn how to create content that makes a difference to your bottom line at the Brand Storytelling and Content Marketing Conference at The Coca-Cola Company. ]. Sugar has become the enemy of the modern healthy diet, and the Coca-Cola Company is looking for a replacement.

Creative executions and experiential storytelling: A #SMprof experiences College Gameday

Karen Freberg

The past few days have been somewhat of a whirlwind of creating content, consuming coffee (wait… that happens every day!), engaging in discussions about social media and sports, and talking all about football and shoes.

Data-Driven Storytelling – The PR Gift That Keeps on Giving


And while the benefits of data-driven storytelling have been extolled in the PR world for some time now, we often forget that our clients are the keepers of their own best asset – data. Whether it’s technology, consumer, B2B or any number of other industries, data plays an increasingly powerful role in shaping how businesses and consumers interact with the world.

How to connect your content to an evolving consumer

PR Daily

In light of these facts, the basic tenets of good PR and journalism haven't changed, but the means of storytelling has. Cision’s State of the Media 2016 Report launched earlier this month, and it gives a striking picture of today’s current media landscape.

Nick Cicero Unlocks Snapchat Storytelling Secrets and Strategies

Social PR Chat

As social media platforms tend to have peak years of growth, Snapchat is now beginning to take off in many age groups and for purposes other than just personal storytelling. Nick says that the analytics are all in the storytelling.

5 steps to target the right consumer audience

PR Daily

RELATED: Learn how to create content that makes a difference to your bottom line at the Brand Storytelling and Content Marketing Conference at The Coca-Cola Company. ]. “In trying to please all, he had pleased none.”—. Aesop's Fables. Resist the temptation to appeal to everyone.

9 ways to boost your brand through online storytelling

PR Daily

RELATED: Tips to enhance your digital storytelling skills from Lockheed Martin, Chrysler/Fiat, Georgetown University and more. Social media has greatly equalized the ability for brand managers to get their message out to millions of consumers. Some platforms are great for storytelling.

How’s the Storytelling in the Facebook Page from North Korea’s Airline, Air Koryo?

Ishmael's Corner

For consumer companies, Facebook offers one of the easiest platforms for brand storytelling. Before I judge Air Koryo too harshly for its visual storytelling, it’s worth looking at a how a couple of the better airlines handle their Facebook pages.

3 approaches to effective brand storytelling

PR Daily

Pareidolia is the perception of meaning or significance in an object (normally an image or sound) where none exists, and it''s crucial to effective brand storytelling. Pareidolia is all about storytelling. This tendency is what fuels effective brand storytelling and content marketing.

Captivate Consumers in the Age of Distraction: Ideas for Brands

Beyond PR

After surveying 2,000 adults to test their attention spans, Microsoft found that technology, social media, and the large volume of media people consume daily is linked to their inability to focus for extended periods of time. Consumers, too, love to be pleasantly surprised.

5 ways to create extraordinary consumer experiences on LinkedIn

PR Daily

In a time when consumer attention is the ultimate commodity, maximizing each social media channel to create memorable experiences has become a powerful strategy. Jessica Gioglio is Director of Strategy at Sprinklr and co-author of " The Power of Visual Storytelling.".

5 websites that will sharpen your storytelling

PR Daily

One of the many hats PR engineers wear is storyteller. How do we stay up to date with the latest industry ideas on persuasive storytelling. You may not have time to read every article, but you'll do great if what you consume gives you one or two takeaways a week. Here are five sites that'll sharpen your storytelling: 1. CONFERENCE: Join us McDonald's headquarters to learn how to use storytelling to drive employee and customer engagement. ].

Consumers, brands respond to Burger King's Halloween sandwich

PR Daily

RELATED: Master the art of storytelling and corporate communications at our intensive masterclass. ]. Most people will look at Burger King’s Halloween Whopper and its black bun and inherently know it’s a bad idea.

The Power of Storytelling: Plotting The Future of Media

Flatiron Communications

The two-day conference was aptly titled “The Power of Storytelling: Plotting the Future of Media.” The Flack #PaleyIC JOurnalism Media STorytelling The Paley Center for Media William S.

The question that brand storytellers must ask

PR Daily

Marketers have been quick to pick up on the idea of emotional storytelling as an effective tool, but where you can often miss the mark is in identifying what message you should send—and how to send it. To do this, understand how consumers perceive your brand.

Authenticity: You Can’t Fake It


See, when we sense a discrepancy in the stories we hear or read, we’re really raising a mental red flag about the storyteller, not just about the story being told. In today’s crowded marketplace, consumers just don’t have time for inauthenticity.

5 quotes that highlight the power of storytelling

PR Daily

Through compelling storytelling, brand managers can increase their organizations’ exposure, build relationships that lead to brand loyalty and gain the attention of journalists—without sending a pitch. Storytelling is about two things; it’s about character and plot.”—George

How Amazon Uses Brand Storytelling to Inspire Investment

Beyond PR

Instead, it is about storytelling, using a narrative to add value to existing perceptions that can either be backed up by your current product or supported by your prospective plans. That storytelling is one reason why Amazon has been able to survive market crashes and make risky bets.

How to connect to your audience with storytelling

PR Daily

The answer: storytelling. Join Justina Chen, one of Ragan’s highest-rated speakers, in Chicago on July 23 for our Storytelling for Communicators Workshop and learn how to integrate this crucial technique into your skill set.

Does Data-Driven Storytelling Threaten the Role of the Communicator? #CisionWorldTour Toronto

Beyond PR

While technology continues changing every industry I can think of, many communications and public relations professionals hold tight to the more poetic side of storytelling. There’s nothing wrong with holding on to the art of storytelling. Connecting Data and Storytelling.

3 ways to turn online reviews into storytelling gold

PR Daily

According to BrightLocal's 2015 Local Consumer Review Survey , 80 percent of people trust online reviews as much as personal recommendations. Here are three ways communications pros can use positive reviews for storytelling: 1. Reviews influence action. Are you willing to eat at a restaurant with a one-star rating? What about getting a haircut from a two-star salon? It’s understandable if your answer is “no,” but ask yourself why.