What is Corporate Storytelling and How Do I Use it?
SEPTEMBER 15, 2016
The answer lies in corporate storytelling. The post What is Corporate Storytelling and How Do I Use it? Related Stories Which Brand Storytelling Persona are You? Four Elements of Successful Brand Storytelling Tackling Your Top Three Toughest PR Content Challenges.
Three Approaches to Effective Brand Storytelling
FEBRUARY 24, 2015
Because understanding how it works is crucial to effective brand storytelling. Pareidolia is all about storytelling. And this tendency is what fuels effective brand storytelling and content marketing. By Laura Petrolino OK class!
The Minimalist Approach to Brand Storytelling
JULY 6, 2015
Brand storytelling. Stories that may or may not matter to their consumer. But it is a much more elite group who include the five-parts of brand storytelling and tell stories which allow their consumers to be narrators, directors, or even characters. By Laura Petrolino.
15 Non-Obvious Business Trends Shaping 2017 (Retail, Consumer, Tech, Marketing, and Media)
The Influential Marketing Blog
DECEMBER 9, 2016
Subscribe Here >> 2017 Culture & Consumer Behavior Trends. Passive Loyalty – The ease of switching from brand to brand continues to empowers consumers –forcing brands to get smarter about earning true loyalty of belief versus loyalty of convenience. Storytelling.
The Art of Storytelling
JANUARY 2, 2012
In order to reach today’s tech savvy and attention span deficient consumer, companies must stand out in today’s clutter of information overload. Content = storytelling. Storytelling Actually Isn’t Simple. But Storytelling Sounds Hard! Storytelling isn’t hard.
Authentic Storytelling in an Age of Mass Marketing
NOVEMBER 16, 2015
For consumers the world around, this endless maze of campaigns, stunts, and tricks has the tendency to overwhelm and desensitize. Consumers want to be heard, they share with each other, they’re interested in listening, and they will listen to you as a company if you share back with them.
Transmedia Storytelling for Content Creators
AUGUST 29, 2012
In its simplest form, transmedia is a storytelling technique that ties multiple platforms together to tell a common story. While the origin of transmedia is greatly debated, the simple fact is that a holistic understanding of storytelling and building a brand franchise has existed for decades.
Storymaking vs. Storytelling: Learn from Mary Poppins
MAY 19, 2015
Putting Mary’s possibly questionable child-rearing capabilities to the side, it becomes apparent that Burt, in that moment, successfully moved beyond effective storytelling and went straight into superior storymaking. Storymaking vs. Storytelling Storytelling is one-way communication.
Monday Roundup: Compelling Storytelling
OCTOBER 19, 2015
When it comes to storytelling, quality over quantity is a pretty standard rule of thumb. Compelling storytelling can expand your audience and strengthen the bond you have with your customer base. This week’s roundup is chock full of advice to spice up your storytelling.
How To Build Trust In An Era Of Desperate Truth Seeking Consumers
The Influential Marketing Blog
FEBRUARY 24, 2017
The theme this week is the idea that increasingly audiences and consumers are desperate to find brands, media and people that offer something that at least seems closer to the truth. Jawbone to end consumer sales, pivot to medical industry. Storytelling.
Draw Me a Story: Six Storytelling Lessons From Cartooning
OCTOBER 14, 2015
Think of cartoons as storytelling, and you probably think of animation or graphic novels. And drawing them for eight years has taught me a ton about storytelling, helping me connect with audiences whenever I put down the stylus and put on my communicator’s hat.
Brand managers speak emoji to reach device-driven consumers
APRIL 26, 2016
RELATED: Join us at Facebook HQ for the Social Media and Storytelling Summit. Instead of using traditional emojis such as a coffee cup, doughnut or smiley face to convey its message, brand managers want consumers to “speak in Starbucks,” the website states.
Adapting Strategies for Effective Storytelling in the Social Media Era
AUGUST 12, 2016
The fusion of these groups truly mirrors the current state of the news making and storytelling industry as a whole. Story timelines have shifted from traditional long-lead or daily print opportunities to instantaneous news with the introduction of social as the go-to storytelling platform.
Work Hack: Gathering Consumer Insights
JANUARY 21, 2016
As professional communicators, our job is essentially the same challenge – when we don’t know our audience, it is nearly impossible to be effective storytellers to them. How can you fine-tune your own consumer insights? The same goes for consumers.
How Amazon Uses Brand Storytelling to Inspire Investment
AUGUST 25, 2016
Instead, it is about storytelling, using a narrative to add value to existing perceptions that can either be backed up by your current product or supported by your prospective plans. That storytelling is one reason why Amazon has been able to survive market crashes and make risky bets.
Why PR Professionals Need to Pay Attention to Crowdfunding
JUNE 28, 2016
Comments Comments Related Stories Four Elements of Successful Brand Storytelling Online Communication and Relationships: The Missing Skills Integrated Marketing Communications is More than a Fad. As PR continues to evolve, crowdfunding will only continue to grow as an awareness tool for businesses. There’s a huge opportunity here for PR professionals to step up, take note and learn how to make a successfully campaign happen. Eden Spodek has more.
5 quotes that highlight the power of storytelling
AUGUST 17, 2015
Through compelling storytelling, brand managers can increase their organizations’ exposure, build relationships that lead to brand loyalty and gain the attention of journalists—without sending a pitch. Storytelling is about two things; it’s about character and plot.”—George
How to connect your content to an evolving consumer
APRIL 3, 2016
In light of these facts, the basic tenets of good PR and journalism haven't changed, but the means of storytelling has. Cision’s State of the Media 2016 Report launched earlier this month, and it gives a striking picture of today’s current media landscape.
The question that brand storytellers must ask
OCTOBER 27, 2016
Marketers have been quick to pick up on the idea of emotional storytelling as an effective tool, but where you can often miss the mark is in identifying what message you should send—and how to send it. To do this, understand how consumers perceive your brand.
Storytelling through the Eyes of a Child
OCTOBER 7, 2015
Let’s take a look at some lessons learned from storytelling to children that can easily be used by your brand. How can your brand be a hero or better yet, how can consumers use your brand to showcase their own strengths and become heroes in their own right?
5 ways to create extraordinary consumer experiences on LinkedIn
MARCH 16, 2016
In a time when consumer attention is the ultimate commodity, maximizing each social media channel to create memorable experiences has become a powerful strategy. Jessica Gioglio is Director of Strategy at Sprinklr and co-author of " The Power of Visual Storytelling.".
Storytelling Returns to Marketing
David PR Group
JULY 21, 2014
I have been noodling over this topic for a while but a couple pieces of communications caught my attention in the past week which are prime examples of the power of storytelling. Have you seen examples of great storytelling lately?
3 approaches to effective brand storytelling
MARCH 4, 2015
Pareidolia is the perception of meaning or significance in an object (normally an image or sound) where none exists, and it''s crucial to effective brand storytelling. Pareidolia is all about storytelling. This tendency is what fuels effective brand storytelling and content marketing.
Virtual Reality Video is Stupid and I’ll Tell You Why
NOVEMBER 21, 2016
Virtual reality video is here. A shiny new toy or the future of content marketing? The question is not if we should use it, but rather how we enhance our clients' story with VR videos. Check out Tony Gnau's take on VR videos. The post Virtual Reality Video is Stupid and I’ll Tell You Why appeared first on Spin Sucks. Comments Lesson tonight at 8:00.
Latest And Greatest PR Storytelling Tips
ImPRessions - Crenshaw Communications
MARCH 7, 2017
Contemporary public relations has appropriated the classic cultural art form of rich storytelling, because no one can resist a good story. The best marketers know how to shape narratives that have an emotional hook or tie to consumer values. Not everyone is a natural storyteller.
The Key to Storytelling for Startups: Avoid the “H” Word
APRIL 5, 2015
But when the storytelling goes far beyond reality, the startup ends up in the hype zone. consumers. When a startup does get the product right, it should embrace storytelling in its communications with the fervor of a gospel choir.
Are you a storyteller or storyseller?
Paul Stallard's PR Blog
JANUARY 16, 2015
My boss has written a great free whitepaper about the secret to great storytelling? He starts with this gem which demonstrates perfectly how storytelling can help with the sales purchase no matter what you do. We take you on a journey from storytelling to storyselling.
JANUARY 23, 2012
What struck me about this was the reversal of the storytelling dynamic , and the ongoing willingness of Rapha to put the brand in the hands of its consumers and community – a point highlighted by Brian Solis in his recent interview with Ford’s Jim Farley. Pedal-powered Storytelling.
9 ways to boost your brand through online storytelling
OCTOBER 11, 2016
RELATED: Tips to enhance your digital storytelling skills from Lockheed Martin, Chrysler/Fiat, Georgetown University and more. Social media has greatly equalized the ability for brand managers to get their message out to millions of consumers. Some platforms are great for storytelling.
Consumers, brands respond to Burger King's Halloween sandwich
OCTOBER 8, 2015
RELATED: Master the art of storytelling and corporate communications at our intensive masterclass. ]. Most people will look at Burger King’s Halloween Whopper and its black bun and inherently know it’s a bad idea.
5 tools to help PR pros measure storytelling efforts
AUGUST 3, 2015
PR pros have embraced storytelling more than ever before. Though media relations and other PR strategies have always contained elements of storytelling, the rise of content marketing and brand journalism means communicators must craft tales that their audiences want to read if they want to stay relevant and gain public favor. However, like many traditional PR strategies, measuring the impact and success of storytelling campaigns can seem an insurmountable task.
Nick Cicero Unlocks Snapchat Storytelling Secrets and Strategies
Social PR Chat
APRIL 11, 2016
As social media platforms tend to have peak years of growth, Snapchat is now beginning to take off in many age groups and for purposes other than just personal storytelling. Nick says that the analytics are all in the storytelling.
Master Multimedia Storytelling With a Free E-Book!
MARCH 31, 2015
From ancient cave drawings to photojournalism and broadcast TV, people have enjoyed visual stories for the speed at which people can consume the content and the emotion it elicits. To truly make an impact with your story, you need more than just words.
How to Improve Your Press Release Best Practices with Storytelling
B2B PR Sense
JANUARY 24, 2017
Why Storytelling Enhances Press Release Best Practices. Many have found that implementing the art of PR storytelling has a profound effect on the way their press release is received by journalists and their audience. Storytelling helps build relationships and earn trust. --Pam
How to Use a Reverse Message Strategy
MARCH 18, 2015
This is especially critical in our digital world where messages are seen from many platforms (online and off) and consumers often travel through several different pathways to get to your brand. Consumer-Focused Message Strategy. By Laura Petrolino.
Creative Marketing the April Fools’ Way
APRIL 1, 2015
Creative Marketing through Storytelling No doubt we are big on brand storytelling at Arment Dietrich. Often the fear of creative marketing comes from a worry that any new and different tactics won’t resonate or be accepted by the consumer.
5 ways Zappos fosters a culture of storytelling
FEBRUARY 27, 2015
The word spread, and after a while, Zappos brand managers received enough tour requests from vendors and consumers that they made it an official process. This environment also affects customer service and how employees share consumer stories.
What to make of the ‘Consumer Brand Attitudes’ index
SEPTEMBER 7, 2016
It all goes back to garnering media attention and attracting consumers. CONFERENCE: Learn to engage your employees with storytelling that turns heads. There isn’t a formula for great storytelling. Doing that presents an opportunity to change consumer behavior.
How to connect to your audience with storytelling
JUNE 15, 2015
The answer: storytelling. Join Justina Chen, one of Ragan’s highest-rated speakers, in Chicago on July 23 for our Storytelling for Communicators Workshop and learn how to integrate this crucial technique into your skill set.
How’s the Storytelling in the Facebook Page from North Korea’s Airline, Air Koryo?
OCTOBER 26, 2014
For consumer companies, Facebook offers one of the easiest platforms for brand storytelling. Before I judge Air Koryo too harshly for its visual storytelling, it’s worth looking at a how a couple of the better airlines handle their Facebook pages.