Ronn Torossian

DECEMBER 2, 2022

Attracting the attention of consumers during this season is challenging as there are […]. The post Holiday marketing strategies for wineries appeared first on. The sale of wine starts to increase during the Thanksgiving celebration and continues till New Year.

Strategy 195

Strategy Marketing Consumer 195

Onclusive

MAY 12, 2022

One of the biggest challenges for communications professionals is understanding how their efforts influence consumer behavior so they can optimize media strategy and demonstrate tangible business value. Join Onclusive for the How Earned Media Drives Consumer Behavior: A Quantitative Analysis webinar on June 8th.

Publicity 195

Publicity Consumer Media Reputation 195

Ronn Torossian

AUGUST 27, 2021

Building an effective content strategy to reach buyers is essential for the success of a business. Content which is easy to consume ultimately leads to greater financial returns. Encouraging the target market to consume content rather than lose them to all the […].

Consumer 195

Consumer Financial Strategy Brand 195

Ronn Torossian

MARCH 21, 2022

Just a few years ago, pop-up ads were only seen as junk or spam by most consumers, but since then, many companies decided to improve their pop-up ad efforts to get more users to respond to their ads. These days, a targeted and relevant pop-up ad can convert a lot of consumers, as long as […].

Strategy 195

Strategy Consumer Company Social Media 195

Onclusive

MAY 19, 2022

In this week’s blog, we’re continuing to review the relationship between different media attributes and consumer behavior, based on our quantitative analysis of the PR Attribution data from over 100,000 earned media articles published in 2021 that covered both business-to-consumer and business-to-business brands across a wide range of industries. “By

Consumer 195

Consumer Brand Branding Media 195

Onclusive

MAY 19, 2022

In this week’s blog, we’re continuing to review the relationship between different media attributes and consumer behavior, based on our quantitative analysis of the PR Attribution data from over 100,000 earned media articles published in 2021 that covered both business-to-consumer and business-to-business brands across a wide range of industries. “By

Consumer 195

Consumer Brand Branding Media 195

Ronn Torossian

FEBRUARY 18, 2022

Companies that are looking to connect with leads, prospects, and consumers constantly need to create and share content that engages with those audiences across a variety of touchpoints. To do that, it’s best to use visual content marketing strategies alongside all other marketing campaigns.

Content Marketing 195

Content Marketing Strategy Marketing Consumer 195

5W PR

MAY 15, 2023

Authenticity Gen Z consumers value authenticity and transparency in the brands they consume. Sustainability Sustainability is an essential factor when marketing to Gen Z consumers, who are more concerned about the environment and sustainability practices. Wine brands can appeal to Gen Z consumers by supporting social causes.

Consumer 88

Consumer Brand Branding Social Media 88

Agility PR Solutions

OCTOBER 3, 2021

As consumers leap from brand to brand in these times where trust is hard-earned, a new study from marketing solutions firm Vericastoffers new insights into this increasingly fickle behavior—revealing that consumers are ever-cautious and price sensitive, and are willing to trade brand loyalty for the best value.

Consumer 144

Consumer Brand Branding Strategy 144

Onclusive

SEPTEMBER 16, 2021

Welcome back to our blog series about earned media strategy and measurement! This week, we’re concluding the series with an overview of how to measure earned media success and optimize your strategy using these data and insights. Based on these data-driven insights, you can further optimize your earned media strategy.

Strategy 397

Strategy Measurement Media Communications 397

Ronn Torossian

MAY 16, 2022

Public relations is a very useful tool for companies in the tech industry that can help businesses grow and reach consumers. Since technology is an essential element to practically every company in the world, using the right PR strategies can help tech companies maintain a positive brand image with their audiences.

Strategy 195

Strategy Company Publicity Consumer 195

Ronn Torossian

MAY 6, 2022

However, with several commonly used PR and marketing strategies, even the smallest healthy snack brands can make waves with their customers and the media. Media Coverage Any consumer that’s […]. The post Public Relations Strategies for Better for you Snacks appeared first on.

Publicity 195

Publicity Strategy Media Brand 195

Ronn Torossian

DECEMBER 29, 2021

The post Consumers and Values appeared first on. That’s why companies have had to shift their approach to innovation, design, and growth. These days, people have a growing sense of agency over how they’re able to make purchases, re-enter the workplace, and relate to other people. […].

Consumer 195

Consumer Agency Technology Company 195

Agility PR Solutions

MAY 7, 2023

Social influence and word-of-mouth marketing continue to play a significant role in the industry, influencing consumer decision-making and driving sales. in 2021, with total ad spending reaching $259 […] The post How social data can drive business outcomes and optimize marketing strategies appeared first on Agility PR Solutions.

Strategy 158

Strategy Data Marketing Advertising 158

Ronn Torossian

OCTOBER 12, 2021

According to research, companies that focus on their consumers and customer experiences are a lot more profitable compared to those that don’t. […]. The post Consumer-Driven Marketing Tips appeared first on.

Consumer 195

Consumer Marketing Company Strategy 195

5W PR

APRIL 23, 2023

Consumers in the health and wellness market can be picky about the weight loss supplements and other diet or workout supplements they are taking. Smaller supplement brands struggle to gain consumer trust and credibility compared to well-known brands. Transparency Consumer trust is crucial and transparency is key to achieving it.

Consumer 88

Consumer Brand Branding Social Media 88

Ronn Torossian

JULY 7, 2021

These days, content marketing is more popular than ever, yet, with everyone putting out content, consumers have a difficult time separating reality and facts from everything else. Content Marketing Strategy The first step in creating and […]. The post Top Content Marketing Strategy Tips for Growth appeared first on.

Content Marketing 195

Content Marketing Strategy Marketing Consumer 195

Agility PR Solutions

AUGUST 27, 2020

The impact of the pandemic has led to a noticeable shift in consumer behaviors, including an expanded awareness when it comes to savings and value—and brands and marketers need to shift and adjust their long-term engagement strategies to reflect these new market conditions, according to new research from marketing technology firm Valassis.

Consumer 137

Consumer Strategy Brand Branding 137

Onclusive

JUNE 24, 2020

In our last blog , we shared some insights on consumer behavior with the media. We also covered some of the tactics that smart companies are using to create and control the narrative through owned media strategies. We will continue that discussion with three more strategies that we’ve seen modern communicators use.

Media 418

Media Strategy Advertising Advertising 418

Agility PR Solutions

MAY 29, 2023

Continuously developing well into 2023, SaaS businesses are forever transforming and changing how they communicate with consumers, especially from a marketing standpoint. However, a prospective […] The post SaaS marketing in focus: 4 core strategies to use in 2023 appeared first on Agility PR Solutions.

Strategy 88

Strategy Marketing Consumer Communications 88

Agility PR Solutions

SEPTEMBER 14, 2022

Newly released research from digital media quality leader Integral Ad Science uncovers how consumer perception of misleading content impacts brand favorability. The post New report reveals how consumer perception of misleading content impacts brand favorability appeared first on Agility PR Solutions.

Consumer 154

Consumer Brand Branding Report 154

Agility PR Solutions

FEBRUARY 28, 2023

According to a recent SproutSocial study, 70 percent of consumers feel it’s important […] The post 5 steps for building a strategy to speak out on societal issues appeared first on Agility PR Solutions. More and more, stakeholders want to do business with, or work for, companies that align with their purpose.

Strategy 158

Strategy Brand Branding Study 158

5W PR

APRIL 10, 2023

Consumers care more about the impact of their purchases on the world. To connect with modern consumers, a brand can update its values using various strategies. Conduct surveys, focus groups, and other types of research to gain insights into consumer values and concerns. Brands must align values with ethical practices.

Consumer 88

Consumer Brand Branding Ethics 88

Agility PR Solutions

APRIL 12, 2023

As artificial intelligence becomes a central facet in everyday life, it may not be surprising that consumers are becoming more skeptical about the use of the tool—and the real motives and purposes of the brands and businesses that use it. New research from innovative tech strategy firm PA Consulting highlights these tensions around AI.

Consumer 88

Consumer Brand Branding Strategy 88

PR for Anyone

APRIL 13, 2022

For YouTube you want longer-form content to get your watch hours up but actually, most people prefer to consume short-form video. I want people to watch them, consume them, and take action and when they are short and sweet, that happens. What issues does your ideal consumer have and how can you fix it?

Video 130

Video Strategy YouTube Pitching 130

Contently - Strategy

FEBRUARY 22, 2023

Video is now the main way people consume content online. Much of that video content is pure entertainment , but consumers are itching for branded videos. As you execute your video marketing strategy this year, keep these trends in mind. It helps that consumers strongly prefer live video, too.

Video 93

Video Strategy Marketing Instagram 93

ImPRessions - Crenshaw Communications

SEPTEMBER 9, 2016

While we all don’t have such sexy new product announcements, the consumer tech PR space is full of other great news of interest to relevant journalists and bloggers. Reporters cover the consumer tech beat from many angles – software, hardware, strictly product reviews or company profiles. Who’s got the beat?

Consumer 120

Consumer Strategy Pitching Print 120

Ronn Torossian

SEPTEMBER 16, 2019

It’s always fascinating to take a look at how a brand is marketing to us as consumers. For marketing pros, looking at advertisements or seeing branded content may be more detailed than the average consumer. The post Lessons to Learn from Spotify’s Marketing Strategy appeared first on.

Strategy 210

Strategy Marketing Brand Branding 210

Shift Communications

NOVEMBER 29, 2022

By Annie Perkins, Managing Director, Consumer & Health and Megan Gaffney, VP, Consumer. It is our favorite time of the year, when beefy research and insight reports appear outlining anticipated consumer behaviors for the upcoming year. Brands putting customers in the center of consumer marketing.

Consumer 78

Consumer Trends Marketing SMB 78

Agility PR Solutions

MARCH 17, 2022

With wartime actions escalating in Ukraine, and as businesses struggle to align their marketing strategy with public conscience and growing scrutiny from consumers, new research from consumer insights enterprise platform Zappi shows that consumers have high expectations of brands and how they respond to the Russia-Ukraine conflict.

Brand 147

Brand Branding Consumer Enterprise 147

Agility PR Solutions

NOVEMBER 18, 2020

Brands that invest in diverse, inclusive, and socially conscious marketing strategies are able to build stronger relationships with their consumer base, starting at the point of purchase, according to a new survey from design, marketing, and development firm directory Top Design Firms.

Consumer 158

Consumer Survey Brand Branding 158

Agility PR Solutions

JUNE 22, 2021

The value of corporate branding has never really been in doubt, but new research from B2B service provider guide Visual Objects reveals that, in an age of scrutiny about every brand’s goal and mission, along with the widespread availability of customer reviews, a full half of consumers (50 percent) say that their opinion of a company […].

Consumer 78

Consumer Brand Branding Strategy 78

Onclusive

JUNE 17, 2020

Consumers are growing tired of paid media. With circumstances spinning out of control in today’s uncertain business and economic climate, companies are adjusting their marketing strategies to focus on the things they can control. To that end, we’ve compiled the most effective owned media strategies for the modern communicator.

Media 273

Media Strategy Content Marketing Television 273

Agility PR Solutions

AUGUST 16, 2022

Generally speaking, there was an uptick in the use of social media as 71 percent of consumers reported using social media more frequently than in previous years. The post 9 social media trends to improve your PR strategy in 2022 and beyond appeared first on Agility PR Solutions. These created new trends across […].

Social Media 174

Social Media Trends Media Strategy 174

Agility PR Solutions

AUGUST 9, 2021

One critical step in developing any marketing strategy is understanding the target audience. The post The effects of consumer behavior on marketing and business operations appeared first on Agility PR Solutions. There are many questions you must answer. It helps you know how to communicate with customers.

Consumer 158

Consumer Marketing Communications Strategy 158

Agility PR Solutions

NOVEMBER 22, 2021

Instead, consumers prefer to build a relationship, bond with a brand and feel they are purchasing goods and services from a relatable human. The post 8 ways to humanize your content marketing strategy appeared first on Agility PR Solutions. In the 21st Century, traditional sales tactics rarely yield fruit.

Content Marketing 172

Content Marketing Strategy Marketing Consumer 172

5W PR

NOVEMBER 2, 2022

The content strategy of a business should be optimized for millennials. The post Understanding the millennial consumer appeared first on Public Relations Blog | 5W PR Agency | PR Firm. They are loyal to brands that they like and they tend to make up their own minds. Advertising pitches do not work for them.

Consumer 78

Consumer Social Media Brand Branding 78