5W PR

MARCH 26, 2024

The fintech sector is experiencing unprecedented growth due to advanced technology and high demand for innovative financial solutions. Building trust In the bustling realm of fintech, consumers can’t simply brush off concerns around data security, privacy, and adherence to rules and regulations.

Strategy 78

Strategy Privacy Financial Guidelines 78

Mindful Marketing

NOVEMBER 6, 2022

As rapidly advancing technology helps blur lines between fact and fiction, does marketing have any obligation to stand for truth? In recent years, the growth of social media and advances in digital technology have helped deception proliferate like never before, both in volume and sophistication.

Marketing 77

Marketing LinkedIn Technology Comparison 77

ImPRessions - Crenshaw Communications

DECEMBER 6, 2018

But from YouTube kids to #dogsofinstagram, influencer marketing has grown fast, especially in consumer product sectors like toys, fashion and beauty. Points North Group, which measures influencer marketing, estimates that midlevel influencers—those with 50,000 to 100,000 followers—may have as a fake follower rate as high as 20%.

Fashion 180

Fashion Instagram Measurement YouTube 180

The Proactive Report

JULY 23, 2017

This lack of forward thinking puts brands at risk of failing to meet the rising expectations of their consumers. It’s winner-takes-all in the post mobile world and marketing departments are adapting to changing consumer behavior.” Connect on LinkedIn. Altimeter ). IMPROVE YOUR CONTENT STRATEGY. 888 243 3470.

Strategy 149

Strategy SEO B2C Engineering 149

Cision

SEPTEMBER 5, 2017

However, your goals must be specific, measurable, attainable, realistic, and time-bound (SMART). Without SMART goals, measuring the success of your marketing strategy is next to impossible. Identifying your target audience allows you to create actionable content , allowing you to build trust among potential consumers.

Strategy 244

Strategy How To Media Measurement 244

ImPRessions - Crenshaw Communications

JULY 15, 2020

That’s why all devices must be secure and security measures clearly communicated and enforced. For instance example, our website emphasizes phrases like “top New York PR agency” and “best technology PR” instead of less searchable copy like “our clients love us.” Know SEO basics.

Reputation 221

Reputation How To SEO Guidelines 221

Cision

NOVEMBER 16, 2015

Segmentation is an important aspect of any communication or marketing plan, but it is equally important that segmentation is measured and refined. Reassess technology. In case you missed it, technology changes at a pretty rapid pace — particularly communication platforms such as social media channels.

Measurement 120

Measurement Resources Technology Examples 120

Sword and the Script

MAY 26, 2020

Answered: unsure , brands should take a stand) Interestingly, the results mirror a 2018 survey that asked consumers if they wanted brands to take a stand on politics. >>> LinkedIn, YouTube and Instagram all ranked in the top three social networks by weighted average. PR measurement. PR technology.

Survey 123

Survey Measurement Public Affairs Storytelling 123

Burrelles Fresh Ideas

APRIL 9, 2024

With technological advances and the rise of new platforms, the possibilities for creative and impactful brand storytelling are endless. In conclusion , the melding of PR and social media marketing is not just a trend; it’s a powerful strategy that aligns with how we consume information and interact online today.

Social Media 93

Social Media Marketing Media Storytelling 93

ImPRessions - Crenshaw Communications

JANUARY 6, 2021

These smaller-scale influencers can also be powerful for B2B PR efforts, where they offer the advantages of lower costs and the ability to generate social engagement that is more tightly focused in vertical sectors like financial services or business technology, for example. . Influencer content and measurement goals .

B2B 191

B2B Social Media Radio Fashion 191

Newsfile

JANUARY 30, 2024

List and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. Other platforms like X (formerly Twitter) and LinkedIn will continue to be of importance as more people and businesses strive to establish themselves as industry thought leaders. and Salesforce.

Trends 105

Trends YouTube Video Social Media 105

OnePitch

OCTOBER 20, 2022

While Jen’s media background spans a variety of clients and industries, including food, agriculture, consumer, and financial services, Jen is also passionate about sustainability and loves fostering relationships with sustainability and ESG journalists. The technology in this story was a design application. And he did beautifully.

Media 94

Media Sports Agriculture Pitching 94

Burrelles Fresh Ideas

FEBRUARY 13, 2024

As per the Sprout Pulse survey 2023 , nearly half (47%) of consumers intend to utilize shopping features within platforms such as Instagram Shops, Facebook Shops, TikTok Shopping, and the like. Getting all the cyber risks measured and assessed is required for a better user experience. Increasing Importance of Sustainability.

Social Media 87

Social Media Media Mobile SEO 87

Sword and the Script

JANUARY 31, 2023

In March, Meltwater acquired Linkfluence , a French company that uses artificial intelligence to mine social media for consumer insights, for $59 million. The company sells services and was using proprietary technology to assist in the delivery of those services. million in November of 2021. The company raised $6.2

Software 78

Software Case Study Technology Tools 78

Landis PR

DECEMBER 4, 2023

Although change is certainly an inevitable part of life, it can still be quite challenging—and even intimidating—to adopt new, increasingly more intelligent forms of technology as they emerge in the marketplace. Technology Public Relations The post Will Generative AI Replace Marketers and Content Creators?

Marketing 59

Marketing Content Marketing Storytelling B2B 59

Sword and the Script

FEBRUARY 22, 2022

The statistic goes like this: A 2015 Microsoft study shows that the average consumer has an attention span of eight seconds down from 12 seconds back in 2000. In 2016, Jason Miller of LinkedIn tracked down that mysterious Microsoft study. That goldfish statistic just won’t die. That’s a shorter attention span than a goldfish.

Biotechnology 85

Biotechnology Study Survey Radio 85

PRSay

DECEMBER 15, 2017

Update your LinkedIn profile and résumé. Emphasize projects where you had a measurable impact on your organization. Continue to update your LinkedIn profile too; it’s the main destination for talent managers to scout for open positions. Do you feel stuck in your current job? Make sure it’s two pages or less.

Nonprofit 160

Nonprofit Local LinkedIn Big Data 160

Sword and the Script

OCTOBER 25, 2022

“Communications professionals are now responsible for producing videos and podcasts, hosting live stream events, playing photographer, designing graphics, learning the back end of websites and more to keep up with changes in the ways people consume information.”. Pressure on measurement. Managing LinkedIn for executives.

Communications 126

Communications Crisis Internal International 126

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. Sean Callahan , Senior Manager, Content Marketing | LinkedIn.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

PR Fuel

JANUARY 24, 2022

It’s no secret that PR tactics have evolved to keep up with the ever-changing technology. You wouldn’t want your business to have negative press , which can push consumers and potential employees away. Consider the SMART method (specific, measurable, achievable, realistic, and time-based) as your template.

Creativity 101

Creativity Data Measurement Product Launch 101

Waxing UnLyrical

JUNE 24, 2019

Consumers look to buy from those they trust. Their motivation is the overall betterment of science and technology. When you offer them an advance on a new technology or you ask them to help share how a company can improve (for example) cybersecurity, they are ready to engage. Connect with Debbie on LinkedIn or Twitter.

Measurement 95

Measurement eBook Tools Survey 95

Deirdre Breakenridge

SEPTEMBER 3, 2014

Digital Reach : Digital Reach by Cision is a new way for PR professionals to measure UVPM (Unique Visitors Per Month) or “reach,” which is the number of people who visit a site in a any given month. Technology Public Relations Social media Communications PR PR Tech Tester PR tools public relations Toolkit'

Communications 383

Communications Tools Google Resources 383

Waxing UnLyrical

JANUARY 29, 2019

For businesses to remain competitive, a significant effort in achieving marketing automation is required, as the gains to consumer interactions and experience, and company productivity and profit are many to be had. Social media channels, such as Twitter, LinkedIn and Facebook, can be automated in a number of ways.

Marketing 67

Marketing Web Software Technology 67

ImPRessions - Crenshaw Communications

APRIL 21, 2016

The brouhaha wasn’t as public as some such battles – largely because Hubspot isn’t a consumer company — but it made the rounds in technology circles faster than malicious code and probably raised at least as much grief. It also offers some learnings for communicators. Defend yourself. And do it quickly.

How To 120

How To Reputation LinkedIn Software 120

ImPRessions - Crenshaw Communications

APRIL 14, 2016

How do you manage multiple recommenders across social platforms as diverse as LinkedIn and SnapChat? And how does a brand afford the fees and measurement costs associated with a broad international campaign? Intellectual Property. The point is that everything must be memorialized in a legal agreement.

Marketing 120

Marketing Advertising Advertising Measurement 120

Sword and the Script

JULY 6, 2021

This month’s roundup of PR technology news is a two-fer: there’s two months’ worth of news here. The pricing is based on the number of categories you subscribe to receive – i.e. technology, health care, etc. ResponseSource also offers press release distribution and a media database. Critical Mention adds “cast & crew” TV data.

Pitching 89

Pitching Report Software Survey 89

ImPRessions - Crenshaw Communications

AUGUST 26, 2019

There’s only so much time to spend on routine work like monitoring and measuring, yet these tasks are extremely important to any ongoing PR agency-client relationship. For B2B companies, it’s particularly important to monitor social communities like LinkedIn groups and Twitter conversations among journalists (MuckRack).

Pitching 136

Pitching Agency Tools Resources 136

Stephen Waddington

NOVEMBER 19, 2017

12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics. LinkedIn, now owned by Microsoft, is pursuing an advocacy, content and learning strategy. 7 Shift to newsroom workflow.

Publicity 164

Publicity Ethics Data Community 164

Sword and the Script

DECEMBER 22, 2020

The top PR challenge facing communicators is measuring impact, proving value and demonstrating ROI, according to 50% of respondents. However, in a subsequent question, only about half of respondents “often” or “always” measure their communications efforts. Source: PR Measurement ). Proving the value of PR. SimilarWeb) (48%).

Survey 178

Survey Marketing B2B Study 178

Cision

MARCH 23, 2016

My favorite part about working in PR is the people, and my least favorite part is the large amount of time-consuming administrative and reporting work we’re tasked with. Sometimes I find new journalists on Twitter or LinkedIn and check out their linked portfolios from there. What do you like most about working in PR? Rapid Fire Round.

Pitching 120

Pitching Media Relations LinkedIn Social Media 120

Sword and the Script

JUNE 3, 2020

That’s a mouthful of buzzwords, but Ryan Reeves, a product manager for the company, added some context on LinkedIn: “Signals uses AI to continually read trillions of articles to detect important company trigger-events (viral articles, product launches, financials, partnerships, headcount changes, etc.)

Product Launch 97

Product Launch Survey Banking Pharmaceuticals 97

The Resolution Blog

JANUARY 8, 2018

Check out this interview to begin to improve your measurement today. All models are wrong, but some are useful… Orin Puniello, part Ketchum Global Research & Analytics team shares why some PR measurement models will never tell you the whole truth. Could just one metric measure PR? A standard in article scoring?

Tools 136

Tools Publicity Measurement SEO 136

Stephen Waddington

JANUARY 17, 2019

Select Instagram in the ad placement options Google Google Keyword Planner LinkedIn LinkedIn Campaign Manager Pinterest Pinterest Promoted Pins Snap Snap Ad Manager Twitter Twitter Ads YouTube Google Reach Planner Table: Planning tools for technology platforms Audience identification for a campaign is based on demographics and behaviours.

Media 103

Media How To Advertising Advertising 103

Stephen Waddington

MAY 19, 2020

We’ve been able to observe the impact of the virus on consumer behaviour and media consumption thanks to data from Brandwatch, OFCOM, Reuters Institute and YouGov, among others. In the consumer sector, the entertainment, gym, hospitality, sports and travel industries in the UK shutdown on 23 March when a lockdown was applied.

Crisis 151

Crisis Government Energy Community 151

Waxing UnLyrical

DECEMBER 21, 2018

What are very specific goals and how can they be measured? This could be … the competition, a trend, a technological breakthrough, a consumer mindset, or internal issues. While doing all of this research, be sure to think about what you want to measure and how in order to show that goals have been met to get the desired results.

Strategy 88

Strategy Analysis Small Business Measurement 88

5W PR

JULY 15, 2020

An Apple media kit from 1993 even included physical slides showcasing their newest technologies. Whether the company is looking to promote its media kit on social media, feature it in a post on LinkedIn, or send a link to a content creator via Instagram DMs, it can link a media kit on any platform. Measuring Media Kit Success.

How To 176

How To Media Guidelines Pitching 176

Deirdre Breakenridge

FEBRUARY 25, 2016

For B2B, LinkedIn Pulse and Medium are a boon for marketing and PR and will continue to gain traction as leading publishing platforms. and consumers want to be free to move from place to place over space and time. Rebekah is currently the Chief Strategy Officer for AirPR , a technology platform to increase PR performance.

Wireless 150

Wireless Analytics Data Trends 150