5W PR

JUNE 15, 2020

The opportunity to engage, to solve problems, and to influence the narrative about and around the brand in the consumer public. There’s often no need to take the blame for something that isn’t the brand’s direct responsibility, but it’s always a good look to be seen taking leadership of a crisis response.

Crisis 113

Crisis Digital PR Retail Reputation 113

ImPRessions - Crenshaw Communications

JUNE 2, 2020

“We observed comforting and empathic language across all the email campaigns reviewed, from legacy retailers to newer DTC brands.”. Another 20% emphasized that consumers were not alone in their predicament, emphasizing words like “together” and “community.”

Study 170

Study Brand Branding B2C 170

ImPRessions - Crenshaw Communications

JANUARY 6, 2020

Major retailers’ e-commerce platforms are booming. Following new publications and key reporters in important verticals on Twitter, setting the right Google alerts and generally being vigilant through research each day will help PR pros advance client thought leadership. Today, every company is a technology company.

Trends 156

Trends Healthcare Government Leadership 156

ImPRessions - Crenshaw Communications

JANUARY 6, 2020

Major retailers’ e-commerce platforms are booming. Following new publications and key reporters in important verticals on Twitter, setting the right Google alerts and generally being vigilant through research each day will help PR pros advance client thought leadership. . Today, every company is a technology company.

Trends 156

Trends Healthcare Government Leadership 156

PRSay

OCTOBER 3, 2022

Marketers are taking notice of California’s data-privacy laws after cosmetics retailer Sephora agreed last month to pay $1.2 The new act will increase consumers’ ability to limit the collection of their sensitive personal information, including location data.

Privacy 78

Privacy Data Marketing Retail 78

5W PR

AUGUST 22, 2019

The overwhelming consensus is that consumers across many demographics are curious and open, but are craving education and consistency,” said Edgcomb. The cannabis market is similar to where clean beauty was five years ago – The hype has piqued interest, but consumers and media alike are eager for quality, effective offerings.

Brand 121

Brand Branding Retail Education 121

Shift Communications

JANUARY 25, 2023

This ranges from representation in imagery to accessibility (for instance, DTC marketers prioritizing website enhancements to help blind and visually impaired consumers shop. Teen retail phenomenon Brandy Melville has (controversially) only had one size on offer since they were founded in 2009.

Strategy 78

Strategy Brand Branding How To 78

Bianchi Biz Blog

FEBRUARY 1, 2024

The tourism sector significantly boosts the economy, with millions of international visitors supporting hospitality, retail, and entertainment sectors. Commitment to a high quality of life, safety, healthcare, and education establishes an ideal environment for businesses and residents alike.

Marketing 106

Marketing Newspapers Print Local 106

PRSay

NOVEMBER 19, 2020

consumers about their internet habits during the pandemic: 57 percent said they were using the internet more to follow the news, 52 percent to watch movies and TV series, 40 percent to communicate and 30 percent to shop. consumers to name a brand that has stood out for having done something especially well during the coronavirus pandemic.

Communications 151

Communications Survey Enterprise Radio 151

PR in High Definition

FEBRUARY 27, 2023

Whether it be an Amazon gadget or a new trending celeb recipe, influencers have the power to impact decisions of consumers across all age groups. De-influencing is when content creators uncover the truth about products consumers have been pushed to purchase, all in a bid to address overconsumption.

Reputation 62

Reputation B2C Ethics Trends 62

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2018

For some sectors, like consumer technology, Christmas actually starts in July, when media holiday gift guides are planned and retailers are finalizing plans for the giving season. See this earlier post on eight tools for thought leadership. Nail down your holiday plans.

Retail 136

Retail Creativity Leadership Agency 136

Cision

FEBRUARY 3, 2017

We witness this proliferating with very young consumer-facing companies on platforms that include Instagram and Snap, to almost immediate success. The local, national and global consumer currently expects to be communicated with, on a multi-level, always updated stream of relevant news, all attainable through SEO. Search dominates.

SEO 120

SEO Creativity Mobile Journalism 120

ImPRessions - Crenshaw Communications

MAY 18, 2018

Patagonia, a smaller, privately owned company, has earned a loyal customer base by making good products, but its communications has also played a big role in engaging consumers. When brands like these take a stand on social issues, they are humanized, making it easier for like-minded consumers to engage.

Branding 149

Branding Brand Storytelling B2B 149

Reputation Specialist Michael Toebe

FEBRUARY 14, 2022

Leadership blind spots like these are not unusual. As soon as the media began raising legitimate questions about the reliability and accuracy of Theranos’ lab testing equipment, the company should have pulled its products out of retail and clinical settings to conduct additional analysis,” Gordon says.

Ethics 98

Ethics Employee Crisis Internal 98

PRSay

SEPTEMBER 8, 2017

An account executive at a PR agency that represents a big-box retailer poses as a journalist at an event organized by a labor union trying to organize the company’s employees. The PR professional was subsequently fired by the agency, and the retailer fired the agency.

Ethics 136

Ethics Retail Instagram Twitter 136

PRSay

MARCH 7, 2024

The film, a feminist masterpiece to some and too basic for others, has achieved widespread influence in the consumer marketplace and, as shared widely on social media, has prompted many women to reassess their roles in the world. Fashion and retail media included stories about brand partnerships such as Ruggable, Zara and Crocs.

Film 118

Film Marketing Sports Hotels 118

Shift Communications

NOVEMBER 19, 2015

The healthcare industry is unique in that it is simultaneously at the cutting-edge of science, yet woefully behind other industries like retail and finance. Market researchers use big data to predict how a consumer will act based on factors like demographic information, income, previous purchases, voting habits and internet usage.

Healthcare 60

Healthcare Big Data Data Retail 60

Shift Communications

NOVEMBER 19, 2015

The healthcare industry is unique in that it is simultaneously at the cutting-edge of science, yet woefully behind other industries like retail and finance. Market researchers use big data to predict how a consumer will act based on factors like demographic information, income, previous purchases, voting habits and internet usage.

Healthcare 60

Healthcare Big Data Data Retail 60

Communications Conversations

NOVEMBER 10, 2016

A myriad of reasons: lack of budget, lack of vision, lack of leadership. The Skimm is just one example of the way people consume news differently now–predominantly in short bursts and increasingly on mobile devices. Think of all the companies and industries this impacts–health care, manufacturing, retail. 80 percent?

Mobile 122

Mobile Employee Communications Retail 122

Contently - Strategy

JULY 28, 2021

The nation’s largest retailer of used cars has also become one of the world’s most popular content destinations for car shoppers—thanks in large part to its unique combo of SEO dominance and editorial excellence. Immediately, the leadership team bought in. Which brings us to CarMax.

SEO 103

SEO Automotive YouTube Video 103

PRSay

MAY 17, 2019

On a panel titled “The Future of Work: The Revival and Reimagining of Retail,” Vikrum Aiyer , vice president of public policy and strategic communications at Postmates, talked about how his company is working to help the small businesses they service. ” Public safety.

Small Business 97

Small Business Retail Transportation Technology 97

Beyond PR

JANUARY 16, 2018

And while companies have often focused on customer support or general engagement with consumers as the primary use case for the social channel, the PR professionals have been under-served in terms of knowing which journalists and influencers on social channels matter the most to their campaigns. .

Data 70

Data Retail How To Sports 70

Waxing UnLyrical

JULY 18, 2019

According to influencer marketing platform Musefind, 92 percent of consumers trust an influencer more than an advertisement or even a celebrity endorser. Recently, we had an Earth Day influencer post content about a major, for-profit retail competitor on the same day as our post. Blurred Lines between Influencers and Brands.

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

Solo PR Pro

JUNE 22, 2021

She was brought on by a Turkish hair care company to assist with media relations, but after spending time with the company’s leadership team she soon came to an eye-opening realization: this company was not ready for PR. They had no promise to the consumer and nothing about the brand was crystallized at that point.”.

Meeting 62

Meeting Course Retail Media Relations 62

PRSay

APRIL 5, 2023

Organizations big and small were represented, as were PR specializations ranging from public administration and retail to finance and food service. Many consumers buy CBD products online. In the last few years, CBD has gone from being a curiosity to seeing mainstream use across all socioeconomic groups in the United States.

Survey 86

Survey Measurement Employee Retail 86

PRSay

JUNE 11, 2018

With all the talk lately about changes in how our clients communicate with audiences — disruptive technologies, innovation, shifting consumer habits — certain key aspects of the PR profession have remained constant. For retail clients, technology lets us track a path from the message to the cash register.

Technology 136

Technology Retail Storytelling Crisis 136

Mindful Marketing

JANUARY 23, 2021

The intensely competitive alcohol industry has led many beer manufacturers to become very creative marketers: from elaborate point of purchase displays in retail stores to highly produced commercials during Super Bowls. These expensive and largely consumer-driven upgrades also have contributed to rising college costs.

Education 126

Education Financial Engineering Transportation 126

Critical Mention

JUNE 13, 2018

Strong leadership and a carefully-crafted crisis communications strategy can help a company recover its image and earn back its audience’s trust. In the wake of the scandal, Wells Fargo CEO Tim Sloan made a public statement: “We apologize to everyone who was harmed by unacceptable sales practices that occurred in our retail bank.”

Company 87

Company Banking Crisis Facebook 87

MaccaPR

JANUARY 8, 2021

Startling fact: 90% of consumers say user-generated content influences their buying decisions more than promotional emails or search engine results, according to a TurnTo Network study. Brands know they should listen to consumers, but what about listening to employees? First off, brief your executive leadership on social,” says Arik.

Social Media 62

Social Media Trends Marketing Viral 62

PR Fuel

JUNE 26, 2020

Regardless of whether you’re writing a press release for a government agency, non-profit, or retailer, your first step should be to consider your target audience. Understanding who your audience is can help with identifying what type of media they consume. Step 1: Research Who to Send Press Releases to First.

How To 52

How To Writing Guidelines Television 52

Bianchi Biz Blog

JANUARY 24, 2022

Automoblog is a consumer-focused website that helps readers understand more about cars and driving. Along this same line of thinking is consumer education. Dealerships are leveraging online business models that redefine the customer experience in automotive retail.

Meeting 78

Meeting Automotive Media Technology 78

Flatiron Communications

JANUARY 29, 2015

Interactive Multichannel Retailer Taps NYC-Based PR/Media Consultancy for. NEW YORK, January 29 – Interactive multichannel retailer HSN, Inc. s leadership team including its dynamic CEO Mindy Grossman, COO/CFO Judy Schmeling, and HSN President/HSNi CMO Bill Brand. Retains Flatiron Communications, LLC as its. The post HSN, Inc.

Agency 28

Agency Retail Apparel Mobile 28

Communications Conversations

AUGUST 21, 2018

We have a team member assigned to each of our retail territories so our stores have a specific point of contact and we can build relationships with local reporters. We all get out into the field on a regular basis to meet with our store leadership, identify great Blue Shirt spokespeople and meet with reporters.

Sports 113

Sports Retail Local Report 113

Beyond PR

APRIL 28, 2017

Despite advances in machine-learning and automated content development, great stories that have major economic or social impact are still consumed by real people. For consumer B2C brands and retailers, Instagram and Facebook reign supreme. This data isn’t about what they say; it’s about what they do. Data Mappings: Sentiment.

Storytelling 45

Storytelling Data B2C B2B 45

PR in High Definition

OCTOBER 28, 2021

You could even have a metaverse CEO or leadership team and mould them into whoever you want them to be, regardless of who they really are on the outside. From a consumer-perspective, the metaverse could allow for an even better and personalised customer experience. Quite a scary thought!

Communications 62

Communications Wikipedia Meeting Technology 62

Shift Communications

MARCH 11, 2015

Take for example one of my clients – a quirky, sarcastic (and hilarious) t-shirt company whose typical retail value per product is around $20-$25. Placements with good quality (key messages, links, thought leadership, etc.) Account Director, Consumer. are also key. Julie Staadecker. Twitter @jstaadecker.

Analytics 60

Analytics Data-Driven PR Measurement Google 60

Stephen Waddington

MAY 16, 2019

Her time creating editorial content for consumer and national media led to a job at Newcastle Airport. Day to day I work closely with the Senior Leadership Team and Directors on a range of projects. There are 300 people working for the airport and more than 3,000 people on the site working for airlines and retailers,” she said.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60