ImPRessions - Crenshaw Communications

JUNE 21, 2018

Journalists look for pitches that are backed up by data in the form of charts, graphs, tables, or interactive infographics. Infographic from a 2017 article in MarTech Advisor. Infographics also offer SEO opportunities for both the news outlet and the sponsor. 5 reasons to embrace data-driven PR.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Sword and the Script

DECEMBER 22, 2020

Effect of thought leadership on reputation and sales. B2B prospects consume 11 or more pieces of vendor content. According to a survey by Spiceworks Ziff Davis, about half (47%) of B2B technology decision-makers say they consumed 11 or more piece of vendor content over one year. Source: Fend Off Reactionary Cuts ).

Survey 176

Survey Marketing B2B Study 176

Waxing UnLyrical

OCTOBER 7, 2019

The aim is to do so in a consumable format in order to attract and retain a clearly-defined target audience. Infographics. More interaction with consumers. With extra onsite content, there’s more reason for consumers to stick around. As consumers become more familiar with a brand, awareness increases.

Content Marketing 93

Content Marketing Marketing Infographics Consumer 93

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

Lastly, promote your content through social media and reputable platforms to increase its reach and visibility, ultimately driving organic traffic and search engine rankings.” — Abhishek Shah, Founder, Testlify Create high-quality, engaging content Search engines prioritize high-quality, informative, and engaging content.

Engineering 101

Engineering Writing Mobile SEO 101

PRSay

JUNE 11, 2021

Amid so many stats and reports related to the pandemic, some news consumers are experiencing information fatigue. A great example of this was our “COVID is Not the Flu” infographics, which reached over 20 million users on Facebook alone. What impact do you think your work has had on the global reputation of Johns Hopkins?

Publicity 158

Publicity Social Media Report Fashion 158

Cision

APRIL 7, 2017

From B2B to non-profit to consumer technology, I knew I loved PR, but I wasn’t serving the right industry. There are so many ways to consume the news today, it’s important to make an impact where your customer is. You’d pay for a photo shoot or an infographic or a video production, right?

Pitching 228

Pitching Agency Social Media Creativity 228

Cision

APRIL 28, 2017

Now in its fifth year, this exclusive study asks investors 30 tactical questions regarding how they consume your shareholder communications content. Depends upon information obtained from other reputable sources. Thus the genesis of our Shareholder Communications 365 Study. Hey…we should ask investors what they think.”.

Infographics 174

Infographics Comparison Construction Study 174

Prohibition

DECEMBER 13, 2022

There’s a vast amount of campaign types for your brand to use to grow online authority, everything from infographics to hero campaigns, to newsjacking campaigns. Before starting any campaign, you need to carry out research on the type of content your target audience is engaging with and the online mediums they’re consuming content on.

Digital PR 62

Digital PR Analysis B2C Examples 62

Shift Communications

JANUARY 2, 2019

Now the questions include: What can I do to manage and enhance the reputation of my company? Research informs the plan and should include a look at competitors, the state of the market, the consumer/business needs and much more. How can we improve our search rankings? How do we establish an employer brand? Research & Insights.

Analysis 95

Analysis Infographics Internal International 95

Critical Mention

SEPTEMBER 21, 2018

As social media and search advertising have become integrated into our everyday lives, many believe that direct mail is an outdated way to reach consumers as smartphones allow millennials to access information, products and services instantly. For instance, does direct mail work, or has digital marketing rendered it obsolete?

Advertising 84

Advertising Advertising Privacy Analytics 84

Presspage

MARCH 5, 2020

It’s inefficient, time-consuming and frustrating for all involved – and it increases the possibility that mistakes will be made somewhere along the way. Blockquotes, good quality photos, videos, and infographics will be essential to get a higher search ranking. In short, it’s a mess. Get comfortable with rich content.

Brand 88

Brand Branding SEO How To 88

The Stalwart Blog

SEPTEMBER 9, 2019

I get the idea that the guy is ticked off because a lot of people feel the same way, and maybe they’re right to some degree that some of them tend to be pay for plays and seem to manipulate the system, but whether you like it or not, consumers really do value the online reviews. Now here’s the flip side.

System 74

System Infographics Consumer Company 74

Buzzstream

DECEMBER 28, 2023

However, in the ten years I’ve been doing blogger outreach in various industries, I’ve found one common theme: blog outreach can be time-consuming for the underprepared. This focus on better emails protects your email sender’s reputation and prevents your emails from going right to spam. Pricing: Varies based on number of emails.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

However, in the ten years I’ve been doing blogger outreach in various industries, I’ve found one common theme: blog outreach can be time-consuming for the underprepared. This focus on better emails protects your email sender’s reputation and prevents your emails from going right to spam. Pricing: Varies based on number of emails.

Tools 71

Tools Blogging Pitching Google 71

PRSay

JUNE 26, 2016

A few years ago, I created the Social Media Strategy Wheel Infographic for PR professionals. The Infographic is a visual graphic broken down into different areas of focus, which are critical during the planning process. The Social Media Strategy Wheel. The wheel was designed to help you during the planning process.

Social Media 113

Social Media Media Infographics Community 113

ImPRessions - Crenshaw Communications

JULY 18, 2017

You’re more likely to end up with a muddle, or, in the best case, a piece of research that’s moderately informative about consumer attitudes but deathly boring to editorial media. A survey doesn’t have to be a $100,000 study by Gallup to be legitimate, but it should be designed and conducted by a reputable research company.

Survey 136

Survey How To Construction Data 136

Buzzstream

DECEMBER 28, 2023

However, in the ten years I’ve been doing blogger outreach in various industries, I’ve found one common theme: blog outreach can be time-consuming for the underprepared. This focus on better emails protects your email sender’s reputation and prevents your emails from going right to spam. Pricing: Varies based on number of emails.

Tools 62

Tools Blogging Pitching Google 62

Landis PR

DECEMBER 11, 2023

Utilize a mix of content types, such as blog posts, videos, and infographics, to keep the audience interested and to cater to different preferences. Create Engaging Content: Content is the vehicle that carries your brand message. Develop content that is informative, relevant, and engaging.

Strategy 59

Strategy Company Communications Construction 59

Buzzstream

FEBRUARY 3, 2021

Improving their brand awareness and reputation. Infographics. The Cambridge Dictionary defines an Infographic as, ‘A picture or diagram or a group of pictures or diagrams showing or explaining information’. When boiled down, there are two main goals we are trying to achieve for clients when conducting Digital PR projects.

Digital PR 170

Digital PR Industry Strategy Film 170

Buzzstream

JANUARY 17, 2018

I read ebooks, and the majority of online consumers enjoy them as well. That being that case, it makes sense to give your popular posts a new life — since they have been consumed and enjoyed by your audience. Extract Data from your Content and Design an Infographic. People love infographics.

eBook 108

eBook Infographics Pinterest How To 108

Buzzstream

DECEMBER 13, 2023

For instance, this Consumer Survey from Fashion Revolution ranks for the key term “fashion survey,” which gets 30 searches per month. From social media graphics to infographics, Canva streamlines the process with helpful templates for many projects. Tying your content ideas to search volume can help gain extra exposure and coverage.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

For instance, this Consumer Survey from Fashion Revolution ranks for the key term “fashion survey,” which gets 30 searches per month. From social media graphics to infographics, Canva streamlines the process with helpful templates for many projects. Tying your content ideas to search volume can help gain extra exposure and coverage.

Digital PR 62

Digital PR Tools Google Pitching 62

PR Fuel

MARCH 17, 2020

You may have heard experienced business owners talking about the power of PR to bring a business into the light of consumers’ attention. It might mean providing quick tips in a video or on an infographic. First, it feeds the need for consumable content. Develop a good reputation from the start.

Publicity 67

Publicity Small Business Advertising Advertising 67

Presspage

AUGUST 15, 2017

the importance of online reputation management. The proof is in the pudding - research by Animoto shows that 60% of millennials prefer to watch a video rather than read a newsletter, and 56% of consumers believe that if a company has a website, it should have a video. These trends included: the importance of influencers. contributors.

Technology 115

Technology Big Data Video Data 115

PR Fuel

NOVEMBER 2, 2021

With 90% of consumers online, getting your releases to appear on top of search engines could boost your visibility, and hence, chances of selling. Thus, you want a company that allows embedding images, infographics, and video clips in your releases, especially if you’re marketing a specific product. Boost Search Visibility.

Writing 52

Writing System Automotive SEO 52

Solo PR Pro

MAY 15, 2018

Consumers are self-educating, with 90% using video to self-educate before making a purchasing decision. Infographic via Deposit Photos. For a formal video, you will want to hire a reputable filmmaker or videographer. Creating engaging, purposeful video of the client’s team and product is essential. What kind of video is best?

Video 57

Video Marketing Mobile YouTube 57

Contently - Strategy

NOVEMBER 27, 2018

A company like Marriott, for example, isn’t just battling other hotel chains for consumer attention. Brand awareness occupies the top layer of the funnel, establishing trust through blog posts, infographics, videos, and social posts that avoid self-promotion. The bottom of the funnel is where brands make offers for acquisition.

Strategy 108

Strategy How To Content Marketing Analysis 108

Presspage

JULY 5, 2017

Also guarding and enhancing the reputation is an important goals, as is maintaining relationships with employees, students, the academic community, alumni and donors. With the majority of people preferring visual content, don’t miss out on using images, infographics and video.

Education 84

Education Resources Internal International 84

Beyond PR

AUGUST 12, 2016

Sixty percent of consumers feel more positively towards a brand after reading its content. Using the consumer insights referenced above, plan out a lifecycle for your campaigns. Keyword stuffing makes your content read awkwardly and negatively impacts your reputation. What value do you provide?

Strategy 40

Strategy Content Marketing Infographics Meeting 40

Buzzstream

MAY 9, 2018

SEO Content Marketers – This type of outreach team blurs the line between traditional SEO and PR, using a range of tactics including blogger outreach, infographic placement, broken link building. They are mostly doing things like resource page outreach and link reclamation (unlinked mention) campaigns.

Data 120

Data SEO Groups Pitching 120

Bad Pitch Blog

AUGUST 4, 2011

Arguably we need it more than ever as consumers are bombarded with 34GB of information daily. We’re getting there thanks to an influx of tools and trends like infographics and video, but we can always do more. That other brand is the most important – it’s the name of the company itself.” 100 Years Later So was William G.

Film 80

Film Infographics Advertising Advertising 80

PR Conversations

OCTOBER 20, 2015

For example, a couple months ago, the company published a great infographic about what consumers talk about in terms of payments on social. Which real, historical or fictional person or brand would you like to give a reputation makeover? MasterCard has some great programs, including publishing some industry research.

Conference 40

Conference Meeting Case Study Film 40

Doctor Spin

JANUARY 5, 2024

Media Consumption : Regularly consumes content on digital marketing blogs, listens to podcasts related to career growth and personal development, and follows influencers in the marketing and lifestyle sectors. Reputable Sources: Trusts content from reputable environmental organizations and NGOs.

How To 52

How To eBook Corporate Groups 52

Rock the Status Quo

NOVEMBER 8, 2015

I came across this absolutely wonderful infographic yesterday that explains different types of complainers and how best to handle them. There is a direct line between social media and corporate reputation. If you are a social media user, what you learn as a consumer can directly apply to client work. used with permission).

Social Media 100

Social Media Media Customer Service Resources 100

Barokas

FEBRUARY 12, 2019

According to a recent infographic by GO-Glove, 90% of businesses will use social media for customer service by 2020. While it’s become the norm for consumers to reach out to brands for help via Twitter, Facebook, Instagram, etc., Social media has undoubtedly transformed the way brands serve and interact with customers.

Customer Service 60

Customer Service Social Media Media Infographics 60

ReimaginePR

AUGUST 29, 2016

You can curate a positive reputation as a brand that always answers back. Liking your page is free and takes less than a split second, but engaging in an actual business-consumer relationship requires much more effort and time. On social media, you shouldn’t hog the conversation, or else it’s not really a conversation, is it?

Social Media 149

Social Media Marketing Media Facebook 149

PR Fuel

OCTOBER 16, 2018

Remembering not to lie or even stretch the truth, even a little, can help maintain your reputation and career in the industry. Going through them all is time consuming, meaning you need to simplify your pitch as much as possible. Consumers and members of the media like to know who they are doing business with.

Web 40

Web Pitching Local Report 40