Buzzstream

MAY 25, 2021

So whilst thinking about what formats can work best, try to avoid saying “I want to create an infographic” or “I want to create a video”. This is often easier than updating a more complex execution such as an interactive infographic because it is usually a case of updating copy and visuals with new ones. Static infographic.

Infographics 160

Infographics Data Blogging Mobile 160

5W PR

SEPTEMBER 19, 2023

Brands that can effectively leverage these platforms can access a global audience, share their messages, and actively engage in conversations that shape their reputation and public perception. This content can take the form of articles, videos, infographics, webinars, and more.

Viral 78

Viral Digital PR Reputation Storytelling 78

ImPRessions - Crenshaw Communications

JUNE 21, 2018

Journalists look for pitches that are backed up by data in the form of charts, graphs, tables, or interactive infographics. Infographic from a 2017 article in MarTech Advisor. Infographics also offer SEO opportunities for both the news outlet and the sponsor. 5 reasons to embrace data-driven PR.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

ImPRessions - Crenshaw Communications

MAY 3, 2018

Both profitability and reputation ride on the decisions of B2B buyers. Close behind are e-books (67%), infographics (66%), and blog posts (66%).” Sound marketing and advertising can be a good start in building credibility, but a well-conceived PR plan builds the type of reputational value that lasts.

Advertising 178

Advertising Advertising B2B Reputation 178

Buzzstream

FEBRUARY 9, 2024

Depending on how you visualize your data studies and survey results, you may choose to use an infographic, which is the next tactic on this list.) Create Infographics Infographics have worked so well in the past because they provide a “physical” asset for bloggers to share within their blog posts.

Google 70

Google Infographics Pitching Resources 70

5W PR

MAY 8, 2023

Businesses need to navigate potential backlash, customer dissatisfaction, and potential impacts on the brand’s reputation. Visual aids like infographics can help illustrate the message and make it more accessible to customers. Communicating these price increases to customers can be a delicate process.

Consumer 88

Consumer Communications How To Transportation 88

5W PR

JANUARY 31, 2024

Crisis Management PR: Addresses and mitigates potential damage to a tech company’s reputation during challenging situations or crises. Social Media PR: Utilizes social platforms to engage with the audience, share company updates, and manage the online reputation of the tech brand.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Landis PR

MAY 8, 2023

This can include white papers, speeches, webinars, infographics, videos, blogs or social media posts. To build that kind of reputation, it’s crucial to look at the 3 C’s of Thought Leadership: Content, Credibility, Commitment.

Leadership 52

Leadership Infographics Resources Social Media 52

Cision

DECEMBER 20, 2017

The company has put extensive effort into making itself a valuable resource and gaining a reputation as an expert in the field. Infographics can be especially useful because they explain complex topics with the use of visuals. Department of Treasury’s Bureau of Economic Analysis and put it in a colorful, informative infographic.

Industry 222

Industry How To Insurance Insurance 222

PR 20/20

JULY 5, 2023

And we know that people are turning to reputable websites for the information they need. Examples include calculators, assessments, interactive videos, animated infographics, clickable flowcharts, quizzes, and more. As marketers, we can agree that compelling, conversion-focused content is a cornerstone for your digital presence.

How To 71

How To Infographics Data Web 71

Newsfile

JANUARY 30, 2024

Social Media Engagement Since the ultimate goal of PR is to manage and enhance public perception and reputation, having a strong social media presence is key. 51% of PR professionals believe that social listening is one of the most effective ways to measure and assess reputation.

Trends 105

Trends YouTube Video Social Media 105

Prohibition

JANUARY 29, 2024

Internal and external links Incorporating both internal links (links to other pages or blogs within your own website) and external links (links to reputable sights and sources where relevant) into your blog posts means search engines can understand the structure of your site, improving navigation.

Blogging 62

Blogging SEO Engineering Mobile 62

Onclusive

SEPTEMBER 13, 2017

PR now incorporates video content and online visuals (like infographics) to drive brand narrative and reinforce marketing messages throughout the customer lifecycle. PR is the guardian of your brand equity and reputation. PR is now being fueled by the omnipresence of digital content. Think again.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

Cision

JANUARY 22, 2016

Quality content grabs the attention of reporters and influencers and gives your brand a solid reputation. Consistently producing quality content positions your brand as a thought leader in your industry and contributes to its overall reputation. So what can you do to set your brand apart from the masses? It Establishes Your Expertise.

Media 120

Media Infographics Reputation Study 120

Cision

APRIL 18, 2016

To protect your brand’s reputation and your sanity, you must understand if you’re dealing with a disgruntled customer or a havoc-wreaking troll before you respond. Get the free infographic! Here are three questions to know the answers to before a social media naysayer tries to burn your brand. Why do they speak up? How should I react?

Brand 120

Brand Branding Crisis Crisis Communications 120

Buzzstream

JANUARY 17, 2018

Extract Data from your Content and Design an Infographic. People love infographics. So why not repurpose your written content into a well-designed and impactful infographic? An Infographic is a way of exposing your content to more readers. An infographic is 30X more likely to be read than text-based content.

eBook 107

eBook Infographics Pinterest How To 107

The Hoyt Organization

FEBRUARY 12, 2024

Create A Clear Strategy A clear PR strategy for LinkedIn is vital because your professional reputation precedes you on this platform. Imagine posts springing to life with images, videos, slide presentations, and infographics. This approach adds depth and credibility to your brand.

LinkedIn 61

LinkedIn Publicity SEO Storytelling 61

Shift Communications

OCTOBER 4, 2017

United Airlines learned this the hard way; a PR disaster struck when video footage of a passenger being forcibly dragged off a flight created a media firestorm, which consequently damaged their brand reputation and impacted stock value. Read the infographic below to learn more about how much bad customer experiences can cost companies.

Airlines 87

Airlines Financial Film Viral 87

Prohibition

NOVEMBER 7, 2023

It’s a great way to start designing some stand-out graphics for your socials and infographics, with plenty of templates to choose from if staring at a white square scares you! Canva – Your Creative Hub Best for: Visual content creation Canva is an easy-to-use content creation tool that’s super popular with marketers.

Content Marketing 62

Content Marketing Tools Strategy Marketing 62

Doctor Spin

JANUARY 5, 2024

Content Sharing : Prefers sharing well-researched articles, infographics, and documentary videos highlighting environmental issues and sustainable practices. Reputable Sources: Trusts content from reputable environmental organizations and NGOs. Engages in online forums and discussion groups focused on sustainability.

How To 52

How To eBook Corporate Groups 52

Critical Mention

FEBRUARY 10, 2018

With all it encompasses – media relations, reputation management, crisis communications, content development, social media management, influencer marketing – and the list goes on – it’s endlessly fascinating. It’s finally gaining respect for its importance in building and maintaining a brand’s reputation and raising its visibility.

Publicity 125

Publicity Storytelling Nonprofit Creativity 125

The Hoyt Organization

NOVEMBER 16, 2023

So brag a little when you receive a glowing review, and let it boost your income and further the reputation and reach of your brand. For instance, convert a blog post into an infographic or a video. Ask A Question In the ever-evolving world of social media, fostering two-way communication is key.

Social Media 52

Social Media Media Instagram Infographics 52

Shift Communications

JANUARY 2, 2019

Now the questions include: What can I do to manage and enhance the reputation of my company? For example, if you conduct a proprietary survey you can maximize the results via an infographic, parsing out specific data points exclusively for media and creating a series on your blog or social channels. Is it time to double-down on video?

Analysis 95

Analysis Infographics Internal International 95

Stephen Waddington

SEPTEMBER 4, 2018

Frequently over used and abused because of the perceived low cost and ease of automation Graphics – information communicated via visual design; infographics are frequently used as a visual way of presented data Podcasts and video – an audio and/or visual means of communication that is frequently educational or informational.

How To 113

How To Media Print Infographics 113

Waxing UnLyrical

OCTOBER 7, 2019

Infographics. People are more eager to trust content from reputable sources. Improves brand reputation. People are more interested in visuals than ever, whether it’s infographics, images or videos. Common ones include: Blogs. White papers. Case studies. Generators/Calculators. Assessments. Improves domain authority.

Content Marketing 93

Content Marketing Marketing Infographics Consumer 93

Barokas

FEBRUARY 12, 2019

According to a recent infographic by GO-Glove, 90% of businesses will use social media for customer service by 2020. With the rise of social media, more brands have been able to create this same reputation, many even surpassing tried and true brands on this front in the eyes of the consumer. Follow @wendys.

Customer Service 60

Customer Service Social Media Media Infographics 60

Reputation Us

JANUARY 19, 2017

Infographic. And, while infographics have had more of the spotlight recently with digital media, they’ve been used for years. National Geographic even has a book to share their use of infographics over the past several decades. National Geographic even has a book to share their use of infographics over the past several decades.

Report 60

Report Infographics Video Financial 60

PR Matters

AUGUST 11, 2014

It’s important to be aware of the tell-tale warning signs of an agency’s incompetency, before it is too late to avoid damage to your company’s reputation. They kiss your arse instead of telling you like it is about reputation management issues. However – and sadly -many do.). I love deadlines.

Agency 124

Agency Measurement Reputation Crisis 124

Prohibition

DECEMBER 13, 2022

There’s a vast amount of campaign types for your brand to use to grow online authority, everything from infographics to hero campaigns, to newsjacking campaigns. Studies and data, show your industry expertise and help to grow your reputation – which will position you as a thought leader. Studies & Analysis.

Digital PR 62

Digital PR Analysis B2C Examples 62

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

Lastly, promote your content through social media and reputable platforms to increase its reach and visibility, ultimately driving organic traffic and search engine rankings.” — Abhishek Shah, Founder, Testlify Create high-quality, engaging content Search engines prioritize high-quality, informative, and engaging content.

Engineering 100

Engineering Writing Mobile SEO 100

PRSay

JUNE 26, 2016

A few years ago, I created the Social Media Strategy Wheel Infographic for PR professionals. The Infographic is a visual graphic broken down into different areas of focus, which are critical during the planning process. The Social Media Strategy Wheel. The wheel was designed to help you during the planning process.

Social Media 113

Social Media Media Infographics Community 113

Shift Communications

MARCH 18, 2015

a big infographic could be made available in smaller chunks). A reputation for credibility trumps a reputation for creativity: credibility today lends authority to the creative endeavors of tomorrow. Big pieces should be readily and easily broken down into component parts (e.g., Be everywhere with your content.

Content Marketing 60

Content Marketing Marketing Infographics Mobile 60

Presspage

MARCH 5, 2020

Blockquotes, good quality photos, videos, and infographics will be essential to get a higher search ranking. Centralizing your PR workflow in one platform means that PR departments can focus on what they do best: improving your organization’s reputation and brand. Get comfortable with rich content.

Brand 88

Brand Branding SEO How To 88

Deirdre Breakenridge

MARCH 23, 2016

Visuals (photos, infographics, etc.). Gerry Tschopp, Senior Vice President of Public Affairs at Experian said it well, “I want to know enough about PR ‘wins’ so I can speak to business leaders in key data points or success stories that drive business and reputation. Earned (publications like The New York Times). Measurement.

Communications 150

Communications How To Analytics Public Affairs 150

ReimaginePR

JUNE 27, 2016

Your Online Reputation Matters More Than It Used to. Back in the day, having a website was all you needed to build an online reputation. These days, a large portion of your time spent managing your brand’s reputation will be focused on your online presence. Click Here. Now that’s a bare minimum must-have.

Reputation 120

Reputation Brand Branding Product Launch 120

PRSay

JUNE 11, 2021

A great example of this was our “COVID is Not the Flu” infographics, which reached over 20 million users on Facebook alone. What impact do you think your work has had on the global reputation of Johns Hopkins? And then we developed content to address those issues head-on before they got a chance to take hold. As the No.

Publicity 157

Publicity Social Media Report Fashion 157

Buzzstream

MARCH 13, 2024

But, where SEO focuses mainly on quantitative metrics, digital PR can push more qualitative goals like brand reputation, which overlaps with traditional PR. For example, a survey piece, a data study, or a story with heavy visual elements like an infographic or map could all be considered hero content. Let’s take a look at this overlap.

Digital PR 70

Digital PR Construction Case Study SEO 70