Cision

APRIL 7, 2017

From B2B to non-profit to consumer technology, I knew I loved PR, but I wasn’t serving the right industry. There are so many ways to consume the news today, it’s important to make an impact where your customer is. What gets measured gets improved! You’d pay for a photo shoot or an infographic or a video production, right?

Pitching 228

Pitching Agency Social Media Creativity 228

Sword and the Script

DECEMBER 22, 2020

Effect of thought leadership on reputation and sales. The top PR challenge facing communicators is measuring impact, proving value and demonstrating ROI, according to 50% of respondents. However, in a subsequent question, only about half of respondents “often” or “always” measure their communications efforts. SimilarWeb) (48%).

Survey 174

Survey Marketing B2B Study 174

Prohibition

DECEMBER 13, 2022

There’s a vast amount of campaign types for your brand to use to grow online authority, everything from infographics to hero campaigns, to newsjacking campaigns. Before starting any campaign, you need to carry out research on the type of content your target audience is engaging with and the online mediums they’re consuming content on.

Digital PR 62

Digital PR Analysis B2C Examples 62

Marketwired

FEBRUARY 23, 2016

“Whether you’re planning, executing or measuring, there is a growing list of tools that can help with automation, optimization, productivity, granularity and more. TechCalendar takes the tens of thousands of consumer- and enterprise-focused events, awards and speaking opportunities and places them into one easy-to-search database.

Tools 125

Tools Analytics Software B2C 125

Presspage

MARCH 5, 2020

Many PR teams operate something like this: a list of media contacts is kept in an old Excel file, press releases are written in Word, there’s a folder somewhere on the server with the company’s logos and brand images, and impact is measured through Google Analytics. In short, it’s a mess. Get comfortable with rich content.

Brand 88

Brand Branding SEO How To 88

PRSay

JUNE 11, 2021

Amid so many stats and reports related to the pandemic, some news consumers are experiencing information fatigue. A great example of this was our “COVID is Not the Flu” infographics, which reached over 20 million users on Facebook alone. What impact do you think your work has had on the global reputation of Johns Hopkins?

Publicity 157

Publicity Social Media Report Fashion 157

Buzzstream

DECEMBER 28, 2023

However, in the ten years I’ve been doing blogger outreach in various industries, I’ve found one common theme: blog outreach can be time-consuming for the underprepared. Moz – Measuring Site Authority Moz’s Domain Authority (DA) is a widely used industry metric built to help SEOs understand a site’s ability to rank.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

However, in the ten years I’ve been doing blogger outreach in various industries, I’ve found one common theme: blog outreach can be time-consuming for the underprepared. Moz – Measuring Site Authority Moz’s Domain Authority (DA) is a widely used industry metric built to help SEOs understand a site’s ability to rank.

Tools 71

Tools Blogging Pitching Google 71

NewsWhip

MAY 27, 2021

Brand relevance versus brand reputation | Jump to text. Paul: Consumers have tried to educate themselves in this new world. We talk about aerosol nanometers of size for measuring aerosols. Consumer awareness and interest has really come up in healthcare. W2O rebranding to Real Chemistry | Jump to text. Becky: 100%.

Healthcare 78

Healthcare Storytelling Communications Local 78

Buzzstream

DECEMBER 28, 2023

However, in the ten years I’ve been doing blogger outreach in various industries, I’ve found one common theme: blog outreach can be time-consuming for the underprepared. Moz – Measuring Site Authority Moz’s Domain Authority (DA) is a widely used industry metric built to help SEOs understand a site’s ability to rank.

Tools 62

Tools Blogging Pitching Google 62

Buzzstream

DECEMBER 13, 2023

Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns. For instance, this Consumer Survey from Fashion Revolution ranks for the key term “fashion survey,” which gets 30 searches per month.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns. For instance, this Consumer Survey from Fashion Revolution ranks for the key term “fashion survey,” which gets 30 searches per month.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

FEBRUARY 3, 2021

Improving their brand awareness and reputation. Louise Parker , PR Director at Propellernet , echoes this, “For me, digital PR is measurable PR that is created with SEO goals in mind. Infographics. She also shares what her creative team lean towards infographics for: Lengthy how-to guides where step-by-step visuals are key.

Digital PR 170

Digital PR Industry Strategy Film 170

Presspage

AUGUST 15, 2017

the importance of online reputation management. the importance of measurability. The proof is in the pudding - research by Animoto shows that 60% of millennials prefer to watch a video rather than read a newsletter, and 56% of consumers believe that if a company has a website, it should have a video. thought leadership.

Technology 115

Technology Big Data Video Data 115

PR Fuel

NOVEMBER 2, 2021

Confirm through their website whether the company has enough experience to achieve measurable results. With 90% of consumers online, getting your releases to appear on top of search engines could boost your visibility, and hence, chances of selling. Make sure that they align with the needs of your business. Boost Search Visibility.

Writing 52

Writing System Automotive SEO 52

ReimaginePR

AUGUST 29, 2016

You can curate a positive reputation as a brand that always answers back. Liking your page is free and takes less than a split second, but engaging in an actual business-consumer relationship requires much more effort and time. On social media, you shouldn’t hog the conversation, or else it’s not really a conversation, is it?

Social Media 149

Social Media Marketing Media Facebook 149

PR Fuel

MARCH 17, 2020

You may have heard experienced business owners talking about the power of PR to bring a business into the light of consumers’ attention. It might mean providing quick tips in a video or on an infographic. First, it feeds the need for consumable content. Develop a good reputation from the start.

Publicity 64

Publicity Small Business Advertising Advertising 64

PR Conversations

OCTOBER 20, 2015

For example, a couple months ago, the company published a great infographic about what consumers talk about in terms of payments on social. Which real, historical or fictional person or brand would you like to give a reputation makeover? MasterCard has some great programs, including publishing some industry research.

Conference 40

Conference Meeting Case Study Film 40

Flatiron Communications

JANUARY 15, 2016

Nonetheless, an admittedly unscientific look at who or what really moves the needle nowadays will likely reveal that those carefully crafted pieces of branded content contributed to Huffington Post, sponsored on Buzzfeed, or promoted on Twitter are often too ephemeral to make a meaningful (and measurable) impact on public awareness and behavior.

Content Marketing 28

Content Marketing Marketing Instagram YouTube 28

Waxing UnLyrical

OCTOBER 7, 2019

The aim is to do so in a consumable format in order to attract and retain a clearly-defined target audience. Infographics. More interaction with consumers. With extra onsite content, there’s more reason for consumers to stick around. As consumers become more familiar with a brand, awareness increases.

Content Marketing 93

Content Marketing Marketing Infographics Consumer 93