5W PR

JANUARY 4, 2023

There are many different ways that companies can improve their social media marketing efforts to reach a wider audience and engage their consumers. On the other hand, visual content works well on Pinterest and Instagram , with photos, infographics, and even videos being able to generate a lot of website traffic for many businesses.

Pinterest 88

Pinterest Infographics Social Media Instagram 88

5W PR

NOVEMBER 21, 2023

This versatile tool can generate social media posts, design videos for platforms like Instagram Reels and TikTok, craft website templates, and even create presentations—all within the chat interface. Link Reader Simplifying the task of consuming web content, Link Reader excels as a ChatGPT plugin.

Travel 78

Travel Hotels Infographics YouTube 78

Newsfile

SEPTEMBER 27, 2023

In the following marketing campaign, Starbucks collaborates with Ed Sheeran on Instagram to promote the popular Pumpkin Spice Latte. Moreover, you can use high quality images, videos, infographics, tables or charts. Specifically, consumers look forward to changing to cooler weather fashion as a crispness fills the air.

How To 95

How To Tourism Fashion Travel 95

Newsfile

SEPTEMBER 28, 2023

In the following marketing campaign, Starbucks collaborates with Ed Sheeran on Instagram to promote the popular Pumpkin Spice Latte. For example, Sheeran’s post on Instagram is seeing more than 400k engagements and is rising. For example, Sheeran’s post on Instagram is seeing more than 400k engagements and is rising.

How To 93

How To Tourism Fashion Travel 93

Prohibition

AUGUST 17, 2021

Video content is nothing new but with the introduction of video only social media platforms such as TikTok and the launch of Instagram’s IGTV and Reels – concise an consumable content is a strong content marketing tactic. Consumers are more likely to remember a video that is shorter and has a clear, concise message.

Content Marketing 62

Content Marketing Video Marketing Product Launch 62

Critical Mention

APRIL 24, 2020

Include your logo in infographics, social media posts or any other content that has the potential to be shared by others. . An Instagram post size is typically different from a Twitter post size. Let your content design consume the page and overpower the message your brand is trying to convey. Evoke Visual Clarity.

Infographics 103

Infographics Radio Instagram Sports 103

MaccaPR

OCTOBER 10, 2022

Marketers understand that consumer use of social media serves as a glimpse into one’s personal ‘highlight reel’ —capturing only the most perfect moments, projects, and achievements like weddings, recipes, and vacations. See above for a screenshot taken from Lolo Jone’s Instagram, where she details her struggles with IVF.

Conference 62

Conference Marketing Instagram YouTube 62

Barokas

FEBRUARY 12, 2019

According to a recent infographic by GO-Glove, 90% of businesses will use social media for customer service by 2020. While it’s become the norm for consumers to reach out to brands for help via Twitter, Facebook, Instagram, etc., Social media has undoubtedly transformed the way brands serve and interact with customers.

Customer Service 60

Customer Service Social Media Media Infographics 60

Cision

APRIL 13, 2016

With the rise of Instagram, marketers, now more than ever, are realizing the importance of images in their content. Consumers are more likely to pay attention to the visual rather than the associated copy. But don’t overlook the continued importance of images, urges Bernard Perrine, co-founder and CEO of SocialCentiv.

Social Media 120

Social Media Media Infographics Video 120

Cision

FEBRUARY 15, 2016

While media is fast-paced and social has sped up the way we consume news, sometimes it’s best to take a step back and look at the larger picture. For example, you could hold a Twitter Q&A session prior to the event or post short video introductions on Facebook and Instagram. Want to take it one step further?

Conference 120

Conference How To Infographics Leadership 120

5W PR

OCTOBER 9, 2017

If your brand’s voice aligns with consumers’ perception of your brand, it feels authentic. Joy Miles ( @lunchesandlittles ) is a food influencer with an incredibly innovative and unique Instagram profile. Nearly 80% of social media is now consumed on mobile devices. Instagram: [link]. 5 – Get Creative. comScore 2016 U.S.

Social Media 112

Social Media Media Mobile Pinterest 112

Konnect Agency

JUNE 8, 2022

From keeping up with digital modernization, to correctly selling to your consumer, there’s much to consider during a website refresh or redesign. The reason consumers like browsing websites on mobile, outside of convenience, is the simple design. What is your consumer’s CTA? Are you user-friendly? What’s Your Story?

Brand 52

Brand Branding Mobile Analysis 52

Sword and the Script

DECEMBER 22, 2020

B2B prospects consume 11 or more pieces of vendor content. According to a survey by Spiceworks Ziff Davis, about half (47%) of B2B technology decision-makers say they consumed 11 or more piece of vendor content over one year. Video performs best on Instagram. “A Content Marketing Statistics from 2020. Source: PR Tech Sum July ).

Survey 176

Survey Marketing B2B Study 176

The Stalwart Blog

DECEMBER 18, 2015

Newsletters, video, infographics and white papers were also named, along with case studies, webinars and tip sheets. Twitter (75%), Facebook (73%) and LinkedIn (63%) are the most commonly used social channels for sharing visual content (video, photos, and infographics). PR professionals, be prepared.

Content Marketing 60

Content Marketing Marketing Infographics Pinterest 60

PRSay

JUNE 26, 2016

A few years ago, I created the Social Media Strategy Wheel Infographic for PR professionals. The Infographic is a visual graphic broken down into different areas of focus, which are critical during the planning process. The Social Media Strategy Wheel. The wheel was designed to help you during the planning process.

Social Media 113

Social Media Media Infographics Community 113

Doctor Spin

JANUARY 5, 2024

Behavioural Traits : Tech-savvy, values work-life balance, actively engages on social media platforms, particularly Instagram and LinkedIn. size: 35,000 in Sweden) Activation (Situation) : Dave is an environmentally conscious consumer who reacts to news stories about climate change and sustainability issues being shared on social media.

How To 52

How To eBook Corporate Groups 52

Critical Mention

SEPTEMBER 21, 2018

As social media and search advertising have become integrated into our everyday lives, many believe that direct mail is an outdated way to reach consumers as smartphones allow millennials to access information, products and services instantly. For instance, does direct mail work, or has digital marketing rendered it obsolete?

Advertising 84

Advertising Advertising Privacy Analytics 84

PR 20/20

MARCH 7, 2017

Our customers and prospects are consuming a crazy amount of content every minute of the day. For example, content can be repurposed into: Infographics: Guide your readers through stats and numbers. Social media: Create content visuals for Facebook, Twitter or Pinterest, or turn to image-heavy networks like Instagram or Tumblr.

Strategy 46

Strategy Marketing Infographics Trade Shows 46

5W PR

JULY 15, 2020

Whether the company is looking to promote its media kit on social media, feature it in a post on LinkedIn, or send a link to a content creator via Instagram DMs, it can link a media kit on any platform. Some look like resumes, using bulleted lists, while others use infographics and visuals to convey valuable information about a brand.

How To 176

How To Media Guidelines Pitching 176

Cision

MAY 29, 2017

The internet has changed the way we discover and consume information. In fact, content discovery helps both consumers and online marketers. Here is how: Consumers find desired data/information quickly without having to scour through hundreds and thousands of search results. The focus was more on quality of content. Think again.

How To 129

How To Content Marketing Engineering Advertising 129

Cision

APRIL 7, 2017

From B2B to non-profit to consumer technology, I knew I loved PR, but I wasn’t serving the right industry. There are so many ways to consume the news today, it’s important to make an impact where your customer is. You’d pay for a photo shoot or an infographic or a video production, right?

Pitching 228

Pitching Agency Social Media Creativity 228

Shift Communications

MARCH 3, 2017

Developing a set of solid survey questions is time-consuming – and you could spin your wheels drafting and re-drafting content only to learn later that someone has already collected, analyzed and released the very same data. If a quick Google search reveals that your survey results are old news, a reporter is likely to pass. Molly DiLorenzo.

Survey 60

Survey Data Google Web 60

Buzzstream

FEBRUARY 3, 2021

Creative colleagues at Verve Search decided to look into the ‘most Instagrammed filming locations’ for a gambling client. Infographics. The Cambridge Dictionary defines an Infographic as, ‘A picture or diagram or a group of pictures or diagrams showing or explaining information’. Interactive Campaigns.

Digital PR 170

Digital PR Industry Strategy Film 170

Shift Communications

OCTOBER 9, 2014

Here’s a fun infographic from the folks over at Domo about how much is happening in an Internet minute. In one minute, 216,000 new photos are added to Instagram. Are you creating content that others want to spend the little time that they have to consume? Put simply, everyone is creating content. Lots and lots of content.

Content Marketing 158

Content Marketing Marketing Facebook Creativity 158

Stephen Waddington

MARCH 24, 2019

Google+ will close to consumers on 2 April. Jessica Pardoe has written about her blogging habits and India Minton-Barker has turned her writing schedule into an infographic. The CIPR #AIinPR panel is working on a project to do the same for AI tools for marketing and PR. ?? You’d be welcome to join us.

Tools 69

Tools Insurance Insurance Handbook 69

ISEBOX

DECEMBER 1, 2016

They can also choose to consume only the material that’s relevant and interesting to them. And they’re at their prime when the material is presented in rich multimedia formats, including video, infographics, and images. Take Facebook, add Instagram… then stir for maximum engagement AND.

Pharmaceuticals 70

Pharmaceuticals Communications Infographics Mobile 70

prTini

OCTOBER 31, 2014

Infographic: The Ideal Length of Everything Online, From Tweets to YouTube Videos. How Facebook Is Changing the Way Its Users Consume Journalism. Your Instagram Feed Will Now Be Filled with Video Ads. Mashable’s Branded Content Editor Talks Pitching. Find and Live Your Dream in Three Easy Steps (client).

Case Study 44

Case Study Infographics YouTube Pitching 44

Buzzstream

DECEMBER 13, 2023

For instance, this Consumer Survey from Fashion Revolution ranks for the key term “fashion survey,” which gets 30 searches per month. From social media graphics to infographics, Canva streamlines the process with helpful templates for many projects. Tying your content ideas to search volume can help gain extra exposure and coverage.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

For instance, this Consumer Survey from Fashion Revolution ranks for the key term “fashion survey,” which gets 30 searches per month. From social media graphics to infographics, Canva streamlines the process with helpful templates for many projects. Tying your content ideas to search volume can help gain extra exposure and coverage.

Digital PR 62

Digital PR Tools Google Pitching 62

Solo PR Pro

MAY 15, 2018

Consumers are self-educating, with 90% using video to self-educate before making a purchasing decision. Infographic via Deposit Photos. This falls mostly under the DIY category, using either a mobile phone or desktop set-up, livestreaming via Facebook Live, Instagram, or YouTube, is an effective way to share your client’s world.

Video 57

Video Marketing Mobile YouTube 57

Shift Communications

OCTOBER 31, 2016

Manual media monitoring and reporting is time-consuming, expensive, and often a waste of resources and human talent. Instead, we toss out a chart, an infographic, or a good quote and hope no one notices that we haven’t done our homework. On Instagram alone, users post 694 new photos per second.

Analytics 60

Analytics Data Analysis Technology 60

Communications Conversations

APRIL 4, 2016

They include infographics. All things people regularly consume on the more visual web of 2016 (and, all the things media are looking for now, too, by the way). Actually, it looks a lot like a Pinterest or Instagram page. News releases are inherently and historically text-driven (again, reference Google doc news release above).

Corporate 60

Corporate Strategy Pinterest Web 60

PR 20/20

MARCH 30, 2016

In the era of fast-paced, connected consumers, we must constantly evolve to prove our marketing success. Marketing is always changing to meet consumer demands. 15 Free Infographic Templates in PowerPoint. 24 Awesome Facebook, LinkedIn, Twitter, Instagram & Pinterest Features You Didn't Know Existed.

Resources 40

Resources Marketing Pinterest eBook 40

Presspage

AUGUST 15, 2017

As of 2017, Youtube, Instagram Video, and Snapchat are some of the most innovative online tools that brands are employing to communicate their message, especially to younger audiences. To read more about the rise of big data, read our article on ‘Online data and PR ’ Video The emergence of Web 2.0

Technology 115

Technology Big Data Video Data 115

Sword and the Script

DECEMBER 10, 2019

The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations. As consumers get savvier about how their data is being collected and used, their demand will grow deeper for transparency and protection. 16: Ted Seward. 11) Privacy regs bring back the basics. Bob Geller | Fusion PR.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

PR 20/20

MAY 26, 2016

Everywhere we look—Facebook to Twitter to Instagram—we can’t avoid promoted links vying for eyeballs. Your consumers or clients? The most loveable brands have a purpose that we as consumers love to love. Publish long and short-form pieces, as well as multimedia like videos and infographics to keep readers engaged.

Blogging 51

Blogging Brand Branding How To 51

NewsWhip

MAY 27, 2021

Paul: Consumers have tried to educate themselves in this new world. Consumer awareness and interest has really come up in healthcare. Becky: Yeah, consumer awareness and their education of healthcare has certainly shot up. The implication is that the industry needs to be where consumers were going during COVID.

Healthcare 78

Healthcare Storytelling Communications Local 78