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Should You Use Instagram Story or Snapchat? [Infographic]

Solo PR Pro

Instagram recently released Instagram Stories, a feature that is very similar to Snapchat. This helpful infographic from MarketingProfs provides a useful illustration of the two to help you decide which is best for your needs.

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64% of PR and Marketing Pros Will Increase Content Marketing Efforts in 2016: Marketwired Survey and Infographic

Marketwired

Check out the survey highlights in our original infographic and read more in our news release. As consumers increasingly look for relevant and engaging multimedia content, it’s no surprise that PR and marketing pros are answering the call by producing and sharing photos, video, infographics and other visual content with their audiences.

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Creating Effective Content on Instagram

5W PR

This continues to be evident on Instagram, where companies can share in-feed posts, stories or Reels to great effect. Here, we explore how companies can effectively connect with target audiences on Instagram. One of the best product updates for companies that Instagram has rolled out in recent years is shoppable content.

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Social Dads: Profile of a Father on Social Media [Infographic]

Sword and the Script

That’s according to a survey of 1,200 “social dads” by Social Media Link and presented in the infographic – Dads Do Social – published nearby. In an introduction to the infographic, marketing director Jordon Ben writes: “Today’s dads are social, vocal and see their online world as a communal resource to help them make decisions.

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You Should Really be Using Instagram Stories in Your Marketing Mix

Waxing UnLyrical

The Stories feature implemented by social networks like Facebook, Snapchat, and Instagram represents a great communication channel for businesses, particularly suited to those which already post high-quality images and videos across their social media channels. Why is Instagram Stories Feature Important? Infographic via 99firms.com.

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Instagram is Sexy, But Does Your Audience Actively Use It?

Rock the Status Quo

Everyone is buzzing about Instagram and Pinterest – but are they worth building an audience there? A search for “senior demographics social media” brought up this incredibly helpful infographic. It turns out that TWO PERCENT of seniors use Instagram. Do seniors use them? Used with permission from Heidi Cohen.

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How to Introduce Digital Marketing into Your Public Relations Strategy

5W PR

Experiment with diverse formats like infographics, videos, podcasts , or even interactive elements. Be it Facebook, Twitter, Instagram, LinkedIn, or a niche platform, make the brand’s presence felt and actively engage in dialogue with the followers. Don’t be monotonous Don’t limit the brand to text-based content.