Newsfile

SEPTEMBER 27, 2023

Click thumbnail image below to view press release Harness Social Media Brands are engaging their audiences in social media to amplify press releases and PR. In the following marketing campaign, Starbucks collaborates with Ed Sheeran on Instagram to promote the popular Pumpkin Spice Latte. As a result, sales are increasing.

How To 95

How To Tourism Fashion Travel 95

Newsfile

SEPTEMBER 28, 2023

Click thumbnail image below to view press release Harness Social Media Brands are engaging their audiences in social media to amplify press releases and PR. In the following marketing campaign, Starbucks collaborates with Ed Sheeran on Instagram to promote the popular Pumpkin Spice Latte. As a result, sales are increasing.

How To 93

How To Tourism Fashion Travel 93

5W PR

JULY 15, 2020

Media kits are an excellent way to introduce the brand to people who may be unfamiliar with it, such as influencers, event attendees, journalists, or prospective clients. While a media kit is a collection of information about the brand, not all media kits will look the same. Evolution and History of Media Kits.

How To 176

How To Media Guidelines Pitching 176

Prohibition

AUGUST 17, 2021

Video content is nothing new but with the introduction of video only social media platforms such as TikTok and the launch of Instagram’s IGTV and Reels – concise an consumable content is a strong content marketing tactic. Consumers are more likely to remember a video that is shorter and has a clear, concise message.

Content Marketing 62

Content Marketing Video Marketing Product Launch 62

Critical Mention

APRIL 24, 2020

Do… Maintain Consistent Branding. Brand Consistency Breeds Sustained Awareness. Include your logo in infographics, social media posts or any other content that has the potential to be shared by others. . An Instagram post size is typically different from a Twitter post size. Always layer text over images.

Infographics 103

Infographics Radio Instagram Sports 103

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. What are some of the key components of an effective brand communication strategy?

Pitching 228

Pitching Agency Social Media Creativity 228

Contently - Strategy

JULY 20, 2020

When I say “content,” I’m not just talking about top-funnel blog posts or infographics. Product videos that stop you in your tracks as you scroll LinkedIn and Instagram. buyer consumes before—and after—she talks to sales. I’m talking about content in all its glory. For some, this is intuitive.

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LinkedIn Trade Shows Case Study B2B 145

Contently - Strategy

AUGUST 22, 2019

It’s just that flashier B2C brands often muscle their way center stage, showing off the products and services that people genuinely love shopping for: sneakers, beauty products, vacation packages. Believe it or not, the caution with which consumers approach money actually makes finance content into fertile ground for creativity.

Banking 111

Banking Content Marketing Examples Industry 111

Sword and the Script

DECEMBER 10, 2019

3) Brands blur the lines between company and friend. We’re used to seeing communications and interactions with brands that are personalized. Similar to the algorithms which drive many of our online purchases, brands will begin to communicate with their customers as if they have personal connections with them. 16: Ted Seward.

Marketing 102

Marketing Content Marketing Advertising Advertising 102

5W PR

OCTOBER 9, 2017

Launching a new social media channel for your business or brand? Brand Awareness? 2 – Identify Your Brand Voice. Our recent blog post, Trends in Social: Authenticity , talks about the importance of brand voice: Brand voice is one of the most important elements of online and offline presence. Instagram: [link].

Social Media 112

Social Media Media Mobile Pinterest 112

Buzzstream

FEBRUARY 3, 2021

However, by combining the creation of newsworthy content campaigns with the importance of building brand awareness, we are able to gain linked client coverage on these platforms. Building awareness of your brand/products/services and boosting your credibility. Improving their brand awareness and reputation. Supercharging SEO.

Digital PR 170

Digital PR Industry Strategy Film 170

Cision

FEBRUARY 15, 2016

All brands want mentions in trusted third-party media outlets. While media is fast-paced and social has sped up the way we consume news, sometimes it’s best to take a step back and look at the larger picture. What are you already doing to establish thought leadership and build brand awareness? Want to earn more media mentions?

Conference 120

Conference How To Infographics Leadership 120

The Proactive Report

AUGUST 5, 2016

According to the 2013 State of the Media report from Pew Research Center, shrinking newsroom staff has opened the door for news content from nonprofits and brands to be included in news reporting: “With fewer specialized beats your press release has never been more important. People engage with brands they feel they can trust.

Reddit 100

Reddit LinkedIn Social Media Pinterest 100

MaccaPR

FEBRUARY 2, 2016

Want to take your blogger-brand relationships to the next level? According to a recent Maxwell PR study (see infographic below), 35 percent of top food bloggers reported spending more than 35 hours per week on blogging and 43 percent estimated that they’ll prepare more than 20 sponsored blog posts in 2016. Bonus Tip: Be flexible!

Trends 48

Trends Blogging Brand Branding 48

Buzzstream

DECEMBER 13, 2023

For instance, this Consumer Survey from Fashion Revolution ranks for the key term “fashion survey,” which gets 30 searches per month. The Pro version gets you access to data a little earlier, which is excellent for larger brands looking to jump on the competition. More searches mean more potential coverage.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

For instance, this Consumer Survey from Fashion Revolution ranks for the key term “fashion survey,” which gets 30 searches per month. The Pro version gets you access to data a little earlier, which is excellent for larger brands looking to jump on the competition. More searches mean more potential coverage.

Digital PR 62

Digital PR Tools Google Pitching 62

Critical Mention

SEPTEMBER 21, 2018

As social media and search advertising have become integrated into our everyday lives, many believe that direct mail is an outdated way to reach consumers as smartphones allow millennials to access information, products and services instantly. For instance, does direct mail work, or has digital marketing rendered it obsolete?

Advertising 84

Advertising Advertising Privacy Analytics 84

Contently - Strategy

NOVEMBER 27, 2018

Any brand can increase awareness here or there, but the ones that stand out over time have a plan in place to guide smarter decision-making. There is no grand solution that every brand can copy to triple their revenue. It’s so important because it can be the first opening for brand awareness. ” 4.

Strategy 112

Strategy How To Content Marketing Analysis 112

PRSay

JUNE 26, 2016

A few years ago, I created the Social Media Strategy Wheel Infographic for PR professionals. The Infographic is a visual graphic broken down into different areas of focus, which are critical during the planning process. The Social Media Strategy Wheel. The wheel was designed to help you during the planning process.

Social Media 113

Social Media Media Infographics Community 113

Shift Communications

OCTOBER 9, 2014

Here’s a fun infographic from the folks over at Domo about how much is happening in an Internet minute. In one minute, 216,000 new photos are added to Instagram. Facebook does this mechanistically, as those of you who operate Facebook Pages on behalf of your brand well know. Put simply, everyone is creating content.

Content Marketing 158

Content Marketing Marketing Facebook Creativity 158

Presspage

AUGUST 15, 2017

As of 2017, Youtube, Instagram Video, and Snapchat are some of the most innovative online tools that brands are employing to communicate their message, especially to younger audiences. Users around the world are now using messaging apps to connect with friends, brands and to view images and content.

Technology 115

Technology Big Data Video Data 115

PR 20/20

MARCH 7, 2017

Our customers and prospects are consuming a crazy amount of content every minute of the day. For example, content can be repurposed into: Infographics: Guide your readers through stats and numbers. Social media: Create content visuals for Facebook, Twitter or Pinterest, or turn to image-heavy networks like Instagram or Tumblr.

Strategy 46

Strategy Marketing Infographics Trade Shows 46

Solo PR Pro

MAY 15, 2018

Consumers are self-educating, with 90% using video to self-educate before making a purchasing decision. 81% of people have been convinced to buy a product or service by watching a brand's video. 85% of people say they'd like to see more video from brands in 2018. Infographic via Deposit Photos. What kind of video is best?

Video 57

Video Marketing Mobile YouTube 57

ISEBOX

DECEMBER 1, 2016

E-detailing is a marketing effort that can help with brand awareness and facilitate sales – all at an ROI that will make stakeholders blush: It’s estimated that face-to-face detailing costs $200-$250 per physician, compared to $100-$150 for e-detailing. They can also choose to consume only the material that’s relevant and interesting to them.

Pharmaceuticals 70

Pharmaceuticals Communications Infographics Mobile 70

Communications Conversations

APRIL 4, 2016

These brands are thinking about their newsroom differently. They include infographics. All things people regularly consume on the more visual web of 2016 (and, all the things media are looking for now, too, by the way). Actually, it looks a lot like a Pinterest or Instagram page. They include embedded videos.

Corporate 60

Corporate Strategy Pinterest Web 60

The Stalwart Blog

DECEMBER 18, 2015

Newsletters, video, infographics and white papers were also named, along with case studies, webinars and tip sheets. ▪ A notable 61% of respondents said they are using influencers and brand advocates to help amplify their content, reach new audiences and increase engagement. PR professionals, be prepared.

Content Marketing 60

Content Marketing Marketing Infographics Pinterest 60

MaccaPR

NOVEMBER 10, 2015

But how do marketers connect the dots between social media and engaged consumers by providing real value? Luckett says marketers should stop focusing on outdated tactics - such as banner ads - and instead look at what attracts a non-cognitive response, such as infographics, videos or art. Social media feeds off of emotions.

Marketing 48

Marketing Social Media Video Mobile 48

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Here's how: 33 Content Marketing Promotion Ideas.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

PR 20/20

MARCH 30, 2016

In the era of fast-paced, connected consumers, we must constantly evolve to prove our marketing success. Marketing is always changing to meet consumer demands. 15 Free Infographic Templates in PowerPoint. The Essential Guide to Branding Your Company. 4 Steps & 60 Minutes to Help You Manage Your Brand Online.

Resources 40

Resources Marketing Pinterest eBook 40

prTini

OCTOBER 31, 2014

The Five Parts to Brand Storytelling Nearly Everyone Misses. Mashable’s Branded Content Editor Talks Pitching. Infographic: The Ideal Length of Everything Online, From Tweets to YouTube Videos. How Facebook Is Changing the Way Its Users Consume Journalism. 4 Social Media Personal Branding Mistakes You Must Avoid.

Case Study 44

Case Study Infographics YouTube Pitching 44

Contently - Strategy

JUNE 11, 2020

Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. However, that doesn’t mean healthcare brands should start pursuing journalistic content. Plus, brands usually don’t have the resources or infrastructure in place to go after hard news.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Journalistics

MARCH 2, 2013

If you’ve developed your own presence in social media throughout college – writing a blog, or building a following on Facebook, Instagram, or any other social media, this experience is particularly relevant for getting your first job. You know how to shoot, edit and post video to platforms like YouTube, Vimeo, etc.

Pinterest 52

Pinterest Writing Interviews Social Media 52

Prohibition

APRIL 13, 2023

Repurposing video content is an excellent way to achieve this, allowing brands to get greater use of captured content while growing a number of channels and platforms. Use Video Clips For Social Media It is no secret that social media is a powerful tool for maximising brand awareness and engagement.

Video 62

Video Infographics Social Media Instagram 62

Contently - Strategy

SEPTEMBER 15, 2021

Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. However, that doesn’t mean healthcare brands should start pursuing journalistic content. Plus, brands usually don’t have the resources or infrastructure in place to go after hard news.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Doctor Spin

JANUARY 5, 2024

Behavioural Traits : Tech-savvy, values work-life balance, actively engages on social media platforms, particularly Instagram and LinkedIn. Shopping Preferences : Prefers online shopping, values quality over quantity, seeks out eco-friendly and sustainable brands. Which tool is the best? Well, it depends on the job.

How To 52

How To eBook Corporate Groups 52

Contently - Strategy

DECEMBER 29, 2022

Key stakeholders to notify may include (but aren’t limited to): Social media specialists who can share the content asset on channels like LinkedIn, Twitter, Facebook, and Instagram. After all, this is crucial to driving your ROI because it’s when your target audience starts consuming your content. What might this look like?

eBook 145

eBook Product Launch Software Internal 145

Contently - Strategy

AUGUST 30, 2022

Or you can edit the same blog into an infographic or share pull quotes from the piece on social media. It’s crucial to keep a repurposing and distribution strategy around every long-form piece your brand creates before you begin execution. consumers are choosing to tune in. How to repurpose blog content.

eBook 145

eBook YouTube Video Social Media 145