5W PR

JUNE 7, 2025

According to recent studies, 79% of consumers say UGC significantly impacts their purchasing decisions, making it an invaluable asset for brand storytelling and reputation management. Understanding User-Generated Content in PR User-generated content refers to any form of content created by consumers rather than brands.

Guidelines 78

Guidelines Ethics Pinterest Storytelling 78

5W PR

APRIL 16, 2025

Research shows that 76% of consumers are more likely to purchase from brands that demonstrate cultural awareness in their marketing. According to a 2022 study by Deloitte, 57% of consumers feel more loyal to brands that commit to addressing social inequities through their marketing. Representative imagery matters deeply.

Brand 78

Brand Branding Marketing Local 78

5W PR

FEBRUARY 7, 2025

With over 1 billion monthly active users and an average engagement rate of 17.5% – far surpassing Instagram’s 3.8% – TikTok has proven itself as a powerhouse for reaching and resonating with audiences.

Viral 78

Viral Brand Branding Airlines 78

5W PR

NOVEMBER 21, 2024

With the rise of digital platforms and changing consumer behaviors, publishers must adopt innovative marketing strategies to remain competitive. Leveraging Visual Platforms In the age of visual content, publishers can capitalize on platforms like Instagram, Pinterest, and TikTok to showcase their books.

Industry 78

Industry Apparel Print Marketing 78

5W PR

APRIL 13, 2025

Successful emotional campaigns often center around: Personal transformation Overcoming health challenges Achieving wellness goals Living life more fully Helping loved ones thrive Contributing to community wellbeing For example, Fenty’s PR strategy includes educational content that empowers consumers to take control of their health naturally.

Storytelling 78

Storytelling Case Study Measurement Education 78

Agility PR Solutions

JANUARY 27, 2025

In the world of modern marketing, influencer marketing has evolved into one of the most compelling and effective strategies for building brand recognition, trust, and loyalty.

Brand 100

Brand Branding YouTube Marketing 100

Contently - Strategy

SEPTEMBER 19, 2024

Research from Asendia found that 65 percent of consumers are more likely to shop with brands they feel are authentic. Consumers do this branding exercise for companies all the time, so you might as well give it a try on your end. Is your brand a friend to your consumers where they are today? Getting there isn’t easy, though.

Exercises 52

Exercises Brand Branding Airlines 52

Bianchi Biz Blog

DECEMBER 5, 2024

Communications, media and PR market in Ireland On the media front Irish people are spending more time consuming information, but in increasingly fragmented ways. Although print newspaper readership has declined, publishers’ online assets continue to grow strongly, with consumers accessing news media sites via mobile and social media.

Radio 83

Radio Sports Marketing Local 83

5W PR

JANUARY 21, 2025

Research shows 92% of consumers trust micro-influencer recommendations over traditional advertising or celebrity endorsements. Their followers view them as trusted peers rather than distant stars. Authenticity as the Key Driver The authenticity advantage of smaller influencers comes through clearly in the metrics.

Guidelines 78

Guidelines Pinterest Advertising Advertising 78

5W PR

JANUARY 16, 2025

beauty market is a behemoth, a fiercely competitive arena where countless brands battle for consumer attention. With its innovative formulations, unique textures, and playful packaging, K-beauty has captivated American consumers, carving a significant niche for itself. High-quality visuals and videos are essential.

Brand 78

Brand Branding Marketing How To 78

Bianchi Biz Blog

NOVEMBER 21, 2024

However, like media industries worldwide, the French media landscape faces challenges such as declining advertising revenue, digital disruption, and changes in consumer behavior. Regarding consumer media, TV is still a strong medium, especially TV Channel M6. Instagram : 58.6% That always helps, right? WhatsApp : 59.8%

Marketing 90

Marketing Pinterest Radio Instagram 90

5W PR

JUNE 18, 2025

A well-executed PR strategy can mean the difference between a successful product launch that captures market share and one that fails to gain traction with consumers. PR professionals must navigate strict regulatory requirements while creating compelling narratives that resonate with health-conscious consumers.

Guidelines 78

Guidelines Analytics Pitching Comparison 78

Prowly

DECEMBER 6, 2024

Facebook, Instagram) define and track reach and impressions differently, aligning with distinct goals like brand visibility and engagement. Instagram Firstly, to get more metrics, you should make sure you're using a Creator or Business profile. Then go to Instagram Insights on your business account. Social platforms (e.g.,

Media 104

Media Measurement SEO Instagram 104

5W PR

MAY 9, 2025

These videos perform particularly well on social media – campaigns sharing weekly development updates on Instagram see 30% higher follower growth rates. Create short “developer diary” style videos explaining design decisions and manufacturing challenges.

Strategy 78

Strategy Education Retail Comparison 78

NewsWhip

OCTOBER 30, 2024

User attention today spans across not just Facebook and X, but also the likes of Instagram, TikTok, Reddit, LinkedIn and more. Each platform is unique in the way content is consumed and shared, not to mention the different audiences you might reach. These platforms rival Facebook and Instagram in importance.

Tools 78

Tools Reddit Viral Instagram 78

5W PR

MARCH 25, 2025

According to Sprout Social, 73% of consumers follow fitness brands on social media platforms. Instagram remains the premier platform for fitness content, with workout videos generating 300% more engagement than static posts. The key is creating content that motivates action while staying true to your brand voice.

Strategy 78

Strategy Marketing Local SEO 78

Prowly

APRIL 23, 2025

Trust and reputation hinge on this perception, as it directly impacts consumer sentiment and media coverage. This incident highlighted how poor customer treatment and inadequate crisis management can erode trust, damage reputation, and influence consumer sentiment for years. A negative brand perception example in a nutshell. #2

Publicity 104

Publicity Brand Branding Airlines 104

5W PR

MAY 1, 2025

The integration of PR strategies into sports sponsorships has become increasingly important as consumers demand more genuine brand interactions and meaningful engagement from the companies they support. Studies show that 81% of consumers need to trust a brand before making a purchase.

Sports 78

Sports Storytelling Measurement Journalism 78

Wadds Inc.

JUNE 18, 2025

65% regularly consume it on social media platforms. Create explainer videos, reactive commentary, and filmed interviews that play natively on TikTok, YouTube and Instagram. In the US, one in five people accessed news through Joe Rogan in the week following the presidential inauguration. This is the new mainstream media.

Corporate 52

Corporate Communications Film Construction 52

PRSay

OCTOBER 21, 2024

The insightful discussion featured a wide range of topics related to misinformation and disinformation, including consumers declining trust in the media, storytelling and fact-checking, guiding clients in recognizing and combating false information, AI’s potential for good and bad, strategies to help safeguard the truth, and more.

Crisis Management 60

Crisis Management Crisis Crisis Communications Storytelling 60

5W PR

MARCH 27, 2025

Social proof through authentic customer voices carries more weight than traditional advertising, with 92% of consumers trusting peer recommendations over brand messaging. The campaign has generated over 16 million tagged posts on Instagram alone.

System 99

System Tools Policies Measurement 99

5W PR

JUNE 26, 2025

Financial technology marketing requires a thoughtful approach to building trust and credibility with consumers. Data from a recent study by Later shows micro-influencers achieve engagement rates of 3.86% on Instagram, compared to just 1.21% for accounts with over 1 million followers.

Strategy 78

Strategy Brand Branding Financial 78

Sword and the Script

JANUARY 21, 2025

I find fiction reading really improves my writing because, in the course of being entertained, Im consuming examples of how published authors describe abstract concepts. Now, you have to be careful about what you consume, because anyone can post to YouTube. I do carve out a little time to read books at night. That was 25 years ago!

Google 170

Google Course Survey YouTube 170

5W PR

JULY 7, 2025

Understanding Gen Z and Gen Alpha Gaming Audiences Young gamers today show distinct preferences in how they consume content and interact with gaming brands. This shift requires understanding the unique characteristics of these generations and implementing targeted strategies that align with their values and preferences.

Mobile 78

Mobile Brand Branding Marketing 78

NewsWhip

APRIL 30, 2025

With consumer support increasingly tied to direct engagement, journalists can no longer afford to sit on the sidelines. On Instagram, for example, I have the ability to answer the questions people are asking, and that helps me understand my audiences needs and interests.

Reddit 78

Reddit Viral LinkedIn Journalism 78

The Hoffman Agency

MAY 7, 2025

We’ve seen major enterprise and consumer tech companies learn from experience that aggressive market entry rarely works. Local communications must reflect: Platform realities: Twitter may be for journalists, but TikTok and Instagram drive consumer sentiment. Headwinds come in the form of policy shifts and local perception.

Local 36

Local How To Policies Ethics 36

5W PR

MAY 3, 2025

This growth reflects the increasing power of social media personalities to shape consumer health decisions and brand preferences. According to a 2023 study by Influencer Marketing Hub, 61% of consumers trust influencer recommendations more than brand advertisements. billion in 2023, marking a 25% increase from the previous year.

Marketing 78

Marketing Apparel Education Measurement 78

5W PR

NOVEMBER 1, 2024

In today’s rapidly changing influencer landscape, we help brands strategically navigate where and how to show up across platforms like TikTok, Instagram, YouTube, Pinterest, Twitch, and beyond —ensuring impact at any scale. By partnering with influencers, brands tap into trusted voices who inspire consumer purchases and shape trends.

Pinterest 78

Pinterest Viral Instagram Community 78

Buzzstream

JANUARY 8, 2025

If you are unfamiliar, Clearlink is a marketing agency that owns and operates several consumer comparison web properties like Highspeedinternet.com and Reviews.com. I am the director of digital PR over one of their divisions called internet brands, and those brands are made up of different consumer comparison websites.

Digital PR 62

Digital PR Google Comparison SEO 62

5W PR

MARCH 19, 2025

PR teams face intense pressure to break through market noise during these critical periods, particularly from October through December when consumer spending peaks. While many brands focus solely on advertising, PR strategies offer unique advantages for building authentic connections with consumers and creating lasting brand value.

Retail 78

Retail Storytelling Pinterest Product Launch 78

Prowly

MAY 16, 2025

Continuous support to help you remain a trusted brand with honest consumer engagement. This is something that will multiply consumer trust for decades. Continuous support to help you remain a trusted brand with honest consumer engagement. This is something that will multiply consumer trust for decades.

Strategy 104

Strategy Brand Branding Crisis Management 104

Prowly

JUNE 18, 2025

Brand monitoring software is especially useful for understanding consumer perception, spotting potential PR risks early, and identifying media or influencer relationships worth pursuing. It allows brands to stay informed and control how they are talked about in public.

Software 104

Software Brand Branding Tools 104

5W PR

JANUARY 4, 2025

However, this expansion is closely monitored by stringent regulations designed to protect consumers and maintain fair practices. Engage with the audience on platforms like Facebook, Instagram, and Twitter while adhering to platform-specific advertising policies for gambling.

Marketing 78

Marketing Advertising Advertising Privacy 78

Prowly

JUNE 24, 2025

💡 According to Harvard Business Review, 67% of consumers use multiple channels before making a purchase. That journey might include an ad on Instagram, a mention on Facebook, and a review on Reddit — all influencing a single decision. Only media intelligence tools can track this full arc and make it actionable. #2

Media 104

Media Analysis Tools Reddit 104

5W PR

MARCH 8, 2025

Instagram works well for lifestyle content, while Twitter enables real-time event engagement. According to Nielsen research, 92% of consumers trust recommendations from peers over traditional advertising. Make your booking process clear and accessible. Choose 2-3 platforms where your target audience spends time.

Brand 78

Brand Branding LinkedIn Case Study 78

5W PR

JUNE 14, 2025

According to industry studies, 92% of consumers trust peer recommendations over traditional advertising, making testimonials a powerful PR tool. This type of content typically generates strong engagement on social media platforms and can be used in media outreach efforts.

Trade Shows 78

Trade Shows Training Crisis Management Measurement 78

5W PR

APRIL 15, 2025

Social media advertising stands at a turning point as the industry adapts to major shifts in privacy regulations and consumer expectations. Short-form vertical videos optimized for platforms like TikTok and Instagram Reels show 30% higher completion rates than traditional video formats.

Advertising 60

Advertising Advertising Privacy Pinterest 60