Courting young consumers, Instagram launches in-app checkout

PR Daily

Instagram sees its future as a rival to Amazon rather than as an entertainment network. The social media platform has introduced a bevy of changes over the last couple of years as it has become the most popular network for younger consumers. It introduced IGTV and copied features from rival Snapchat as it worked to take up more and more consumer attention. Instagram is introducing features that will help brand managers make the most of this sea change.

User-generated content on Instagram influences consumers most

Agility PR Solutions

Consumers tend to prefer user-generated content (UGC) on Instagram over other social media platforms, according to a new survey from creative hiring guide Visual Objects. When asked to compare screenshots of a brand’s UGC vs. branded content (content created and posted by the company itself), survey respondents chose the UGC option on Instagram for both Starbucks […].

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Instagram drops IGTV button, public speaking tips from MLK, and how consumers get news from social media

PR Daily

Here are today’s top stories: Instagram ditches ‘IGTV’ button. The shortcut didn’t net Instagram traffic; TechCrunch reported that only 1% of users downloaded the IGTV app. Why you should care: Instagram’s latest move is a reminder to play to your strengths.

How To Create Awesome Content with Instagram’s New “Collections”

Cision

Instagram recently announced a new feature informally named “collections” that allows users to aggregate ten photos or videos into one post. In the Instagram app, the post appears as a swipeable gallery effectively linking sets of related photos and videos for easy consumption. Instagram is clearly one of the most powerful social media platforms, and collections is a demonstrably different way to contextualize your posts on the network.

How Instagram Is Becoming a PR Powerhouse

Cision

Instagram is changing. That’s the true aim; Kevin Systrom , co-founder and CEO of the network, says that Instagram is designed to be a 100 percent visual experience that is more timely, efficient, and effective than television. However, Instagram may become a crucial tool for detecting and engaging in breaking news stories and trends. It starts with an understanding of just how powerful Instagram’s Search and Explore really are.

Instagram offers text-only posts

PR Daily

Enter a new way to make text more appealing: Instagram’s text posts. Instagram (@instagram) February 1, 2018. In its blog post, Instagram wrote: Today, we’re introducing “Type” mode in stories, a new way to share anything that’s on your mind with creative text styles and backgrounds — no photo or video required. Just as with other Instagram Stories (and with Snapchat Stories), the posts will disappear 24 hours after you publish them.

7 crucial Instagram tips for marketers

PR Daily

Instagram now has more than 800 million active users, with 71 percent of US adults ages 18–24 and 72 percent of US teens ages 13–17 on the platform. To help, here are seven steps that every brand should grab to achieve Instagram success: 1. Your Instagram efforts should begin with your profile. It’s both a key to unlocking important backend platform features, as well as an essential tool for encouraging consumers to engage.

Instagram introduces shopping features to brand posts

PR Daily

Instagram is courting marketers by enhancing its platform for easier shopping experiences. On Monday, the company announced two new features aimed at helping users quickly access and buy the products they see in Instagram posts.

How to Become Your Brand’s Professional Photographer on Instagram

Cision

Last week, Instagram’s much-anticipated makeover continued. If you plan on incorporating one of Instagram’s borders, think about how much that will take away from the original picture as well. While you may want to use filters, avoid them — consumers prefer untouched photos when looking at products. Register for Jenn Herman’s Instagram webinar today! Best Practices Featured Instagram Instagram for Business

Is humor the answer for getting consumers to wear a mask?

PR Daily

View this post on Instagram. View this post on Instagram. The post Is humor the answer for getting consumers to wear a mask? A Miami agency is trying to reach audiences who are proving difficult to convince that masks are a necessary inconvenience.

Top five tips to maximise engagement on Instagram

Prohibition

Of all the social media platforms, it sometimes seems like Instagram is a tricky one to get right with the constant updates to its ultra-sophisticated algorithm. To help you maximise engagement on Instagram, here’s our top five tips: Increase your use of hashtags. Hashtags are a great feature on Instagram that should really be made the most of. Using hashtags on each Instagram post is a really effective way to boost engagement levels.

Facebook to woo marketers with Messenger, Instagram and WhatsApp integration

PR Daily

The move, slated for 2020, means brand managers can better reach consumers and target their ads. The company recently announced that it would integrate its Messenger app with Instagram and WhatsApp. The New York Times reported : Knitting together Facebook’s apps is a stark reversal of Mr. Zuckerberg’s previous stance toward WhatsApp and Instagram, which were independent companies that Facebook acquired. Marketing Social Media Facebook Facebook Messenger Instagram WhatsApp

As Instagram mulls concealing ‘likes,’ marketers must rethink their approaches

PR Daily

Instagram has a billion active users per month, and a key change to the platform may be in the offing. However, Instagram recently began testing the idea of removing public visibility of “likes” from photos and videos that show up on the main feed, profiles and permalink pages. . “Likes” are a primary way for businesses to measure engagement with their Instagram posts and, by extension, the likability of their business, their products/services and their competitors. .

Instagram adds soundtrack option to ‘Stories’

PR Daily

A new Instagram feature might be music to certain marketers’ ears. On Thursday, the social media app announced a new feature that enables users to add soundtracks to Instagram Stories. The influx of users to Instagram Stories has highlighted a major opportunity for marketers.

7 crucial Instagram tips for marketers

PR Daily

The year 2018 will be a seen as a turning point for Instagram marketing. Sriving this spike in interest is a quickly growing audience and considerable popularity with younger consumers. Instagram now has more than 800 million active users, with 71 percent of US adults.

The Real Sarah Evans: Instagram Stories, Tips and Tricks

Social PR Chat

In this interview with Lisa Buyer , she talks tip and tricks for Instagram for business. Instagram for Business. Instagram now allows companies to change their settings and with the flip of a switch, becomes a business page. Capability to still use features that all Insta users have access to, like Instagram Stories. Speaking of Stories… Instagram Stories. Engagement is much higher on Instagram but…. Instagram Algo. Instagram.

5 tips for excelling at Instagram and Snapchat Stories

PR Daily

The way people consume content and interact with information online is changing rapidly. With the rise of Snapchat and Instagram, the Stories format has exploded in popularity. Here are five ways to excel with Snapchat and Instagram Stories: 1.

14 eye-opening Instagram statistics

PR Daily

In less than five years, photo-sharing app Instagram has grown from Internet infant to social media star. New data from the Pew Research Center shows that among social media networks, Instagram has surpassed Twitter in popularity among U.S. used Instagram in 2014. Instagram co-founder and CEO Kevin Systrom told TechCrunch that “what began as two friends with a dream has grown into a global community.”. Instagram is the eighth most popular mobile app in the U.S.

Instagram enables marketers to boost influencers’ sponsored content

PR Daily

Instagram users are about to see more sponsored ads from the platform’s influencers—whether they follow them or not. On Tuesday, Instagram introduced “branded content ads.” The ads will show up in Instagram users’ feeds in the next few weeks and in Instagram Stories within months. In a blog post announcing the feature , Instagram said: Branded content is an evolving ecosystem. Instagram said: 68% of people say they come to Instagram to interact with creators.

Five B2B Companies Killing it on Instagram

Barokas

As an aspiring social media influencer, I recently found myself in a heated debate about everyone’s favorite time suck, Instagram. Rather, my opponent in this debate didn’t understand the value of Instagram for a B2B company, and while I understood her rationale, I didn’t agree with her conclusion. At first glance, Instagram is filled with consumers, and consumer brands trying to target those consumers.

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Instagram Success Metrics for Social Influencer Campaigns

Polaris

I like Instagram. Even if you don’t have an eye for photography (like me), you’ll enjoy Instagram. One of the greatest lures of Instagram is the absence of a bothersome algorithm that prevents you from seeing friends’ photos. With so much going for it, it’s no surprise that earlier this summer eMarketer reported Instagram engagement on both organic posts and paid ads is breaking all records compared to other platforms. Same goes for Instagram.

How marketers are wooing consumers with augmented reality

PR Daily

In consumers’ eyes, augmented reality (AR) is the touchstone for innovation. About one-fourth (26%) of consumers said AR led them to think a brand was technically savvy, higher than artificial intelligence (19%), facial recognition (18%), chatbots (6%) and cryptocurrency (4%), Mobile Marketer reported. In addition, 44% of consumers want AR to improve shopping experiences by portraying products in real-life settings. However poor AR content can hurt consumer perceptions.

Dolce & Gabbana apologizes for riling Chinese consumers

PR Daily

The fashion brand is struggling after a boycott by Chinese retailers, consumers, celebrities and influencers. Time reported : The controversy continued when leaked messages from [designer Stefano Gabbana’s] Instagram were made public. Our Instagram account has been hacked.

Report: Consumers want to be entertained on social media

PR Daily

The study asked 1,000 social media marketers about their current campaigns and goals and then asked 1,000 consumers whether brand managers were satisfying their desires. Marketers report overwhelmingly using Facebook to represent their organizations (89%), and consumers are most likely to follow their favorite brands on that platform (66%). The study asked consumers what kinds of behavior would cause them to unfollow an organization on social media.

Massive Instagram influencer leak puts marketers in a bind

PR Daily

As data modeling and advanced targeting have pushed all kinds of organizations to develop databases of precise details on consumers, users, readers and employees, protecting that data has become increasingly important and exceedingly difficult. The latest data breach, a leak of the personal contact info of millions of Instagram influencers, could have profound effects for an ever-changing industry. Instagram is committed to keeping activity on Instagram authentic.

2 ways to harness new Instagram tools and features

PR Daily

Visuals and videos are becoming more and more important for PR and marketing efforts—and Instagram is a leading platform in that trend. Instagram’s chief recently announced content creators could add videos up to one hour through a new feature called IGTV. Instagram Stories in June hit.

5 digestible content tricks we learned from Snapchat and Instagram Stories

NewsWhip

Snapchat and Instagram Stories have become a quick and easy way to reach your audience. The way that people consume and interact with media is changing rapidly. The post 5 digestible content tricks we learned from Snapchat and Instagram Stories appeared first on NewsWhip.

Why Instagram’s “Barter Economy” is a Good Thing

Shift Communications

…For marketers, influencers, and consumers. AdWeek also chimed in with a follow-up article calling it Instagram’s “secret barter economy.”. With the race in full swing to reach the ever-elusive, Instagram-loving Millennial generation, it’s easy to understand why brands would jump at the chance to trade their luxury swag for thousands of highly engaged Millennial eyeballs paying attention to Instagram influencers and their feeds.

YouTube and Instagram Stories offer more interaction and targeted content

PR Daily

New YouTube and Instagram features can help PR and marketing pros looking to increase engagement and stand out from competitors online. Instagram launched its own version of Stories. looking to capitalize on short attention spans and increase brand mentions and consumer clicks. The Verge reported : There are some major differences between Instagram Stories and YouTube’s iteration of the feature. Instagram Stories offers more targeted content.

Instagram Is Hiding Likes: Don’t Panic!

Konnect Agency

As of a couple of weeks ago, Instagram began hiding “likes” for some users globally after testing the tactic in some countries earlier this year. How this affects brands may not fully pan out for months, so in the meantime, we’ve taken a preliminary look at what we expect will happen and how brands can continue to make Instagram work for them. Instagram is likely going to make them more widely available in the near future.

JetBlue Airways promo pits free flights against Instagram memories

PR Daily

The airline is asking users to delete their Instagram photos in exchange for a chance to win a year’s worth of travel. To enter, you only have to delete all your Instagram photos. JetBlue wants to see just how important those Instagram photos are to its customers. The company also pulled its own social media stunt in conjunction with the campaign, deleting its own Instagram photos in favor of only three posts hyping the contest. link] #travel #freeflights #Instagram.

How to use micro-influencers to target ‘local’ consumers

PR Daily

At Mitchell, we recently published an extensive report that maps out consumers’ evolving notion of local. For “OmniLocal consumers,” as we’ve named them, a local buying experience is about feeling connected to a brand, regardless of whether it’s a hometown boutique or a global retailer. Though “OmniLocal” consumers no longer limit locality to city boundaries, there’s absolutely something to be said for understanding the geographic community on an intimate level.

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Facebook, Instagram tweak online shopping experience

PR Daily

In the ramped-up battle between Snapchat and Instagram, both platforms are offering new ways for businesses to hawk their wares to users. Instagram is expanding its shoppable tags program, adding them to “Stories,” the Snapchat lookalike product that allows users to share connected videos and pictures. With 300M using Instagram Stories every day, people are increasingly finding new products from brands they love,” Instagram said in a press release. “In

6 Compelling Reasons Why Your Business Should Use Instagram for Marketing

Shift Communications

Why add another fire-breathing head like Instagram into the mix? Facebook, Twitter, and Instagram all present their own unique challenges, but here’s why you should implement Instagram as a marketing tool, even if you’re already leveraging the channels of Facebook and Twitter. Instagram puts visual content first. With Instagram, it’s simple. Instagram is less cluttered. Instagram, as addressed above, is a medium where the format of posts is predictable.

Instagram offers text-only posts

PR Daily

Enter a new way to make text more appealing: Instagram’s text posts. Instagram (@instagram) February 1, 2018. In its blog post, Instagram wrote: Today, we’re introducing “Type” mode in stories, a new way to share anything that’s on your mind with creative text styles and backgrounds — no photo or video required. Just as with other Instagram Stories (and with Snapchat Stories), the posts will disappear 24 hours after you publish them. Also, I like Instagram.

Pinterest Versus Instagram: Which One is Best For Your Brand?

Polaris

I recently spoke with the director of marketing for a popular food brand who told me her organization was debating the pros and cons of Pinterest versus Instagram. Pinterest and Instagram are great ways for organizations to connect with customers. With so many visual social media platforms to choose from, and with limited resources to go around, choosing between Pinterest and Instagram for your brand can be challenging. Pinterest and Instagram: What are the differences?

Instagram revamps feature while Snapchat woos marketers

PR Daily

You can add one more to the mix, however: a revamped version of Instagram Direct. Though the Instagram Direct feature is nothing new, the Facebook-owned app has repurposed it to include disappearing photo and video messages in single or group messages as well as permanent text/emojis. Previously, Instagram Direct was a clunky chat feature, but this update makes the tool much more attractive. Instagram’s product lead for sharing, Robby Stein, told.

Instagram announces ‘Stories’ ads, business analytics

PR Daily

Brand managers looking to reach consumers online—especially illusive younger crowds—are turning to apps such as Instagram. Instagram stories have grown to 150 million users (from 100 million) in the last few months, and engagement numbers are high. In fact, one in five stories on Instagram gets a direct message from its viewers. Instagram first launched Stories in August, acknowledging that its feature is modeled after the Snapchat format of the same name.

7 ways companies are (already) using Instagram ads

Communications Conversations

Instagram users noticed a distinct change in their feeds as of late. Earlier this year, I’d be lucky if I saw a single ad in one sessions of scrolling on Instagram. That’s because Instagram recently opened up its ad platform (previously so expensive only uber-large companies could afford the buy) to all companies through its Power Editor tool. So, I thought I’d actively look in my feed for examples of how brands are using Instagram ads so far.

3 steps to attract customers on Instagram

PR Daily

People love to produce, consume and share images. That’s why Instagram has grown to over 500 million users in five years. Sixty percent of those users say they have heard or learned about a new product or service on Instagram,” says Ethan Arpi, who works in product marketing at Instagram. Here are three ways to attract more Instagram followers—and turn them into customers: 1. for tips from Instagram expert Jenn Herman and Instagram’s own Ethan Arpi.