Courting young consumers, Instagram launches in-app checkout
MARCH 20, 2019
Instagram sees its future as a rival to Amazon rather than as an entertainment network. The social media platform has introduced a bevy of changes over the last couple of years as it has become the most popular network for younger consumers. It introduced IGTV and copied features from rival Snapchat as it worked to take up more and more consumer attention. Instagram is introducing features that will help brand managers make the most of this sea change.