wiredPRworks

APRIL 13, 2022

Listen in as Barbara Rozgonyi interviews Chris McGuire about what’s working for his company’s financial services clients. Financial Services Organizations Social Media Interview Key Points. Bank, Capital One and TD Bank discover ways to motivate consumers to act. So, how do you get around the barriers to building relationships?

Financial 52

Financial Social Media Banking Media 52

Cision

MAY 5, 2016

Audiences, especially those of healthcare brands, have grown increasingly skeptical. In this interview, Lisa discusses the challenges health brands face, how to incorporate digital into your public relations strategy and why collaboration between communication professionals and clients is necessary for success.

Healthcare 120

Healthcare Policies Pharmaceuticals Big Data 120

PR in High Definition

MARCH 28, 2023

If you were interviewing new members for your team, what personal qualities would you look for? Style While a great cultural fit is harder to determine, as much of this decision is subjective, there are approaches you can take to make it more objective. Consider applying a similar process when selecting an agency team.

Agency 71

Agency Healthcare Interviews Creativity 71

Solo PR Pro

OCTOBER 5, 2021

He grew up in a family of avid news consumers — rifling through the New York Times and watching the evening news on TV were daily pastimes. “I After spending most of the 1990s covering healthcare for USA Today, the newspaper transferred him to San Francisco to cover technology. In 1997, when USA Today moved him from D.C.

Meeting 97

Meeting Handbook Newspapers Government 97

Rock the Status Quo

AUGUST 15, 2014

Navigating the healthcare system across years of misdiagnosis, trying medications that didn’t work, finding new doctors who had a clue. Robin Williams’ tragic death leaves consumers at high risk of identity theft. Go follow her on Twitter.

Pitching 272

Pitching Viral Interviews Education 272

Critical Mention

APRIL 13, 2020

In fact, many news consumers are having a hard time getting a break from Coronavirus coverage that seems omnipresent. The brothers were interviewed for a number of news articles, TV shows and radio programs, demonstrating the power of a positive story during a difficult time.

Media 111

Media Analytics Healthcare Crisis 111

MaccaPR

MAY 23, 2016

After college I transitioned to a job at a life science marketing agency in Chicago and am now helping healthcare clients with their communications strategies here at Maccabee. According to the 2016 Trust Barometer published by agency Edelman Health, the general public’s trust in healthcare in the U.S. What does that mean?

Conference 80

Conference Healthcare Marketing Crisis 80

NewsWhip

JULY 14, 2020

This interview has been edited for length and clarity. Darika: MHP + Mischief brings together more than 200 strategic communications professionals with expertise spanning areas from consumer and corporate comms to financial PR, health communications, policy and crisis. Paul: Darika, thanks for speaking with me today.

Data 176

Data Public Affairs Engineering Pharmaceuticals 176

Shift Communications

JANUARY 27, 2015

We had a chance to interview some of the top thinkers driving innovation and transformation in the marketing world, and get their perspective on the Big Question: What IS the future of marketing? Imagine what Watson is doing or did on Jeopardy and what it’s doing in healthcare and financial services; apply that to marketing.

Marketing 60

Marketing Healthcare Technology Storytelling 60

Flack's Revenge

DECEMBER 5, 2017

When I was director of corporate communications at a local healthcare organization, I would regularly receive a number of resumes from reporters whenever PR jobs opened up. Agreeing to an interview and then becoming a no-show. Is there the potential for conflict? ” Run an ad in a newspaper and it needs to be labeled as an ad. .”

Pitching 174

Pitching Journalism Video Advertising 174

Solo PR Pro

JUNE 8, 2021

She didn’t know then that this new path would lead her to the world of PR and to starting her own business that would count healthcare non-profits among its client roster. Nicole attended media meet-and-greet shows, traveled to meet with clients and even flew to Las Vegas for CES, the annual consumer electronics trade show.

Meeting 110

Meeting Public Affairs Trade Shows Journalism 110

5W PR

AUGUST 12, 2020

With the COVID-19 pandemic disrupting operations within the healthcare industry, it’s crucial for healthcare communication pros to develop and implement unique internal healthcare communication strategies. 4 internal communications strategies for healthcare PR. #1. Keep healthcare staff informed about COVID-19 policies.

Healthcare 88

Healthcare Strategy Communications Policies 88

Cision

JUNE 8, 2016

In this interview, Doug discusses how to build positive relationships with clients, how to improve your media relations outreach and how new technology has affected communication. Traditional rules no longer apply, so how can your brand gain the media’s attention? I want to make a positive impact and move the business forward.

Financial 120

Financial Healthcare Media Relations Technology 120

PRSay

MAY 6, 2016

An Interview with Ken Hunter, APR. With deep experience in the consumer, healthcare, tech, B2B, corporate, real estate, and government sectors, his work effectively builds relationships, counsels senior executives, and boosts revenue. He develops communication strategies that grow relationships.

Real Estate 60

Real Estate Healthcare Product Launch Crisis Communications 60

Sword and the Script

DECEMBER 3, 2019

Other findings highlighted included 60% of respondents said mainstream journalists wielded the most influence on consumer behavior – more than other consumers, bloggers and celebrities. In fact, the release points to various potential customers from across verticals such as entertainment to healthcare to the investment community.

Data 87

Data Enterprise Survey Instagram 87

Bad Pitch Blog

SEPTEMBER 18, 2011

When I am speaking about a media interview, say on television, they assume I’m on camera. I explained that while advertising is more socially accepted among consumers and businesses, PR is more beneficial for those companies that did it right and for the consumers they targeted. She whined a lot. That’s power.

Advertising 108

Advertising Advertising Newspapers Education 108

MaccaPR

JUNE 1, 2016

Content” has become a buzzword that, for many marketers, sounds like the magic wand to all their consumer engagement woes. Specifically, it was shifting away from the paternalistic model of media conglomerates — whose message was 'let me help you understand what’s happening in the world' — to a much more consumer-directed model.

Brand 48

Brand Branding Storytelling Healthcare 48

Shift Communications

MAY 7, 2015

SHIFT SF’s Ty Achilles , who worked in healthcare technology prior to SHIFT, also pointed out, it helps you get your feet wet in a variety of industries and become a more well-rounded professional. For all you budding PR pros, Ty also recommends making time to consume as much media as possible.

Agency 60

Agency Industry Healthcare Banking 60

PRSay

AUGUST 8, 2016

McClennan, APR , PRSA 2016 National Board Chair has been stationed at MSLGROUP for more than 20 years, where he has led teams in a variety of industries including consumer technology and healthcare technology. Follow Mark on Twitter.

Conference 60

Conference Leadership Meeting Internal 60

Communications Conversations

MARCH 29, 2019

I think about people like LeeAnn Rasachak and Sarah Reckard whom I met more than 10 years ago now (they were one of my first PR Rock Star interviews!). Over the last two years, Amelia has played an integral role in shaping how our agency approaches influencer engagement in the healthcare industry. And, they have been for a while now.

Social Media 128

Social Media Agriculture Marketing Media 128

Bad Pitch Blog

FEBRUARY 8, 2009

When I am speaking with them about a media interview, say on television, they assume I’m on camera. I explained that while advertising might be more socially accepted among consumers and businesses, PR is ultimately more beneficial for the companies that did it right and the consumers they targeted.

Advertising 54

Advertising Advertising Education Newspapers 54

Mindful Marketing

SEPTEMBER 11, 2015

Throughout his career, Jeff Drew has led communications programs for a variety of public and privately-held high-technology, healthcare and public policy organizations. Everything from the deeply technical to those focused on selling to consumers. It’s really given me a wealth of experiences to draw from.

Marketing 50

Marketing Wireless Software Journalism 50

Cision

MAY 17, 2016

In this interview, Anthony discusses prioritizing each step of your communication strategy, sharing brand messaging with a diverse audience and maintaining the integrity of your overall communication vision. If you’re careless with one piece, the whole strategy will suffer. See my answer to question two. So lastly, hold onto your curiosity.

Real Estate 227

Real Estate Pharmaceuticals Automotive Healthcare 227

Newsfile

JANUARY 30, 2024

In an interview with TIME Magazine last November, OpenAI CEO Sam Altman said multimodality in the company’s new models will be one of the key things to watch out for in 2024. Out of 1001 PR Pros interviewed, what percent used generative AI in the following tasks? Download the report! and Salesforce.

Trends 105

Trends YouTube Video Social Media 105

MaccaPR

AUGUST 31, 2016

“We don’t even think about healthcare marketing not being ‘sexy’ because it’s all in how you bring a client’s brand and products to life,” reveals Jessica Boden (above), president of StoneArch, the Minneapolis-based health and medical marketing agency with a client roster that includes Medtronic, Nuvasive, St. Jude Medical and Medela.

Healthcare 89

Healthcare Marketing Insurance Insurance 89

Buzzstream

FEBRUARY 9, 2024

Company news can be as broad as what you see on Crain’s People on the Move when announcing a new CEO or something more specific to your industry, like Healthcare Dive’s Hospital Administration News. In an ideal world, these announcements will lead to interviews or, at the minimum, coverage from various target publications.

Examples 62

Examples Product Launch Data Report 62

Ethical Voices

DECEMBER 12, 2022

And consumers and people are expecting brands to take a stand and stand for something now more so than ever. Are there areas where you’re seeing consumers more skeptical than others? Other key areas that we found were employment opportunities and access to healthcare and mental health resources. It absolutely is.

Ethics 73

Ethics Brand Branding Internal 73

Contently - Strategy

DECEMBER 14, 2018

Eni, the global energy company, partnered with Contently on a video program to educate consumers who may not even know their lives are touched by the brand. Better infrastructure impacted everything from healthcare to education to job training. That way, your videos can strike a balance between being informational and relatable.

Viral 100

Viral Video Strategy YouTube 100

OnePitch

OCTOBER 18, 2022

Click below to listen to the full conversation and read below for highlights from the interview: View Transcription. VC is really, really big, and I’m fortunate to be on a big enough team, where we have people covering EdTech, FinTech, Web3 and crypto, consumer. I cover healthcare. Her Inbox & Pitches. [00:02:47]

Pitching 71

Pitching Healthcare Company YouTube 71

Shift Communications

JULY 20, 2016

Whenever I interview a candidate for the B2B tech/services team, I always look for someone that possesses specific characteristics. This is probably the biggest challenge we face, especially in certain industries like IT security, fin-tech and healthcare. They have to be solution-focused, driven, creative, curious and thick skinned.

B2B 60

B2B How To Trends Report 60

NewsWhip

MAY 26, 2020

BL: The Clyde Group does a great deal of work in healthcare, education, finance, and technology sectors. Data is also a great way to learn about our clients’ competitors and how their campaigns are resonating with consumers, or how their crisis response worked. Success metrics can be a sensitive topic in times of crisis.

Groups 78

Groups Crisis Management Crisis Public Affairs 78

Contently - Strategy

NOVEMBER 27, 2018

At various points in our history, we’ve talked a lot about what’s wrong with healthcare, what’s broken. Interview your existing customers to find out more about their demographics, habits, and preferences. A company like Marriott, for example, isn’t just battling other hotel chains for consumer attention.

Strategy 108

Strategy How To Content Marketing Analysis 108

PR 20/20

OCTOBER 10, 2017

The goal is to attract, convert, and close more qualified leads by being helpful to consumers. AI is rolling out across industries as diverse as finance, insurance, healthcare, manufacturing, and professional services. And AI is used to do costly, time-consuming back office tasks in a fraction of the time for a fraction of the cost.

Marketing 81

Marketing eBook System Tools 81

ImPRessions - Crenshaw Communications

OCTOBER 23, 2020

That’s probably because I started my career at consumer marketing PR agencies and enjoyed the work immensely for many years. For many firms, consumer work typically offered lower margins, and the PR budget was at the end of the brand food chain, but the glamor factor made up for that, or so we thought. B2B PR boosts SEO.

B2B 242

B2B B2C Software Consumer 242

NewsWhip

JUNE 23, 2021

Brett: So, with the listening aspect and managing public perception, stakeholder perception, I mean, there’s a lot of platforms and outlets for people to consume news, to be able to share commentary. And I feel that, I see that coming off this interview, which I’m really enjoying. It’s super interesting. read more. #18:

Data 78

Data Media Analytics Energy 78

Contently - Strategy

APRIL 24, 2019

In previous years we’ve had campaigns that are very focused on the pain, and we’re now pointing the way out of the pain and pointing toward a bright future for healthcare.”. I interviewed all the people who would be stakeholders in our work,” she told us. “I Get key stakeholders on board.

Content Marketing 88

Content Marketing Infographics Insurance Insurance 88

Ethical Voices

OCTOBER 17, 2022

Things like your gender and various healthcare statuses and things like that. Employees are consumers of work. Check out the full interview, with bonus content, here. . Right now, most of the communications tools pointed towards employee populations are drawing from relatively benign information sets. You could see a benefit.

Ethics 78

Ethics Employee Communications System 78