NewsWhip

MAY 27, 2021

The future of storytelling in healthcare communications. Real Chemistry’s Practice Leader of Media & Engagement Becky Vonsiatsky joins NewsWhip’s CEO Paul Quigley to discuss how healthcare storytelling will continue to connect authentically with key audiences, wherever they are. May 21, 2021 | 11:30am EST / 4:30pm GMT. Becky: Yeah.

Healthcare 78

Healthcare Storytelling Communications Local 78

Contently - Strategy

AUGUST 19, 2020

Approximately 133 million Americans live with a chronic illness, and one of the most effective ways healthcare companies can reach that segment of the population is by working with patient advocates. More importantly, it offers the chance to make a real difference in the future of healthcare. Offering much-needed perspective.

Healthcare 110

Healthcare Content Marketing Marketing Instagram 110

5W PR

MAY 8, 2023

This has resulted in rising food costs, rising healthcare costs, and an overall rising cost of living that has consumers leery of making purchases. The post How to Communicate Rising Costs and Price Increases with Consumers appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Consumer 88

Consumer Communications How To Transportation 88

Agility PR Solutions

MARCH 1, 2020

As one of the fastest-growing industries on the market, the healthcare industry is among the biggest consumers of public relations services. Healthcare is also a sensitive issue, which makes managing publications and doing media monitoring more important. In […].

Healthcare 78

Healthcare Consumer Industry Publicity 78

Deirdre Breakenridge

FEBRUARY 13, 2015

ET, the #PRStudChat community will participate in a Twitter chat discussion focused the state of healthcare communications. The healthcare arena has experienced continuous change with social media empowering the digitally demanding patient. PRStudChat Public Relations #Healthcare Anneliz Hannan Dana Lewis PR SocialMedia Susan Young'

Healthcare 150

Healthcare Community Twitter Communications 150

Shift Communications

APRIL 8, 2015

Today’s consumer has more power than ever before. When it comes to marketing communications (marcom), healthcare providers face constantly evolving challenges – particularly in relation to engaging the newly empowered consumer. As healthcare teams evaluate their marcom plans, addressing a few basic questions can go a long way.

Healthcare 60

Healthcare Consumer Customer Service Social Media 60

Shift Communications

OCTOBER 1, 2014

Non-profits and healthcare organizations face an especially difficult uphill battle as they look to connect with a very specific audience on a limited budget while abiding by regulations. When it comes to non-profits and healthcare organizations, data leaves a lasting impression. Healthcare Public Relations' Who will be next?

Healthcare 163

Healthcare Social Media Media Education 163

Shift Communications

MAY 2, 2017

This initial misunderstanding of their PR experience led to multiple, time consuming conversations aimed at ensuring that we were all aligned first on terminology and secondarily with outcomes in relation to success. . Insurers – consumer calls looking for more information on what is and what is not covered for their upcoming knee surgery.

Healthcare 92

Healthcare Communications Insurance Insurance 92

Barokas

AUGUST 15, 2019

With big wigs like Amazon, Google and Apple setting the bar at an all-time high, consumers now have expectations to match. When it comes to our healthcare, we want the same level of convenience. To do this, we zeroed in on the three major factors that drive consumer choice when it comes to healthcare: access, cost and quality.

Healthcare 60

Healthcare Industry Retail Consumer 60

Shift Communications

NOVEMBER 19, 2015

The healthcare industry is unique in that it is simultaneously at the cutting-edge of science, yet woefully behind other industries like retail and finance. Market researchers use big data to predict how a consumer will act based on factors like demographic information, income, previous purchases, voting habits and internet usage.

Healthcare 60

Healthcare Big Data Data Retail 60

Shift Communications

NOVEMBER 19, 2015

The healthcare industry is unique in that it is simultaneously at the cutting-edge of science, yet woefully behind other industries like retail and finance. Market researchers use big data to predict how a consumer will act based on factors like demographic information, income, previous purchases, voting habits and internet usage.

Healthcare 60

Healthcare Big Data Data Retail 60

Agility PR Solutions

NOVEMBER 17, 2021

These changes can be seen everywhere from food and media to healthcare and financial services, and so much more. Cultural Fluency is the key to authentically connect with American consumers across race and ethnicity. […].

Healthcare 157

Healthcare Financial Consumer Media 157

Reputation Us

OCTOBER 2, 2015

What makes healthcare through your organization different? Why should consumers choose your clinic or practice over Zoom+ or a Walgreens retail clinic? The proliferation of retail health clinics and services mean consumers have more choice than ever when it comes to their healthcare. In fact, they do.

Healthcare 60

Healthcare Communications Retail Survey 60

Cision

SEPTEMBER 3, 2015

Social Influencers: Observations for Healthcare Brands. Knowing who influences conversations online, and how many people they, in turn, influence, will help healthcare brands identify those most important to their marketing efforts. Key take-aways: What beliefs do your consumers/patients hold close?

Healthcare 120

Healthcare Brand Branding Pharmaceuticals 120

Agility PR Solutions

AUGUST 5, 2021

While the agency now specializes in tech, healthcare, and the environment, it wasn’t always that way. In the early 2000s, the almost 10-year-old company mainly represented clients in the consumer tech, retail, […]. (LCI)’s first clients were in the entertainment industry.

Healthcare 157

Healthcare Retail Agency Consumer 157

Shift Communications

JANUARY 8, 2015

Healthcare providers in particular found creative ways to grasp the hearts of others during this season of giving. Below are three examples of healthcare providers who leveraged the holidays in interesting ways to successfully market to and engage their audiences. Account Coordinator, Healthcare Team. Photo Credit: Dana-Farber.

Healthcare 60

Healthcare Marketing Retail Consumer 60

Reputation Us

OCTOBER 2, 2015

What makes healthcare through your organization different? Why should consumers choose your clinic or practice over Zoom+ or a Walgreens retail clinic? Why should patients call one of your primary care doctors for a routine checkup when they can get a free SoloHealth health assessment at a Walmart, CVS or Safeway?

Healthcare 60

Healthcare Retail Communications Consumer 60

Cision

JUNE 22, 2017

Eliot Harrison first joined MCS Healthcare Public Relations in 2005. Since then, his work at MCS has included the successful implementation of PR activities through the many stages of a drug’s lifecycle including early clinical trial data, FDA approval, direct-to-consumer and reinvigorating older brands. How can they overcome them?

Healthcare 266

Healthcare Analytics Agency Trends 266

Contently - Strategy

OCTOBER 20, 2021

What Consumers Want From Marketers. Consumers are talking, but are you listening? State of Healthcare Content 2021: 5 Trends Transforming the Industry. See the five trends in healthcare content that separate the most successful brand publishers from those still struggling to build an audience.

Resources 121

Resources Content Marketing Healthcare Marketing 121

ImPRessions - Crenshaw Communications

OCTOBER 23, 2020

That’s probably because I started my career at consumer marketing PR agencies and enjoyed the work immensely for many years. For many firms, consumer work typically offered lower margins, and the PR budget was at the end of the brand food chain, but the glamor factor made up for that, or so we thought. B2B PR boosts SEO.

B2B 242

B2B B2C Software Consumer 242

5W PR

OCTOBER 18, 2023

Miscommunications can cause misunderstandings, erode trust, and even put consumer health at risk. Brands in this industry are trusted sources of accurate information that empowers consumers to make informed decisions about their health. Companies can leverage consumer feedback in a few different ways.

Brand 78

Brand Branding Crisis Communications Healthcare 78

Onclusive

MAY 4, 2020

We have seen this during other periods of economic uncertainty: Businesses and consumers react, and those reactions have ripple effects. Consumers have reacted by shifting their focus more toward information than commercialism. Marketing strategies are being altered and advertising budgets are being slashed.

Crisis 464

Crisis Publicity Exercises Trends 464

5W PR

MARCH 29, 2023

The health and wellness industries have gained attention as consumer awareness of physical and mental well-being increases. Featuring healthcare providers’ qualifications and experience, as well as promoting the safety and efficacy of medical products or treatments, can do this.

Pharmaceuticals 88

Pharmaceuticals Healthcare Exercises Community 88

5W PR

JANUARY 17, 2024

The Consumer Electronics Show (CES), held annually in Las Vegas, stands as a pinnacle industry event, bringing together leaders in the space to unveil cutting-edge technologies that are set to shape the future of consumer lifestyles. This year’s show provided us with a lot to think about, but these five trends captivated our attention.

Trends 78

Trends Healthcare Technology Consumer 78

ImPRessions - Crenshaw Communications

SEPTEMBER 2, 2020

HARO is daily email newsletter outlining requests for sources or experts on specific topics from journalists, ranging from technology, healthcare, consumer and business. Don’t all PR people want to Help A Reporter Out? It is a great way to connect with new journalists for media coverage! Let me know on Twitter @colleeno_pr.

Retail 320

Retail Healthcare Crisis Management Social Media 320

Agility PR Solutions

MAY 17, 2021

Marketing changed gears during COVID—the pandemic drove shoppers online in record numbers, cementing digital experiences as the primary way to reach and engage consumers in industries ranging from retail and quick-serve restaurants to banking, travel and healthcare.

Healthcare 78

Healthcare Banking Retail Travel 78

5W PR

JULY 4, 2023

Developing a strong client base and attracting more patients is a significant challenge faced by mental health centers when it comes to healthcare marketing. In today’s digital era, where online consumers actively seek mental health service providers, understanding the way that healthcare marketing works has become even more crucial.

Healthcare 78

Healthcare Engineering Reputation Social Media 78

Cision

JUNE 14, 2016

Creativity will always be what attracts consumers to brands, says Kipp Jarecke-Cheng, global chief communications officer at Publicis Health. In this interview, Kipp shares his thoughts on the challenges healthcare brands face, adapting brand communication globally and the ways in which technology has transformed communication.

Healthcare 0

Healthcare Creativity Consumer Government 0

Shift Communications

APRIL 30, 2018

This rise of funding means added noise in the industry, not only from the startups looking to fix healthcare but also from the more traditional tech giants like Amazon and Apple making moves in to the space. Give Consumers Control. Healthcare should take notes from companies like TurboTax and look to replicate it. Caela Shay.

Healthcare 68

Healthcare Data Exercises Consumer 68

ImPRessions - Crenshaw Communications

JANUARY 6, 2020

The healthcare and insurance industries — notorious for being slower to adapt to emerging tech — are in the throes of digital transformation initiatives involving cloud migration and AI. However, as IoT capabilities and connectivity have evolved, so have the vulnerabilities that put consumers at risk.

Trends 156

Trends Healthcare Government Leadership 156

ImPRessions - Crenshaw Communications

JANUARY 6, 2020

The healthcare and insurance industries — notorious for being slower to adapt to emerging tech — are in the throes of digital transformation initiatives involving cloud migration and AI. However, as IoT capabilities and connectivity have evolved, so have the vulnerabilities that put consumers at risk.

Trends 156

Trends Healthcare Government Leadership 156

5W PR

OCTOBER 31, 2023

Health Academy Conference: This event addresses PR and communication professionals in the healthcare industry, offering networking event opportunities and targeted programming. In an era of digital noise, it’s crucial for brands to stand out while fostering meaningful connections with consumers.

Conference 78

Conference Nonprofit Education Healthcare 78

Contently - Strategy

NOVEMBER 12, 2020

Along the way, I’ve probably consumed more pieces of branded content than anyone else. Content is the primary way that consumers have that crucial first impression with your brand. I worked for years as a content strategist. I’ve spent the last decade researching and reporting on the content marketing industry.

Brand 145

Brand Branding Healthcare Enterprise 145

5W PR

FEBRUARY 16, 2021

One industry that saw an increase in 2020 for obvious reasons was healthcare. Education, sports media, software, nonprofits, professional associations, finance, fast-moving consumer goods, beverages, and of course, healthcare, all saw big spikes in average engagement rates per post in 2020. What does all this mean for marketers?

Social Media 88

Social Media Healthcare Brand Branding 88

Victorious PR

FEBRUARY 8, 2023

Healthcare Healthcare is one industry you might be surprised to realize utilizes PR, but public relations is becoming increasingly imperative here. How many clinics, hospitals, and healthcare offices are in your local area alone? And those are only the sectors that take patients, healthcare has expanded far beyond patient care.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

Healthcare Healthcare is one industry you might be surprised to realize utilizes PR, but public relations is becoming increasingly imperative here. How many clinics, hospitals, and healthcare offices are in your local area alone? And those are only the sectors that take patients, healthcare has expanded far beyond patient care.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

Healthcare Healthcare is one industry you might be surprised to realize utilizes PR, but public relations is becoming increasingly imperative here. How many clinics, hospitals, and healthcare offices are in your local area alone? And those are only the sectors that take patients, healthcare has expanded far beyond patient care.

Industry 52

Industry Real Estate Healthcare Tourism 52