Onclusive

JANUARY 17, 2018

Samsung leads the pack ahead of Apple and Google. It’s hard to open Facebook or Twitter, watch the news on TV or go to your favorite site this week without finding a roundup of the coolest gadgets and most cutting-edge technologies featured at 2018’s Consumer Electronics Show. Which authors are writing about that topic.

Trends 191

Trends Brand Branding Software 191

Sword and the Script

APRIL 22, 2017

Electronic communications have made writing so easy that we don’t put as much thought or effort into the task anymore. At least not to the degree we did when we had to sit in front of a typewriter or hand write a note with a bottle of white-out nearby. Email has made our writing lazy. 1) Words matter in communication.

Writing 62

Writing B2B Analytics Reputation 62

PRSay

JUNE 7, 2023

But if you must continue, then let’s consider the explosive growth of generative AI technologies like ChatGPT and Google Bard. Usage continues to grow, as 74% media pros have “worked, or experimented with ChatGPT or other generative AI for work,” and some 78% have used AI “to write at least one sentence in a story.”

Journalism 156

Journalism Public Affairs Ethics Technology 156

Beyond PR

MAY 12, 2017

The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. Google frequently changes its algorithms, and several minor updates are rolled out each year, which make their presence felt without any prior announcement. Google Fred Update. Image Source: [link].

Google 64

Google Digital PR Mobile SEO 64

ImPRessions - Crenshaw Communications

JULY 20, 2020

Not only are there the giants– Amazon, Facebook, and Google– who gobble up most of the dollars, but there are smaller companies that are more niche in the solutions the provide. There are now thousands of companies that specialize in digital advertising, creating a lot of competition for partners and vendors. It makes sense.

How To 241

How To Advertising Advertising Data 241

The Hoyt Organization

FEBRUARY 19, 2024

A local consumer review survey by Brightlocal shows that 98% of consumers occasionally read reviews for local businesses. They can also affect your search engine rankings, as Google considers the quantity and quality of your reviews when ranking your business. But what happens when you receive negative reviews?

Policies 95

Policies Construction Reputation Privacy 95

Contently - Strategy

MARCH 22, 2022

First, you find the lucrative keywords in your niche through a tool like Ahrefs, and then scan and skim the articles on the first page of Google. Google is overloaded with thousands of results for every profitable keyword, and each one says the same thing. It’s crucial to write for your readers first, however.

SEO 118

SEO Strategy Brand Branding 118

Business Wire

JUNE 28, 2017

51% of consumers are getting their news from their mobile device and the trend is going upwards. Tech innovation goes so fast that Facebook Live and Google News Lab have dedicated training centers for journalists, bloggers, and influencers. They are available for journalists and other news consumers to download in a hi-res format.

Mobile 152

Mobile SEO Web Training 152

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

If you’re uncertain about what goals can inform your consumer engagement and event marketing strategy, asking some questions about the brand can help narrow this down. These might include: What is the brand currently missing that greater consumer engagement can address? It’s far from the only positive outcome, though.

Community 91

Community How To Marketing Data 91

Critical Mention

JANUARY 9, 2019

Reaching out to people that are more likely to be receptive to your brand is more cost efficient, less time consuming and more sustainable in the long run. It’s been several years since Google revealed that cellular search activity was beginning to outpace desktop searches. SEO goes mobile. The possibilities are endless!

Trends 108

Trends Marketing Mobile YouTube 108

PR Fuel

AUGUST 26, 2021

About 80% of consumers prefer to learn about a business through custom content. Instead, you can focus on consumers who already want or need your business. Consumers can learn more about your business. In fact, consumers might think of you before your competitors. Consumers already trust the publications they read.

Engineering 105

Engineering SEO Consumer Content Marketing 105

The Proactive Report

MARCH 27, 2020

Consumers need to see consistency in brand messaging in times of uncertainty. Groceries is one very obvious example – Google trends data shows the recent surge in demand as people look for home delivery. Here are some ideas: Write useful blog posts and post the links in your social content. They will be will be watching.

Crisis 225

Crisis How To Small Business Social Media 225

Buzzstream

APRIL 25, 2024

At 46:27 in this Google Office Hours episode , John Mueller explains that unlinked brand mentions don’t pass any SEO value. There are four ways to do that: Google, BuzzStream, Ahrefs, and alert tools. So, let’s look into two ways to get alerts: Google or Talkwalker. Brand mentions are great. But what happens if they don’t link?

Brand 62

Brand Branding How To SEO 62

Landis PR

MAY 1, 2023

Generative AI tools can help with tasks such as brainstorming, copywriting, research, planning, and automating routine and time-consuming projects. While Auto-GPT may soon auto-generate prompts, it’s still helpful to know how to phrase your writing assignment or research project for the best outcome.

Tools 52

Tools Marketing Writing Resources 52

Wadds Inc.

JUNE 19, 2023

There is also the need to engage with machines called prompt engineering which is the task of writing AI instructions. New opportunities for public relations practitioners created by AI AI may eliminate some jobs, but it will create new roles for public relations practitioners. Professional advisory and policy work is an obvious opportunity.

Publicity 105

Publicity Policies Training Engineering 105

Sword and the Script

JANUARY 19, 2021

So, I started tracking the community and publishing three different writing series on PR technology ( PR Tech Sums , PR Tech Briefing s, and Product Reviews ). In media relations , you are constantly on the hunt for reporters and influencers writing about your industry. Audio is changing how we search for – and consume information.

Technology 169

Technology Publicity Software Pitching 169

Buzzstream

FEBRUARY 25, 2020

With a huge amount of redundancies from some major publications such as Buzzfeed, HuffPost and Elle in 2019, journalists are being assigned more and more publications, assignments and niches, and are therefore responsible for writing even more articles per day. . Trends and popularity. You’re just providing the data. . In the UK, data.gov.uk

Data 116

Data Google Trends Survey 116

Sword and the Script

DECEMBER 26, 2023

By focusing on building trust, marketing and communications pros will also raise Google search algorithm ranking. Authentic storytelling continued to excel “For PR, authentic storytelling will continue to excel as consumers seek honest, genuine experiences and solutions. ” ~ Morgan McLintic , CEO, Firebrand Communications 6.

Writing 192

Writing Communications Marketing B2B 192

PR Fuel

APRIL 29, 2021

About 94% of consumers show loyalty to brands that offer complete transparency. If consumers don’t know anything about your business, they might not choose you over another, more familiar brand. With repeat exposure, consumers will start recognizing your brand on sight. Not sure if you want to start getting press exposure?

Engineering 61

Engineering Consumer SEO Google 61

Cision

SEPTEMBER 26, 2016

If left to my own devices I write in a passive voice, I habitually use compound sentences, and my vocabulary choice is less than ideal (humblebrag – I use too many syllables). On a weekly basis, I get a platform to the communications and marketing communities and need to write effectively for them. Tools to improve your headlines.

Tools 120

Tools How To SEO Writing 120

Beyond PR

JULY 19, 2016

Writing a short press release headline that packs an informative punch isn’t easy. Our SlideShare How to Write Press Releases notes two rules of thumb for headline length: . Include the most important information in the first 65 characters (including spaces), which is the approximate length for Google displays/indexing.

Writing 40

Writing Wireless How To Travel 40

Landis PR

NOVEMBER 26, 2022

A well-written press release helps you establish credibility and build trust with your consumers—a major factor consumers consider when buying. Search engines are partial to well-written content; a good press release can help you rank and index well on search engines like Google. Create Landing Pages. Conclusion.

Company 98

Company Communications Case Study Engineering 98

Shift Communications

AUGUST 2, 2022

The wrong phrasing can have direct consequences on a business, from consumer boycotts to undermining DEI initiatives to attracting quality talent. Language, Please was developed by Vox Media with funding from the Google News Initiative’s Innovation Challenge.

Corporate 88

Corporate Real Estate Communications Marketing 88

Flack's Revenge

DECEMBER 11, 2018

I have been writing about issues challenging social media and digital communications, and speaking with thought leaders on the topic. This question implies that we are writing the epitaph on social media platforms and I don’t think that’s true. As the old adage goes, trust, but verify.

Social Media 149

Social Media Marketing Media Facebook 149

Cision

NOVEMBER 30, 2017

Want to write for Cision®? Know who you’re currently writing to, and who you want to reach, then impart that information to all your contributors as you create your contributor guide. Headline writing tips. Google Doc? In fact, Cisco predicts that consumer internet video traffic will surpass 80 percent by 2019.

How To 177

How To Guidelines Content Marketing Video 177

PR Fuel

MARCH 22, 2022

Then, write your press release with that publication’s target audience in mind. If you want to ensure your release is picked up, dedicate time to the writing process. You can use social media platforms, Google, LinkedIn, and online directories to build your list. Then, write a fresh release for that publication.

How To 104

How To Guidelines Writing Pitching 104

Polaris

MARCH 20, 2015

If you don’t, your company could be burned, as mine was when Google’s Penguin update came along in 2012. Before Penguin, Google ranked my company either at the top, or near the top, of search results for almost every public relations keyword: Toronto PR firm, Canadian public relations agency, top PR firm Ontario, and on.

SEO 100

SEO eBook Google Engineering 100

Cision

FEBRUARY 22, 2017

Approximately 79% of American consumers interact with brands on social media at least once a day, and nearly a third use social media to browse for new products to purchase. If you have Google Analytics, adding UTM tracking code to the link so that you can see leads and goal completions on your website. .

How To 245

How To Media Report Interviews 245

5W PR

OCTOBER 5, 2020

Businesses can take advantage of newsletters to keep themselves at the front of the mind of their consumers and establish their authority in the industry, by notifying their audience of products or services that might interest them. That balance for newsletters is 90% informative or entertaining content and 10% sales.

Marketing 88

Marketing Engineering Education Advertising 88

PR Fuel

MAY 17, 2022

If you want to set your business up for success, you need to learn how to write a press release. It can also help you control how consumers perceive your brand. Not sure how to write a release? With these tips, you can learn how to write an online press release journalists will want to publish. The Underlying Purpose.

Writing 52

Writing Small Business Product Launch Engineering 52

PRSay

MARCH 7, 2024

The film, a feminist masterpiece to some and too basic for others, has achieved widespread influence in the consumer marketplace and, as shared widely on social media, has prompted many women to reassess their roles in the world. PR pros can take note of the creativity and diversity of the movie’s coverage.

Film 129

Film Marketing Sports Hotels 129

PR Fuel

JUNE 24, 2021

Writing in a journalistic style can take years of practice. Instead, hire an experienced, professional writer who understands how to write with publications in mind. When writing press releases, you need to: State the objective in a clear, concise way. Write in the inverted pyramid style. Use proper grammar and style.

Company 63

Company SEO Writing Engineering 63

Contently - Strategy

OCTOBER 18, 2022

Consumers might operate it in a totally different way than you imagined. Customer research involves gathering data about your ideal consumers—who they are, what they want, and how you can help them. Maybe customer research sounds daunting or time-consuming, but you can’t afford not to take this time,” she said.

B2B 94

B2B Company Survey Enterprise 94

Landis PR

SEPTEMBER 11, 2023

Take a Shortcut No matter what systems you work in – from Microsoft Word and PowerPoint to Google and Slack – technology shortcuts can be a game changer. However, I’ve found that writing a laundry list of items to tackle can be both overwhelming and inefficient.

Energy 64

Energy Study System Writing 64

ImPRessions - Crenshaw Communications

JULY 17, 2017

Particularly on mobile devices, consumers are still using technology to block intrusive and irrelevant ads, placing pressure on digital marketers to deliver better ad messages. But most relevant of all may be the sheer amount of data available to consumers about their own health and wellness. Revenue will follow.

Trends 159

Trends Mobile Advertising Advertising 159

Buzzstream

FEBRUARY 27, 2024

Writing media pitches for data-led stories or studies is very different from writing a media pitch to promote the launch of a new product, service, or event. In this guide, I’ll be sharing my approach to writing media pitches, plus you’ll find a bunch of helpful tips and examples to assist you in writing your own.

Pitching 83

Pitching Writing Film How To 83

Cision

MAY 2, 2016

” – Emily Bell, writing for CJR. Fast forward a few months and with very little conscious thought I get much of my News briefs from the Apple News app, as well as from Facebook, Twitter, Amazon’s Alexa and (of course) Google. adults use mobile to consume news. adults use mobile to consume news.

Mobile 120

Mobile LinkedIn Facebook Google 120