Contently - Strategy

APRIL 6, 2023

Marketers base these personas on research and data about their actual consumers and use them to understand their needs, pain points, goals, and behaviors. This can include exercises like conducting surveys, social listening, analyzing win/loss data, and interviewing customers. What Is a Buyer Persona?

Survey 135

Survey Data Interviews Reddit 135

Shift Communications

AUGUST 9, 2017

Now, any sane (and knowledgeable) PR person will explain to their client that the business press coverage might not drive the type of website traffic and content engagement they want (which Google Analytics can easily show us). This can include the overall human experience, jobs, quality of life, health, survival, etc.

Media 100

Media Data B2B Pitching 100

Cision

NOVEMBER 30, 2017

Want to write for Cision®? Know who you’re currently writing to, and who you want to reach, then impart that information to all your contributors as you create your contributor guide. Interviews. Headline writing tips. Google Doc? Or, just interested in seeing an example? Before You Start on Your Guide. Media Tips.

How To 177

How To Guidelines Content Marketing Video 177

Sword and the Script

DECEMBER 26, 2023

By focusing on building trust, marketing and communications pros will also raise Google search algorithm ranking. Authentic storytelling continued to excel “For PR, authentic storytelling will continue to excel as consumers seek honest, genuine experiences and solutions. ” ~ Morgan McLintic , CEO, Firebrand Communications 6.

Writing 194

Writing Communications Marketing B2B 194

OnePitch

NOVEMBER 29, 2022

Bailey is a consumer news and money reporter for USA Today. She covers stories about travel, tech, and money specifically for consumers. Click below to listen to the full conversation and read below for highlights from the interview: View Transcription. But for you to pass on it, or you to write the piece? Good topics.

Pitching 76

Pitching Travel Writing Report 76

Landis PR

APRIL 29, 2024

In this week’s blog, our Public Relations Global Network partner, Taru Tujunen from Ellun Kanat , writes about the business environment in Finland. For instance Google and Microsoft both have large data centers in Finland. It is not advisable to have an employee of a communications firm present in the interview situation.

Radio 64

Radio Pinterest Television Government 64

Maxim Behar

NOVEMBER 22, 2023

However, I feel like it’s already becoming a predominant part of our work, especially when it comes to writing texts or doing graphic design. Host: To what extent can the use of artificial intelligence be transparent to the ordinary consumer? I.e., artificial intelligence can gather information from Google in a more advanced way.

Ethics 64

Ethics Guidelines Comparison Creativity 64

Sword and the Script

JANUARY 5, 2021

As I write this piece, it’s currently trading at about $6.50 It says it reach 50 customers in 2020 and named a few including The Daily Mail , marketing-holdings company W2O, Google and Textron. Instead, experts can sign up, go through a validation process fielded by Vetted, and then wait for media to contact them for interviews.

Pitching 151

Pitching YouTube Community Company 151

ImPRessions - Crenshaw Communications

AUGUST 26, 2019

Needless to say, we couldn’t live without simple tools like Google Alerts and services like Cision. And once a client is interviewed by a publication, we can set an alert rather than conducting hourly searches for the posted article (although in some cases we do both!). PR media monitoring can be a breeze.

Pitching 136

Pitching Agency Tools Resources 136

PR Fuel

JUNE 11, 2020

In this age of social media, you may wonder why your company should even bother to write and issue press releases. When a reporter covers your launch, interviews your CEO, or praises your service, consumers tend to have a higher degree of trust than when they get the information directly from the company.

How To 98

How To Newspapers Analytics SEO 98

Buzzstream

FEBRUARY 27, 2024

Writing media pitches for data-led stories or studies is very different from writing a media pitch to promote the launch of a new product, service, or event. In this guide, I’ll be sharing my approach to writing media pitches, plus you’ll find a bunch of helpful tips and examples to assist you in writing your own.

Pitching 83

Pitching Writing Film How To 83

Cision

APRIL 13, 2016

In this interview, he shares the steps your brand should take when a crisis arises, how to use social media in your crisis communication plan and why you need to avoid cliché statements when dealing with crises. Google “Microsoft Nazi robot.” Who is fielding questions from customers, suppliers, consumers? How do you combat that?

Crisis Communications 120

Crisis Communications Crisis Social Media Reputation 120

Business Wire

FEBRUARY 2, 2018

This means consumers will see less of an organization's content, and brands will have fewer opportunities to build deeper relationships with their customers. Write social messaging and share it with your internal teams. However, there are still ways brands can get their content into the Facebook newsfeed. Implementation Tip!

Facebook 177

Facebook Community Advertising Advertising 177

Flack's Revenge

DECEMBER 5, 2017

Agreeing to an interview and then becoming a no-show. ” The bottom line, though, I think (but of course I’m biased) is that strong writing will continue to be the most important skill for both journalists and PR professionals. .” Following up over and over and over again if I don’t respond to a pitch.

Pitching 174

Pitching Journalism Video Advertising 174

Waxing UnLyrical

JUNE 24, 2019

Consumers look to buy from those they trust. Consider these content ideas for co-creating with micro influencers: Video interviews. Blog interviews or contributions. I couldn’t write a post for Shonali Burke and Waxing Unlyrical without talking about how you measure the disco dancing success. Event panel.

Measurement 95

Measurement eBook Tools Survey 95

PR 20/20

OCTOBER 11, 2018

Of those, we’ve interviewed 40+ vendors with combined funding of more than $1 billion. In this post, we’ve listed all AI-powered vendors we’ve interviewed to-date, a list of 43 tools in total. Personalization: Powering intelligent consumer experiences. Phrasee uses AI to write better marketing language than humans.

Tools 71

Tools Marketing Enterprise Software 71

Shift Communications

DECEMBER 6, 2016

Securing broadcast for a client is a unique beast; with thinning newsroom staff and an increasingly faster news cycle, it can be a challenge to get broadcast media to focus on a consumer client. At SHIFT, the consumer team frequently leverages this kind of predictability to secure clients broadcast coverage during saturated seasonal moments.

How To 60

How To Film Pitching Guidelines 60

Ethical Voices

SEPTEMBER 19, 2022

Right, so in Cambodia most people did not have the Internet or Google. In Cambodia, Facebook is almost like Google. You use it as a Google search to find shops, to find things, to find information, so that’s a big part of it. Because of Cambodia and the way it is, not so much in the consumer space.

Ethics 83

Ethics Radio Sports Facebook 83

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2017

Google “DIY PR” and you will get tons of results. Beyond goal-setting and drafting a plan, the work involved in writing materials suitable for media, researching and studying appropriate journalists, and shaping a pitch is specialized and demanding. Myth #1: Anyone can do PR. But that doesn’t mean you should.

Advertising 147

Advertising Advertising Pitching B2B 147

PR Fuel

OCTOBER 16, 2020

In this age of social media, you may wonder why your company should even bother to write and issue press releases. When a reporter covers your launch, interviews your CEO, or praises your service, consumers tend to have a higher degree of trust than when they get the information directly from the company.

How To 52

How To Newspapers Analytics SEO 52

PR Fuel

OCTOBER 16, 2020

In this age of social media, you may wonder why your company should even bother to write and issue press releases. When a reporter covers your launch, interviews your CEO, or praises your service, consumers tend to have a higher degree of trust than when they get the information directly from the company.

How To 52

How To Newspapers Analytics SEO 52

Sword and the Script

JANUARY 31, 2023

USD according to Google as of January 2023, so with ~313 million shares outstanding ( according to MarketWatch ), my back-of-napkin math puts the deal value in the ballpark of $563 million USD. Social media tools offer AI to write social media posts. Email tools will offer AI to help write emails. million in November of 2021.

Software 78

Software Case Study Technology Tools 78

Sword and the Script

SEPTEMBER 19, 2017

Larry is my guest in this latest interview in the Off Script series. This is because all clients – corporations and consumers – will check your site to see if you can show a depth of experience. See these related interviews: Diversity, Politics and MBAs in the Business of PR; Off Script #20: James S. – directory listings.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

The Resolution Blog

FEBRUARY 25, 2019

We tend to ignore that, just like a normal buyer or consumer, journalists themselves do their research online. If they have a story, they go on Google and dig there. Of course, long form content on the blog is really important too, because Google evaluates you based on your content there.

Measurement 120

Measurement Case Study Pitching Agency 120

The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. Check out this interview to begin to improve your measurement today. Search results and news on Google is about to be personalised to the user.

Tools 136

Tools Publicity Measurement SEO 136

MaccaPR

FEBRUARY 2, 2017

Has digital media – from Huffington Post , Google News and BuzzFeed to Kindle e-books, Twitter and (God help us) more than 8 million blogs – finally vanquished Print? Our staff is thrilled: Reporters like to write for a shiny, glossy package that lets you create a cover story in a different way.

Print 48

Print Newspapers Interviews Journalism 48

Frederik Vincx

MAY 2, 2016

Right now our team is focused on bringing on board more consumer technology brands. I’ll share the process of a campaign we’re doing to reach corporate communication leaders at consumer technology brands. He’s very networked and Google is an inspirational brand. Can you imagine writing down how this should work?

Software 60

Software Airlines Corporate Construction 60

Wildfire

AUGUST 1, 2018

For most businesses though, measuring by output is not particularly useful, and yet there are organisations out there that still measure the value of their PR agency by the number of press releases they write. How much coverage did you receive for all those press releases and interviews that your agency secured? Seriously, who cares?

Measurement 49

Measurement Analytics Google Agency 49

Ishmael's Corner

JANUARY 27, 2015

I first met Max, 12 at the time, at Great Bear Coffee in Los Gatos where I coaxed him into ordering a hot cocoa before starting our interview. You see, Max’s blog on consumer electronics had gained such a following that the likes of Dolby and HP were courting Master Swisher. White House Advances Owned Media. That would be rich.

Industry 60

Industry Storytelling Journalism Corporate 60

PR 20/20

MARCH 21, 2017

Write content. Writing content takes a ton of time. The service leverages machine learning to analyze writing samples and identify the most qualified writers on any given topic, reducing the cost and labor required to produce content. Review analytics and write performance reports. Automate content (at scale).

Marketing 42

Marketing Analytics Analysis Technology 42

Cision

APRIL 6, 2015

Science Friday podcasts 8-10 minute segments as evidenced by the embedded podcast: People have a limited amount of time to consume podcast content. Search engines don’t listen to and deduce context from audio (at least not as of this writing). The shorter your podcast, the more likely it is that people will listen. descriptions.

Engineering 120

Engineering Tools Examples YouTube 120

Waxing UnLyrical

JUNE 13, 2016

PR Measurement and Evaluation – an interview with Richard Bagnall. The Measurement Life: An Interview with Jim Macnamara. Twitter Facebook Google+ LinkedIn Monday Roundup: #AMECSummit Rockstars. Here you go. ” 2. AVES – we moved on years ago! Why: “Our mission is to educate about measurement best practice.

Education 40

Education Measurement Government Interviews 40

Sword and the Script

MAY 27, 2017

Without net neutrality: “[Internet service providers] have a bunch more vectors (a) to get money from all these different websites and web services, and (b) to charge consumers much more based on tiering their access.”. If Net Neutrality dies, Netflix, Amazon, Google, and their peers will pay ISPs to maintain their performance.

Marketing 61

Marketing Web Writing Video 61

PR 20/20

MAY 8, 2019

Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. In the course of our work, we’ve interviewed and written spotlights on more than 45 AI-powered vendors with more than $1 billion in total funding.

Agency 84

Agency Enterprise Technology Analytics 84

Journalistics

FEBRUARY 25, 2013

Back then, if you called enough reporters, you would eventually find a couple willing to listen to your pitch – and perhaps one or two that would write a story. If you’re patient enough to follow this prescription I’m about to write out for you, I guarantee you’ll generate more publicity than you ever did smiling and dialing.

Media Relations 52

Media Relations Media Pitching Writing 52

Buzzstream

MAY 2, 2024

This post isn’t about writing a media pitch because we’ve already done that. If you’re lucky, the journalist will share every article they write on X, giving you insight similar to what you saw in the previous MuckRack example. So, continuing our farming example, let’s perform a Google search for farming news.

Digital PR 62

Digital PR Report How To Pitching 62

PR Conversations

AUGUST 7, 2014

We are not just talking about a few people sporting Google Glasses, or measuring their heartbeats via the latest wristband or smart watch. You can find her on Twitter , on her thinking-aloud space, PR from the Beach , Google+ or here in the archives (as Catherine is PRC alumna) ! _.

Publicity 87

Publicity Ethics Technology Government 87