Bianchi Biz Blog

FEBRUARY 1, 2024

In essence, Tokyo and Japan provide a unique blend of financial strength, technological leadership, cultural richness, consumer appeal, efficient infrastructure, and government support—making both Tokyo and Japan premier destinations for businesses navigating the dynamic landscape of the Asia-Pacific region.

Marketing 106

Marketing Newspapers Print Local 106

Stephen Waddington

MAY 19, 2020

We’ve been able to observe the impact of the virus on consumer behaviour and media consumption thanks to data from Brandwatch, OFCOM, Reuters Institute and YouGov, among others. In the consumer sector, the entertainment, gym, hospitality, sports and travel industries in the UK shutdown on 23 March when a lockdown was applied.

Crisis 151

Crisis Government Energy Community 151

Mark My Words

DECEMBER 15, 2020

Mail Online Oprah Winfrey’s decision to promote Meghan Markle’s new range of vegan coffee to her 19.2million Instagram followers was worth at least $1million and is probably the most valuable piece of free publicity in history, experts told MailOnline today. Would Harry, who is 6th in line to the throne do this?

Instagram 60

Instagram Brand Branding Publicity 60

Cision

DECEMBER 1, 2017

As much as any of the other press release building blocks — an eye-catching headline, dateline, clear source, specific media contact — a good boilerplate, or “About Us” statement, helps tell a full story to your media and consumer audience. But they kick it up a notch, too, by focusing on their value to consumers. Popbar : [link] .

Examples 225

Examples Insurance Insurance Fashion 225

Cision

FEBRUARY 18, 2016

When a brand can’t dictate the message anymore, it has to connect with its consumers. A Fast Company article, inclusion in Cosmpolitan’s Snapchat Story or organic content from the right influencer on Instagram all can create the same value. As Wu Tang Financial said, “Diversify your bonds.”. It’s vital. 24 webinar today!

Brand 120

Brand Branding Advertising Advertising 120

Critical Mention

JANUARY 9, 2019

Reaching out to people that are more likely to be receptive to your brand is more cost efficient, less time consuming and more sustainable in the long run. Gen Z is on YouTube, Instagram and Snapchat. YouTube and Instagram are the main channels for this phenomenon. YouTube and Instagram are the main channels for this phenomenon.

Trends 108

Trends Marketing Mobile YouTube 108

PRSay

SEPTEMBER 7, 2021

As online platforms mature, the power a social media influencer wields to drive consumer purchasing rises dramatically. To summarize, it would appear that the influencer is using their active-duty status for private financial gain. 9 and Sept. 21 ) and a new Ethics Quiz. . She lives in Norfolk, Va., Photo credit: andrey popov ] .

Ethics 170

Ethics Public Affairs Policies Guidelines 170

Cision

NOVEMBER 29, 2017

As much as any of the other press release building blocks — an eye-catching headline, dateline, clear source, specific media contact — a good boilerplate, or “About Us” statement, helps tell a full story to your media and consumer audience. But they kick it up a notch, too, by focusing on their value to consumers. Popbar : [link] .

Examples 167

Examples Insurance Insurance Fashion 167

wiredPRworks

NOVEMBER 5, 2019

A new FTC advertising disclosures document and video gives online influencers guidance on how to ensure consumers are aware of advertising relationships. The Federal Trade Commission works to promote competition, and protect and educate consumers. Financial relationships aren’t limited to money. WHEN TO DISCLOSE.

Advertising 87

Advertising Advertising Guidelines Video 87

Sword and the Script

DECEMBER 3, 2019

The company was rather muted in this earning announcement, stating it would “not be holding a conference call to review third quarter 2019 financial results.” Other findings highlighted included 60% of respondents said mainstream journalists wielded the most influence on consumer behavior – more than other consumers, bloggers and celebrities.

Data 87

Data Enterprise Survey Instagram 87

PRSay

JANUARY 3, 2018

Tech companies have made huge financial bets on all of these innovations. Social media will continue to create opportunities for dialogue between brands and consumers, making public relations much more valuable than when it was stuck with press agents and publicists in the dark ages of one-way communication.

Publicity 167

Publicity Social Media Television Measurement 167

Konnect Agency

MARCH 7, 2022

This strategy ensures you are meeting your customer where you are with the end result of bringing new consumers into your sales funnel and turning them into loyal, long-term buyers. This way, the company can work on the product development and financial pieces of the puzzle. reach across Instagram. Tease the Product.

Product Launch 59

Product Launch Agency Consumer Film 59

PR in High Definition

SEPTEMBER 25, 2019

Following in the footsteps of Instagram, Facebook announced that it will be trialling removing like and reaction counts, see more on Forbes. Meanwhile, Instagram continues to impose regulations on the platform by clamping down on posts promoting diets and cosmetic surgery. Here’s what’s caught our attention in the news this month.

Instagram 48

Instagram Energy Financial Groups 48

Konnect Agency

MARCH 7, 2022

This strategy ensures you are meeting your customer where you are with the end result of bringing new consumers into your sales funnel and turning them into loyal, long-term buyers. This way, the company can work on the product development and financial pieces of the puzzle. reach across Instagram. Tease the Product.

Product Launch 52

Product Launch Agency Consumer Film 52

OnePitch

OCTOBER 20, 2022

While Jen’s media background spans a variety of clients and industries, including food, agriculture, consumer, and financial services, Jen is also passionate about sustainability and loves fostering relationships with sustainability and ESG journalists. Read below for the entire interview with Jen: .

Media 96

Media Sports Agriculture Pitching 96

Critical Mention

JANUARY 29, 2021

For instance, Facebook is an ideal platform to promote consumer-centric products and Twitter for business-centric ones. Consider a tech blogger promoting a protein shake, or a food blogger asking her followers to subscribe to a financial newsletter. Influencer Type.

Brand 135

Brand Branding How To Radio 135

Critical Mention

AUGUST 19, 2018

Social Media: Marketing Strategies for Rapid Growth Using Facebook, Twitter, Instagram, LinkedIn, Pinterest and YouTube. She then goes into detail about how organizations can adapt to technological changes and consumer behavior to improve brand recognition, social media presence and brand recognition. by John Williams. Until next time!

Pinterest 71

Pinterest Viral YouTube Mobile 71

Waxing UnLyrical

DECEMBER 4, 2018

But with the stratospheric rise of Instagram, influencer marketing is expected to become a $10 billion industry by 2020. Big consumer brands can rely on big-name celebrities for promoting their brands because they can afford the high-dollar cost and, also, because it works. Funny thing is — it’s not really a hot new trend.

Trends 77

Trends Marketing Real Estate Public Affairs 77

Mindful Marketing

SEPTEMBER 10, 2021

You probably didn’t unless you’ve been part of one of the hottest consumer trends-- thrifting. Sure, used denim may be what consumers want and what the environment needs, but can the company make money in the clothing aftermarket? Did you wonder how the original owner felt when they wore them? share on September 6, 2021.

Fashion 76

Fashion Retail Survey Apparel 76

PR 20/20

MARCH 26, 2020

We talked about what we were seeing, and how it made us feel as consumers; about opportunities for our clients to add value, and where they might take a step back; about what the future could hold, how we could prepare ourselves and our clients, and how to move forward in the midst of so much uncertainty. Source: Instagram.

Crisis 92

Crisis Marketing Healthcare Resources 92

Mindful Marketing

NOVEMBER 6, 2021

” Wasn’t ‘unifying disparate digital worlds’ what Facebook did when it allowed users to link the platform to their Instagram accounts ? In a manner of speaking it was, but the metaverse purports to be much, much more. So, what exactly is the metaverse?

Facebook 73

Facebook Google Privacy Tools 73

Prohibition

NOVEMBER 9, 2021

These days, customer acquisition, retargeting, retention, and support are all being carried out through social media channels across the whole consumer experience. Facebook, LinkedIn, Twitter, and Instagram are the primary social media platforms that support paid posts. Hence, the popularity of paid social.

Advertising 62

Advertising Advertising Social Media Strategy 62

Solo PR Pro

JULY 3, 2019

Digital payments now make up 59% of all financial transactions ( slide 120 ). Facebook, GDPR, the new CCPA (California Consumer Privacy Act) plus changes being made by Facebook and iOS will all impact targeting in advertising. This transition is made even more seamless thanks to the increased ease of making online payments.

Report 45

Report Privacy Pinterest Retail 45

Beyond PR

NOVEMBER 30, 2017

As much as any of the other press release building blocks — an eye-catching headline, dateline, clear source, specific media contact — a good boilerplate, or “About Us” statement, helps tell a full story to your media and consumer audience. But they kick it up a notch, too, by focusing on their value to consumers. Popbar : [link] .

Examples 65

Examples Insurance Insurance Fashion 65

Shift Communications

JUNE 19, 2015

The underlying purpose was straight forward – that word-of-mouth advertising campaigns online should, in fairness to consumers, disclose when someone writing a review, talking about a product or otherwise promoting a product of business, was being paid or compensated for their services. What about Short-Form platforms?

Guidelines 60

Guidelines Agency Pinterest Privacy 60

Beyond PR

AUGUST 30, 2016

For companies with financial planners, it may be worthwhile to share tips on how students can reduce their loans while still in school or how recent college grads may best be able to pay their debt while living within their means (and still having fun!). . Consumer Technology. More than 43M people in the U.S. face student debt.

Radio 68

Radio Media Newspapers Technology 68

5W PR

FEBRUARY 7, 2017

Instagram is one social media network that features quite a bit of influencer marketing. That’s most often a financial incentive, but it could also be free products. When it comes to online consumers, 47 percent install ad blockers so they don’t even need to look at ads. A brand will find a celebrity to endorse their products.

Brand 79

Brand Branding Marketing Social Media 79

Stephen Waddington

DECEMBER 30, 2019

These devices have provided the means for consumers to connect to the internet wherever and whenever. The internet has fragmented into a series of closed networks operated by platforms including Facebook, Google, Instagram and Twitter. This is followed by LinkedIn (76%), YouTube (69%), and Instagram (63%). billion in 2019.

Government 103

Government Education Print Ethics 103

Beyond PR

JUNE 28, 2018

About 58 percent of brands don’t know what people do after they consume their content and two-thirds don’t have insights into audience behavior. The ability to quickly access this type of data enables you to evolve campaigns to drive further engagement with target audiences proactively.

Analysis 40

Analysis B2C Case Study Product Launch 40

MaccaPR

MAY 23, 2016

lags all other sectors but one (financial). Those of us who are healthcare marketers and communicators have a lot of work to do to gain consumer trust. These opinion leaders can also help identify consumer feedback about products or services and spot gaps in communication. What does that mean?

Conference 80

Conference Healthcare Marketing Crisis 80

Waxing UnLyrical

JANUARY 26, 2020

For most of my career, I have worked with financial services companies and anti-fraud companies. We are going to continue to see Instagram influencers use the technology to blur the lines between fantasy and reality. Politics are the least of our worries. Today we live in the information age.

Ethics 23

Ethics Technology Financial Banking 23

Ethical Voices

OCTOBER 6, 2022

million (5x what she was paid) for not disclosing a paid sponsorship on an Instagram post. It’s pretty simple – if someone is talking about you and is receiving any financial compensation or has a conflict of interest – disclose. . Lack of Disclosure costs Kim Kardashian $1.2 This week it was Kim Kardashian being fined $1.2

Ethics 52

Ethics Instagram Study Financial 52

Solo PR Pro

SEPTEMBER 8, 2015

By the end of the day, the students had a taste of both the consumer and business side of the theme park and tourism trade, thanks to the Universal PR pros who were willing to share their excitement about their jobs and their profession. Specialties include representing law, accounting, financial services and multifamily real estate firms.

Real Estate 40

Real Estate YouTube Tourism Social Media 40

Prohibition

JANUARY 14, 2022

What is Consumer Sentiment? What is the current perception of your brand among consumers? Make sure to observe the most up-to-date consumer sentiment towards your brand. You can do this by using tools that track keywords related to your brand and monitor consumer behaviour and sentiment on the web.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Contently - Strategy

AUGUST 22, 2019

Believe it or not, the caution with which consumers approach money actually makes finance content into fertile ground for creativity. Here are some of our favorite examples of content marketing from banks and financial institutions in the last couple years. MD Financial’s Medical School Cost Calculator.

Banking 93

Banking Content Marketing Examples Industry 93

Prohibition

FEBRUARY 1, 2024

Artificial Intelligence (AI) is completely transforming how we consume media. It’s important to remember that although AI-powered personalisation offers undeniable benefits, staying informed and critically evaluating the content you consume is crucial, to avoid filter bubbles.

Social Media 62

Social Media Trends Media Guidelines 62

ImPRessions - Crenshaw Communications

JANUARY 6, 2021

These smaller-scale influencers can also be powerful for B2B PR efforts, where they offer the advantages of lower costs and the ability to generate social engagement that is more tightly focused in vertical sectors like financial services or business technology, for example. .

B2B 191

B2B Social Media Radio Fashion 191