Sword and the Script

SEPTEMBER 12, 2023

People saw how easy consumer technology was to use – the iPhone is the quintessential example – and wanted the same in technology designed for business. B2B buying will continue to be impacted by the consumer journey that buyers experience in their non-business lives.” This shouldn’t be a surprise.

B2B 160

B2B Leadership Marketing Software 160

5W PR

AUGUST 31, 2023

Crafting a winning advertising campaign for a beverage brand requires a blend of creativity, strategic thinking, and a deep understanding of consumer preferences. Whether it’s a burst of energy, hydration, nutritional value, or taste, emphasize what consumers will gain from choosing the brand’s product.

Brand 78

Brand Branding How To Advertising 78

Agility PR Solutions

JUNE 18, 2019

Sustainability rose to the top of CSR demand lists just a few short years ago, and even though there’s continued widespread agreement on the need to address climate change and reduce carbon footprints, businesses now seem much more willing to take action than consumers.

Consumer 60

Consumer Energy Trends Publicity 60

Mindful Marketing

APRIL 1, 2024

When people hear “Gatorade,” they probably think salty, sugary, energy, and colorful (yellow/green, blue, red). ” Or, the new product may create the cognitive dissonance for consumers suggested above and lead to the philosophical question: “What exactly is Gatorade?”

Brand 85

Brand Branding Sports Chemicals 85

5W PR

JANUARY 26, 2024

These days, consumers aren’t going to be paying attention to the latest promotional effort from an oral hygiene brand unless it’s able to grab their attention with innovative and creative ways. They’ll have to focus on creating campaigns that really stick with consumers and make an impression.

Creativity 78

Creativity How To Storytelling Consumer 78

NewsWhip

AUGUST 31, 2023

Her top story highlights scientists’ creation of an ultra-reflective white paint that aims to cool building surfaces and possibly cut energy use , which generated more than 18K in engagements. Right now, in 2023, he works at CNN Business as a consumer reporter. engagements.

Energy 78

Energy Crisis Travel Report 78

Newsfile

NOVEMBER 14, 2023

@starbucks Sounds like the holidays are back… #Starbucks #StarbucksHoliday #HolidaySeason ♬ Jingle Bells Music – Starbucks Duke Energy: Community First Duke Energy’s campaign to fight hunger, particularly their commitment of nearly $400,000 in South Carolina, showcases their corporate social responsibility (CSR) efforts.

Examples 116

Examples Energy Retail Product Launch 116

5W PR

NOVEMBER 30, 2023

Consumer preferences, environmental concerns, and global events have all influenced this evolving landscape. Health and wellness Consumers want healthier drinks. Consumers are increasingly choosing brands committed to environmental responsibility. It’s a consumer expectation.

Industry 78

Industry How To Consumer Energy 78

5W PR

SEPTEMBER 4, 2023

Sustainability in fashion has emerged as a pivotal movement within the fashion industry, driven by growing consumer demand for ethical, environmentally conscious, and socially responsible practices. Consumers are increasingly aware of the negative consequences of fast fashion and are seeking alternatives that align with their values.

Fashion 78

Fashion Communications Brand Branding 78

Polaris

NOVEMBER 28, 2014

Does your product development team invest time and energy in new solutions it thinks your customers will want. Here are 7 steps to creating buyer personas to help build your consumer brand. Tax software is also a seasonal product, especially when purchased by consumers. only to discover they don’t? Every brand is unique.

Consumer 154

Consumer Brand Branding Software 154

PRSay

AUGUST 6, 2021

Hitting the pavement first thing in the morning centers me and gives me the energy I need to tackle the day’s challenges. Take breaks from consuming news. Our jobs require us to stay abreast of current events and trends, but consuming too much negative news can deplete our energy, sour our mood and distract our minds.

Exercises 176

Exercises Energy Groups Consumer 176

5W PR

JULY 10, 2023

When it comes to kitchen small appliances, consumers often face a dilemma. Both have their merits, but the importance of each depends on the consumer’s specific needs and preferences. Efficiency When choosing small home appliances, efficiency is a top priority for many consumers. Some consumers may prioritize efficiency.

Consumer 78

Consumer Energy Agency Examples 78

5W PR

OCTOBER 30, 2023

Consumers, businesses, and policymakers are realizing the importance of addressing food waste and its impact on the environment. Resource efficiency Upcycling conserves valuable resources such as water, energy, and agricultural land. Many consumers are still unfamiliar with the concept of upcycled food.

Trends 78

Trends Agriculture Resources Consumer 78

Onclusive

MAY 4, 2020

We have seen this during other periods of economic uncertainty: Businesses and consumers react, and those reactions have ripple effects. Consumers have reacted by shifting their focus more toward information than commercialism. Marketing strategies are being altered and advertising budgets are being slashed.

Crisis 464

Crisis Publicity Exercises Trends 464

5W PR

JULY 12, 2023

From coffee and tea to energy drinks and juices, many beverage brands are embracing the subscription model. This way they can cater to the evolving preferences of consumers. By subscribing, consumers can have their favorite beverages delivered directly to their doorstep on a regular basis.

Brand 78

Brand Branding Transportation Consumer 78

5W PR

APRIL 18, 2023

Consumers can now choose from options like almond milk, oat milk, and pea protein-based drinks to avoid animal products. To attract consumers, effective beverage marketing strategies are crucial. While some focus on health or the environment, many consumers won’t sacrifice taste.

Agriculture 88

Agriculture Consumer Energy Education 88

Onclusive

JANUARY 31, 2023

This tells us that consumers are often driving their own agenda across social media, particularly on Twitter and LinkedIn. Some industries are forced under the spotlight more than others  Industries that featured most prominently in our analysis were banking, retail and fashion, mining and materials, and energy and utilities.

Analysis 195

Analysis Media Fashion Retail 195

Stephen Waddington

APRIL 13, 2022

The Consumer Prices Index rose by 6.2% The underlying issues driving GDP down and inflation up are cost pressures created by the lifting of the energy price cap and Brexit. Energy price increases of 50% cannot be absorbed by any business. Services grew by 0.2% and construction, which fell by 0.1%. in February.

Energy 131

Energy Government Crisis Policies 131

Bianchi Biz Blog

APRIL 3, 2024

It was recently announced that the Detroit Auto Show would be moving from its newer date in September back to its old stomping grounds of January and recentering its focus on consumers and car buyers. of Energy, the U.S. Dept of Transportation and more.

Automotive 97

Automotive Mobile Trade Shows Engineering 97

Ethical Voices

MAY 18, 2023

I was fascinated by the studies and believe they provide some insights that will be of use to any communication professional dealing with climate change or clean energy. Schrag believes that our communication efforts have been effective and are overcoming consumer hesitancy and confusion about adopting clean energy.

Ethics 80

Ethics Reddit Energy Advertising 80

PR in High Definition

DECEMBER 1, 2022

The IPCC named digital technology as a key enabler of energy efficiency to reduce emissions across multiple sectors. Currently, many of these ‘direct air capture’ solutions are expensive and require a considerable amount of energy to implement. Due to the lack of progress made, it warned that the earth is set to reach 1.5C

Energy 62

Energy Engineering Technology Government 62

ImPRessions - Crenshaw Communications

AUGUST 23, 2022

But they would not be interested (and may even be annoyed) by an inbound about a ransomware attack on a local energy supplier. For example, journalists who focus on privacy and data concerns on big tech platforms may be intrigued by a pitch about a data breach on a major social network.

Privacy 294

Privacy Media Telecommunications Conference 294

Konnect Agency

MARCH 20, 2024

From eye-catching packaging to vibrant signage, brands embraced hues of pink, blue, yellow and lavender to captivate consumers’ attention and convey a sense of energy and vitality. What was your favorite part of ExpoWest? Share your thoughts with us on LinkedIn or Instagram.

Trends 52

Trends Agriculture Instagram Energy 52

Prohibition

FEBRUARY 15, 2023

So here it is, our 2023 consumer PR agency show reel: 2023 has already been a pretty exciting one for team PPR as our creative team have been busy working on multiple video projects for household names, bringing social media campaigns to life and even print and digital designs.

B2C 62

B2C Creativity Energy Print 62

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2022

On the bright side, a Muck Rack study shows PR expenditures may rise in some sectors, including travel and energy. But consumer spending has continued to grow. Broadcast outlets and publishers also report headwinds , though the views are mixed. All recessions aren’t alike.

Comparison 296

Comparison Advertising Advertising Reputation 296

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. During the summer, I had the opportunity to work as a public relations intern in the clean energy space. PR agency life can be gratifying and exciting, just as it can be fast-paced and stress-inducing.

Agency 88

Agency Energy Crisis Management Industry 88

Wadds Inc.

APRIL 26, 2023

The consumer slowdown started early in 2022, impacted by the cost of living crisis, energy costs and Brexit. This is inevitably impacting business and consumer confidence. It may help lift consumer spending, especially if the weather is good, but it won’t do anything for productivity.

Agency 98

Agency Publicity Marketing Banking 98

Bianchi Biz Blog

MARCH 30, 2023

subscribers Overview: Focused on the future of transportation, EV Pulse shares information in a way that’s easy to understand to the everyday consumer and enthusiast. Among our top picks for EV-focused YouTube channels for automotive technology suppliers are: EV Pulse 13.7K

YouTube 83

YouTube Mobile Automotive Transportation 83

Deirdre Breakenridge

MARCH 14, 2018

Regardless of what you do, you need an audience to support your endeavors, either by purchasing your products/services or consuming your content. In addition, I don’t simply passively consume their content; instead, I actively engage with them on their content by commenting, sharing, and initiating meaningful discussions.

Education 224

Education Community Social Media Energy 224

ImPRessions - Crenshaw Communications

DECEMBER 6, 2019

According to Fleishman Hilliard’s Authenticity Report , consumers care most about issues like affordable healthcare and education. Yet 20-plus multinational corporations pledged to use renewable energy for 100 percent of their electricity. When it comes to climate and energy, these companies are living in the real world.

Leadership 156

Leadership Corporate Energy Government 156

5W PR

JULY 5, 2023

This includes addressing concerns such as performance, muscle development, and energy levels. Messaging The language and key messaging employed in marketing men’s health products are carefully crafted to resonate with male consumers. Advertisements and product descriptions often use terminology and phrases that men can relate to.

Marketing 78

Marketing Sports Advertising Advertising 78

Flack's Revenge

SEPTEMBER 16, 2014

” Said another way (as we teach in media training), in any market, one company will rise to the top, fueled by “story energy” The media will inexplicably latch on and just fawn. The answer lies in the story energy, taste, and the intoxicating power that an intangible such as brand can have. Why is that?

Energy 196

Energy Analysis Media Retail 196

The Proactive Report

NOVEMBER 3, 2022

Marketing is the process of promoting, selling, and distributing a product or service, or the functions involved in moving goods from producer to consumer. While digital marketing agencies often provide reputation management services, it is important to differentiate PR from marketing and understand the purposes of both. PR comes first.

Digital PR 246

Digital PR Reputation Employee Energy 246

NewsWhip

MAY 6, 2022

This morning, energy company Shell announced profits had tripled at a time when consumer-side gas prices are surging. The top reporting has come from the BBC , and MPs have also weighed in on the situation, with several highly engaged calls for the government to tax energy companies at a higher rate to pay for subsidies. .

Energy 78

Energy Report Government Twitter 78

Wadds Inc.

OCTOBER 9, 2022

The effects of the COVID-19 pandemic, war in Ukraine, rising energy prices, climate crisis, an overheated talent market, and cost of living crisis are just some of the big issues facing business. Strategic planning can be time consuming and complex but it can provide important insight into the marketplace now and future direction.

Creativity 118

Creativity Agency Enterprise Crisis 118

Bianchi Biz Blog

MARCH 7, 2024

This sector’s growth is complemented by robust capital markets and a surging real estate industry, alongside advancements in renewable energy technologies and the burgeoning natural gas market. Most influential media for consumer communication in Israel Ynet / Yedioth Ahronoth – Online + Print Walla! million users Instagram : 4.19

Print 104

Print Marketing Real Estate Automotive 104

PR in High Definition

SEPTEMBER 22, 2020

This is because this automatic, ‘fast’ thinking is less energy-consuming than the alternative. Thinking ‘slowly’, deeply, or however you want to refer to it, is literally an energy drain. This will help to conserve that valuable mental energy! It’s tiring. And during the pandemic, we’ve all had to think more slowly.

Energy 118

Energy Guidelines Government Measurement 118