Wadds Inc.

APRIL 26, 2023

The consumer slowdown started early in 2022, impacted by the cost of living crisis, energy costs and Brexit. The UK economy is not in recession, but it is being talked down by organisations such as the International Monetary Fund and critically the media. This is inevitably impacting business and consumer confidence.

Agency 98

Agency Publicity Marketing Banking 98

ImPRessions - Crenshaw Communications

JANUARY 6, 2020

However, as IoT capabilities and connectivity have evolved, so have the vulnerabilities that put consumers at risk. As the possibilities of the connected world expand, companies should be monitoring consumer data and implementing internal security protocols to protect customers, like 2FA out of the box (rather than blaming users ).

Trends 156

Trends Healthcare Government Leadership 156

ImPRessions - Crenshaw Communications

JANUARY 6, 2020

However, as IoT capabilities and connectivity have evolved, so have the vulnerabilities that put consumers at risk. As the possibilities of the connected world expand, companies should be monitoring consumer data and implementing internal security protocols to protect customers, like 2FA out of the box (rather than blaming users ).

Trends 156

Trends Healthcare Government Leadership 156

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. During the summer, I had the opportunity to work as a public relations intern in the clean energy space. PR agency life can be gratifying and exciting, just as it can be fast-paced and stress-inducing.

Agency 88

Agency Energy Crisis Management Industry 88

Cision

AUGUST 10, 2017

It’s critical to invest time and energy cultivating these connections. Experiential activations and initiatives will continue to rise in popularity, and brands will be forced to find new ways to engage with their target consumers. What advice do you have for those looking to begin a career in this field?

Energy 212

Energy Creativity Social Media Strategy 212

Buzzstream

MAY 2, 2024

Resources Mentioned: Glenn Allsopp’s article on who controls search Cyrus Shepard’s Study on Internal Linking Nate’s LinkedIn Nate’s Twitter Main Takeaways 1. Internal linking is one of the least appreciated jobs in SEO. You don’t want to use the exact same anchor text on every internal link. Positional is now live!

Internal 118

Internal International Insurance Insurance 118

PR in High Definition

MARCH 31, 2022

While all these areas are important to consider in innovation, your organisation also can’t forget about the people who are making the innovation happen – your quality materials, your energy and your customers. It’s still a dominant company, but a huge number of consumers chose to boycott the brand in the wake of those cases.

Brand 71

Brand Branding Reputation Energy 71

The Hoffman Agency

FEBRUARY 14, 2024

Changing consumer behavior — where consumers are more selective, value quality and rely heavily on online reviews and ratings to make purchasing decisions — and the need to choose sides in a global context add further complexity, making effective communication strategies crucial for success.

Local 36

Local Government Banking Policies 36

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2016

Whether you’re seeking a firm that excels in B2B technology PR, or an agency with international capabilities for consumer brands, consider these tips to help find the right agency for your needs. Look for relevant experience. This is an obvious first step, but it’s worth repeating. Use a simple RFP.

Energy 136

Energy Agency B2B Leadership 136

Marketwired

MARCH 8, 2016

Which tools their international team relies on for collaboration . ” It helps that the Spin Sucks team is focused, but also engaged – their passion and genuine love for PR make their meetings the creative space that fosters hashing out ideas: “Our brainstorm sessions are full of positive creative energy, laughter and common sense.

Internal 100

Internal International Exercises Tools 100

PRSay

OCTOBER 22, 2019

Shaw, corporate vice president of communications at Microsoft, during the lunchtime keynote session Monday at the 2019 PRSA International Conference in San Diego. How are they consumed and by who? The past doesn’t normally repeat itself, but it often rhymes, said Frank X. Synthesize the complex. Show… then tell.

Conference 113

Conference Communications Storytelling Social Media 113

Konnect Agency

NOVEMBER 16, 2022

With infinite digital space coupled with dwindling consumer attention spans, a PR agency’s greatest task is to cut through the content clutter and help brands attract, capture, and retain consumers by way of the media’s reporting. as an internal gut check. One of the most succinct and successful ways to do this?

Video 52

Video Agency Viral Nonprofit 52

Stephen Waddington

NOVEMBER 1, 2021

There’s a growing assortment of voluntary standards from the International Integrated Reporting Framework to the Sustainability Accounting Standards Board (SASB), but there is no legal requirement for businesses to account or report for their carbon usage. The energy sector accounts for a quarter of all emissions. It’s plainly wrong.

Government 131

Government System Crisis Corporate 131

Cision

APRIL 13, 2016

Whether it’s a competitor, a special interest group, a short seller, the trial bar, a government regulator or an aggrieved consumer with a Twitter account, big companies are more vulnerable than ever before. Who is fielding questions from customers, suppliers, consumers? What are your consumers saying? Who is defending you?

Crisis Communications 120

Crisis Communications Crisis Social Media Reputation 120

Maxim Behar

FEBRUARY 19, 2024

Behar and M3 Communications Group that we organized the events "Recharge Your Career" and the international forum "Be Renewable" last year. Mr. Maxim Behar will share with us what to expect from the new editions of these events this year and how important effective communication is in ensuring a successful energy transition.

Energy 59

Energy Communications System Hotels 59

The Hoffman Agency

AUGUST 10, 2023

I was fascinated by how a well-thought-out campaign can add an ethical, humanitarian component to an otherwise rigid business-to-consumer relationship. Deciding to focus my energy on landing a job in tech PR was an exciting moment of clarity. Here’s where The Hoffman Agency comes in (and where I count my lucky stars).

Case Study 36

Case Study Storytelling Television Energy 36

PR 20/20

NOVEMBER 30, 2022

So, how can teams pinpoint what went wrong and redirect marketing energy? As Paul Roetzer ( @paulroetzer ) states in Chapter 8 of The Marketing Performance Blueprint : “Every marketing plan should start with an honest internal marketing assessment. Speaking gig with an internal thought leader. Technology.

Marketing 52

Marketing Technology Internal International 52

PR in High Definition

MAY 23, 2018

While all these areas are important to consider in innovation, your organisation also can’t forget about the people who are making the innovation happen – your quality materials, your energy and your customers. It’s still a dominant company, but a huge number of consumers chose to boycott the brand in the wake of those cases.

Brand 75

Brand Branding Reputation Energy 75

Barokas

FEBRUARY 5, 2019

This means that the time- and energy-intensive task of strategizing, writing, editing, distributing and tracking content, and the success of those projects, sits on the shoulders of teams that are likely spread too thin. is time consuming, drawing the marketer father away from his day-to-day responsibilities.

How To 60

How To Marketing Resources Journalism 60

Katie Paine's Measurement Blog

MARCH 9, 2023

The only problem—of all the effort and energy put into the campaign only three contained a key message. Select a sample of 50 items and have them read by an intern, or someone who didn’t have anything to do with “placing” the stories. Others may be great at local coverage but have no experience on a national or international basis.

Measurement 52

Measurement How To System Comparison 52

PR in High Definition

MAY 23, 2018

While all these areas are important to consider in innovation, your organisation also can’t forget about the people who are making the innovation happen – your quality materials, your energy and your customers. It’s still a dominant company, but a huge number of consumers chose to boycott the brand in the wake of those cases.

Brand 48

Brand Branding Reputation Energy 48

Shift Communications

OCTOBER 16, 2017

For example, industry insiders might talk about SKUs , while consumers and journalists simply say products. The fourth way to generate ideas is through intentional internal conflict. What do they write about? What language do they use? How do we incorporate their language? Idea Generation: Concept Porting.

Creativity 96

Creativity Product Launch Examples Energy 96

Waxing UnLyrical

NOVEMBER 30, 2018

This refers to the external or internal links that are driving traffic to your content. Internal traffic sources tell you about which content pieces are effective enough to generate leads for other pages as well. Traffic Sources. Conclusion. Brandon Brown is the CEO of Grin , an influencer marketing software solution for brands.

Content Marketing 76

Content Marketing Measurement Marketing SEO 76

Shift Communications

OCTOBER 16, 2017

For example, industry insiders might talk about SKUs , while consumers and journalists simply say products. The fourth way to generate ideas is through intentional internal conflict. What do they write about? What language do they use? How do we incorporate their language? Idea Generation: Concept Porting.

Creativity 76

Creativity Product Launch Examples Energy 76

Practical Law Construction

DECEMBER 1, 2021

FIDIC , the International Federation of Consulting Engineers, representing over 40,000 companies and more than one million professional engineers, is taking a welcome lead in galvanising the industry to take action to reduce carbon emissions and tackle the climate crisis. Final thoughts. FIDIC, as usual, is well ahead of the game.

Construction 52

Construction Engineering Community Resources 52

Communications Conversations

AUGUST 21, 2018

I get to work with so many different types of media on a daily basis – from tech outlets to both long- and short-lead lifestyle/consumer publications, to national and local news stations. We, as a team, put a lot of focus and energy on the importance of building relationships with reporters, outlets and our stores.

Sports 113

Sports Retail Local Report 113

Beyond PR

APRIL 7, 2016

To alleviate any last-minute worries, check out our international distribution checklist, then keep reading for an in-depth breakdown of each tip. All around the world, content consumers are bombarded with ads, shared stories, social posts, and more. This might seem obvious, but translations are crucial to international success.

Local 40

Local Internal International Energy 40

prTini

JULY 20, 2015

My friend Mike Figliuolo recently published a new book — Lead Inside the Box — to help managers get the best out of their teams by focusing their energy where it will make the biggest difference for each individual. ” Leaders need to do a better job of allocating their scarce time and energy. It doesn’t matter.

Energy 28

Energy Leadership Employee Writing 28

PR 20/20

JUNE 25, 2019

Technology and data have supercharged consumer expectations for a personalized, connected experience. And 67% have switched vendors for a more consumer-like experience. Nearly two-thirds of global consumers (64%) will buy from or boycott a brand solely based on its position on a social or political issue. And it’s not just B2C.

Marketing 52

Marketing Storytelling Technology Community 52

Karen Freberg

AUGUST 19, 2018

One was one at UT, the other was IPRRC, and I had my very first international presentation in Beijing for the Reputation Institute. I had my three hardest classes to take that semester (PR management, Marketing Theory, and Consumer Behavior). How did this happen? Spending too much time on social media won’t help you for tenure.

Conference 46

Conference Exercises Social Media Internal 46

PR 20/20

MAY 12, 2016

Large enterprises commonly look for niche expertise in core digital disciplines such as content marketing, paid search, SEO, social media monitoring, and analytics to complement internal marketing teams. Agency account teams will struggle to maintain the necessary energy and passion when they know a client’s product is low quality.

Agency 40

Agency Marketing Financial System 40

Maxim Behar

MAY 31, 2021

And then, I became a journalist, although I studied International Business and graduated in Prague, the Czech Republic. Now we have thousands of international awards, a big office with many people, but my attitude towards the business is the same. Meanwhile, I was also learning the news I was writing. That is how I started!

Newspapers 52

Newspapers Social Media Ethics Travel 52

Stephen Waddington

MAY 23, 2018

Tools were benchmarked against the GBOK framework by an international group of practitioners. Today it’s much reduced like local media itself, reflecting changing consumer habits. This is where you should direct your personal energy if you want to stay ahead. AI is about to massively change our lives.

Analysis 60

Analysis Technology Tools Exercises 60

Communications Conversations

DECEMBER 11, 2017

Specifically, my team supports the sales channel, communicating with both internal (sales leaders) and external (sales agents who sell our plans) audiences. . Medicare is a federally-run program, so in addition to understanding the need of agents and consumers, we also have to understand and adhere to the regulatory environment.

Insurance 60

Insurance Insurance Sports Groups 60

Communications Conversations

JULY 20, 2017

Consumers don’t just want to hear from a company, no matter how much they trust the brand. My first internship was at CenterPoint Energy, and I’ve joked that if you can get excited about natural gas, you can get excited about anything. And it’s true! Any big plans or vision you can share about your upcoming IABC presidency?

Corporate 0

Corporate Agency System Meeting 0

Solo PR Pro

SEPTEMBER 8, 2015

Lundell illustrated why networking is so important by introducing Denielle Ricci, an employee who first introduced herself by asking to be her intern. She also has considerable experience representing higher education and graduate institutions, clean energy and solar power companies, as well as nonprofit organizations. . .

Real Estate 40

Real Estate YouTube Tourism Social Media 40

NewsWhip

AUGUST 31, 2023

As of 2023, she is working as an international climate editor at CNN. Her top story highlights scientists’ creation of an ultra-reflective white paint that aims to cool building surfaces and possibly cut energy use , which generated more than 18K in engagements. Right now, in 2023, he works at CNN Business as a consumer reporter.

Energy 78

Energy Crisis Travel Report 78