ImPRessions - Crenshaw Communications

MAY 11, 2022

This year’s theme was “Stream On,” all about how consumers use the many different streaming services available, how companies can take advantage, and what they have in store for the future. Almost anyone who operates in the broader technology industry will flock to the many different TECHSPO events hosted around the world each year.

Conference 156

Conference Privacy Advertising Advertising 156

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

Here’s a subset: CES (Early January) : The Consumer Electronics Show is an ideal platform to announce new tech products or share thought leadership pieces predicting tech-related trends for the new year. And despite its name, it is definitely not limited to consumer products.

B2B 156

B2B How To Privacy Retail 156

ImPRessions - Crenshaw Communications

APRIL 30, 2020

While we have access to a wide breadth of digital platforms to consume our daily dose of news and information, let’s not ignore an essential medium for staying smart – podcasts. Because they’re easy to consume and offer a certain intimacy, brands are using podcasts to inform, entertain, and be visible. Podcasts are mainstream.

Marketing 306

Marketing Advertising Advertising Industry 306

Stern + Associates

NOVEMBER 2, 2023

continues to explode – from 2% to 50% in the last two decades – and the definition of omnichannel marketing continues to evolve, so does the skillset marketers must have to drive growth. To accomplish that, it’s vital to be able to use the latest technology to connect with and better satisfy customers down to an individual level.”

Marketing 62

Marketing Privacy Training Strategy 62

Landis PR

JUNE 14, 2021

Like any other nascent industry, tech spawned sub-categories of specialties, including B2B tech, consumer, OEM, app development, advertising tech, healthcare tech and on and on. Our cell phones are not pieces of technology but a necessary appendage. Because of this evolution, the definition of tech PR has changed too.

Healthcare 64

Healthcare B2B Technology Fashion 64

Onclusive

DECEMBER 6, 2019

It’s critical to keep up with the latest trends, technologies, and methodologies so that your company doesn’t miss opportunities and get left behind. . Attendees can learn how new technologies and innovative processes are fundamentally changing what our work will look like in the next two to five years. PR Decoded. Dates: TBA.

Conference 329

Conference Marketing Case Study Measurement 329

Agility PR Solutions

MAY 2, 2019

Can brands maneuver around ad-blocking technology? It’s a definite challenge, but new research from creative portfolio site Visual Objects reveals there may still be marketing and advertising opportunities with consumers who use it.

Marketing 78

Marketing Advertising Advertising Technology 78

Cision

APRIL 28, 2017

Measure the granular audience data of those who engage with earned media, allowing much more effective engagement influencers and consumers based on how they drive tangible business impact accordingly, via the Cision Influencer Graph. Cision is the major technology player that backs up earned media instead of paid and owned.

Measurement 185

Measurement Media Data System 185

Sword and the Script

FEBRUARY 20, 2018

When I looked at his background to develop relevant questions, his experience in consumer packaged goods (CPG) was what stood out to me. He’s hung a shingle and runs a consultancy focused on marketing technology. I curate a newsletter on marketing technology so I read a ton of articles about marketing every week.

Technology 61

Technology Marketing Retail Interviews 61

Bianchi Biz Blog

AUGUST 19, 2021

It’s important for exhibitors – especially the automotive suppliers and vehicle technology providers we serve – to fully understand the media landscape of this massive event to ensure success, and to set realistic targets and appropriately manage executive level expectations about media attention. It’s logistically impossible.

Automotive 91

Automotive Interviews Technology Mobile 91

Cision

JANUARY 2, 2018

It’s also known for helping increase consumers’ engagement with brands, given Facebook’s 183 million daily users. But depending on Facebook can essentially mean depending on a rented audience, especially if you haven’t built a brand-consumer relationship. This example is the definition of taking shortcuts.

Facebook 0

Facebook Marketing Journalism Creativity 0

ImPRessions - Crenshaw Communications

APRIL 30, 2020

While we have access to a wide breadth of digital platforms to consume our daily dose of news and information, let’s not ignore an essential medium for staying smart – podcasts. Because they’re easy to consume and offer a certain intimacy, brands are using podcasts to inform, entertain, and be visible. Podcasts are mainstream.

Marketing 204

Marketing Advertising Advertising Industry 204

ImPRessions - Crenshaw Communications

DECEMBER 29, 2017

In 2018 we’re likely to experience more technology-assisted visual storytelling and experimentation by brands. PR and marketing pros will increasingly look to automation and data technology tools to ramp up efficiency and output of compelling and highly searchable content. Visual storytelling will be better and easier.

Trends 185

Trends Storytelling Corporate Leadership 185

Stern + Associates

SEPTEMBER 26, 2023

As leaders aspire to leverage new technological advancements such as AI, it’s important to ensure that the organization can successfully move through the entire data-value creation process. According to Barbara Wixom, Ph.D.

Data 77

Data Strategy System Enterprise 77

PR in High Definition

JANUARY 17, 2017

Technology isn’t all drones, swarm intelligence and hype – and even the worlds of virtual reality (despite the ready availability of headsets), 3D printing and the IoT are a reasonably long way from ubiquitous adoption across the UK. The post Which sectors will be hot or not in technology PR in 2017? Email,” he replied.

Technology 48

Technology Automotive Retail Banking 48

Sword and the Script

DECEMBER 7, 2021

At the ripe old age of 3 or 4, her experience with technology up until that point was all based on touch interfaces like a phone or “pad” in her words. Here’s the monthly PR Tech Sum rounding news and links from the world of PR technology. AI definitions. Have an interesting announcement from a PR technology vendor?

Software 85

Software Publicity Technology Data 85

ImPRessions - Crenshaw Communications

JUNE 22, 2021

Though Twitter Spaces is still in a fledgling stage, it’s definitely worth keeping an eye on for PR plans as it picks up steam. While you should pay attention to the level of adaptability, you should consider how your audience wants to consume media. Instagram Reels . Pick platforms that your audience can easily use and enjoy.

B2B 405

B2B Social Media Media Instagram 405

Wadds Inc.

AUGUST 14, 2023

Behind the numbers, there is definitely turbulence – we have experienced some nervousness from buyers, particularly from the US, and interest rate increases definitely makes leveraged deals harder to construct. Agencies are trying to get to grips with how clients’ audiences are consuming information and interacting with them.

Agency 52

Agency Sports Public Affairs Creativity 52

Agility PR Solutions

MARCH 20, 2019

A new report from global comms firm Allison+Partners suggests that changing definitions of transportation and an influx of new mobility solutions are paving the way for the birth of a new culture—the mobility culture. The post Gen Z’s perspective on transportation ushers in new “Mobility Culture” appeared first on Agility PR Solutions.

Transportation 60

Transportation Mobile Technology Consumer 60

Flack's Revenge

JUNE 25, 2019

Chad Nitschke , Co-Founder and CEO of Bunker (an insurer and technology platform that serves SMBs) contacted and now works with Chubb. When asked about advice for insurtechs, Sean Ringsted of Chubb said: “Have a business proposition, don’t just lead with technology. Leave me with next steps.” When one wins, the other loses.

Insurance 149

Insurance Insurance Meeting Technology 149

5W PR

JANUARY 16, 2020

Two-way communication between organizations and their constituencies is the definition of today’s Public Relations. Moreover, today’s consumer values realness, authenticity, and transparency more than they did before. To boot, AI, machine learning (ML) and natural language processing (NLP) technologies are more commonplace.

Trends 120

Trends Communications Big Data B2C 120

PRSay

OCTOBER 10, 2019

If you don’t know your audience, then that’s definitely the place to start. The key is determining not only who your target audience finds influential, but also how much of that content they’re actually consuming. Use tech with pixel tracking: You need to know which specific earned media articles audience members consumed.

Media 102

Media Storytelling System Technology 102

Beyond PR

JUNE 1, 2017

After surveying 2,000 adults to test their attention spans, Microsoft found that technology, social media, and the large volume of media people consume daily is linked to their inability to focus for extended periods of time. Investigating this further may bolster your own pursuit to capture and hold consumers’ attention spans.

Consumer 49

Consumer Brand Branding Reputation 49

NewsWhip

NOVEMBER 18, 2021

Both beauty and technology posts also generated massive amounts of likes, from Will Smith’s collaboration with Fitbit to Shay Mitchell’s promotion of Tresemme. Giving consumers incentives to shop or win will only build brand loyalty and prove ads effective. View this post on Instagram A post shared by Kendall (@kendalljenner).

Instagram 78

Instagram Brand Branding Fashion 78

Cision

APRIL 27, 2016

In this interview, Holly shares her thoughts on the effect of technology changes on the entertainment industry, the need for new and innovative content and the importance of connecting with your industry’s influencers. Technology has changed the business model. What are the biggest challenges facing entertainment brands today?

Real Estate 120

Real Estate Television Technology Agency 120

Prohibition

JANUARY 20, 2023

The most obvious example is the move toward the Metaverse and expanding virtual reality technology, with Meta looking into Haptic gloves to bring real touch into the social media world. There are so many ways this can be utilised to create standout content that engages consumers and resonates with audiences.

Social Media 62

Social Media Trends Media Instagram 62

Remote PR Jobs

SEPTEMBER 25, 2023

And, in our insular world of technology startups (and some startups aren’t “tech startups,” just so we’re clear about the facts), there are a staggering number of smart people who work in tech PR relative to the number of full-time tech reporters. For many startups, PR definitely has a seat at the table. PR firms aren’t to blame.

Publicity 100

Publicity Engineering Advertising Advertising 100

NewsWhip

JULY 14, 2020

Darika: MHP + Mischief brings together more than 200 strategic communications professionals with expertise spanning areas from consumer and corporate comms to financial PR, health communications, policy and crisis. Darika: Definitely. Darika: Yeah, definitely. Darika: Definitely. Darika: It’s hard.

Data 176

Data Public Affairs Engineering Pharmaceuticals 176

Cision

OCTOBER 12, 2017

As more consumers choose to cut the cord and box office revenues plateau, the video game industry claims a growing share of the overall entertainment sector. I was with Rogers & Cowan for nearly six years, so there is definitely a learning curve in terms of how people like to work and communicate.

Film 160

Film Video Community Social Media 160

NewsWhip

MARCH 31, 2021

They explore MSL’s approach to linking up earned, owned, and paid media in a world where consumers are in the driving seat. I mean, I think that we all know this just inherently as consumers ourselves, the last thing that you’ve bought you’ve consumed. So really looking forward to this, Bryan. Paul: Oh, great.

Advertising 131

Advertising Advertising Data Reputation 131

Communications Conversations

AUGUST 27, 2019

People now spend only 11 minutes a day consuming newspaper media, and 9 minutes a day consuming magazine media. Meanwhile, they spend 6 hours and 35 minutes a day consuming digital media. Technology has changed communication behaviors, too. Posts from friends (full of typos and poor grammar).

Handbook 131

Handbook Guidelines Print LinkedIn 131

Burrelles Fresh Ideas

AUGUST 29, 2023

However, this definition only provides a partial glimpse into the intricate levels of disability. Brand marketing: consumers and employees as agents of change In our contemporary landscape, consumers and employees wield unprecedented influence as catalysts propelling the paradigm shift toward inclusion in brand marketing.

Brand 89

Brand Branding Marketing Ethics 89

PR in High Definition

DECEMBER 1, 2022

While progress was made in the form of a new five-year work programme to promote climate technology solutions in developing countries, the conference faced widespread criticism for failing to do enough to address the crisis. The IPCC named digital technology as a key enabler of energy efficiency to reduce emissions across multiple sectors.

Energy 62

Energy Engineering Technology Government 62

The Hoffman Agency

FEBRUARY 14, 2024

Chinese carmaker BYD sold more electric vehicles than Tesla in Q4 2023 ( Shutterstock ) On the communications front, the definition of what is “local” is undergoing transformation, encompassing cultural and political nuances. This requires delicate navigation of China-based narratives and messaging.

Local 36

Local Government Banking Policies 36

Doctor Spin

FEBRUARY 14, 2024

The focus is on creating compelling messages that encourage consumers to purchase. Marketing: Marketing primarily involves one-way communication from the brand to the consumer, influencing purchasing decisions. You cannot “do marketing” towards these groups; their informational needs differ from those of potential consumers.

Publicity 52

Publicity Marketing eBook Public Affairs 52

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2016

Whether you’re seeking a firm that excels in B2B technology PR, or an agency with international capabilities for consumer brands, consider these tips to help find the right agency for your needs. Look for relevant experience. This is an obvious first step, but it’s worth repeating.

Energy 136

Energy Agency B2B Leadership 136

Cision

JULY 14, 2016

A: Live video is definitely hot right now. Aside from marketers, looking into how the public consumes video, especially video that creates a moment or event that one cannot miss, has the highest engagement/interaction. I go back to the consumer. If you’re a consumer or a creator, all you need is the Facebook app.

Video 0

Video Facebook YouTube Consumer 0