The Proactive Report

FEBRUARY 17, 2023

Great content and PR skills can help you get the visibility you need in these media outlets For the past 15 years, Google has dominated the search engine space and it’s played a large part in how people find their information. Brand affinity refers to the emotional connection that consumers have with a brand.

Branding 130

Branding Brand Ethics Engineering 130

5W PR

DECEMBER 13, 2021

Companies that have recognized that they have to ensure satisfaction and loyalty from their customers also understand that they’re able to provide a unique value to their consumers. The reason why consumers value communication from brands is that that’s both the first and the last step of the customer service delivery process.

Communications 88

Communications Consumer Customer Service Case Study 88

5W PR

MAY 10, 2023

Offering Exceptional Customer Service Exceptional customer service is crucial for building customer loyalty for baby brands. This involves prompt and helpful responses to inquiries and providing product information. This includes the first interaction and post-purchase support.

Branding 88

Branding Brand Customer Service Guidelines 88

Landis PR

APRIL 1, 2024

While AI-powered robots and customer service tools are intriguing, many are wondering how AI will impact the day-in-day-out marketing world as we know it. AI will be an accelerant for deepfakes and misinformation Atlantic Council’s Graham Brookie and NVIDIA’s Iain Cunningham, talked about information integrity in the age of AI.

Conference 59

Conference Technology Training Customer Service 59

Prohibition

MARCH 21, 2024

Though data collection is important, it can also be a time-consuming task- this is where AI shines! Automating the process of data collection and processing from a range of social platforms, AI can leverage a range of data sources for a deeper understanding of consumer preferences, emerging trends, and competitor activity.

Social Media 62

Social Media Trends Analysis Media 62

5W PR

OCTOBER 14, 2020

These figures and earlier articles about consumers’ increased dependency on social media to browse and shop, make social media customer service extremely important. In September, social media management platform Hootsuite reported that 76% of consumers message a business seeking customer service or support.

Social Media 88

Social Media How To Media Guidelines 88

Shift Communications

APRIL 8, 2015

Today’s consumer has more power than ever before. Tools like social media have enabled everyone to have a louder voice in regards to customer service and brand experiences. You can find this information through various tools. Another aspect of audience engagement is customer service. Brian LoSchiavo.

Healthcare 60

Healthcare Consumer Customer Service Social Media 60

NewsWhip

JUNE 14, 2023

G2 is the largest and most trusted software marketplace, assisting 80 million individuals annually in making informed software choices through authentic peer reviews. We value honest feedback as it plays a vital role in our continuous growth and impacts the choices consumers make when purchasing.

Leadership 78

Leadership Software Customer Service Small Business 78

Landis PR

MARCH 14, 2022

Five Key Steps to Introducing Your Consumer Brand to a New Social Media Platform. After identifying trends and consumer priorities, begin to create relevant content to engage a new audience. Engage with your fans and focus on customer service to generate positive reviews. Too many posts can even turn off loyal customers.

Social Media 52

Social Media Consumer Brand Branding 52

Critical Mention

NOVEMBER 5, 2019

So, it’s important for all organizations to acknowledge and react to the impact social media has on consumers. Social Media Improves Customer Service. Oftentimes, consumers rely on social media reviews and online customer service to finalize purchasing decisions. Share Tweet Share. Until next time!

Social Media 105

Social Media Media Customer Service Radio 105

5W PR

FEBRUARY 8, 2021

Power survey showed that more than half the first-time home buyers polled (54%) felt angry or confused when their mortgages were turned over to mortgage servicing companies. Bad customer service headed the list of complaints followed by poor self-service. What device(s) and what location(s) will be employed?

Customer Service 88

Customer Service Policies Analysis Training 88

Prakkypedia

SEPTEMBER 13, 2020

This included ‘making friends’ with information keepers in an organisation, and I couldn’t agree more. It’s imperative to get to know customer service staff, the finance team, web team and so on, so that the impact of any PR work can be measured across those different spaces.

Measurement 92

Measurement Customer Service Web Course 92

Onclusive

AUGUST 22, 2017

Particularly time consuming for PR people at startups who must train a quickly growing number of C-Suite executives and first-time founders, media training is a must for anyone who will be in contact with the press. the eyes of customers or journalists. Media Training. Crisis Communications. Speaking Engagements. Data Journalism.

Media Training 397

Media Training Crisis Communications Conference Training 397

ImPRessions - Crenshaw Communications

MAY 1, 2018

Some will be service pieces that offer tips or tools. Others may share insight about category trends or offer an informed opinion about a burning industry issue. Try to inject a little breezy informality to articles – in accordance with the publication’s audience. A short-lead byline can even newsjack headlines.

B2B 147

B2B Leadership Customer Service eBook 147

Prohibition

APRIL 7, 2022

Facebook becomes the go to for customer services enquires and launches Facebook reels. For customer service, Facebook messenger is becoming the go-to for dealing with queries, with customers increasingly turning to Facebook to find out about brands and address queries on messenger.

Instagram 62

Instagram Social Media Trends Media 62

Prohibition

APRIL 7, 2022

Facebook becomes the go to for customer services enquires and launches Facebook reels. For customer service, Facebook messenger is becoming the go-to for dealing with queries, with customers increasingly turning to Facebook to find out about brands and address queries on messenger.

Social Media 62

Social Media Trends Media Instagram 62

Reputation Us

MARCH 31, 2021

Participating WBA member banks in the IRP will receive customized services, including: Cyber insurance policy review and recommendations. Consumer and regulatory data breach notification obligations. More information about the IRP is available here. Crisis communications plan for data security incidents.

Insurance 78

Insurance Insurance Banking Crisis Communications 78

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2016

B2B public relations is widely perceived as the nerdy cousin to consumer PR’s popular girl. Having already noted what B2B PR people can learn from their colleagues who run consumer brand accounts, I think the reverse is also true. Today, there’s plenty of information for every purchase we make.

B2C 120

B2C B2B Software Consumer 120

PR 20/20

JUNE 6, 2023

The platform is now a comprehensive suite of tools and services to help businesses with their marketing, sales, customer service, and operations. It’s ultimately designed to enable businesses to attract, engage, and delight customers throughout their buyer's journey.

Knowledge Base 52

Knowledge Base Customer Service System Analytics 52

5W PR

DECEMBER 22, 2021

Businesses should consider how to adapt to keep customers loyal and to woo new customers. For this, technology, metrics , and proactive customer strategies can be extremely helpful. Excellent customer service can completely change the way people view a business. Quality First.

Customer Service 88

Customer Service Financial Measurement Meeting 88

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

As almost 200,000 folks get ready for their annual excursion to Las Vegas for CES (Consumer Electronics Show) , those of us who toil in B2B tech public relations will be looking for 2017 trends to better take advantage of industry moves and stake out positions for clients. PR must function in real time. PR will embrace paid media.

B2B 120

B2B Customer Service Software Technology 120

Critical Mention

FEBRUARY 22, 2019

Companies are becoming increasingly better at accumulating as much information as they can and utilizing AI to help synthesize that data into actionable intelligence. “In the era of big data, we have the need to mine all of that information, and humans can no longer do it alone. ” The rise of customer segmentation.

Marketing 118

Marketing Data B2C Big Data 118

Stephen Waddington

APRIL 21, 2021

The Communication Access Symbol with underpinning training and standards, was created for businesses, organisations and consumers by the Royal College of Speech and Language Therapists. The partnership is known as Communication Access UK.

Guidelines 136

Guidelines Communications Tools Case Study 136

Stephen Waddington

MAY 16, 2017

The internet has disintermediated every business that it has touched since the launch of consumer and mobile broadband in the noughties. Consumers find their own media via Google and social media newsfeeds. The majority of online communities are used as a means of content marketing, or rudimentary customer service.

Publicity 119

Publicity Customer Service Community Internal 119

Cision

MAY 18, 2015

Probably the least exciting aspect of social listening is customer service. You may provide customer service by phone or by email, in great volume or in great scarcity – but social care (customer service on social media) is the primary reason that many social users will engage with brands on social platforms.

Customer Service 120

Customer Service Social Media Analysis Data 120

Newsfile

OCTOBER 24, 2023

When customers trust brands, they are 59% more likely to buy a brand’s products ( Edelman ) Consumers have a voice and 71% of people say that it is more important to trust the brands they buy or use today than in the past. Furthermore, when customers trust brands, they are 59% more likely to buy the brand’s products.

Communications 52

Communications How To Corporate Training 52

Cision

JULY 27, 2017

Usually, brand perception falls under the realm of your marketing team, but it’s important for you and other leaders to be tapped into how consumers view your business. Understanding that the past in no way contributes to how consumers currently see your brand will help you remain nimble in your decision-making process.

Brand 231

Brand Branding Employee Data 231

PRSay

DECEMBER 27, 2022

We’ve all seen users tweet about poor customer service, but via Twitter brands can offer to resolve those issues faster than any other method. Finding a viable alternative can prove challenging, but listening to your audience will help inform that decision.

Trends 124

Trends Pitching Twitter Nonprofit 124

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2019

Entrepreneur and presidential contender Andrew Yang has used his 15 minutes to warn us of the hollowing-out of key industries like retail, customer service, and trucking as a result of AI. For one thing, a new generation of consumers are demanding more than just a bigger smartphone or a new flavor of sparkling water.

Marketing 173

Marketing Storytelling Creativity Privacy 173

Burrelles Fresh Ideas

FEBRUARY 13, 2024

This wealth of information helps you to create customer personas that are incredibly detailed and accurate. With these finely-tuned customer personas, you can tailor your marketing efforts to reach the right people at the right time. Remember, customers are sharing their addresses, card details, names, emails and phone numbers.

Social Media 86

Social Media Media Mobile SEO 86

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. B2B buyers are often looking for as much information as possible on vendors and products before they buy, and they rarely buy on impulse. Offer useful information and insights. Gather intelligence.

B2B 170

B2B Social Media Media Education 170

5W PR

SEPTEMBER 7, 2017

Authenticity” has become marketers’ favorite buzzword, and brands are now expected to always be honest and transparent in their efforts to connect with consumers. Telling consumers a brand story instead of just advertising to them is what wins trust and appreciation. By: Kaia, Social Media Manager. Partnerships.

Trends 108

Trends Airlines Social Media Crisis 108

Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. It also stores user-related information that your sales agents can use to approach potential customers and seal the deal.

Social Media 156

Social Media Trends Media Instagram 156

5W PR

SEPTEMBER 21, 2020

Some team members to consider include content creators, designers and copywriters, community and social media managers, sales and customer service representatives, as well as senior management. If it helps, there are several team collaboration tools on the market to consider investing in that help to keep everyone engaged and informed.

Social Media 88

Social Media Media Case Study Construction 88

Critical Mention

MARCH 15, 2019

In fact, in 2018, Statista stated that 54 percent of all consumers now browse social media on a mobile device at least once a day. This makes it critical to optimize your social media marketing strategy to be mobile-friendly to engage these consumers. Alexa Lemzy is the blog editor and customer service maven at TextMagic.

Mobile 109

Mobile Social Media Marketing Media 109

Rock the Status Quo

MARCH 30, 2015

” “People will be able to have personal conversations with companies – specifically, customer service representatives – and be able to make requests, ask questions and get quick responses in an ongoing thread.” It could help customers by saving them a few mouse clicks. ” Okay. Time will tell.

Facebook 100

Facebook Customer Service YouTube Crisis Management 100

ImPRessions - Crenshaw Communications

MAY 18, 2018

Some customers are initially attracted to certain brands because they like their ad message. Others are loyal because of a good experience with product quality or customer service. When brands like these take a stand on social issues, they are humanized, making it easier for like-minded consumers to engage.

Branding 149

Branding Brand Storytelling B2B 149