Karen Freberg

AUGUST 9, 2020

I have been thinking about writing this post for some time. There’s no better way to say it then simply this: Academic organizations and conferences are facing extinction. As a professor, I have been an active member and contributor at academic conferences from my times as a PhD student to a professor in the field.

Conference 96

Conference Education Groups Community 96

Onclusive

AUGUST 9, 2021

Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Owned Media & Content Strategy. Relationship building takes time.

Training 370

Training Media Training Reputation Crisis Communications 370

PR Fuel

JULY 14, 2021

Learning how to write press releases can help you reach and appeal to your target audience. Here are the nine tips you need when learning how to write a press release. With these tips, you can gain the media attention your brand deserves. What you decide to write about can impact which publications will want your story, too.

Writing 88

Writing How To Media Guidelines 88

PR Fuel

AUGUST 19, 2020

If your small business can write a concise, well-thought-out press release for your event, it may get coverage. This article will tell you how to write a press release for an event to get coverage and tell your brand’s story. How to Write a Press Release for an Event. Remember, this is news writing. The Basics.

Writing 98

Writing How To Small Business Engineering 98

Critical Mention

SEPTEMBER 9, 2018

PRSA’s 2018 International Conference, taking place next month in Austin, TX is an event PR pros look forward to every year. Read below to learn about the all-star speaker line up and the top reasons to be excited about the conference: It has an incredibly relevant theme. We are excited about attending ourselves! The speakers.

Conference 66

Conference Crisis Management Survey Big Data 66

ImPRessions - Crenshaw Communications

FEBRUARY 17, 2017

These might include specific stories in top-tier publications; speaking opportunities earned at key conferences; social media shares, and other indicators of progress against goals. The post Writing The Killer PR Plan appeared first on Crenshaw Communications. Plan initiatives by quarter. Make it flexible.

Writing 130

Writing Comparison Product Launch Leadership 130

Solo PR Pro

DECEMBER 22, 2020

There’s typically no department conference budget or boss urging you to attend the latest networking event on behalf of the company. That’s why PR conferences and events are one of the best ways to hone your skills so you can bring even more value to your clients. 10 PR conferences you can’t miss in 2021. Who doesn’t want that?

Conference 58

Conference Content Marketing Community Education 58

Onclusive

AUGUST 22, 2017

Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Owned Media/Content Strategy. Media Monitoring & Analysis. Once PR-driven content hits or publishes, media monitoring and analysis of that work kicks in.

Media Training 397

Media Training Crisis Communications Conference Training 397

BradleyPR

DECEMBER 5, 2017

They specialize in public relations, writing, editing, social media and internal communications to name a few. Ragan is a well-known communications company that is working towards providing the best and latest content to its consumers.

Social Media 48

Social Media Conference Media Internal 48

Cision

JUNE 8, 2015

The airline continued to communicate via social media throughout the ordeal and was universally lauded for its social media response to this crisis. Social media adds an overwhelming complexity to crisis communication. The genesis of your integration is to get ahead of your social media “accelerants.”

Crisis Communications 120

Crisis Communications Social Media Crisis Communications 120

ImPRessions - Crenshaw Communications

JULY 30, 2020

You can write a funding announcement press release in your sleep. . You figure out how any press conference, panel, or client event can make a good photo opp for social media and marketing materials. . The words “angel,” “cloud,” and “streaming,” mean something different to you than to most people in your family.

Privacy 308

Privacy Conference Advertising Advertising 308

Deirdre Breakenridge

OCTOBER 23, 2018

Scientists are always communicating: they’re writing grant proposals, presenting at conferences, networking at workshops, and peer-reviewing content for other researchers. Social media has revolutionized the way scientists are able to communicate in the public realm. Don’t overdo it. Know some trending hashtags.

Twitter 347

Twitter Social Media Community Conference 347

Communications Conversations

JANUARY 2, 2020

That post represented the start of my social media journey. In the meantime, I wanted to write. That was my social media “ground zero” moment. I was a social media addict. I had heard of him earlier as he essentially started social media at Thomson Reuters (at least here in MSP).

Social Media 78

Social Media Media LinkedIn Instagram 78

Critical Mention

OCTOBER 25, 2021

For those who don’t watch, Succession follows the dysfunctional Roy family, whose patriarch, Logan Roy, owns and operates the largest media and entertainment company in the world. But, this is a blog about PR, communications and media relations, so enough about the plot summary.

Media 162

Media Fashion Television Radio 162

Flack's Revenge

DECEMBER 12, 2018

Neal Schaffer on Social Media Challenges & Opportunities for 2019. I was thrilled when Neal Schaffer agreed to participate in my series about challenges facing social media marketing. Neal is a social media speaker and consultant ranked by Forbes and others as a top influencer. Definitely.

Instagram 214

Instagram B2C YouTube Facebook 214

Polaris

JULY 31, 2014

I remember when I first adopted social media marketing as a way to promote my business. At the time, I knew intuitively that social media would be useful, but I didn’t have a good handle on my goals. So I recruited a social media pro to help. What can social media marketing actually DO?”.

Social Media 103

Social Media Marketing Media Twitter 103

ImPRessions - Crenshaw Communications

APRIL 2, 2019

See this post for tips on writing stellar executive bylines. Become a constant at conferences. Speaking at events and conferences is another excellent way for PR teams to build executive visibility. Awards confer that invaluable third-party endorsement, especially for entrepreneurs. Get social.

Conference 160

Conference Leadership LinkedIn Social Media 160

Deirdre Breakenridge

JULY 24, 2018

I’ve been writing a lot about the Modern Communicator and answering questions that have flowed in through Twitter, Skype, LinkedIn and Facebook. When he reached out, he asked if I would help him with his messaging for the media , work with him to navigate social media, and to rebuild his damaged reputation.

Reputation 218

Reputation Skype Industry Conference 218

Cision

DECEMBER 18, 2017

With so many moving pieces and parts in your content and social media marketing strategy, it can be challenging to stay on top of it all. Say for example your company always exhibits at a major B2B services conference in May. Welcome to the content calendar. Planning in Advance Maximizes Opportunities.

How To 0

How To Content Marketing Conference Analytics 0

MaccaPR

MAY 23, 2016

Whether you’re a healthcare marketer or not, here’s an inside look at what any communicator could take away from the Conference: Breaking Down the Complex. Mine Social Media for Public Health Trends. Those of us who are healthcare marketers and communicators have a lot of work to do to gain consumer trust.

Conference 80

Conference Healthcare Marketing Crisis 80

5W PR

MAY 31, 2023

Reading industry publications, attending conferences, and following industry leaders on social media can help people learn about the latest PR strategies, tools, and tactics. That includes strong communication, writing, and interpersonal skills.

Publicity 88

Publicity How To Social Media Trends 88

Business Wire

AUGUST 9, 2017

SXSW PanelPicker allows users to propose which panels they’d like to see take place at the upcoming SXSW conference. Always at the technological forefront, and keeping a strong connection with the audience that helped transform what the conference/festival is today, SXSW continues to place the keys to the kingdom in the public’s hands.

Conference 164

Conference Technology Mobile Analytics 164

Waxing UnLyrical

NOVEMBER 9, 2015

I’m here for the 2015 PRSA International Conference where there’s absolutely no shortage of awesome speakers this year. And why not get to know me a little better this weekend during my first ever free online mini-training, The Social PR Launchpad: Unleash Your Inner Social PR Superhero ? Good morning from Atlanta!

Conference 40

Conference Internal International Leadership 40

Solo PR Pro

JUNE 28, 2016

We are heading into peak conference season (including the Solo PR Pro 2016 Main Event ) so it is a great time to strategically prepare so that you get the get the most from your conference experience. Before attending any conference, you should be clear on your purpose for going and what you intend to get out of it.

Conference 40

Conference How To Meeting Travel 40

Karen Freberg

MAY 17, 2018

I have spent the past few days in Boston working with the HubSpot Academy team as they prepare to launch a new certification on social media. I had a chance to meet Isaac last year in Boston when I was in town for another conference, and the rest is history! What was it like to record a lesson? It was fantastic! Best Wishes,

Social Media 48

Social Media Media Education Energy 48

Karen Freberg

AUGUST 15, 2017

With professors who are teaching social media, this can be a daunting and intimidating task in many ways. Teaching social media, as I have written about many times, is a constant prep. I know when I started teaching social media several years ago, this was not the case. Which book do you use?

Social Media 69

Social Media Media Resources Education 69

Maxim Behar

FEBRUARY 20, 2024

Thanks to the social media revolution, we are in the afterlife. Another factor driving another nail in the press release’s coffin is that whatever is left of traditional journalism has begun using social media as their primary source for news stories. My advice: if you know how to write it, tweet it.

Social Media 59

Social Media Facebook Airlines Web 59

Sword and the Script

JUNE 15, 2021

I’ll even take that a step further: if you aren’t in direct contact with customers in writing content, you are probably just making it all up. As a result, B2B marketing writers turn to analytics and social media to inform their writing. You’ll learn a lot that will inform your writing.

Survey 117

Survey B2B Marketing Interviews 117

Sword and the Script

JANUARY 3, 2023

PR can also involve managing events, speaking at conferences, and developing social media campaigns. PR practitioners use a variety of methods to get their message out, including press releases, media relations, social media, and more.

Interviews 99

Interviews Publicity Technology Social Media 99

Karen Freberg

FEBRUARY 26, 2023

That on top of teaching, researching, coordinating projects, and writing – and then there is my life outside of academia as well. I am inspired to write this post based on an email I received recently that kept me pondering this question to see how to answer it the best way possible. Taking a step back from conference service.

Conference 82

Conference Agency Resources Social Media 82

Maxim Behar

MARCH 27, 2024

Sunday press conferences late at night. Behar, do politicians know how to express themselves more clearly so that we all understand them because, as you mentioned, these press conferences, which followed one after another, then we journalists tried to get the politicians to translate for us what they said. We have social media.

Government 64

Government Conference Television Social Media 64

wiredPRworks

JULY 25, 2016

If you know me, you know I love networking in 3D - and being a marketing speaker at conferences!! We all have goals that we say are important to us — getting in shape, building a business, writing a book, and so on — but for most of us, the inertia of life holds us back. Jim Conti , Director of Talent at Sprout Social.

Conference 40

Conference How To Creativity Energy 40

Wadds Inc.

OCTOBER 12, 2023

AI has assisted practitioners with spelling, grammar, reading level and writing quality in the past ten years. Spelling, grammar, reading level analysis, and writing quality tools have all been incorporated into word processor applications. New technologies become embedded into workflow over time.

Publicity 105

Publicity Tools Exercises Ethics 105

PRSay

APRIL 25, 2024

Engage with peers on professional social media platforms like LinkedIn. This is something that you must believe in your heart of hearts and practice every day, so think carefully about it, write it down and revisit it often. You can pitch your ideas to podcasts and conferences. It can give you an introduction.

Strategy 78

Strategy Brand Branding Leadership 78

Flack's Revenge

APRIL 27, 2021

Follow them on social media. We reach them directly on social media or through gatekeepers. And, guess what: aligning with the hot topics and pain points of end users can be key to journalist buy-in, because ideally you are targetting those who write for these audiences. Take in demos, attend conferences.

Storytelling 177

Storytelling Pitching Interviews Agency 177

Solo PR Pro

MARCH 29, 2022

From webinars to conferences, blogs to heading back to the classroom, there are many ways for us to invest in ourselves and our work with ongoing professional development. Major Conferences. When we think of professional development, we’re inclined to head right for the big annual conference websites. And that’s perfectly fine!

Conference 80

Conference Reddit Local Course 80

PRSay

SEPTEMBER 8, 2020

Her writing has also appeared in The New York Times , The Washington Post and The Atlantic. Because, all around the world, in a lot of different sectors, there are communicators who don’t necessarily share those standards, including politicians and certain media networks. Ahead of her keynote speech Oct. No, not necessarily.

Communications 174

Communications Government Viral Radio 174