Critical Mention

SEPTEMBER 9, 2018

PRSA’s 2018 International Conference, taking place next month in Austin, TX is an event PR pros look forward to every year. Read below to learn about the all-star speaker line up and the top reasons to be excited about the conference: It has an incredibly relevant theme. We are excited about attending ourselves! The speakers.

Conference 66

Conference Crisis Management Survey Big Data 66

Ishmael's Corner

AUGUST 24, 2014

As our communication campaigns increasingly address SEO and particularly organic search, thought leadership becomes even more important. In short, thought leadership plays at the industry level, not the company level, ideally offering takes that can’t be found elsewhere. Adam Silver Press Conference.

Leadership 164

Leadership Blogging Storytelling SEO 164

PR Fuel

JULY 14, 2021

Learning how to write press releases can help you reach and appeal to your target audience. Here are the nine tips you need when learning how to write a press release. With these tips, you can gain the media attention your brand deserves. What you decide to write about can impact which publications will want your story, too.

Writing 82

Writing How To Media Guidelines 82

ImPRessions - Crenshaw Communications

APRIL 2, 2019

Here are some key tactics for PR pros to build executive visibility and thought leadership. Finding a voice in the media. A leadership campaign should include a robust bylined content program. See this post for tips on writing stellar executive bylines. Become a constant at conferences. Get social.

Conference 160

Conference Leadership LinkedIn Social Media 160

PRSay

APRIL 25, 2024

Some of these opportunities might be found within your current role or organization through training, professional development, mentorship opportunities or leadership roles. Develop a list of specific areas in which you want to improve, such as presentation skills, leadership abilities, technical expertise or project management.

Strategy 87

Strategy Brand Branding Leadership 87

Waxing UnLyrical

NOVEMBER 9, 2015

I’m here for the 2015 PRSA International Conference where there’s absolutely no shortage of awesome speakers this year. And why not get to know me a little better this weekend during my first ever free online mini-training, The Social PR Launchpad: Unleash Your Inner Social PR Superhero ? Good morning from Atlanta!

Conference 40

Conference Internal International Leadership 40

Sword and the Script

JUNE 15, 2021

I’ll even take that a step further: if you aren’t in direct contact with customers in writing content, you are probably just making it all up. As a result, B2B marketing writers turn to analytics and social media to inform their writing. This conundrum is a leadership challenge for the head of marketing.

Survey 119

Survey B2B Marketing Interviews 119

PR Conversations

OCTOBER 28, 2014

The chair of the Global Alliance introduces the Madrid Momentum ( Learning to Lead ) and details four Ps that constitute the cornerstones of PR leadership. At last, public relations comes out from under the shadow of marketing and media relations—and it is not just me who is saying it. The four Ps of public relations leadership.

Leadership 111

Leadership Publicity Government Journalism 111

Deirdre Breakenridge

JULY 24, 2018

I’ve been writing a lot about the Modern Communicator and answering questions that have flowed in through Twitter, Skype, LinkedIn and Facebook. When he reached out, he asked if I would help him with his messaging for the media , work with him to navigate social media, and to rebuild his damaged reputation.

Reputation 218

Reputation Skype Industry Conference 218

Onclusive

JUNE 21, 2017

Commit to attending one conference or class a year. Whether it’s getting Google Analytics or Marketo certified, attending a social media conference, or taking an SEO course so you can learn how to improve the searchability of your brand’s owned media, commit to continued education. “It

Storytelling 329

Storytelling SEO Community Engineering 329

PRSay

MAY 8, 2018

In one class, we were asked to write a release based on a police report. I got my first job from a connection at PRSA Georgia’s Real World conference, which my mom had recommended I attend. She worked full time, had her own home office and served in a leadership role. If anything, she involved us in her work.

Leadership 159

Leadership Conference Local Internal 159

ImPRessions - Crenshaw Communications

SEPTEMBER 13, 2018

Earned media boosts SEO. If a CEO offers expert commentary – or a byline or guest blog post in a key media outlet, that content can earn valuable visibility and leadership positioning for the organization. Key media, industry colleagues, experts, and prospective customers are all target attendees.

SEO 125

SEO Case Study Conference Retail 125

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Content like business books can serve as a strong visibility platform and a route to new opportunities like conference speaking gigs and contributor positions. And being a best-selling author can’t hurt when pitching bylines or features to the media. Content shapes a personal brand. Packaging a differentiator.

Case Study 178

Case Study SEO Film Video 178

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

To improve writing. Richard Laermer and Kevin Dugan curate every PR person’s nightmare, the Bad Pitch Blog, dedicated to calling out media pitches that are off-target, poorly written or just bad for any number of reasons. Learn what not to write. Extreme Leadership. Bad Pitch Blog. The Grammarly Blog. trendhunter.

Blogging 159

Blogging Pitching Fashion Sports 159

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

Thought leadership is a common term in most B2B public relations programs. We examine these questions on behalf of clients and have a blueprint of sorts for developing and supporting thought leadership in a company executive or expert. Social media – to show some leader personality and to leverage all of the other output.

Leadership 149

Leadership Trade Shows Healthcare Education 149

PR 20/20

SEPTEMBER 8, 2021

Register for Marketing AI Conference (MAICON) 2021 Virtual, Sept. Continuity of Leadership: I will remain the CEO of both Marketing AI Institute and PR 20/20, and continue to lead the agency. We all get to write our own story of how AI will impact us. Join Us for the Marketing AI Conference (MAICON). Growing smarter.

Financial 98

Financial Conference Agency Resources 98

Sword and the Script

JANUARY 3, 2023

PR can also involve managing events, speaking at conferences, and developing social media campaigns. PR practitioners use a variety of methods to get their message out, including press releases, media relations, social media, and more.

Interviews 100

Interviews Publicity Technology Social Media 100

wiredPRworks

APRIL 20, 2022

Thanks to David for writing the book, including me in the first one – such an honor!, and taking the time to talk about the new new rules of marketing and PR on Growing Social Now. In 2008, Barbara and David met IRL in Chicago when he offered a free ticket to a conference on twitter. About Growing Social Now.

Marketing 118

Marketing Social Media Trends Instagram 118

wiredPRworks

MAY 23, 2022

Before I looked at the other entries, I decided to write up a Top 10 Ways to Quickly Become a LinkedIn Expert entry that won second place, and became a popular post on Wired PR Works. In the websites section of your profile, add a link to a page that lists your news, social media bio, articles or publications.

LinkedIn 52

LinkedIn How To B2B Social Media 52

PRSay

SEPTEMBER 8, 2020

Her writing has also appeared in The New York Times , The Washington Post and The Atlantic. Because, all around the world, in a lot of different sectors, there are communicators who don’t necessarily share those standards, including politicians and certain media networks. Ahead of her keynote speech Oct. No, not necessarily.

Communications 176

Communications Government Viral Radio 176

PRSay

JUNE 3, 2020

Video and conference calls are important tools for having courageous conversations today about how things are in your hometown. Write a letter to the editor. If you prefer social media, then write a post or submit an article to your Chapter’s blog. Consider the following for your Chapter: Host a diverse dialogue.

Local 156

Local Community Conference Writing 156

Sword and the Script

AUGUST 14, 2018

When asked which technologies are having the biggest impact on the job of reporting, the answers stacked up as follows (globally): 34% said “updated social media algorithms;”. First, reporters do care about the potential performance of a story idea on social media. 6) Technology that will change reporting. Talk to Us !

Survey 102

Survey Report Media B2B 102

Sword and the Script

AUGUST 25, 2020

Even the simplest of social media posts – the sharing of a neutral but informative news article – would take weeks. The social media marketer didn’t even have access to social media channels. PR professionals will joke that it takes a few hours to write a press release and three weeks to get one approved. >>>

Marketing 87

Marketing Guidelines Social Media Conference 87

Solo PR Pro

MARCH 13, 2018

Review the known thought leadership tactics below and consider them from a new perspective with you as the client. It is a great way to demonstrate leadership and enhance your credibility with clients. Create a targeted list of publications, blogs or other media outlets just as you would for clients. Video marketing.

Leadership 62

Leadership Case Study Video YouTube 62

ImPRessions - Crenshaw Communications

MAY 15, 2017

Most new hires will get broad exposure to the range of essential PR skills, from writing to research, to media outreach, and their work may touch several different PR sectors, from financial to fashion. We also encourage everyone – even interns – to write blog posts and try their hand at short videos for social sharing.

Skype 147

Skype Agency Meeting Software 147

Critical Mention

JANUARY 3, 2019

My goal was to simply share my story and experience on-line through a blog, and to then re-share on social media. While I started engaging on social media channels, I realized that blogging and writing about my experiences would be central to sharing my story. Most of this happened in the U.S.

Interviews 105

Interviews Ethics Government Internal 105

Deirdre Breakenridge

APRIL 10, 2017

Not to mention all the conferences and travel you can write off! Identify a mix of activities—such as the regular reading of industry blogs and the latest PR and business books— with online courses, and industry conferences that provide the opportunity to learn as you expand your network.

Travel 281

Travel Technology Conference LinkedIn 281

PR 20/20

SEPTEMBER 8, 2021

Register for Marketing AI Conference (MAICON) 2021 Virtual, Sept. Continuity of Leadership: I will remain the CEO of both Marketing AI Institute and PR 20/20, and continue to lead the agency. We all get to write our own story of how AI will impact us. Join Us for the Marketing AI Conference (MAICON). Growing smarter.

Financial 52

Financial Conference Agency Resources 52

Maxim Behar

SEPTEMBER 5, 2021

Our industry has undergone huge changes, but it should be noted that the changes were not the result of a pandemic, but of the growing influence of social media over the years. Only 10 years ago, we were the communications intermediary between our customers and the traditional media. What is the biggest trend right now? -

Meeting 98

Meeting Advertising Advertising Agency 98

Landis PR

DECEMBER 6, 2021

Even as the communications sector has expanded to include social media channels, blogs, virtual events and more, media relations has remained – and will remain – a cornerstone of any smart MarComm strategy. Related Articles: Forbes Leadership Council Cultivating Media Relationships: It’s a Process. Why is that?

Media Relations 52

Media Relations Media Sports Report 52

Contently - Strategy

NOVEMBER 3, 2021

The more reliable and high-quality [the content] is for readers, the more it confers trust in and value of the brand behind it,” Dimond said. ” In a rapidly evolving digital media landscape , reader trust is precious. Fact-checking becomes even more important when you’re writing about sensitive topics.

Content Marketing 144

Content Marketing Marketing Viral Study 144

Sword and the Script

MAY 29, 2018

Of the 155 respondents, more than 120 took the time to write in answers this post is designed to share some of them that stood out. It’s not just about content, or search, or conferences, or advertising, or a webinar. 3) “Thought leadership can’t be outsourced. 1) “That one tactic isn’t king.

Corporate 74

Corporate Communications Survey Employee 74

Karen Freberg

MARCH 15, 2020

Dear Public Relations and Social Media Academic Community, It’s time to step up to the plate. We are practicing safe measures in social distancing, and making sure we are there for our students and colleagues. However, I noticed something over the past week that was interesting, and it has motivated me to write this post.

Crisis 77

Crisis Education Resources Community 77

The Hoffman Agency

OCTOBER 11, 2022

Before my internship, I never imagined how challenging it could be to write simple messages for social media platforms or to search for onsite outreach for upcoming events or conferences. The pitch drafts, curation, personalization, updating media lists and blog drafting can take quite a bit of time, initially.

Internal 36

Internal International Agency Pitching 36

Solo PR Pro

MAY 7, 2019

Facebook held their annual F8 Developer’s Conference April 30 – May 1, 2019. Depending on the type of business, adding Facebook Groups to a social strategy could strengthen brand loyalty and thought leadership. Let us know in the comments or share on social media using #solopr. Facebook Messenger Desktop App.

Marketing 64

Marketing Instagram LinkedIn Facebook 64

PR Fuel

JULY 26, 2020

This could be for a range of reasons, such as communicating a change in leadership, speaking out on an important issue, clarifying confusion, or announcing a new change that the media will need to know about. But journalists, media, and influencers are extremely busy. And writing a press release is a fine art.

SEO 52

SEO Writing Local Product Launch 52

Bianchi Biz Blog

MARCH 7, 2022

As managing editor of Heavy Duty Trucking magazine and TruckingInfo.com, she writes trucking news and features, manages e-newsletters and social media, coordinates magazine production, and helps to develop content for events and multimedia projects. In 2021, at the Women in Trucking annual conference as managing editor of HDT.

Meeting 82

Meeting Automotive Media Transportation 82