Sword and the Script

SEPTEMBER 3, 2019

PR Week published a story about a new vendor out of Tel Aviv that’s has launched what it pitches as a CRM for PR. The tool also breaks down the pitching activity of each team member, including metrics for open, response and coverage rates.”. Testing features – A/B testing – to assist in seeing which pitches are performing.

Analytics 68

Analytics Report Technology Pitching 68

Sword and the Script

MAY 14, 2019

3) Measuring the influence of coverage. You can view this measure in a couple of different ways – and the charts allow for you to drill down and take a look at the underlying coverage. In theory, this concept could definitively end the debate over PR measurement , at least from a marketing perspective. Sentiment analysis.

Case Study 117

Case Study Software Data Web 117

Sword and the Script

OCTOBER 24, 2017

These are the metrics B2B lead gen measure. Here are the lead generation metrics the survey says B2B marketers are measuring: 52% say cost of conversion. 25% product or service comparisons. Use a link as validation in future PR pitches. 50% say time to convert. 27% say first click. 25% say channel. 22% say last click.

B2B 64

B2B Report Marketing Survey 64

Bad Pitch Blog

JANUARY 20, 2006

The following pitch was so bad, it inspired several bloggers including B.L. Note: Bad Pitch Anonymization is in all UPPERCASE BOLD type. The study measured satisfaction among online shoppers who visited but may or may not have purchased from the retailer. Ochman and Colin McKay. It also inspired this blog.

Pitching 40

Pitching Retail Measurement Study 40

Sword and the Script

JULY 2, 2019

The comparison to Meltwater makes a lot of sense to me, but Kantar Media is focused paid, rather than earned, which is the focus Cision defines for investors in this presentation. b) Is Your Press Release Pitch Guilty of Information Overload? That said, the distinction is blurry and overlaps in several areas. “The via BurrellesLuce.

Trends 60

Trends Media Report Technology 60

PR 20/20

AUGUST 17, 2017

Activate investors, partners, and peers with an elevator pitch, prospect offer and incentive. Measure which verticals are performing best and where you can see the most potential for growth. Comparison Matrix. Many startups and scaleups have the benefit of others betting on their success. Paid Traffic. Help your audience out.

Marketing 49

Marketing eBook Case Study Comparison 49

Waxing UnLyrical

JANUARY 27, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 15 Reasons Your PR Pitches Suck January 27th, 2011 Tweet In the genes? I can’t tell you how many pitches I received that were so bloviated, they would have made Alec Baldwin jealous. And that was it.

Pitching 111

Pitching Facebook Interviews Twitter 111

Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. This tool has myriad features and uses, but I predominantly use it for both ideation and to assist with pitch-writing. It’s one of the most crucial and time-consuming parts of the pitching process, but a necessary evil nonetheless.

Digital PR 161

Digital PR Tools Pitching Film 161

Deirdre Breakenridge

SEPTEMBER 3, 2014

SumAll is a free tool that shows you how conversations progress and you can make comparisons over time. Digital Reach : Digital Reach by Cision is a new way for PR professionals to measure UVPM (Unique Visitors Per Month) or “reach,” which is the number of people who visit a site in a any given month. I discovered.

Communications 383

Communications Tools Google Resources 383

Contently - Strategy

MAY 7, 2020

Over the years, I’ve had the opportunity to pitch ideas to a number of wiser, business-minded folks. What metrics do they use to measure those goals? How you measure it is a bit trickier. When someone wants to pitch a movie, they try to drum up excitement with a concise comparison. Start by solving a problem.

Content Marketing 126

Content Marketing Marketing Case Study Internal 126

Sword and the Script

OCTOBER 8, 2019

Here are three easy measures. This measure is useful for making the case to invest in content marketing. This is a measure of effectiveness that compares organic search traffic to paid sources: spend on content marketing divided by traffic. You can begin measuring immediately as soon as you start publishing content.

Content Marketing 80

Content Marketing Marketing Comparison Measurement 80

Sword and the Script

DECEMBER 20, 2022

The internet created an obsession among marketers for measurement, but it overcorrected over the last 10 years or so. They have also proven crucial in measuring the efficacy of PR campaigns and customizing them. . ~ Wendy Zajack , Faculty Director, IMC & DMC at Georgetown University. Greg Galant , CEO and cofounder, Muck Rack.

Marketing 189

Marketing Content Marketing Data Social Media 189

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. Louise Parker , PR Director at Propellernet , echoes this, “For me, digital PR is measurable PR that is created with SEO goals in mind.

Digital PR 170

Digital PR Industry Strategy Film 170

Sword and the Script

MARCH 15, 2022

At a minimum, you can keep a record of an article for year-over-year comparison, even if you can’t access the underlying content 12, or 24 months later for example. This is an important point, because you want to be able to measure and compare results over time. One format will be a fixed fee for a short period.

Tools 158

Tools Media Software Analysis 158

Buzzstream

MARCH 13, 2024

Campaigns might involve pitching a quote from a thought leader to a journalist writing about a related topic or creating and pitching content highlighting data from a commissioned industry survey. In contrast, traditional PR has broader metrics to measure public perception and sentiment.

Digital PR 71

Digital PR Construction Case Study SEO 71

Sword and the Script

JULY 9, 2019

Constant Contact measures this by the highest open rate by local time. Email open rate comparison tool by HubSpot. Please read the Pitches! And it’s been that way for at least the last two years.”However, The company doesn’t provide an average across all industries for this metric. by Boomerang. Will Emojis Increase Reply Rates?

Study 92

Study Marketing Data Analysis 92

Cision

MAY 11, 2015

New ways to accurately measure and track PR’s value. What would’ve been a cold call or cold email becomes much warmer because I can refine my pitch through my social media research. The proliferation of owned media. The democratization of voice through social. Media’s evolving landscape.

Reddit 120

Reddit Social Media Comparison Pitching 120

Stephen Waddington

NOVEMBER 19, 2017

12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics. Measurement should no longer be an issue within public relations. 8 Performance public relations. It was a lousy experience.

Publicity 164

Publicity Ethics Data Community 164