Bianchi Biz Blog

AUGUST 8, 2022

I imagine stories in the manufacturing technology world will always be tame by comparison, and while I miss the insanity of the video game industry, it’s nice to write on a practical topic. What advice do you have for PR people that want to pitch you? In the age of COVID it’s been a particular blessing.

Technology 93

Technology Meeting Media Analytics 93

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

Each December public relations agencies spend time crafting pitches and byline articles capturing clients’ takeaways for their particular industry. It’s also very important to tap and train media spokespeople at the beginning of an engagement. 2017 PR Takeaways. Video is never, ever going away.

YouTube 136

YouTube Training Video Survey 136

Cision

DECEMBER 22, 2016

To avoid this, a strong integrated public relations and marketing campaign should be developed and executed focusing on the key audiences with whom the destination will resonate the most. An easy comparison is social media. What is your secret to media relations success?

Tourism 120

Tourism Travel Conference Crisis 120

Sword and the Script

JANUARY 12, 2021

Yes, you should try to include multimedia if you can because it supports your media relations efforts. For example, you can send one press release URL to a reporter, and it (ideally) contains the pitch idea, supporting quotes and images that help them produce a story. Again, that comparison post I link to above is instructive.

Financial 88

Financial Video Survey Google 88

Beyond PR

MAY 22, 2018

Asking these types of questions and understanding what outlets typically publish will give you more direction when you craft pitches. This will help establish comparison points. Understanding your target outlets and the reporters you need to pitch to is one of the first steps in successful media relations.

Media 71

Media Pitching Social Media Report 71

Sword and the Script

SEPTEMBER 3, 2019

All the sessions were recorded, including the panel I participated on for media relations. PR Week published a story about a new vendor out of Tel Aviv that’s has launched what it pitches as a CRM for PR. This seems to give you access to your media list right from an email. By comparison, WeWork is valued at $44 billion.

Analytics 67

Analytics Report Technology Pitching 67

Bad Pitch Blog

APRIL 24, 2007

One thing’s for sure, the pitch is smart and creative. The site even provides you with lyrics to the song, a favorite character poll, a trivia quiz and a side by side comparison of the city’s skyline in the show’s opening credits with a view of the city today (a lot has changed).

Pitching 40

Pitching Comparison Radio YouTube 40

Bad Pitch Blog

APRIL 19, 2007

1) Idea & Execution: Several people comment that you shouldn''t avoid media relations during horrible events like this one. Do a side by side comparison between US Netcom and their competitor and you''ll clearly see it’s not the idea, it''s the execution we’re lambasting along with several other blogs. We agree completely.

Comparison 40

Comparison Pitching Interviews Google 40

Shift Communications

NOVEMBER 12, 2018

During my first year at SHIFT, I have learned several pitch writing techniques and seen some success, but I’ve also had days when I’ve received radio silence from reporters. One of the most valuable things I learned during the seminar was how to write a pitch that gets attention. Use facts, examples and comparisons for clarity.

Pitching 89

Pitching Comparison Writing Radio 89

Waxing UnLyrical

JANUARY 27, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 15 Reasons Your PR Pitches Suck January 27th, 2011 Tweet In the genes? I can’t tell you how many pitches I received that were so bloviated, they would have made Alec Baldwin jealous.

Pitching 111

Pitching Facebook Interviews Twitter 111

Sword and the Script

OCTOBER 27, 2020

Muck Rack is a PR technology platform that helps PR find relevant media contacts, facilitates PR pitching and provides media monitoring The big players in PR technology have largely achieved their growth through mergers and acquisitions ( example ). The news media wasn’t the only audience to notice Muck Rack.

Pitching 85

Pitching Media System Tools 85

Sword and the Script

OCTOBER 8, 2019

There are a few benefits I’d add to that: a) Media relations. Content marketing is pivotal to media relations and done well, media relations will, in turn, help your content marketing; and. Leads to a reputation for thought leadership. b) Integrated marketing. 43 cents per click. A Word of Caution.

Content Marketing 79

Content Marketing Marketing Comparison Measurement 79

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. ” ~ Molly McPherson , APR, Public Relations and Crisis Manager, Molly + Co. “I see a few things.

Marketing 187

Marketing Content Marketing Data Social Media 187

Communications Conversations

APRIL 20, 2016

Media share news differently now. Media create news differently now. Media are different. Much different than they were 16 years ago (wanted to keep it to 2000 for comparisons). And sure, the PR world has adapted the way they pitch and work with the media. To varying degrees. What about Upworthy?

Media Relations 60

Media Relations Media Comparison Pitching 60

Stephen Waddington

NOVEMBER 19, 2017

Public relations in practice is evolving from media relations to influencer relations, and then from community management to social business. Each new form of media from Snapchat to YouTube, and Instagram to Twitter, has given rise to a new breed of influencers. . #15 Influencers: relationships versus reach.

Publicity 164

Publicity Ethics Data Community 164