Sword and the Script

FEBRUARY 11, 2017

However, other traditionally print new organizations – notably the Wall Street Journal and USA Today – got into the podcast game far earlier. Research for PR Pros on B2B Messaging, Pitches and Clickbait [UML] . By comparison, users make an estimated two trillion searches on Google per year. Help Humanize Marketing?

Tools 60

Tools Pinterest Marketing Media 60

Sword and the Script

JULY 2, 2019

Onclusive released a report called the 2019 Global Journalism Report , which it says “analyzed 2.1 The comparison to Meltwater makes a lot of sense to me, but Kantar Media is focused paid, rather than earned, which is the focus Cision defines for investors in this presentation. billion pieces of editorial content.” via BurrellesLuce.

Trends 60

Trends Media Report Technology 60

Sword and the Script

JANUARY 5, 2016

Press releases also provide the important background reporters need after reading the email pitch that initially hooks them. We still use the news release, although these days it’s more likely to support follow-up upon after securing an exclusive or to enhance search.

Banking 60

Banking Marketing Wireless Advertising 60

Waxing UnLyrical

JANUARY 27, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 15 Reasons Your PR Pitches Suck January 27th, 2011 Tweet In the genes? I can’t tell you how many pitches I received that were so bloviated, they would have made Alec Baldwin jealous. And that was it.

Pitching 111

Pitching Facebook Interviews Twitter 111

Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. This tool has myriad features and uses, but I predominantly use it for both ideation and to assist with pitch-writing. It’s one of the most crucial and time-consuming parts of the pitching process, but a necessary evil nonetheless.

Digital PR 161

Digital PR Tools Pitching Film 161

Sword and the Script

DECEMBER 20, 2022

Local news and indy journalism more trusted. “I I predict the continued rise in readership of local news channels and independent journalism. AI-enhanced writing platforms like Grammerly and Wordtune seem dated in comparison to ChatGPT, which generates high-quality written materials quickly and accurately. When asked, “Why?”

Marketing 187

Marketing Content Marketing Data Social Media 187

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. In terms of preparing pitches, there’s a fine balance between ensuring the client is credited in coverage and making the email too brand-centric.

Digital PR 170

Digital PR Industry Strategy Film 170

Sword and the Script

JULY 9, 2019

“In 2009, The Wall Street Journal published an article claiming that email was dead. Email open rate comparison tool by HubSpot. Please read the Pitches! Ironically, it was the most emailed article of the day.”. Source: Marketo, The Definitive Guide to Engaging Email Marketing (2013). by Boomerang. by Outreach. section first.

Study 91

Study Marketing Data Analysis 91

ImPRessions - Crenshaw Communications

AUGUST 31, 2021

.” One female founder of a health testing company said that she was linked to Holmes so frequently that her advisors suggested she dye her naturally blond hair a darker color , presumably to stop the damaging comparison. Of course, the Theranos debacle also tells us something about journalism. Journalists missed red flags.

Comparison 203

Comparison Healthcare Technology Course 203

Communications Conversations

APRIL 20, 2016

Much different than they were 16 years ago (wanted to keep it to 2000 for comparisons). And sure, the PR world has adapted the way they pitch and work with the media. US News & World Report digital monthly unique visitors: Note: All stats from Pew Research Center’s Journalism Project. Media share news differently now.

Media Relations 60

Media Relations Media Comparison Pitching 60

Cision

MAY 11, 2015

The Zimbabwe native received her bachelor’s in print journalism from Claflin University, and later received her master’s in communication from Johns Hopkins University. ​​ How do you innovate PR? What would’ve been a cold call or cold email becomes much warmer because I can refine my pitch through my social media research.

Reddit 120

Reddit Social Media Comparison Pitching 120