Ishmael's Corner

OCTOBER 6, 2015

The Art Of Storytelling In Business Communications And Public Relations. While you can’t pitch Facebook — the “Dear Zuck, next week company XYZ will announce the world’s first …” isn’t going to work — the fact that Facebook generates up to 20 percent of the traffic to news sites bears attention.more.

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Facebook Twitter Storytelling Media 60

ISEBOX

MARCH 2, 2017

Few marketers would dispute that pharma companies have been a bit slow to get on board with social media. However, we’ve never specifically delved into one of the most effective, dynamic platforms for brand awareness, connecting with the pharma community, and engaging in relevant conversations: Twitter.

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Twitter Pharmaceuticals Marketing Product Launch 70

Contently - Strategy

SEPTEMBER 21, 2021

If the person running your Twitter doesn’t know how to speak Twitter, they’re unlikely to succeed. Trust their weird Twitter meme ideas. You want guidance from advisors at a successful bank or the thought leaders at a B2B tech company in your field. Social impact storytelling drives purchase consideration.

Brand 145

Brand Branding Banking Survey 145

ImPRessions - Crenshaw Communications

MAY 15, 2020

The go-to social media platforms for B2B PR are probably LinkedIn and Twitter. While Instagram is seen as a huge part of any B2C social media plan, it may have a role in a social media plan for B2B companies. . Here are a few ways Instagram can help amplify storytelling for B2B organizations. Brag about that media coverage.

Instagram 333

Instagram B2B B2C Case Study 333

Masters in Communications

OCTOBER 30, 2018

As Harrison Monarth writes in The Harvard Business Review : Storytelling evokes a strong neurological response. Here's why storytelling is such a powerful tool: The Power of Synchronicity. Storytelling creates a certain synchronicity between the teller and the listener. Storytelling is also a powerful tool for persuasion.

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Storytelling Chemicals Advertising Advertising 61

Axia PR

JULY 17, 2020

Per-follower engagement on Instagram is 58 times higher than Facebook and 20 times higher than Twitter. If your company isn’t on Instagram, there’s no time like the present. Instagram is bursting with the opportunity to boost brand awareness and connect with your audience, altering company storytelling.

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Instagram How To Storytelling Facebook 120

ImPRessions - Crenshaw Communications

AUGUST 4, 2023

In a way, this idea ties back to the old “Show, don’t tell” principle in storytelling. While putting together interview questions, try to preempt the questions and challenges one of your company’s own customers or prospects would want to throw at them. Twitter is where people go to perpetuate a narrative in a very public setting.

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Interviews How To Reddit Journalism 296

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

This kind of organic brand awareness is particularly valuable for new companies or challenger brands. A campaign of consistent earned and owned content, reactive commentary, and trade or business media coverage can vault a little-known company into the spotlight. Storytelling engages, influence persuades.

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Storytelling Education Software LinkedIn 233

5W PR

FEBRUARY 24, 2023

Fashion brands can take advantage of platforms like TikTok, Instagram, Twitter, and Facebook. Public relations Fashion brands can use public relations efforts and storytelling to get their name out there and reach customers. When paired with storytelling, companies can connect with even more people.

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Fashion Storytelling Social Media Instagram 88

Ishmael's Corner

FEBRUARY 16, 2015

Yet, there’s an even greater fundamental reason for B2B companies to get the social media religion. So it stands to reason that B2B companies should be advancing their online presence beyond their websites. Which explains the numerous B2B companies deploying Facebook and Twitter as their social media strategy.

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B2B Social Media Company Media 60

Deirdre Breakenridge

NOVEMBER 11, 2015

ET, the #PRStudChat community will gather to discuss Creative PR and how smart PR today requires a combination of creative storytelling, powerful visual imagery and data-driven decision making. An avid Twitter user, Heather can trace the majority of Geben’s business back to relationships that began online. See” you on the 17th!

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Creativity Community Storytelling Agency 0

PRSay

AUGUST 12, 2016

The fusion of these groups truly mirrors the current state of the news making and storytelling industry as a whole. Story timelines have shifted from traditional long-lead or daily print opportunities to instantaneous news with the introduction of social as the go-to storytelling platform.

Storytelling 60

Storytelling Social Media Sports Strategy 60

PRSay

JANUARY 1, 2020

that will hopefully make your 2020 even more successful: Remember not to skimp on storytelling. Your team may have many components — at MediaSource, we’ve got creatives, strategic types and PR practitioners — but ultimately, your work should always come back to storytelling. Unsure of whether your team is strong enough at storytelling?

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Publicity Storytelling Instagram Pitching 165

Beyond PR

APRIL 28, 2017

People who work in the marketing communications field have grappled with a very existential question in recent years: If marketing comms is becoming a more data-driven profession, then what happens to the art of storytelling I’ve cultivated my whole career? The science of data and the art of storytelling shouldn’t be mutually exclusive.

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Storytelling Data B2C B2B 45

PRSay

SEPTEMBER 17, 2019

In just two weeks, the chicken mayhem had earned Popeye’s a boatload of new Twitter followers , a huge boost in profits and an estimated $65 million in free advertising. On top of standard visuals, Popeyes’ introductory video demonstrated the brand’s command of visual storytelling. Connect with Lisa on Twitter: @LisaArledge.

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Product Launch Storytelling Social Media Video 149

Cision

OCTOBER 4, 2017

When it comes to the transformation of the public relations industry, Google, Facebook, and Twitter always receive the revolutionizing praise. Content intelligence company, Chartbeat analyzed deep-user behavior across two billion website visits and discovered that 55 percent of internet users spend fewer than 15 seconds actively on a page.

How To 282

How To Storytelling B2C Measurement 282

Communications Conversations

NOVEMBER 16, 2022

Many companies have focus on paid social, and general understanding of setting up ads or interpreting data will be helpful. Helps with quick turn request like putting company logo on visuals. The fake Eli Lilly Twitter fiasco is a good example. Storytelling is the underlining theme for social media pros. Canva/design.

Social Media 174

Social Media Media Analytics Data 174

Waxing UnLyrical

OCTOBER 7, 2015

Let’s take a look at some lessons learned from storytelling to children that can easily be used by your brand. Twitter Google+ LinkedIn Storytelling through the Eyes of a Child. You may think you’re too old for fairy tales and stories, but think again. There has to be a quest. What good is a story without a quest?

Storytelling 40

Storytelling Travel Brand Branding 40

Beyond PR

OCTOBER 18, 2016

One of the most engaging tactics you can employ on Twitter is hosting a contest. However, many social media marketers shy away from hosting a Twitter contest out of fear that there will be no one who participates. Or worse, they pour time, effort and resources into a Twitter contest that fails to garner any reaction.

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Twitter How To Social Media Guidelines 40

5W PR

OCTOBER 31, 2023

Public Relations Leadership Forum Co-sponsored by the Institute for Public Relations, PR Council, and Page Society, this intense two-day seminar is designed for mid-career communications managers at global companies and PR firms.

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Conference Nonprofit Education Healthcare 78

The Hoyt Organization

MARCH 25, 2024

The strategies outlined below can be applied to any healthcare organization, from hospitals and clinics to pharmaceutical companies and health insurance providers. Utilize Storytelling In the modern healthcare industry, storytelling can be a powerful tool to connect with audiences emotionally.

Healthcare 67

Healthcare Strategy Publicity Pharmaceuticals 67

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2020

Companies who ignore or deprioritize customer experience (CX) do so at their peril. Each company has its own specific set of needs and preferences, so a “cloud only” or “on-premise only” approach may not work for many. There are real opportunities for hybrid providers to promote their advantages through creative storytelling.

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Trends Privacy Technology Data 182

Deirdre Breakenridge

MARCH 8, 2017

ET, the #PRStudChat community will gather to discuss how storytelling and content help to build relationships with your community. How do you know the best type of content to share to support your storytelling? Her favorite social platform is Twitter , connect with her there. On Wednesday, March 22 nd , at 8:30 p.m.

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Radio How To Community Storytelling 170

Landis PR

SEPTEMBER 7, 2021

A recent article in The Washington Post , “ Before Twitter and Facebook, There Was Morse Code: Remembering Social Media’s True Inventor ,” details the history and relevance of Morse code, complete with early versions of today’s “OMG” and “LOL.”. Over the years, major companies have debated where social media should reside.

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Social Media Marketing Media Analysis 104

Ishmael's Corner

OCTOBER 14, 2014

You may be a company in the bowels of B2B. Every online touch point offers the chance for storytelling and making an impression that builds your brand. Keep in mind that my definition of storytelling in business does not mean building out a story arc with a protagonist, bad stuff and redemption. You’re close.

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Brand Branding Storytelling Blogging 120

Cision

JUNE 12, 2017

Kennedy’s and Mcquivey’s argument is that the shift will be toward storytelling, and brands should focus on video to entrap audiences to brand messaging. Creators like Jaclyn Hill have even been given the opportunity to build their own product lines with cosmetic companies. Storytelling is the key.

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Advertising Advertising Radio Television 190

Bianchi Biz Blog

SEPTEMBER 11, 2023

The trucking industry has experienced some challenges recently with lower freight volumes, a decrease in rates, and trucking companies exiting the industry altogether. My teachers would often comment on my writing, and that boost of confidence along with a love of storytelling led me to journalism.

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Meeting Media Travel Journalism 106

PRSay

OCTOBER 2, 2017

Most companies would agree that consumer trust is a valuable commodity — one that can’t be bought or sold. Why Data Is Required for Storytelling. Storytelling is an art, and when done well it touches on human emotion and evokes a connection. Facebook, Twitter and most other social networks offer a wealth of free analytics.

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Data How To Storytelling Analytics 145

ImPRessions - Crenshaw Communications

DECEMBER 17, 2019

At the same time, browser companies like Apple, Mozilla and Google have taken aim at cookie-based tracking. Savvy PR pros took advantage of the storytelling opportunities, inserting a client point of view on large issues and building thought capital to distinguish them from competitors. Adtech companies can make use of this trend.

Privacy 156

Privacy Advertising Advertising Data 156

ImPRessions - Crenshaw Communications

JANUARY 31, 2019

They also made the story bigger than the company — broadening out to themes on inclusion, gender, and more, which can be controversial. It has built an outspoken and irreverent social media persona across a number of platforms, from Twitter to Snapchat. Away, the luggage company, is another example.

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Brand Branding How To Storytelling 136

wiredPRworks

SEPTEMBER 30, 2020

Interview: craft a compelling and true-to-life storytelling narrative. Optimizing LinkedIn Personal Branding & Company Profiles. Integrate: How LinkedIn fits into your company’s mission and marketing. Refresh: Best practices on LinkedIn profile and company page customization. Twitter Social Selling Secrets.

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LinkedIn Storytelling Facebook Measurement 52

Beyond PR

AUGUST 11, 2016

The host could be someone from your own department, a brand ambassador or a representative of a company you’re partnering with. Because of communication channels like Snapchat, today’s audiences expect more from your brand storytelling. Follow her on Twitter at @annamjasinski or on Snapchat. Download our Buyer 2.0

Storytelling 40

Storytelling Brand Branding Journalism 40

Presspage

MARCH 15, 2023

AI frenzy Of course the sudden attention spurred companies to think and communicate about ways to incorporate AI in their service, genuinely interested in the value it could bring, or simply hoping to ride along with the market attention. Twitter is filled with hilarious examples of AI errors and fake news.

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Technology Creativity Storytelling Communications 78

Shift Communications

JULY 3, 2019

Her key points touched upon tips and tricks regarding social governance, engagement, storytelling and social strategy. When implementing sequential storytelling across social, it’s important to take into consideration how your audience consumes media to ensure that you are maximizing your content. Where is social media going?

Social Media 98

Social Media Media Storytelling Mobile 98

Sword and the Script

SEPTEMBER 19, 2022

CEOs and business leaders are increasingly recognizing the value of corporate communications; investors say comms can increase company valuations. Companies should be investing in the story behind their quarterly or annual results to resonate with the investment community and positively influence valuation.” How will that be measured?

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Survey Corporate Communications Financial 81

Cision

JANUARY 17, 2018

Instead of “pivoting” like a startup towards new forms of advertising, or new storytelling formats like video, they should be pivoting back to the one thing that really matters — their readers. I represent a company Flowr that … ” . A publicist says ‘I have to represent X company. Please write about them?’

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Pitching Journalism Construction Writing 215

Landis PR

DECEMBER 20, 2021

From brand storytelling to new commerce opportunities, social channels offer companies an unmatched opportunity to reach and engage consumers: Engage with your target audience. Twitter, Facebook and Instagram are extremely popular with major brands and their followers. Social media users passed the 3.5 Customer Service.

Social Media 52

Social Media Brand Branding Customer Service 52