Waxing UnLyrical

DECEMBER 8, 2014

As the holidays approach, we’re reminded daily of the importance of storytelling. Just like Christmas, though, the spirit of storytelling is important for business all year round. This week’s roundup features seven posts from around the web that focus on storytelling. Why Your Brain Loves Good Storytelling.

Storytelling 76

Storytelling Resources Web Journalism 76

5W PR

MAY 24, 2024

Storytelling Fintech companies, among a sea of competitors, must stand out. These stories dive into the company’s mission, its influence on the financial ecosystem, and its future vision. Targeting audiences effectively The media landscape is diverse, and PR helps fintech companies navigate it strategically.

Financial 78

Financial Privacy Infographics Leadership 78

Deirdre Breakenridge

NOVEMBER 13, 2017

Next year we will continue to see the growth of digital content in order for companies to project their messages and ideas to key audiences. Storytelling will become more creative. This growing source of information makes it hard for certain companies to get their stories noticed. Online Reputation Management.

Trends 0

Trends Storytelling Creativity Reputation 0

Ishmael's Corner

OCTOBER 6, 2015

The Art Of Storytelling In Business Communications And Public Relations. While you can’t pitch Facebook — the “Dear Zuck, next week company XYZ will announce the world’s first …” isn’t going to work — the fact that Facebook generates up to 20 percent of the traffic to news sites bears attention.more.

Facebook 60

Facebook Twitter Storytelling Media 60

ISEBOX

MARCH 2, 2017

Few marketers would dispute that pharma companies have been a bit slow to get on board with social media. However, we’ve never specifically delved into one of the most effective, dynamic platforms for brand awareness, connecting with the pharma community, and engaging in relevant conversations: Twitter.

Twitter 70

Twitter Pharmaceuticals Marketing Product Launch 70

Contently - Strategy

SEPTEMBER 21, 2021

If the person running your Twitter doesn’t know how to speak Twitter, they’re unlikely to succeed. Trust their weird Twitter meme ideas. You want guidance from advisors at a successful bank or the thought leaders at a B2B tech company in your field. Social impact storytelling drives purchase consideration.

Brand 145

Brand Branding Banking Survey 145

ImPRessions - Crenshaw Communications

MAY 15, 2020

The go-to social media platforms for B2B PR are probably LinkedIn and Twitter. While Instagram is seen as a huge part of any B2C social media plan, it may have a role in a social media plan for B2B companies. . Here are a few ways Instagram can help amplify storytelling for B2B organizations. Brag about that media coverage.

Instagram 333

Instagram B2B B2C Case Study 333

Masters in Communications

OCTOBER 30, 2018

As Harrison Monarth writes in The Harvard Business Review : Storytelling evokes a strong neurological response. Here's why storytelling is such a powerful tool: The Power of Synchronicity. Storytelling creates a certain synchronicity between the teller and the listener. Storytelling is also a powerful tool for persuasion.

Storytelling 61

Storytelling Chemicals Advertising Advertising 61

Axia PR

JULY 17, 2020

Per-follower engagement on Instagram is 58 times higher than Facebook and 20 times higher than Twitter. If your company isn’t on Instagram, there’s no time like the present. Instagram is bursting with the opportunity to boost brand awareness and connect with your audience, altering company storytelling.

Instagram 120

Instagram How To Storytelling Facebook 120

ImPRessions - Crenshaw Communications

AUGUST 4, 2023

In a way, this idea ties back to the old “Show, don’t tell” principle in storytelling. While putting together interview questions, try to preempt the questions and challenges one of your company’s own customers or prospects would want to throw at them. Twitter is where people go to perpetuate a narrative in a very public setting.

Interviews 296

Interviews How To Reddit Journalism 296

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

This kind of organic brand awareness is particularly valuable for new companies or challenger brands. A campaign of consistent earned and owned content, reactive commentary, and trade or business media coverage can vault a little-known company into the spotlight. Storytelling engages, influence persuades.

Storytelling 233

Storytelling Education Software LinkedIn 233

5W PR

FEBRUARY 24, 2023

Fashion brands can take advantage of platforms like TikTok, Instagram, Twitter, and Facebook. Public relations Fashion brands can use public relations efforts and storytelling to get their name out there and reach customers. When paired with storytelling, companies can connect with even more people.

Fashion 88

Fashion Storytelling Social Media Instagram 88

Beyond PR

JANUARY 3, 2017

Storytelling. Content marketing may change its tactics as audiences tire of the existing ones, but telling a good company narrative will never go out of style. What the BLEEP is a Company Narrative? A company narrative is not a mission statement nor is it an inventory of your products, services or accolades.

Company 72

Company Storytelling Small Business eBook 72

Ishmael's Corner

FEBRUARY 16, 2015

Yet, there’s an even greater fundamental reason for B2B companies to get the social media religion. So it stands to reason that B2B companies should be advancing their online presence beyond their websites. Which explains the numerous B2B companies deploying Facebook and Twitter as their social media strategy.

B2B 60

B2B Social Media Company Media 60

Ishmael's Corner

NOVEMBER 20, 2016

The Art Of Storytelling In Business Communications And Public Relations. For global companies founded in the U.S., This sentiment doesn’t necessarily show up on Facebook or Twitter or other public forums. Instead, it’s water cooler chatter and emails, wondering if their company’s character will take on the hue of Donald.more.

Storytelling 123

Storytelling Employee Facebook Twitter 123

Deirdre Breakenridge

NOVEMBER 11, 2015

ET, the #PRStudChat community will gather to discuss Creative PR and how smart PR today requires a combination of creative storytelling, powerful visual imagery and data-driven decision making. An avid Twitter user, Heather can trace the majority of Geben’s business back to relationships that began online. See” you on the 17th!

Creativity 0

Creativity Community Storytelling Agency 0

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2018

Building competitive advantage using PR programs comprised of media relations , reputation management , brand positioning , and content marketing can help a young tech company achieve prominence. Many companies operate in a crowded environment prone to fast changes and quick obsolescence. PR lets you play with the big boys.

Storytelling 226

Storytelling Reputation Technology Content Marketing 226

PRSay

AUGUST 12, 2016

The fusion of these groups truly mirrors the current state of the news making and storytelling industry as a whole. Story timelines have shifted from traditional long-lead or daily print opportunities to instantaneous news with the introduction of social as the go-to storytelling platform.

Storytelling 60

Storytelling Social Media Sports Strategy 60

PRSay

JANUARY 1, 2020

that will hopefully make your 2020 even more successful: Remember not to skimp on storytelling. Your team may have many components — at MediaSource, we’ve got creatives, strategic types and PR practitioners — but ultimately, your work should always come back to storytelling. Unsure of whether your team is strong enough at storytelling?

Publicity 165

Publicity Storytelling Instagram Pitching 165

Beyond PR

APRIL 28, 2017

People who work in the marketing communications field have grappled with a very existential question in recent years: If marketing comms is becoming a more data-driven profession, then what happens to the art of storytelling I’ve cultivated my whole career? The science of data and the art of storytelling shouldn’t be mutually exclusive.

Storytelling 45

Storytelling Data B2C B2B 45

PRSay

SEPTEMBER 17, 2019

In just two weeks, the chicken mayhem had earned Popeye’s a boatload of new Twitter followers , a huge boost in profits and an estimated $65 million in free advertising. On top of standard visuals, Popeyes’ introductory video demonstrated the brand’s command of visual storytelling. Connect with Lisa on Twitter: @LisaArledge.

Product Launch 149

Product Launch Storytelling Social Media Video 149

Onclusive

MAY 10, 2018

“This free, social CRM tool plugs right into your Gmail and provides a photo of your contact, an overview of their LinkedIn profile, company, title, location, Twitter, and connections you have in common,” she says. 3–Visual Storytelling. I’ve used it, and she’s right.

Storytelling 230

Storytelling Technology Tools Infographics 230

Cision

OCTOBER 4, 2017

When it comes to the transformation of the public relations industry, Google, Facebook, and Twitter always receive the revolutionizing praise. Content intelligence company, Chartbeat analyzed deep-user behavior across two billion website visits and discovered that 55 percent of internet users spend fewer than 15 seconds actively on a page.

How To 282

How To Storytelling B2C Measurement 282

Presspage

OCTOBER 24, 2023

Companies have begun to understand that PR is not just an expense - it’s an investment with potential returns. 72% of PR specialists say storytelling is their most important skill set - and they’re not wrong. In today's dynamic digital landscape, the value of a positive online presence cannot be overstated.

Analytics 78

Analytics Digital PR Storytelling Local 78

PRSay

JULY 26, 2022

She has served in leadership communications roles for multinational corporations such as BBC World and Ford Motor Company for more than 23 years in India and the United States. Digital-first campaigns, influencer mapping and marketing are new ways of storytelling. Hale helps companies and leaders articulate and amplify their stories.

Local 133

Local Crisis Management Internal International 133

Onclusive

SEPTEMBER 13, 2017

New PR serves three pivotal roles to build your corporate brand and support your sales and marketing organizations: PR is digital storytelling through content and social amplification. The three most important drivers are social listening, digital storytelling and real time marketing. ” 4.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

Communications Conversations

NOVEMBER 16, 2022

Many companies have focus on paid social, and general understanding of setting up ads or interpreting data will be helpful. Helps with quick turn request like putting company logo on visuals. The fake Eli Lilly Twitter fiasco is a good example. Storytelling is the underlining theme for social media pros. Canva/design.

Social Media 174

Social Media Media Analytics Data 174

Waxing UnLyrical

OCTOBER 7, 2015

Let’s take a look at some lessons learned from storytelling to children that can easily be used by your brand. Twitter Google+ LinkedIn Storytelling through the Eyes of a Child. You may think you’re too old for fairy tales and stories, but think again. There has to be a quest. What good is a story without a quest?

Storytelling 40

Storytelling Travel Brand Branding 40

Beyond PR

OCTOBER 18, 2016

One of the most engaging tactics you can employ on Twitter is hosting a contest. However, many social media marketers shy away from hosting a Twitter contest out of fear that there will be no one who participates. Or worse, they pour time, effort and resources into a Twitter contest that fails to garner any reaction.

Twitter 40

Twitter How To Social Media Guidelines 40

5W PR

OCTOBER 31, 2023

Public Relations Leadership Forum Co-sponsored by the Institute for Public Relations, PR Council, and Page Society, this intense two-day seminar is designed for mid-career communications managers at global companies and PR firms.

Conference 78

Conference Nonprofit Education Healthcare 78

The Hoyt Organization

MARCH 25, 2024

The strategies outlined below can be applied to any healthcare organization, from hospitals and clinics to pharmaceutical companies and health insurance providers. Utilize Storytelling In the modern healthcare industry, storytelling can be a powerful tool to connect with audiences emotionally.

Healthcare 67

Healthcare Strategy Publicity Pharmaceuticals 67

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2020

Companies who ignore or deprioritize customer experience (CX) do so at their peril. Each company has its own specific set of needs and preferences, so a “cloud only” or “on-premise only” approach may not work for many. There are real opportunities for hybrid providers to promote their advantages through creative storytelling.

Trends 182

Trends Privacy Technology Data 182

Sword and the Script

DECEMBER 20, 2022

c) More companies create their own content and channels to reach audiences instead of traditional media channels. d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”. We’ll see more companies hire copywriters to ensure narratives remain consistent.”. “I see a few things.

Marketing 196

Marketing Content Marketing Data Social Media 196

Deirdre Breakenridge

MARCH 8, 2017

ET, the #PRStudChat community will gather to discuss how storytelling and content help to build relationships with your community. How do you know the best type of content to share to support your storytelling? Her favorite social platform is Twitter , connect with her there. On Wednesday, March 22 nd , at 8:30 p.m.

Radio 170

Radio How To Community Storytelling 170

Landis PR

SEPTEMBER 7, 2021

A recent article in The Washington Post , “ Before Twitter and Facebook, There Was Morse Code: Remembering Social Media’s True Inventor ,” details the history and relevance of Morse code, complete with early versions of today’s “OMG” and “LOL.”. Over the years, major companies have debated where social media should reside.

Social Media 104

Social Media Marketing Media Analysis 104

Ishmael's Corner

OCTOBER 14, 2014

You may be a company in the bowels of B2B. Every online touch point offers the chance for storytelling and making an impression that builds your brand. Keep in mind that my definition of storytelling in business does not mean building out a story arc with a protagonist, bad stuff and redemption. You’re close.

Brand 120

Brand Branding Storytelling Blogging 120

Ishmael's Corner

NOVEMBER 16, 2014

My post last Wednesday explored how non-designers in the communications business can get the visual storytelling religion. Little or no design goes into this type of visual storytelling. Playing off New Coke, we inserted Twitter predicting that a new version of the social tool would come to the market.

Storytelling 159

Storytelling Pinterest B2B Examples 159