PRSay

SEPTEMBER 10, 2019

But one surefire way to stand out from your competition is with excellent video storytelling. I’ve spent more than 20 years honing video storytelling skills with my team at MediaSource. So when you’re considering video storytelling, here are four key steps, from strategy to assessment: 1. Evaluation.

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Storytelling Video Strategy Analytics 117

PRSay

JANUARY 18, 2018

Some argue that lengthy, in-depth storytelling has seen better days. It will always provide the infrastructure for storytelling. Words matter — whether we use them in short bursts on Twitter or in a long-form magazine feature, we must respect them. To be sure, we’re using language and words differently these days.

Storytelling 146

Storytelling Tools Newspapers Pitching 146

Cision

APRIL 27, 2017

People who work in the marketing communications field have grappled with a very existential question in recent years: If marketing comms is becoming a more data-driven profession, then what happens to the art of storytelling I’ve cultivated my whole career? The science of data and the art of storytelling shouldn’t be mutually exclusive.

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Storytelling Data B2C B2B 146

Ishmael's Corner

DECEMBER 1, 2015

The Art Of Storytelling In Business Communications And Public Relations. The only person I’ve come across who does is Tim Siedell who parlayed his Twitter account from a job in advertising to writing for Comedy Central.Now, try to be clever in half that space. Techniques For Effective Business Communications.

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Storytelling Twitter Advertising Advertising 60

ImPRessions - Crenshaw Communications

JUNE 22, 2021

Remember when the only social media platforms considered significant by PR pros were Facebook, Twitter, LinkedIn? The platform offers PR teams a new way of storytelling for organizations and gives business personalities who are talented speakers with a strong point of view about industry trends an opportunity to ride the social audio wave.

B2B 405

B2B Social Media Media Instagram 405

Deirdre Breakenridge

JANUARY 25, 2018

PR professionals are known for their strong writing skills and creative storytelling. ET the #PRStudChat community will gather for a Twitter chat session focused on the importance of content strategy and how content can help boost your career in PR. On Thursday, February 15, 2018, at 12:00 p.m. Is PR Right for me? ”

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Twitter Storytelling Community Writing 157

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2023

As Twitter (now X) declines, and newer social platforms like Bluesky remain exclusive or in beta mode, Meta’s Threads has emerged as a notable social destination for brand PR. Threads initially captured public attention with a rapid growth surge and the promise of being a less divisive alternative to Twitter.

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Ishmael's Corner

JULY 6, 2016

The Art Of Storytelling In Business Communications And Public Relations. The math for Twitter appears so promising. At last count, over 300 million people use Twitter. Techniques For Effective Business Communications. Certainly, at least a few people will appreciate your clever jab at Lady Gaga.

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Twitter Storytelling Social Media Communications 99

PRSay

JANUARY 16, 2018

Some argue that lengthy, in-depth storytelling has seen better days. It will always provide the infrastructure for storytelling. Words matter — whether we use them in short bursts on Twitter or in a long-form magazine feature, we must respect them. To be sure, we’re using language and words differently these days.

Storytelling 112

Storytelling Tools Newspapers Pitching 112

Stephen Waddington

JANUARY 15, 2020

There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. It is almost a sport on Facebook, Instagram and Twitter. Twitter has recognised that brand trolling has become such an issue that it is rolling out moderation tools.

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Storytelling Internal International Social Media 78

The Proactive Report

APRIL 27, 2015

Here’s a sneak peek – I’ll be asking him questions about storytelling and why brands should rather be doing what he calls story making with customers. Follow me on Twitter. Don’t miss tomorrow’s Proactive Report interview with David Berkowitz, AdAge columnist and CMO of MRY.

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Storytelling Interviews Report Twitter 100

Sword and the Script

NOVEMBER 19, 2019

3) At a recent CMO panel event, put on by the Technology Association of Georgia, you talked extensively about the concept of storytelling. From your perspective what is storytelling? . JC: Storytelling is, in my mind, the essence of brand development. The post Storytelling is the Essence of Brand Development; Off Script No.

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The Proactive Report

APRIL 28, 2015

David Berkowitz, CMO of the digital agency MRY in New York City, has a different idea: he sees storytelling as just another broadcast activity, when in fact, the power of story lies in the response you evoke in the audience. Decentralized distribution: Brand storytelling often aims to contain the content where it can be controlled.

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Storytelling Tools Digital PR Course 100

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

Social media grows specialized Dorothy predicts X (formerly Twitter) will continue to wane as a point of PR focus, as LinkedIn and TikTok rise. For anyone who’s still trying to find a true “Twitter replacement” as a hub for breaking news – don’t count on it.

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Trends Industry Government Data 333

Waxing UnLyrical

DECEMBER 8, 2014

As the holidays approach, we’re reminded daily of the importance of storytelling. Just like Christmas, though, the spirit of storytelling is important for business all year round. This week’s roundup features seven posts from around the web that focus on storytelling. Why Your Brain Loves Good Storytelling.

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Storytelling Resources Web Journalism 76

PR for Anyone

OCTOBER 4, 2023

Join us to hear how Jo-Anne is spreading joy through music and storytelling as she embarks on the third act of her life journey. What Act III unique is that they’ve got a cast of seasoned performers, all aged 55 years and older. The demand for their productions consistently leads to sold-out performances!

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YouTube LinkedIn Storytelling Instagram 147

Ishmael's Corner

JULY 22, 2015

The Art Of Storytelling In Business Communications And Public Relations. He’s part of what I refer to as the “storytelling posse” on Twitter, those evangelizing business storytelling 140 characters at a time. Techniques For Effective Business Communications. I can’t pinpoint exactly when I met Raf Stevens.

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Storytelling Leadership Twitter Communications 60

Ishmael's Corner

FEBRUARY 3, 2016

The Art Of Storytelling In Business Communications And Public Relations. The post Super Bowl Twitter Campaign Makes You Feel Like You’re There appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. There being downtown San Jose.

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Twitter Storytelling Communications Publicity 60

Masters in Communications

OCTOBER 30, 2018

As Harrison Monarth writes in The Harvard Business Review : Storytelling evokes a strong neurological response. Here's why storytelling is such a powerful tool: The Power of Synchronicity. Storytelling creates a certain synchronicity between the teller and the listener. Storytelling is also a powerful tool for persuasion.

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Storytelling Chemicals Advertising Advertising 61

Ishmael's Corner

OCTOBER 6, 2015

The Art Of Storytelling In Business Communications And Public Relations. The post Facebook and Twitter: Friend, Foe or Media Property? appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications.

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Facebook Twitter Storytelling Media 60

ISEBOX

MARCH 2, 2017

However, we’ve never specifically delved into one of the most effective, dynamic platforms for brand awareness, connecting with the pharma community, and engaging in relevant conversations: Twitter. Since we’re big on “Top # Tips,” here are the Top 3 Ways Pharma Can Better Leverage Twitter in Marketing.

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Twitter Pharmaceuticals Marketing Product Launch 70

Beyond PR

JUNE 29, 2017

While technology continues changing every industry I can think of, many communications and public relations professionals hold tight to the more poetic side of storytelling. There’s nothing wrong with holding on to the art of storytelling. Connecting Data and Storytelling. Be emotive. The Importance of Understanding Data.

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Storytelling Data Communications Technology 73

Waxing UnLyrical

OCTOBER 5, 2015

Every PR pro knows the importance of storytelling. Here are some tips on getting started measuring your storytelling efforts. Why: “And as any good PR pro knows, storytelling is also key to a successful campaign—yet it’s only half of the equation. 3 Ways to Measure the Results of a Business Storytelling Project.

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Storytelling Measurement Content Marketing Tools 40

Ishmael's Corner

JANUARY 18, 2015

For those new to the neighborhood, these posts consist of three vignettes on storytelling techniques that caught my attention, but can’t quite stand alone. Cal Tech Shows Its Storytelling Side. While not exactly scientific, it’s still revealing how long it takes to find a university Twitter profile that isn’t dull. No such luck.

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Storytelling Brand Branding Data 60

Solo PR Pro

NOVEMBER 13, 2014

Storytelling” is all the rage, but I prefer posts and articles that get to the point. Eastern – a regular ritual for some of the savviest PR pros on Twitter. Anyone with a Twitter account is welcome to participate. Chats public speaking storytelling' Is it necessary to frame everything as a story?

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Storytelling Publicity eBook Leadership 59

The Stalwart Blog

JULY 15, 2016

I think I love it so much for two reasons: Intimacy - sure you can take a video and share it on Instagram, Twitter or Facebook, but those platforms can get in the way of the viewing experience. Storytelling - a “story” may only be one snap, but typically it’s a series of video snaps following your friend, celebrity or brand that day.

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Storytelling Real Estate Instagram Video 60

Deirdre Breakenridge

NOVEMBER 13, 2017

Storytelling will become more creative. In 2018, we will see the rise of more storytelling. It will be interesting to see how companies continue to evolve and grow, whether it’s through creative storytelling or managing their reputation. Follow her on Twitter @emmaaingramm or connect with her on Linkedin.

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Trends Storytelling Creativity Reputation 0

ImPRessions - Crenshaw Communications

AUGUST 4, 2023

In a way, this idea ties back to the old “Show, don’t tell” principle in storytelling. When I think about going deep in interview questions, I like to think about the difference between Twitter and Reddit. Twitter is where people go to perpetuate a narrative in a very public setting.

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Interviews How To Reddit Journalism 296

ReimaginePR

NOVEMBER 13, 2014

They understand the importance of using great storytelling to perfectly and seamlessly match up with their mission of bringing individuals and organizations together to advance the common good. LIVE UNITED Storytelling Library aka: LUbrary. You can Follow their work on Facebook and Twitter. Dynamic Duo. The 3 Story Components.

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Brand Branding Storytelling Resources 306

PRSay

AUGUST 12, 2016

The fusion of these groups truly mirrors the current state of the news making and storytelling industry as a whole. Story timelines have shifted from traditional long-lead or daily print opportunities to instantaneous news with the introduction of social as the go-to storytelling platform.

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Storytelling Social Media Sports Strategy 60

Stephen Waddington

JANUARY 9, 2022

Over six sessions from February to July we want to explore pitching, newsjacking, data storytelling, the relationship between owned and earned media, promoting coverage, integrated marketing, and reporting and measurement. The attendance is typically 100-300 people and there is lively discussion in the chat and on Twitter.

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Media Relations Media Case Study Storytelling 132

Contently - Strategy

SEPTEMBER 21, 2021

If the person running your Twitter doesn’t know how to speak Twitter, they’re unlikely to succeed. Trust their weird Twitter meme ideas. Social impact storytelling drives purchase consideration. My advice for brands: Hire people who inherently love and understand social platforms.

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Brand Branding Banking Survey 132

5W PR

SEPTEMBER 20, 2023

Tapping into culture for travel PR strategies requires a thoughtful approach that combines authenticity, storytelling, and engagement to create memorable and immersive travel experiences. Storytelling Authentic storytelling is the cornerstone of successful travel PR campaigns.

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Travel Strategy How To Local 78

Beyond PR

APRIL 28, 2017

People who work in the marketing communications field have grappled with a very existential question in recent years: If marketing comms is becoming a more data-driven profession, then what happens to the art of storytelling I’ve cultivated my whole career? The science of data and the art of storytelling shouldn’t be mutually exclusive.

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Storytelling Data B2C B2B 45

Communications Conversations

MARCH 11, 2015

In case you haven’t heard, Meerkat is the new social video app that uses Twitter as its engine to share live video streams across the web. But, the question on everyone’s mind is really pretty simple: Will Meerkat blow up and becom the next Twitter? Twitter capitalized on that timing years ago. I mean REAL ugly.

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Twitter Marketing Tools Storytelling 60

5W PR

FEBRUARY 24, 2023

Fashion brands can take advantage of platforms like TikTok, Instagram, Twitter, and Facebook. Public relations Fashion brands can use public relations efforts and storytelling to get their name out there and reach customers. When paired with storytelling, companies can connect with even more people.

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Fashion Storytelling Social Media Instagram 88

Axia PR

JULY 17, 2020

Per-follower engagement on Instagram is 58 times higher than Facebook and 20 times higher than Twitter. Instagram is bursting with the opportunity to boost brand awareness and connect with your audience, altering company storytelling. If your company isn’t on Instagram, there’s no time like the present.

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Instagram How To Storytelling Facebook 120