PRSay

OCTOBER 2, 2019

Tell your story visually with images, videos, or infographics that attract and educate. A well-written, hyperlinked release with visual and textual storytelling elements will generate results well past the distribution date. That may not be so simple for smaller companies. Amplify your news across social channels.

Local 80

Local Storytelling Infographics Resources 80

Cision

JULY 30, 2015

As a spokesperson, you may be torn: you see the opportunity to gain some quality exposure for your company, yet you haven’t had ample time to prepare. But, at a minimum, skim the reporter’s last three articles and twitter feed from the last week or so. Check out this infographic for a helpful checklist! Stop fretting.

Interviews 120

Interviews How To Media Infographics 120

Presspage

JUNE 4, 2019

For instance, Disney, discovered its audience – not the children watching their programming, but their moms – was looking for resources on parenting and a place to connect, so the company made the decision to purchase the online magazine and blog Babble , where it could control the content without making it a direct sales opportunity.

Journalism 68

Journalism Strategy Brand Branding 68

Konnect Agency

JUNE 8, 2022

Konnect’s website refresh focused on storytelling through simplicity. What “peeks” into company culture, or nods to your origin story can you weave into a larger narrative at play on your website? Through the use of interactive elements, infographics, and imagery— show the consumer who you are and what you do rather than telling them.

Brand 52

Brand Branding Mobile Analysis 52

Marketwired

FEBRUARY 16, 2016

Twitter users at the panel got busy in a discussion around the theme, talking about new ways to add substance to conversations rather than simply “be heard,” how to demonstrate authenticity, and which apps and social platforms are on their radar. When you can, offer high resolution photos, videos or infographics. Here’s an example.

Creativity 100

Creativity Pitching Writing Conference 100

Critical Mention

OCTOBER 24, 2019

Our top picks: If you’re looking for ways to boost your content strategy, this blog post is for you: Creating a Video Storytelling Strategy That Gets Results. Factors like company size and budgets typically play into determining how your business will run its public relations: How to Make PR Work For You.

Blogging 68

Blogging Education Resources Creativity 68

Waxing UnLyrical

JUNE 17, 2015

Now, they have the luxury of reaching out to their audiences directly… through content storytelling. Content storytelling is all about creating attractive, valuable and interesting information your customers are passionate about , so they actually pay attention and engage with the brand. But how do they do this effectively?

Brand 40

Brand Branding Video Community 40

Shift Communications

APRIL 23, 2015

Whether it’s participating in webinars, interacting with people online, or speaking at industry, company or academic events, I meet people who are at varying levels of comfort with the fast-paced world in which we live. Video, photos, infographics and the like are necessary in a mobile and digital world.

Communications 60

Communications Analytics Infographics Data-Driven PR 60

Beyond PR

AUGUST 18, 2016

Their logos, fonts and colors instantly impart their companies’ values: freedom (red, white and blue, anyone?), When producing infographics, photography and video for content marketing or company news, a consistent look and feel is just as important as it is in your logo. The reason: Visually consistent marketing.

Brand 40

Brand Branding Product Launch Guidelines 40

Beyond PR

JUNE 16, 2016

The next time you’re sending a press release, look to these six formatting practices to improve your storytelling. Including quotes from company representatives provides your audience with a more personal perspective on the topic at hand. This is your opportunity to highlight your company’s mission and offer context.

Infographics 40

Infographics Writing Storytelling Video 40

Beyond PR

MAY 17, 2018

A lot has changed over the last 12 years — Forsythe is now director of editorial video at McClatchy — with many newsrooms, including McClatchy’s, wanting their journalists to shoot video, find photographs, incorporate infographics and more into their work when they can. How many hours do you want to spend on this?”

Infographics 54

Infographics Print Video Real Estate 54

Waxing UnLyrical

APRIL 6, 2015

Why: “Storytelling matters because storytelling is powerful,” says Pamela Grow as she explains how Brandon Stanton of HONY shares “his narratives among the masses in an impactful, lasting way.” Twitter Facebook Google+ LinkedIn Monday Roundup: Caring Through Community. ” 4.

Community 40

Community Local Nonprofit Storytelling 40

MaccaPR

NOVEMBER 10, 2015

Luckett says marketers should stop focusing on outdated tactics - such as banner ads - and instead look at what attracts a non-cognitive response, such as infographics, videos or art. Channels such as Twitter and Instagram thrive on this human connection. Social media needs to be nourished by human expression. Be passionate.

Marketing 48

Marketing Social Media Video Mobile 48

Beyond PR

MAY 12, 2016

Inspired storytelling and strong visuals can help today’s agencies start conversations, interest media and hook new customers for their clients. Consider, for instance, the company “explainer line” that some organizations want to include in the first paragraph of their press release. In a word, content.

Agency 40

Agency Real Estate Film Video 40

PR Conversations

OCTOBER 20, 2015

In terms of a specific company, I’d like to go somewhere that has a start-up culture. Several companies come immediately to mind. For example, a couple months ago, the company published a great infographic about what consumers talk about in terms of payments on social. It’s an “everyone drank the Kool-Aid feeling.”.

Conference 40

Conference Meeting Case Study Film 40

Sword and the Script

DECEMBER 18, 2018

Though she says writing has always been part of her career, her “first ‘real’ PR job landed me out in the Bay Area working for a tech company.” And, the storytelling. But PR pros have ALWAYS been storytellers. 8) J ust for fun: One company you whose PR you admire is… Ikea. you still need to be able to build relationships.

Publicity 63

Publicity Storytelling Pitching Nonprofit 63

Sword and the Script

JUNE 4, 2019

Consulting firm Burton-Taylor published a report that benchmarks market size and market share for a category of technology the company describes as “Media Intelligence and PR Software.” The company said it expects revenue in the range of $190 million to $192 million for the fiscal second quarter,” according to the Associated Press.

Software 103

Software Reddit Marketing Survey 103

NewsWhip

MAY 27, 2021

The future of storytelling in healthcare communications. Real Chemistry’s Practice Leader of Media & Engagement Becky Vonsiatsky joins NewsWhip’s CEO Paul Quigley to discuss how healthcare storytelling will continue to connect authentically with key audiences, wherever they are. We transitioned into a health innovation company.

Healthcare 78

Healthcare Storytelling Communications Local 78

The Proactive Report

JANUARY 30, 2015

The 2014 PRESSfeed survey showed 87% of journalsts and editors said they want visuals with company news, yet only 26% of all press releases posted on the wire services have visuals. 59% od companies surveyed late last year say hiring of content marketing is imminent. We are the storytellers and content marketing should be our domain.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Journalistics

APRIL 5, 2016

According to the Cision’s report, a multimedia journalist is a skillful storyteller, capable of communicating not only in words, but also in images, video, and emerging multimedia formats (GIFs and 360-degree video come to mind). of journalists consider Twitter to be the most-valuable social channel.

Media Relations 40

Media Relations Media Mobile Pitching 40

Journalistics

APRIL 5, 2016

According to the Cision’s report, a multimedia journalist is a skillful storyteller, capable of communicating not only in words, but also in images, video, and emerging multimedia formats (GIFs and 360-degree video come to mind). of journalists consider Twitter to be the most-valuable social channel.

Media Relations 40

Media Relations Media Mobile Pitching 40

MaccaPR

JULY 23, 2014

The woman who coined the term "infobesity," social media expert Ekaterina Walter , now speaks frequently on the topic of visual storytelling. These visual storytelling insights that follow were inspired by their recent presentations. The travel company is helping lucky fans do just that on a weekly basis. Stay "on brand."

Pinterest 91

Pinterest Storytelling Infographics Social Media 91

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. They’ve also become social using platforms such as Facebook and Twitter in a bid to directly engage with their readers. As a result print circulation has fallen dramatically.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

AUGUST 2, 2016

He or she is the right hand of a company commander and is responsible for the day-to-day administration of the unit. 3) In a recent conversation we had on Twitter , you noted digital media is blurring the lines between earned and paid media. Text, graphics, infographics, videos, photos, etc. for a National Guard.

Public Affairs 60

Public Affairs Advertising Advertising Healthcare 60