Deirdre Breakenridge

OCTOBER 23, 2018

Twitter is one of the most promising social media platforms for science communication. I’ve met and worked with a multitude of scientists and professional communicators who swear by the use of Twitter for #scicomm. The hashtag is one of the most powerful tools you can use on Twitter. DO use the power of the #hashtag.

Twitter 347

Twitter Social Media Conference Community 347

Axia PR

OCTOBER 25, 2022

A quick guide to adding your social media agency and team members to your company's Twitter account. Contrary to what you might think, your company's Twitter page does not provide unique usernames and passwords to share with your social media colleagues for them to log in.

Social Media 62

Social Media Twitter Company Media 62

ImPRessions - Crenshaw Communications

FEBRUARY 18, 2020

Twitter is an essential resource for PR pros whose job requires them to stay up-to-date and engaged with reporters across different sectors. How can PR specialists stay abreast of security news to create opportunities for client companies? Great Twitter Follows For Cybersecurity Geeks. For us, one of those is cybersecurity.

Twitter 221

Twitter Report Privacy Government 221

ImPRessions - Crenshaw Communications

MAY 7, 2020

Twitter is an invaluable resource for both PR pros as well as top media and influencers. Love it or hate it, when news breaks, Twitter is the go-to source. Khadeeja has been writing for WSJ since 2013 where she covers US based retail companies, including brick-and-mortar chains and e-commerce. . Khadeeja Safdar @khadeeja_safdar.

Retail 245

Retail Twitter Real Estate Trends 245

ImPRessions - Crenshaw Communications

APRIL 9, 2019

Journalists love to take to Twitter to offer up best practices or, more likely, let off steam about the terrible pitches that clog their inboxes on a daily basis. The post PR Lessons From Twitter appeared first on Crenshaw Communications. However, no one can advise PRs better on how and what to pitch reporters than… reporters.

Twitter 197

Twitter Ethics Pitching Product Launch 197

Reputation Us

NOVEMBER 28, 2022

Elon Musk is revolutionizing Twitter — for good or ill, depending on which of a million fiery headlines you agree with. Elon Musk’s approach to the acquisition of Twitter — via inflammatory tweets, friends’ money, and the Delaware Chancery Court — has spilled a lot of ink. Musk’s ultimate goal is to make Twitter profitable.

Twitter 78

Twitter Banking Financial Employee 78

NewsWhip

JUNE 22, 2023

That’s why every month we look at a rolling list of the Fortune 100 companies to see their levels of media and public interest, and spot trends within those stories. In May there were over 891k articles published that mentioned Fortune 100 companies in the headline or summary, and nearly 30M engagements to those articles. Not anymore.

Google 88

Google Twitter Publicity Media 88

Brand24

SEPTEMBER 5, 2018

Here are top Twitter analytics tools that will help you develop your Twitter marketing strategy, grow organic reach, measure hashtag analytics and more!

Analytics 110

Analytics Twitter Tools Company 110

Deirdre Breakenridge

DECEMBER 12, 2017

Since it wasn’t resonating with editors, I decided to try Twitter. Determined to get results, I taught myself Twitter in one weekend. I researched top Twitter influencers, read and retweeted their content. For me, using Twitter is synonymous with reading The New York Times on Sundays, except in an hour.

Twitter 208

Twitter Software Retail Agency 208

PR in High Definition

JULY 27, 2023

With very little prior warning, Twitter announced last weekend that it would be rebranding to ‘X’ with immediate effect. Whatever your feelings as to the madhouse that the company has been since Musk took over, no one can say it has been uneventful. However, it seems that Elon Musk has decided to go down the path of the X-Men instead.

Twitter 62

Twitter Reputation Banking Retail 62

Prohibition

MAY 17, 2023

With Elon Musk taking over Twitter, there have been some updates that all social advertisers need to be aware of to ensure ad campaigns are up and running – and that results are maximised. In doing this, Musk caused backlash as some of Twitter’s loyal users saw this as yet another way to for fake accounts to provide false information.

Advertising 62

Advertising Advertising Twitter B2C 62

Sword and the Script

APRIL 19, 2022

A survey of 2,500 journalists finds Twitter is still their favorite social media network – here are time tested PR tips for B2B to earn some traction on the platform. There are things brands can do if PR is important to them: turn your Twitter handle over to a capable PR person and let them get to work.

B2B 102

B2B Twitter Brand Branding 102

Axia PR

MAY 20, 2023

Step-by-step guide on how to better manage your company’s Twitter notifications Does your company get 20+ notifications on Twitter a day? To better manage those notifications, you can mute certain notifications on your Twitter profiles.

Twitter 62

Twitter How To Company Social Media 62

PR in High Definition

JANUARY 30, 2024

Company scandals and crises hit the headlines on an almost weekly, if not daily, basis. Cloudflare has been in hot water recently, for instance, for the way the company handled mass layoffs. The same mindset, really, should apply to companies. If a crisis hits, no time need be wasted making introductions to the company.

Handbook 62

Handbook Crisis Company Reputation 62

Shift Communications

APRIL 26, 2022

All eyes are on Twitter and Elon Musk. Is Twitter dying? We’ve admittedly seen some of Twitter’s impact for brands diminish. We’ve admittedly seen some of Twitter’s impact for brands diminish. Still, he spent $44 billion on Twitter, with plans to “unlock its extraordinary potential.” We don’t condone the latter.

Twitter 88

Twitter Communications Advertising Advertising 88

Deirdre Breakenridge

SEPTEMBER 14, 2017

Dr. Neill will be engaging with students, professionals and other educators in a community chat session via Twitter, discussing today’s ethics and sharing her professional advice. What are some examples of companies using ethics in PR? Join Dr. Neil on September 21st at 12 PM ET. Ethics – where do we draw the line?

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Ethics Twitter Education Resources 263

NewsWhip

SEPTEMBER 20, 2022

Patagonia has always been at the forefront of corporate climate activism, and that continued last week when Patagonia founder Yvon Chouinard transferred ownership of the company he founded to a charitable foundation and pledged that all profits from the company would go towards fighting climate change. .

Twitter 78

Twitter Corporate Policies Company 78

Agility PR Solutions

JANUARY 15, 2023

Donnelley & Sons Company (RRD). The post 3 in 4 marketers view economic downturn as opportunity—many are redirecting Twitter spend appeared first on Agility PR Solutions. And despite widespread talk about budget cuts, more than half […].

Twitter 94

Twitter Marketing Survey Report 94

Konnect Agency

MAY 12, 2020

Twitter is not just for the irrational all-hours ramblings of the world’s loose cannon personalities; it can be a very resourceful tool for your public brand and for PR professionals. Twitter, at its most basic, is a tool that helps people stay on top of the latest news and “follow” sources of instant information.

Twitter 102

Twitter Social Media Energy Resources 102

5W PR

AUGUST 9, 2022

In a world where technology has changed how business is conducted, SaaS companies must establish a solid public relations strategy. PR is an essential part of any business’s marketing strategy and is even more crucial for Saas companies. SaaS companies are unique in the way they approach marketing. Strategies That Work.

Company 78

Company Strategy Software Writing 78

Stern + Associates

MAY 8, 2023

Social media has become an essential integrated marketing channel for B2B companies. To make the most of social media, B2B companies can (and should) strategically use hashtags to increase visibility, reach new audiences and engage with existing followers. On Twitter, incorporate hashtags within your posts.

B2B 111

B2B Social Media Company SMB 111

Maxim Behar

NOVEMBER 28, 2022

Maxim Behar, the CEO of M3 Communications Group, was announced among Top 50 most influential PR experts in the world on Twitter for 2022 by the world-renowned media Company Commetric. Behar is the only non-UK or USA communications expert to be included in the chart. See the full chart here.

Twitter 80

Twitter Groups Facebook Social Media 80

Communications Conversations

MAY 23, 2022

Historically, social listening has been one of those things only the big companies with big budgets and social media monitoring tools do. However, according to a new survey by Social Media Today and Meltwater, a full 61% of companies now have social listening processes in place. Companies are leaving a lot on the table here.

Company 178

Company Reddit Employee Facebook 178

PRSay

DECEMBER 6, 2022

Supreme Court will weigh whether technology companies can be held legally liable for what their users post. As The Verge reports, the lawsuits blame Twitter and Google-owned YouTube for facilitating Islamic State terror attacks. Meanwhile, Twitter, Inc. Two separate cases before the U.S. In Gonzalez v.

Company 78

Company YouTube Policies Google 78

NewsWhip

OCTOBER 25, 2023

From today, NewsWhip users will be able to spot trends and find story ideas by accessing the most viewed Company Page posts in many work topics on LinkedIn. With a global community of more than 985 million professio nals and more than 67 million Company Pages, LinkedIn is the platform for work conversations.

LinkedIn 97

LinkedIn Trends Company Reddit 97

NewsWhip

APRIL 15, 2022

This week, Elon Musk’s Twitter stunt continues, and Kinder products face a recall before Easter. Apr 11th: Elon Musk declines to join Twitter’s board. Apr 15th: Elon Musk’s Twitter bid dominates headlines. News about Musk’s Twitter bid is quickly making waves online, with engagements to the 6.9k

Twitter 78

Twitter Crisis Report Internal 78

5W PR

JUNE 27, 2022

In the last couple of years, the tools and software in the advertising industry have been rapidly evolving to the point where companies can now utilize a large number of platforms to create highly targeted ad campaigns that are completely automated. Consumer Focused. Contextual Targeting.

Company 88

Company Strategy Publicity Advertising 88

Communications Conversations

AUGUST 14, 2020

But, one I find particularly interesting–the Twitter Watch Party. After all, it wasn’t too long ago that many people (including me) were saying Twitter was essentially dead as a social media marketing tool (my podcast co-host, Kevin Hunt, said Twitter and Facebook were useless social marketing tools on our most recent show! ).

Twitter 103

Twitter Sports Tools Social Media 103

Landis PR

NOVEMBER 26, 2022

Five Best Communications Practices for Your Tech Company. Utilizing these five best communications practices for your tech company can boost your sales and drive your brand awareness and credibility online. As a tech company, the main goal of your communications efforts is not to generate conversions. Photo courtesy of Pexels.

Company 98

Company Communications Case Study Engineering 98

NewsWhip

APRIL 29, 2022

This week, Elon Musk makes headlines with Twitter takeover, and interest in Earth Day significantly drops. Apr 26th: Elon Musk officially buys Twitter. engagements to articles about Musk and Twitter, the majority of which after 11am were about Twitter accepting his deal. . In the last 24 hours there have been 7.2M

Twitter 78

Twitter Employee Report Meeting 78

Cision

FEBRUARY 24, 2016

Twitter’s stock tumbled after CEO Jack Dorsey reported the company lost $500 million dollars over the last year. But is Twitter really dying? percent believe it is the platform mostly likely to grow in value to the media industry, and approximately 40 percent say Twitter is their most valuable social channel.

Twitter 120

Twitter Report Tools Pitching 120

Cision

JULY 11, 2016

When it was announced that Twitter won streaming rights to 10 NFL games for the 2016-2017 season, the logical next question was how they would deliver the content to viewers ( Seahawks are streaming on December 15 , so you have some time to prepare your tweets ). Twitter is pursuing other major events to stream.

Sports 120

Sports Twitter Mobile Facebook 120

Cision

JUNE 13, 2015

On Twitter, reactions to your company’s crisis can spread like wildfire if you don’t extinguish the flames as quickly as possible. Avoid amplifying the issue by preparing in advance and having team members assigned to each communication platform, including Twitter and Facebook. Don’t make the same mistake with Twitter!

Twitter 120

Twitter Crisis Web System 120

Cision

FEBRUARY 16, 2016

Twitter stock hit its lowest point last week after Jack Dorsey’s earnings call confirmed user attrition and an year-over-year loss of $500 million dollars. While this is abysmal news for investors in Twitter, the tea leaves for marketing and communication professionals aren’t necessarily so grim.

Twitter 120

Twitter Crisis Financial Insurance 120

Ethical Voices

NOVEMBER 17, 2022

While I could probably just write KFC and Twitter, drop the mic and walk away this week – there are some nuances that are worthy of further exploration. This ties back to truth, honesty and transparency, and how Twitter is now unfortunately a great new tool for bad actors to spread misinformation, disinformation, and malinformation. .

Ethics 52

Ethics Twitter Employee Writing 52

Communications Conversations

OCTOBER 31, 2022

Last week Elon Musk bought Twitter. Obviously there has been much hand-wringing among those who use Twitter the most the last week–media, politicos and everyday people who use it as a newsfeed (Musk is already offering $20 to users to keep the blue check mark ). So yeah, now’s the time for brands to abandon Twitter.

Twitter 60

Twitter Brand Branding Airlines 60

Communications Conversations

NOVEMBER 24, 2020

The company reacted, fairly quickly, and offered Apodaca a new truck packed full of Ocean Spray juice. They embraced behavior and visuals that are most certainly not “on brand” (you think a guy longboarding down an interstate drinking Ocean Spray is “on brand” for the company?). ” Oh boy. ” Oh boy.

Social Media 179

Social Media Viral Company Education 179