ImPRessions - Crenshaw Communications

JUNE 14, 2016

billion in 2016, according to the National Retail Federation. Last year’s hashtag, #jokesfromdad, launched by home goods retailer hhgregg, had us in stitches watching the video of children retelling irresistible “dad jokes.” Marketing and public relations professionals would be wise to take heed.

Retail 120

Retail Viral Video Pitching 120

NewsWhip

NOVEMBER 2, 2021

CEO Paul Quigley invited NewsWhip’s Head of Research, Benedict Nicholson on the show again as a guest, after graciously hosting the August and June editions of the show, to discuss different types of brand crises mentioned within the company’s recent Crisis Q3 2021 report. Rising audience-side misinformation.

Crisis 78

Crisis Brand Branding Airlines 78

MaccaPR

JANUARY 8, 2021

million followers – but which Sherwin-Williams felt was “seriously embarrass(ing) the Company or its products.”. Leveraging a viral social media moment has to start with listening,” says Arik. Ocean Spray CEO skateboarding to “Dreams” Prepare Your CEO – before the Viral Moment. “If It’s the CEO! What happened here?,”

Social Media 62

Social Media Trends Marketing Viral 62

Waxing UnLyrical

JULY 18, 2019

In 2017, my organization, Goodwill Industries International, then a 115-year-old social enterprise; one of the oldest 501 (c)(3) nonprofit brands; the leading workforce provider in North America; and the #1 brand doing the most good by enso and featured in Fast Company Magazine – faced a pretty significant challenge.

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

Cision

JULY 20, 2015

For decades a company called Curtis Designs created a handmade packraft called the “Curtis Raft.” ” It was revered, and when the company stopped production there wasn’t a comparable raft on the market to replace it. You may have never heard about Flyweight Designs unless you spend a lot of time outdoors.

Energy 120

Energy Viral Storytelling Community 120

Solo PR Pro

JULY 3, 2019

E-Commerce is still gaining on brick and mortar retailers, but the growth is slowing. Online streaming (Spotify) and subscription-based retailers like Stitch Fix are among many using a “Freemium” business model, while also providing data-driven and personalized recommendations, to create growth. There are currently 3.8 Remote Work.

Report 45

Report Privacy Pinterest Retail 45

Prohibition

JULY 10, 2019

The clothing-retail company featured a young black boy wearing a hoodie which read “Coolest monkey in the jungle”. The company reacted by sending out their first apology a day after the image was noticed. Some critics even went as far as to call for a company boycott, with #BoycottGillette making the rounds on social media.

Fashion 75

Fashion Telecommunications Crisis Training 75

MaccaPR

FEBRUARY 19, 2018

To explore what your company can learn from the CrossFit crisis, I checked in with Paul Omodt, a former VP of Crisis and Critical Issues with the PR agency Padilla and ex-director of communications for the Air Line Pilots Association, who now operates his own consulting firm , Omodt & Associates Critical Communications.

Instagram 98

Instagram Crisis Local Privacy 98

PR in High Definition

DECEMBER 13, 2017

And in retail, this has also had an impact; the Amazon Dash buttons have given us a taste of one-touch automated shopping, but this is only the beginning. The retail industry could soon be fully automated with all of the searching, purchasing, deals and delivery conducted by AI-programmed personal assistants.

Trends 59

Trends How To Retail Google 59

Waxing UnLyrical

JUNE 4, 2014

The Harlem Shake dance video craze largely took off based on the whims of students, employees and other everyday folk interested in making a funny viral video. Retail companies the world over are taking to holistic commerce and everything it brings to the table. So which one garnered more interest according to Google trends?

Mobile 101

Mobile Community System Social Media 101

Prohibition

DECEMBER 9, 2021

Each PR crisis will affect each company, brand or individual in a different way – that’s because they’re all different. And not every company has an appropriate response to that specific crisis. Here are five ways that your company and brand should prepare for a PR crisis. How to prepare and fix a PR crisis.

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62

MaccaPR

JANUARY 15, 2019

Fiji Water has not yet responded to Adweek’s request for comment about its viral water tray holder,” the trade magazine reported. The Wonderful Company (Fiji’s owner) couldn’t immediately be reached for comment,” reported USA Today. 5 - From Red Carpet to Retail. We’re so glad everyone is talking about our water!,” 2 - Surprise!

Marketing 78

Marketing Viral Consumer Brand 78

Mindful Marketing

MARCH 21, 2020

” The retailers’ swift actions and accusation of price gouging left Colvin sitting on over 17,000 bottles of sanitizer he couldn’t sell, even as people around the world were desperate to get their hands on the products and the product on their hands.

Viral 75

Viral Marketing Retail Transportation 75

MaccaPR

JULY 16, 2014

Remember those glorious days before Twitter and Facebook, when a marketing executive could be dismissive, casually cruel and outlandishly rude without becoming a viral pariah thanks to social media? Of course, we all make exceptions when the chief marketing officer of a Fortune 100 company invites us to connect with her.

LinkedIn 67

LinkedIn Crisis Viral Banking 67

MaccaPR

JANUARY 15, 2019

Fiji Water has not yet responded to Adweek’s request for comment about its viral water tray holder,” the trade magazine reported. The Wonderful Company (Fiji’s owner) couldn’t immediately be reached for comment,” reported USA Today. 5 - From Red Carpet to Retail. We’re so glad everyone is talking about our water!,” 2 - Surprise!

Marketing 48

Marketing Viral Consumer Brand 48

Prohibition

MAY 4, 2017

The company has hired former AOL, Buzzfeed and Google executive, Kate Burns, as executive vice-president – who has said that the first of its kind website has been designed to “attract millennials from across the globe“, a critical audience for advertisers to reach. 5) James Rodriguez (@jamesdrodriguez) Twitter: 12.2m/Instagram:

Sports 54

Sports Social Media Instagram Media 54

Cision

OCTOBER 16, 2017

Each month we’ll hear from c-suite level communicators and marketers as they discuss challenges and opportunities facing companies in an ever-changing business climate. Steve Barrett: We’ve all seen those go viral haven’t we? That’s fantastic!” “We We were in this publication and we had an executive showcased.” .

Media 202

Media Storytelling Technology Data 202

PRSay

OCTOBER 5, 2021

When Drew Herdener joined Amazon in 2003, the company was evolving from its early successes as an online bookseller. Several years ago, Amazon invested in what they call the research and strategy team, now with staffers to work with customers and policymakers to make sure that they understand the company’s intentions. “At

Employee 217

Employee Leadership Crisis Management Viral 217

Prohibition

MARCH 30, 2021

The viral tweet has now been liked over 130 thousand times and shared over 106 thousand times. Next up we have Jaguar Land Rover for its February announcement of becoming an all-electric car company by 2025. The company has been exposed for its fake reviews, thanks to Which? Jaguar Land Rover goes all-electric.

Pharmaceuticals 62

Pharmaceuticals Retail B2C Social Media 62

Waxing UnLyrical

AUGUST 15, 2019

Generally speaking, marketers tend to focus on high-quality images and videos, alongside posts that have the potential to go viral. Currently, Instagram has over 300 million daily users, which means that each Story has great potential to be seen by a handful of people, especially if they are viral. Bottom Line.

Instagram 63

Instagram Marketing Viral Airlines 63

ImPRessions - Crenshaw Communications

JANUARY 19, 2017

A company can spend millions on a brand reputation campaign, use high-powered PR agencies, and reap the benefits of CEO thought leadership, but if unhappy customers hit a brick wall instead of help, those investments may be squandered. Good customer service and good public relations have never been more aligned.

Customer Service 120

Customer Service Publicity Insurance Insurance 120

The Stalwart Blog

APRIL 26, 2020

I was the marketing director for a software company and hung up my own shingle about 13 years ago. In addition to that, I’m helping some retailers who are having to lay off staff and convert a lot of their business online, even more so than they had before and communicating that to the public. Steve Smith: Right.

Crisis 78

Crisis Local Facebook Social Media 78

Flatiron Communications

MAY 29, 2015

It wasn’t too long ago that Target’s customer database was massively breached from what soon was revealed as a significant failure on the mass retailer’s part. But it actually contains the keys to successful expansion for other high-end brands and designer labels and to improved brand perceptions for other mass retailers.”

Retail 28

Retail Fashion Policies Employee 28

Sword and the Script

JULY 14, 2015

Every company is a media company. There was the LexisNexis Business of Law Blog , a company with a publication focused on developing content for a niche, vertical, B2B industry, right alongside Coca Cola , Dell and luxury retailer Barney’s New York. . Your content will not go viral and you shouldn’t try.

Content Marketing 60

Content Marketing Brand Branding Marketing 60

Waxing UnLyrical

JANUARY 25, 2011

Yes, they ARE a third-party provider of a service (a “space” for artisans to sell crafts online) but they’re a company valued at over $100 million, with a clearly defined policy on hateful and offensive items. These cards, and the subsequent viral campaign against them, haven’t just hurt those offended by them.

Policies 86

Policies Twitter Facebook Writing 86

Mindful Marketing

NOVEMBER 30, 2018

However, it’s hard to imagine anyone predicting the viral rise of the ill-advised Tide Pod Challenge in which young people put pods in their mouths, sometimes ingesting them. On its website, the company surrounded its product with “ luscious-looking images of fruit.”

Chemicals 50

Chemicals Viral Consumer Study 50

Buzzstream

MARCH 13, 2024

I’ve spent the last ten years helping companies grow their digital presence with digital PR, and I’ve seen first-hand the impact and value digital PR can drive for a brand’s growth. Jewelry company Jessica Flinn created engagement ring Croc charms for a digital PR campaign. Enter digital PR. Product Creation.

Digital PR 71

Digital PR Construction Case Study SEO 71

Konnect Agency

JANUARY 17, 2020

In order to be successful, companies and social media agencies must strike a balance between analyzing social data while also finding new ways to engage with customers through the use of these new tools and platforms. As influencers become more plentiful and proven, companies continue to allocate budget for influencer marketing programs.

Social Media 87

Social Media Trends Media Instagram 87

MaccaPR

JUNE 27, 2018

consumers surveyed don’t want companies to stay silent on social and political issues. If you want to attract that younger audience, it’s imperative that your company advocate for a cause they care about – and do so authentically with words and actions. Unfortunately, universal love is neither achievable nor desirable.

Brand 70

Brand Branding Marketing Retail 70

MaccaPR

FEBRUARY 10, 2015

Taylor Swift is a PR mastermind of the highest order,” confirms writer Chris Ostendorf, in his Daily Dot commentary titled, The PR Genius of Taylor Swift’s Viral Media Empire. Fortune 1000 companies market as if being a thought leader means exuding Greek God-level certainty. Source: Papa John''s ). I have lots of questions, help me.”

Social Media 48

Social Media Marketing Media YouTube 48

Prohibition

NOVEMBER 12, 2018

But widely politics has the potential to influence our retail choices in unprecedented ways. Videos of people burning their Nike products went viral on social media with many customers announcing they will boycott the sporting brand. No company can afford to stay completely out of political issues.

Analysis 54

Analysis Viral Advertising Advertising 54

ImPRessions - Crenshaw Communications

MAY 31, 2017

As video of United Airlines passenger Dr. David Dao being violently dragged from his seat went viral, the media – and a global audience of prospective customers – were horrified. A rude employee or even workplace misbehavior isn’t necessarily an existential threat for most companies. Empower employees.

Crisis 180

Crisis Airlines Brand Branding 180

Masters in Communications

FEBRUARY 12, 2022

He is also understood to be the world's first book retailer whose business model was to sell books to the public. For example, an age group in a workplace might feel one company policy benefits another age group and actively disadvantages them. The next early major player in the early history of the printing press was William Caxton.

Ethics 52

Ethics Communications Print Television 52

ImPRessions - Crenshaw Communications

DECEMBER 27, 2016

Until the Journal ‘s John Carreyou started digging, the press was too dazzled by Holmes’ youth and accomplishments to spot its flaws, and even the company’s Board of Directors, which was packed with boldface names, failed to see trouble coming. EpiPen price causes outrage. Move over, Martin Shkreli! Fake news is big news.

Banking 202

Banking Pharmaceuticals Crisis Management Journalism 202