NewsWhip

JANUARY 19, 2024

That was Elon Musk’s somewhat predictable response to the announcement that Walmart was the latest brand to suspend advertising on X, following other major companies who left the platform back in November when the issue first began. “I prefer HEB.”

Advertising 78

Advertising Advertising Brand Branding 78

Agility PR Solutions

MARCH 16, 2022

A crisis may destroy a company overnight. There are too many examples of viral situations that have affected companies worldwide, both positively and negatively. One of the most challenging things a PR agent may need to do is handle a public crisis.

Crisis 161

Crisis Viral Examples Company 161

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

Research shows that consumers want the brands and companies they do business with to be fair employers, good corporate citizens, and responsible stewards of the environment. It helped grow “employer branding” among large companies and increased the clout of the workforce within the organization. Branded content is king.

Trends 385

Trends Employee Viral Advertising 385

Shift Communications

JANUARY 24, 2024

By Megan Fredette, Account Executive, Consumer Throughout the last few years, the Stanley Tumbler craze has gained momentous virality, taking over as an online and in-store phenomenon. They’re now even expanding their viral line of tumblers to cater towards children & teens. Unsurprisingly, the Boxes sold out in less than a day.

Consumer 78

Consumer Strategy Viral Marketing 78

NewsWhip

MARCH 10, 2021

We’ll start with which companies drove the most engagement. . The top articles about plant-based meat alternative companies. The rest of the top ten were mostly about brand partnerships, with Taco Bell, KFC, and Pizza Hut featuring strongly thanks to a partnership between Beyond and their parent company Yum!

Company 78

Company Marketing Product Launch Viral 78

NewsWhip

NOVEMBER 3, 2022

The UK-based company operates 130 national and regional print and online media brands in the U.K., NewsWhip, which provides critical online insights – including how stories are trending and whether posts could go viral – that Silva and her colleagues can’t find anywhere else. If there’s one thing Reach Plc has, it’s, well, reach.

Reddit 158

Reddit Viral Analytics Social Media 158

The Stalwart Blog

DECEMBER 20, 2017

Companies and their PR teams will need to prepare for these activities as more women feel empowered and emboldened to reveal instances of sexual harassment against their employers. Doing so successfully will require an expert touch from professionals who understand the anatomy of a story that gives it the best chance of going viral.

Company 114

Company Viral Travel Corporate 114

Axia PR

JANUARY 21, 2024

Solo Stove and Snoop Dogg’s $60 million successful partnership proves strategic influencer marketing creates viral moments and quantifiable value. Cannabis company stocks took a hit as investors feared the implications of Snoop's brand moving away from weed.

Viral 62

Viral Marketing Social Media Company 62

Axia PR

AUGUST 9, 2021

The post instantly went viral and OK! “This misleading headline and your choice of words in labeling me are why we need feminism in 2015,” Swift tweeted after the magazine referred to her as “Harry Styles’ ex-girlfriend” and “Calvin Harris’ rumored girlfriend.” Magazine took down all their tweets.

Social Media 62

Social Media Viral Company How To 62

Axia PR

NOVEMBER 19, 2023

Newsjacking is a method used to link your company to a prominent conversation or trend in the news or social media. Since marketers must stay up to date on trending topics, this piggyback PR strategy “newsjacks” viral stories to bring attention to your company and support engagement.

Viral 62

Viral How To Brand Branding 62

Buchanan PR

AUGUST 28, 2023

Amidst the rise of TikTok and the growing number of online audiences, many companies have started partaking in various social media trends, from major brands like the popular language learning app Duolingo to smaller, more local organizations like law firms and libraries. by keeping content fresh, fun and culturally relevant.

Social Media 85

Social Media Trends Viral Media 85

Agility PR Solutions

OCTOBER 7, 2020

It builds connections with potential brand advocates, maintains a feeling of meaningful partnership, and holds the possibility of viral spread for your most important messaging. Most companies make mistakes that harm the benefit of the hours they […].

Social Media 180

Social Media Viral Media Advertising 180

Onclusive

JULY 27, 2021

“Fools… are apt to think that events exogenously give us the news by jumping out at us, but, in fact, the news media are choosing the news because their financial success depends on their stories’ viral impact,” wrote Nobel prize-winning economist, Robert Shiller in his book called Narrative Economics.

Public Affairs 195

Public Affairs Viral Government Policies 195

Sword and the Script

MAY 12, 2020

As companies get older, they accumulate, announcements, transactions and history. It makes a nice checklist for any organization – not just tech vendors – to review periodically and see you could make it easier for a third party to cover your company. >>> Some of this is a natural outgrowth of age.

Company 98

Company Survey Pitching Report 98

5W PR

MAY 18, 2018

Used correctly, an experiential campaign gives companies a tangible way to connect with people and convince them to share their experiences with their friends and family. For instance, companies can launch live videos of their events on social media channels like Facebook live, or post podcasts on Apple’s iTunes.

Company 96

Company Marketing Social Media Analytics 96

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one. in order to access HARO queries.

Reddit 174

Reddit Software B2B Technology 174

Melissa Agnes

SEPTEMBER 5, 2019

One of the challenges of communicating effectively in times of viral issue and crisis management is ensuring that your brand’s communications are consistent across every stakeholder group, region and department. In other words, you don’t want one team of people saying one thing, while another team says another.

Crisis Communications 203

Crisis Communications Crisis Communications Crisis Management 203

ImPRessions - Crenshaw Communications

AUGUST 4, 2022

Whitney Dailey of Porter Novelli describes it as “a way for individuals to hold companies accountable in a way they previously weren’t able to do.”. The companies that pledged support for female employees after the Dobbs decision, for example, are expressing an authentic position in response to court ruling that will affect millions.

Construction 385

Construction Crisis Reputation Social Media 385

NewsWhip

SEPTEMBER 14, 2023

Interestingly, as this is based on a search for Fortune 100 companies, which Mattel is not, the article only made it into our analysis due to the fact it was compared to some Disney properties, but that doesn’t make it any less striking. It’s worth stepping back and looking at just how much of a cultural event the movie has been.

Brand 78

Brand Branding Viral Apparel 78

ImPRessions - Crenshaw Communications

APRIL 14, 2020

It has also brought out the best in some companies and brands, with accompanying positive PR. The abrupt shutdown of normal work and social life has caused many companies to pull back in their advertising and PR. It delivered 150 cans of Coors Light, and, of course, the social media coverage went viral. I hope she shared.

Hotels 282

Hotels Brand Branding Guidelines 282

ImPRessions - Crenshaw Communications

MARCH 8, 2023

But sometimes, good companies have to share bad news. The last six months have seen waves of staff reduction announcements at major tech companies, despite record-low unemployment levels. What can smaller companies learn from these announcements? Also, any written communication will be shared outside the company.

Employee 182

Employee Viral Corporate Twitter 182

NewsWhip

DECEMBER 7, 2023

While one day a company might receive coverage that frames it in a positive light, on the very next it can find itself facing an eruption of negative coverage. Earned media is unpredictable. That’s what happened to Target last month as the holiday shopping season had the retailer making headlines for its good and not so good actions.

Brand 78

Brand Branding Retail Viral 78

ImPRessions - Crenshaw Communications

MARCH 12, 2020

We all want to assure customers or clients that nothing will be interrupted, and for many companies, that may be true. Nature hates a vacuum, and so does a “viral” news story like the COVID-19 outbreak. The company leadership took charge of the situation before crazy rumors could start or spread. Manage expectations.

Employee 374

Employee Viral Small Business Travel 374

Axia PR

JANUARY 8, 2023

The step-by-step guide to creating Instagram Reels for your company. Instagram Reels are one of the platform’s newest surfaces for brands to create content, attract new customers, and go viral. Taking advantage of Instagram Reels will keep your company up to date with social media trends and expand your online presence.

Instagram 62

Instagram How To Viral Social Media 62

Agility PR Solutions

MARCH 30, 2020

Brands and businesses are scrambling to stay afloat during the COVID-19 pandemic, but they’d better also watch the way they conduct their crisis business management—because once the viral dust settles, consumers plan to hold them accountable.

Crisis 132

Crisis Consumer Viral Brand 132

Buchanan PR

JANUARY 8, 2024

For an alcohol company to leverage Dry January – a trend that essentially revolves around people avoiding their product – was an impressive move. The Grimace Shake was a viral sensation that demonstrated the power of user-generated content and allowed McDonald’s new product to remain in the limelight in an impactful and interactive way.

Marketing 52

Marketing Viral Trends Consumer 52

5W PR

JANUARY 29, 2024

It’s a masterful leader, creating strategies that help companies build trust, and ultimately, achieve more success. They want to create a future where security and ethics work together, where innovation saves lives, and where defense tech companies are seen as responsible partners working towards a safer world.

Industry 78

Industry Publicity Ethics Privacy 78

Communications Conversations

JANUARY 5, 2021

Because many companies simply don’t have good social media governance guidelines in place. Companies (especially big, publicly-traded orgs) should be a LOT more careful when it comes to their social media governance. In general, I feel like a lot of companies are far too loose with this. And, it won’t be the last.

Government 74

Government Social Media Viral Guidelines 74

Melissa Agnes

AUGUST 4, 2014

When asked how they determine whether or not a negative comment or post is worth paying attention to (in other words, can it potentially escalate into a crisis), most organizations will respond “we look at the influence of the individual or company responsible for the post” But what does this really mean?

Viral 254

Viral Crisis Case Study Reputation 254

Konnect Agency

NOVEMBER 20, 2023

Why Brands Must Account for Trends Now for 2024 PR Success Now more than ever, public relations may feel like a never-ending arms race to dream up the buzziest, most “disruptive“ campaign fueled by the power of celebrity and the elusive, almost mythical viral TikTok post.

Viral 52

Viral Video Trends Consumer 52

ImPRessions - Crenshaw Communications

JUNE 20, 2023

Corporate activism drives brand positioning Increasingly, companies are realizing that standing for something can have significant implications for their brand. This includes how businesses navigate viral backlash, privacy laws, AI, and the metaverse to connect with audiences in meaningful ways.

Creativity 156

Creativity Meeting Advertising Advertising 156

NewsWhip

FEBRUARY 28, 2023

So, how are companies utilizing this new strategy? followers, it’s in the same viral sphere as Duolingo. A massive campaign for them included a partnership with the viral “ corn kid ” from TikTok, which helped establish them as a strong brand presence on the app who is in touch with current trends. Data backs it up.

Video 148

Video Brand Branding Instagram 148

Prohibition

FEBRUARY 13, 2024

TikTok-aligned music is the latest way for songs and artists to be found, through aiming to go ‘viral’ on the app. LinkedIn introduces Sponsored Articles LinkedIn has introduced a new ‘sponsored articles’ feature, exclusively available on company pages. An article ‘boost’ if you will.

Instagram 62

Instagram LinkedIn Social Media Media 62

5W PR

AUGUST 10, 2021

Although back then the company was promoting its products to the older generations of consumers, after assessing emerging market trends , it decided to switch to a younger target audience. However, this was a difficult thing to do , because Old Spice had a reputation as a company that sold products to older people.

Brand 88

Brand Branding Marketing Viral 88

NewsWhip

JANUARY 11, 2023

In mid-December a TikTok creator’s video of an 82-year-old Walmart employee went viral, resulting in almost $100k being raised through GoFundMe, allowing the man to retire. This story has continued into early January following the TikTok that went viral on Dec 17th. The story earned more than 74k engagements. .

Brand 78

Brand Branding Viral Employee 78

Burrelles Fresh Ideas

OCTOBER 3, 2023

While the kidfluencer phenomenon is undoubtedly intriguing, it raises critical questions about the ethics, regulations, and responsibilities surrounding the children in the spotlight, as well as the implications for the companies and parents involved. Companies must be mindful of ethical considerations and prioritize the child’s well-being.

Brand 83

Brand Branding Marketing Ethics 83

5W PR

OCTOBER 26, 2020

The demand might be high for a period of time, but one of the frequent downsides to newer companies is that they cannot keep up with the demand from consumers. The company should have enough resources if it wants to increase the number of clients, which can be revealed through analytics and data analysis. Optimizing Sales.

Viral 88

Viral Employee Small Business Data 88