Stern + Associates

JULY 18, 2023

He offers decision makers a roadmap to restructuring the right way, especially since companies will still need people with creative, interpersonal and problem-solving skills to work alongside AI. More and more companies have a lot of valuable products they don’t charge for.

Technology 76

Technology Measurement Government Policies 76

Stern + Associates

MAY 3, 2023

is a must-read for business leaders and policymakers interested in experimenting with AI tools in a measured way. What we need is something global, neutral, nonprofit, with governments and companies all part of it. Future That Allows for Human Thriving? ” If misinformation spreads broadly, what are we going to do about that?

Technology 83

Technology Nonprofit Measurement Tools 83

Stern + Associates

FEBRUARY 20, 2023

Our methodologies ­– which center and privilege culture, context and inclusion in machine learning and computer vision analysis – create non-biased and culturally nuanced algorithms to give tech companies a holistic perspective on various business and social issues.

Local 99

Local Community Ethics Education 99

Stern + Associates

JUNE 29, 2023

But new research by strategy advisor and top-rated Harvard Business School Professor Ranjay Gulati reveals how only a select few companies scour the turmoil for hidden opportunities, then take thoughtful action to seize them. What sets them apart from the pack?

Airlines 62

Airlines Ethics Financial Strategy 62

Stern + Associates

AUGUST 5, 2022

Award-winning Harvard Business School Professor George Serafeim’s extensive research shows that when organizations embrace a strategic approach to managing environmental, social and governance (ESG) issues – and measure their progress – they can significantly boost their bottom line, reputation and ability to compete.

Handbook 62

Handbook Government Measurement Strategy 62

Waxing UnLyrical

MAY 24, 2011

Back in 2009, PR measurement professionals were cautious, to say the least. Fifty-four percent of AMEC (The International Association of Measurement and Evaluation of Communications) members were worried about the health of the industry, predicting worsening market conditions. Guest post by Richard Bagnall.

Measurement 91

Measurement Social Media Media Internal 91

PRSay

APRIL 25, 2024

Our professional brands are not dissimilar from the brands of companies or products. Your goals should be specific, measurable, achievable, relevant and timed (SMART). Seek out relevant courses, workshops, seminars and webinars. I mean, how do you know which winds are favorable if you don’t know what port you’re sailing to?

Strategy 87

Strategy Brand Branding Leadership 87

Stern + Associates

MARCH 29, 2023

Building a company culture that aligns well with your corporate strategy is an indispensable element of fulfilling your objectives. Treasury, she teaches leaders how to measure and assess the gaps between their organization’s current and strategically needed culture. Chatman , Ph.D. Sony and the U.S.

Strategy 62

Strategy Corporate Financial Measurement 62

Stern + Associates

APRIL 13, 2023

The Planetary Purpose of Business More and more companies are asking why: What’s the purpose of business beyond profit? With tailored guidance for a given sector or company, Wilkinson helps audiences clarify a purpose that is significant, impactful and necessary. If we exist for more than short-term gain, what “more” do we serve?

Policies 94

Policies Energy Government Crisis 94

PRSay

OCTOBER 22, 2021

20 workshop, “Inside Delta’s First-Class Response to the Pandemic,” the last session ICON 2021. John Elsasser, PRSA’s publications director and the session’s moderator, asked whether Delta’s existing crisis plans had helped the company confront the COVID-19 pandemic. Seay was one of three Delta panelists on PRSA’s Oct.

Crisis 78

Crisis Airlines Travel Internal 78

Stern + Associates

NOVEMBER 29, 2022

Center for Leadership and Ethics at Columbia Business School who recently appeared in National Geographic’s Limitless series with actor Chris Hemsworth, Akinola takes a multidisciplinary approach to her research: she not only measures the psychological causes and effects of stress, but also the physiological responses triggered in the body.

How To 86

How To Leadership Resources Groups 86

Contently - Strategy

JANUARY 26, 2023

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. Companies Doing Thought Leadership Content Well Thought leadership content comes in many shapes, sizes, and formats. Those ideas can really move the needle. Many of them offer COVID-19 vaccinations.

Leadership 126

Leadership Content Marketing Healthcare Google 126

Communications Conversations

DECEMBER 16, 2014

But, I thought the red carpet strategy was an interesting approach from a large company like Verizon to roll out its newest holiday products. How did you measure success for an event like this? We usually have three or four free wireless workshops every day at the counter area behind the chairs. And, it was fun!

Case Study 131

Case Study Wireless Company Local 131

Stephen Waddington

JULY 16, 2021

Physical events cancelled during lockdown shifted online as COVID-19 disrupted conferences, meetings, training sessions and workshops. Companies that have invested in their local communities during the crisis continue to benefit from a reputational dividend. These were maintained throughout the lockdown.

Publicity 199

Publicity Government Crisis Employee 199

Stern + Associates

JUNE 22, 2023

Having consulted for and run training programs for hundreds of companies including General Electric, ING, Mitsui, Novartis and Goldman Sachs, Argenti is a pioneer in developing robust communication strategies, frameworks and courses. The post Effective Strategy Starts With a Robust Communication Plan appeared first on Stern Strategy Group.

Strategy 62

Strategy Communications Crisis Communications Corporate 62

Cision

NOVEMBER 10, 2015

This morning, managing director, enterprise and insight business at Cision, Jeni Lee Chapman, explored how nonprofits can teach B2B companies to increase conversions. Her professional development workshop at PRSA International proved that operating on a shoestring budget doesn’t limit how much a strategy can succeed. Measure to Learn.

Nonprofit 120

Nonprofit Marketing B2B Crisis 120

Barokas

DECEMBER 3, 2019

It took countless brainstorming sessions, messaging workshops, copy drafts and design meetings with our web partner for our vision to become clear. We wanted our website to make it easier for companies to determine from the get-go whether or not we might be a fit. We work with technology companies across all stages.

Case Study 78

Case Study Enterprise System Fashion 78

Waxing UnLyrical

OCTOBER 22, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Measurement… Supplemented October 22nd, 2010 Tweet Last week, Priya Ramesh, CRT/tanaka ‘s director of social media, joined us for the bi-weekly #measurePR chat. Sales of what?

Measurement 60

Measurement Social Media Tourism Twitter 60

Waxing UnLyrical

FEBRUARY 1, 2011

“Business outcomes tend to have two qualities in common; first, they have to be a measure of behavioral change (sales or otherwise); and second, as a metric, business outcomes must make sense/be recognizable across an organization.&# He then said, “The second way to measure offline business outcomes is to use primary research.

Measurement 77

Measurement Publicity Web Analytics 77

Cision

JUNE 6, 2017

A focus on understanding how and why your content moves is not just a strategic priority, it’s an economic priority: A study by The New York Times showed that 85 percent of the people who shared content said they better understood the product and the company. I find that most companies don’t know these basic facts. And the cost?

Marketing 239

Marketing Television Handbook Web 239

Waxing UnLyrical

SEPTEMBER 13, 2010

Is measurement lost? I didn’t think I’d get back into the blogging saddle for a few days yet, but I couldn’t help it when I read this excellent post from Nick Lucido on the problem with PR measurement. The biggest problem with measurement is a lack of understanding of the basic principles of this art.

Measurement 53

Measurement Blogging Tourism Twitter 53

PR 20/20

DECEMBER 6, 2018

A B2B SaaS company with $10M in funding and aggressive growth goals is struggling to meet lead generation targets. While this example is specific to a SaaS company, the struggle is universal. Hackathons are designed to be executed as workshops in as little as one hour, and ideally no longer than a full day. 30 minutes).

Marketing 55

Marketing Resources eBook Construction 55

PRSay

OCTOBER 8, 2019

Did someone release new information about your company? Measure the impact of your work and show how your leadership and advice helped reduce the crisis and saved the company’s and customer’s reputation. workshop at the PRSA 2019 International Conference in San Diego on Monday, Oct. Tell the truth. 21, at 2:40 p.m.

Crisis 89

Crisis Internal International Conference 89

Solo PR Pro

DECEMBER 22, 2020

There’s typically no department conference budget or boss urging you to attend the latest networking event on behalf of the company. When you attend PR conferences, you get access to workshops, talks and panels led by industry professionals, plus the chance to network and brainstorm with PR professionals just like you.

Conference 58

Conference Content Marketing Community Education 58

PR 20/20

SEPTEMBER 6, 2016

In spite of having more channels, more technology and more data than ever before, marketers are still struggling to make, and measure, an impact on the bottom line. The live workshop format helps organizations plan faster, experiment more efficiently and adapt constantly to accelerate success. Based on a 3-hour workshop.

Strategy 40

Strategy Marketing Internal International 40

Waxing UnLyrical

MARCH 14, 2012

I want to measure everything. Your measure of success is not having people complain about your project.” *smacks forehead*. Your company gave you budget to what ?”. I recently went to a workshop (a pilot program) that trains members how to evaluate IABC award entries consistently. I want tactics to make sense.

Hotels 67

Hotels Internal International Training 67

Doctor Spin

APRIL 17, 2023

He argues that founders should not underestimate the power of compound growth and should measure their startup’s progress through weekly growth rates. The company also offers a no-questions-asked return policy, even if the product has been opened and partially used. … Continue reading Trader Joe’s.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Waxing UnLyrical

DECEMBER 21, 2018

What are very specific goals and how can they be measured? While doing all of this research, be sure to think about what you want to measure and how in order to show that goals have been met to get the desired results. These measurements will be discovered while doing the goals and objectives research. Why is it being done?

Strategy 88

Strategy Analysis Small Business Measurement 88

wiredPRworks

FEBRUARY 12, 2018

This powerful session includes a PR primer, tips on where to find and how to reach key influencers, tools to take your message to the top, and ways to measure PR performance with marketing goals. Edgy, grounded and prophetic, Barbara Rozgonyi is on a mission to motivate people and companies to spread real PR [personality + reputation] news.

Case Study 40

Case Study Conference Reputation Small Business 40

Contently - Strategy

DECEMBER 12, 2018

The truth is a lot of companies have figured out content marketing and turned it into their secret weapon, driving hockey-stick growth and leaving their competitors lingering in the shadows. But even more companies have struggled to get their programs off the ground and dismissed great content as “just too hard.”

Content Marketing 101

Content Marketing Creativity Marketing Travel 101

Contently - Strategy

OCTOBER 9, 2019

Sure, companies may talk about business problems in broad corporate language—about “creating value in the ever-changing paradigm of digital transformation” or “unlocking the world of the future through an AI-enhanced revolution.” Chances are this person knows additional people worth talking to at the company or in your field.

Marketing 82

Marketing How To B2B Exercises 82

PR 20/20

FEBRUARY 3, 2020

The platforms provides real-time, web-wide measurement of content engagement across all channels, including search, social, and mobile. You can also use the company's AI Answer Engine to automatically respond to site visitor questions by serving up relevant content. The result? More ROI from the content you create.

Blogging 73

Blogging How To Engineering Tools 73

Cision

JANUARY 6, 2017

How do you measure that success? AW : When I stand outside a Build-A-Bear Workshop, holding a Baskin Robbins ice cream cone watching a Corner Bakery truck drive by, I feel that we have been part of creating our American culture. How can companies grow and stay updated with the marketplace? What is your secret to success?

Retail 225

Retail Consumer Brand Branding 225

Beyond PR

AUGUST 31, 2016

Tell your teams who your target audience is, what they are creating, and your measure of success. With more than 80 sessions and workshops from around the world, #CMWorld packs a year’s worth of content inspiration into four days. Social Video: How Companies are Succeeding with Videos on Facebook. – 1:20 p.m.

Content Marketing 52

Content Marketing Conference Video Analytics 52

Waxing UnLyrical

SEPTEMBER 7, 2010

Be Social September 7th, 2010 Tweet Today BNET published my second post, focusing on how companies can use social media to turn customers into evangelizers. My post looks at how three companies are doing this well, as told by their customers. Who’s in customer service? I’m not a customer service “professional.&#

Social Media 58

Social Media Customer Service Media Tourism 58

PR 20/20

SEPTEMBER 17, 2019

Tracks include content strategy, core content concepts, future of content, and content management and measurement. SiriusDecisions Summit is the must attend event for sales, marketing and product innovators and trendsetters that drive growth in the most well-respected, high-performing companies in the world today.”.

Conference 97

Conference Marketing Case Study Content Marketing 97

David PR Group

FEBRUARY 18, 2016

I had a follow-up call with Brian recently as he transferred from car to plane on one of his many worldwide speaking engagements and workshops discussing CX. Years ago, the cab companies could have embraced technology and improved the customer experience. There is a disruption event on the horizon for every industry, every company.

Employee 40

Employee Measurement Meeting Customer Service 40