PRSay

DECEMBER 20, 2023

no measurable objectives or budget figures). Objectives should be SMART (specific, measurable, attainable, relevant and time-bound). As I prepare award entries, I’m more intentional now about including written descriptions that speak to a more strategic and objectives-focused approach, rather than diving into tactics and results.

Publicity 165

Publicity Case Study Ethics Study 165

wiredPRworks

FEBRUARY 11, 2016

On March 10 and 11, I'll be teaching an immersive two-day digital marketing, LinkedIn training and social selling skills workshop. Digital Marketing, LinkedIn Training and Social Selling Workshop in Chicago. Measuring social media success with the right tools. Register for Digital Marketing and Social Selling Workshop.

Training 45

Training LinkedIn Marketing Pinterest 45

Onclusive

JANUARY 25, 2019

PR and content marketing are rapidly evolving with new access to data and insights, new methods of measurement and more channels to reach your audience than ever. Most conferences focus on media relations, crisis communications, social media, and measurement, plus a well-known awards show. ContentTECH Summit. Dates: April 8-10, 2019.

Conference 256

Conference Content Marketing Marketing Internal 256

5W PR

APRIL 8, 2024

Collaborating with educators, producing informative content, and sponsoring financial literacy workshops are some ways to empower consumers. Encouraging ethical practices Financial institutions can utilize PR to showcase their commitment to ethical lending practices, fair customer treatment, and rock-solid data security measures.

Consumer 78

Consumer Financial Ethics Banking 78

Mindful Marketing

SEPTEMBER 6, 2016

September officially kicked off the International Association for Measurement and Evaluation of Communication’s (AMEC) “ Measurement Month.” ” As AMEC describes it, it is “A global program of activities to spotlight attention on the importance of PR measurement. Our first tip: Benchmark.

Measurement 50

Measurement Analytics Twitter Internal 50

Stern + Associates

MAY 3, 2023

is a must-read for business leaders and policymakers interested in experimenting with AI tools in a measured way. Warm and accessible, he brings a thoughtful and measured approach to cutting-edge tools in a way that is ethical, responsible, and sustainable for the long term. Future That Allows for Human Thriving? ”

Technology 83

Technology Nonprofit Measurement Tools 83

5W PR

SEPTEMBER 20, 2023

PR professionals can design workshops, culinary classes, art sessions, and cultural tours that immerse travelers in local traditions. Measuring impact and adaptation Measuring the impact of culture-driven travel PR strategies is essential for refining future campaigns.

Travel 78

Travel Strategy How To Local 78

Stern + Associates

JULY 18, 2023

What to Do When GDP Doesn’t Tell the Whole Story Another area technology increasingly touches, often in unquantified ways, is world economies, and Brynjolfsson advocates for a new way to set of metrics that do a better job of measuring not only technology’s contributions to the economy.

Technology 76

Technology Measurement Government Policies 76

PRSay

APRIL 21, 2020

I relied on the APR study guide, free boot camps and workshops, and the advice of many people who had previously taken the exam. She also teaches integrated marketing communications, social media marketing, and PR measurement to undergraduate and graduate students at New Jersey City University and Rutgers University. A sense of pride.

Ethics 195

Ethics Study Print Social Media 195

Waxing UnLyrical

JULY 26, 2011

Well, it’s always interesting, but last week I was teaching a workshop in Houston , and #measurePR was a part of it. And everyone’s ekually krazy about social media measurement. Aimee Woodall , who was at my workshop (she’s very smart! Last week’s #measurePR chat was interesting. follow her!),

Social Media 77

Social Media Measurement Media Analytics 77

Waxing UnLyrical

MAY 24, 2011

Back in 2009, PR measurement professionals were cautious, to say the least. Fifty-four percent of AMEC (The International Association of Measurement and Evaluation of Communications) members were worried about the health of the industry, predicting worsening market conditions. Guest post by Richard Bagnall.

Measurement 91

Measurement Social Media Media Internal 91

Stern + Associates

JUNE 29, 2023

” “This requires both pressure-testing your firm’s operational and financial health (its P&L and balance sheet) in worst-case scenarios and staying alert for measures you might take, even amid chaos, to find a winning edge.” The post Thriving on Turmoil: Resilience as a New Competitive Edge appeared first on Stern Strategy Group.

Airlines 62

Airlines Ethics Financial Strategy 62

Stern + Associates

FEBRUARY 20, 2023

The companies that adopt these proactive measures are then able to ensure they are not unintentionally propagating bias.” Through keynote presentations, interactive workshops and as an advisor to AI companies Kai.ai

Local 99

Local Community Ethics Education 99

Stern + Associates

AUGUST 5, 2022

Award-winning Harvard Business School Professor George Serafeim’s extensive research shows that when organizations embrace a strategic approach to managing environmental, social and governance (ESG) issues – and measure their progress – they can significantly boost their bottom line, reputation and ability to compete.

Handbook 62

Handbook Government Measurement Strategy 62

Burrelles Fresh Ideas

DECEMBER 12, 2023

via GIPHY ‘Twas the night before Christmas, and all through the North Pole, not a creature was stirring—except for Santa Claus, who was pacing nervously in his cozy workshop. Find out how we help PR pros with media outreach, monitoring, and measurement. Jolly PR Solutions partnered with Burrelles to save Santa and create holiday magic!

Social Media 79

Social Media Trends Crisis Crisis Management 79

Prohibition

AUGUST 22, 2023

Hosting events such as product launches, fashion shows, or workshops can generate buzz and attract a larger audience to your store. Measuring success in digital retail marketing To ensure the effectiveness of your digital marketing efforts, it is crucial to measure key metrics and track the success of your campaigns.

Retail 62

Retail Marketing Measurement Product Launch 62

Stern + Associates

JANUARY 26, 2023

Let us arrange for these esteemed experts to advise your organization via virtual and in-person consulting sessions, workshops and keynotes. When used correctly, this data drives conversation and change to create an integrated employee value proposition that benefits both employers and employees.

Employee 111

Employee Company Marketing Case Study 111

Stern + Associates

MARCH 29, 2023

Treasury, she teaches leaders how to measure and assess the gaps between their organization’s current and strategically needed culture. Let us arrange for these esteemed experts to advise your organization via virtual and in-person consulting sessions, workshops and keynotes. Sony and the U.S.

Strategy 62

Strategy Corporate Financial Measurement 62

Waxing UnLyrical

OCTOBER 22, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Measurement… Supplemented October 22nd, 2010 Tweet Last week, Priya Ramesh, CRT/tanaka ‘s director of social media, joined us for the bi-weekly #measurePR chat. Sales of what?

Measurement 60

Measurement Social Media Tourism Twitter 60

PRSay

OCTOBER 22, 2021

20 workshop, “Inside Delta’s First-Class Response to the Pandemic,” the last session ICON 2021. They produced videos for customers that explained Delta’s longstanding health measures and new protocols to clean its airplanes that had been implemented since the outbreak began. Seay was one of three Delta panelists on PRSA’s Oct.

Crisis 78

Crisis Airlines Travel Internal 78

Stern + Associates

APRIL 13, 2023

Serafeim, who also co-founded consulting firm KKS Advisors , provides a holistic overview of climate-related risks and opportunities under different scenarios, with an emphasis on measuring, valuing and designing data analytics, investment processes, products and contracts through the lens of climate change.

Policies 94

Policies Energy Government Crisis 94

Stephen Waddington

JULY 16, 2021

Physical events cancelled during lockdown shifted online as COVID-19 disrupted conferences, meetings, training sessions and workshops. Communication as a strategic management and leadership function – influencing with data and audience insight Data analytics Leadership communication Listening Measurement and insight 3.

Publicity 199

Publicity Government Crisis Employee 199

Stern + Associates

NOVEMBER 29, 2022

Center for Leadership and Ethics at Columbia Business School who recently appeared in National Geographic’s Limitless series with actor Chris Hemsworth, Akinola takes a multidisciplinary approach to her research: she not only measures the psychological causes and effects of stress, but also the physiological responses triggered in the body.

How To 86

How To Leadership Resources Groups 86

Waxing UnLyrical

FEBRUARY 1, 2011

“Business outcomes tend to have two qualities in common; first, they have to be a measure of behavioral change (sales or otherwise); and second, as a metric, business outcomes must make sense/be recognizable across an organization.&# He then said, “The second way to measure offline business outcomes is to use primary research.

Measurement 77

Measurement Publicity Web Analytics 77

Waxing UnLyrical

SEPTEMBER 18, 2012

21 , I’ll be leading a post-conference workshop for attendees of ALI’s “Social Media for Government Communicators” conference on (what else?) PR and social media measurement. If by some chance you are one of the folks registered for my workshop, do let me know! And I hope it’s worth your while.

Conference 91

Conference Measurement Social Media Government 91

PRSay

OCTOBER 12, 2018

Crunching numbers (data and measurement) was a hot topic as well. The three-day event was packed with dozens of workshops, networking and impressive keynotes. On data and measurement: “It’s not activity-based and about a book of news clips. PR is about outcome-based thinking and what it did for your organization.

Conference 96

Conference Internal International Storytelling 96

Sword and the Script

JUNE 15, 2021

And as a marketing leader , you have to stay on it – measure progress – and keep it top of mind. A few years back I was at a workshop at a conference for legal technology. Go to the sessions and workshops where customers or prospective customers are presenting. This conundrum is a leadership challenge for the head of marketing.

Survey 116

Survey B2B Marketing Interviews 116

Stern + Associates

NOVEMBER 16, 2023

Shockingly, a 2020 survey measuring Holocaust awareness in the U.S. Let us arrange for these esteemed experts to advise your organization via virtual and in-person consulting sessions, workshops and keynotes. found that roughly two-thirds of those surveyed didn’t know how many Jewish people had died.

Survey 62

Survey Groups Storytelling System 62

Cision

NOVEMBER 10, 2015

Her professional development workshop at PRSA International proved that operating on a shoestring budget doesn’t limit how much a strategy can succeed. Measure to Learn. ROI is vital to success, but one in five marketers don’t measure this for inbound marketing efforts. All it takes is a plan.

Nonprofit 120

Nonprofit Marketing B2B Crisis 120

Waxing UnLyrical

SEPTEMBER 13, 2010

Is measurement lost? I didn’t think I’d get back into the blogging saddle for a few days yet, but I couldn’t help it when I read this excellent post from Nick Lucido on the problem with PR measurement. The biggest problem with measurement is a lack of understanding of the basic principles of this art.

Measurement 53

Measurement Blogging Tourism Twitter 53

Stern + Associates

JULY 10, 2023

After flow training, we see a measurable increase in creativity and innovation ranging between 400 percent and 700 percent.” Let us arrange for these esteemed experts to advise your organization via virtual and in-person consulting sessions, workshops and keynotes.

Training 48

Training Creativity Groups Strategy 48

Contently - Strategy

JANUARY 26, 2023

6 Steps to Creating High-Performing Thought Leadership Campaigns Content teams workshop thought-leadership narratives using a similar process to the one used to develop content marketing and public relations (PR) ideas. Measure your results. Social media management tools, social listening tools, and website analytics are helpful here.

Leadership 126

Leadership Content Marketing Healthcare Google 126

Stern + Associates

JUNE 22, 2023

In search of a way to thoroughly evaluate organizational reputation, he teamed up with an evolutionary biologist to take a unique scientific approach to measuring how a company is perceived. Let us arrange for these esteemed experts to advise your organization via virtual and in-person consulting sessions, workshops and keynotes.

Strategy 62

Strategy Communications Crisis Communications Corporate 62

Stephen Waddington

JULY 21, 2020

Education Campus and classroom education is going to be different with social distancing measures in place. Organisations have realised that you can’t transfer a workshop lasting longer than 60 minutes online and expect it to work. Home office design and build is a burgeoning market opportunity.

Crisis 78

Crisis Agency Enterprise Local 78

MaccaPR

NOVEMBER 24, 2014

Social Media Workshop presentation. Social Media Workshop with Paul Maccabee and Christina Milanowski from. What do you think – are followers, likes and shares the yardstick upon which we wisely measure social media efforts? For more on how your business can leverage social media for. your content ships, take a look at our.

Social Media 82

Social Media Media YouTube Film 82

Barokas

DECEMBER 3, 2019

It took countless brainstorming sessions, messaging workshops, copy drafts and design meetings with our web partner for our vision to become clear. Case studies also feature top line outcomes, to provide a glimpse at impact, results and how we measure success. Figuring out what that looked like was a process. It is second nature to us.

Case Study 78

Case Study Enterprise System Fashion 78

PR 20/20

DECEMBER 6, 2018

Hackathons are designed to be executed as workshops in as little as one hour, and ideally no longer than a full day. generate 100 sales qualified leads in Q4) and come away from the workshop with a minimum of three campaign ideas that can be activated within 30 days and fully executed within 90 days. How It Works: Event Day.

Marketing 55

Marketing Resources eBook Construction 55