Stern + Associates

APRIL 13, 2023

The Planetary Purpose of Business More and more companies are asking why: What’s the purpose of business beyond profit? With tailored guidance for a given sector or company, Wilkinson helps audiences clarify a purpose that is significant, impactful and necessary. If we exist for more than short-term gain, what “more” do we serve?

Policies 94

Policies Energy Government Crisis 94

Contently - Strategy

JANUARY 26, 2023

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. Companies Doing Thought Leadership Content Well Thought leadership content comes in many shapes, sizes, and formats. Those ideas can really move the needle. Many of them offer COVID-19 vaccinations.

Leadership 145

Leadership Content Marketing Healthcare Google 145

PRSay

OCTOBER 22, 2021

20 workshop, “Inside Delta’s First-Class Response to the Pandemic,” the last session ICON 2021. John Elsasser, PRSA’s publications director and the session’s moderator, asked whether Delta’s existing crisis plans had helped the company confront the COVID-19 pandemic. Seay was one of three Delta panelists on PRSA’s Oct.

Crisis 78

Crisis Airlines Travel Internal 78

Stephen Waddington

JULY 16, 2021

Physical events cancelled during lockdown shifted online as COVID-19 disrupted conferences, meetings, training sessions and workshops. Companies that have invested in their local communities during the crisis continue to benefit from a reputational dividend. This is likely to be an issue on the corporate agenda for the next decade.

Publicity 199

Publicity Government Crisis Employee 199

Solo PR Pro

DECEMBER 22, 2020

There’s typically no department conference budget or boss urging you to attend the latest networking event on behalf of the company. When you attend PR conferences, you get access to workshops, talks and panels led by industry professionals, plus the chance to network and brainstorm with PR professionals just like you.

Conference 58

Conference Content Marketing Community Education 58

PR 20/20

SEPTEMBER 6, 2016

In spite of having more channels, more technology and more data than ever before, marketers are still struggling to make, and measure, an impact on the bottom line. The live workshop format helps organizations plan faster, experiment more efficiently and adapt constantly to accelerate success. Based on a 3-hour workshop.

Strategy 40

Strategy Marketing Internal International 40

Contently - Strategy

OCTOBER 9, 2019

Sure, companies may talk about business problems in broad corporate language—about “creating value in the ever-changing paradigm of digital transformation” or “unlocking the world of the future through an AI-enhanced revolution.” ” But relatively little B2B content talks to buyers like they’re human being.

Marketing 108

Marketing How To B2B Exercises 108

wiredPRworks

FEBRUARY 12, 2018

This powerful session includes a PR primer, tips on where to find and how to reach key influencers, tools to take your message to the top, and ways to measure PR performance with marketing goals. Edgy, grounded and prophetic, Barbara Rozgonyi is on a mission to motivate people and companies to spread real PR [personality + reputation] news.

Case Study 40

Case Study Conference Reputation Small Business 40

Cision

JANUARY 6, 2017

Adrienne Weiss Corporation, or AWC, is a branding think tank that has been building successful brands since 1986. How do you measure that success? It is profound to step back and witness the storytelling that we have created over 30 years and for so many companies. How can companies grow and stay updated with the marketplace?

Retail 225

Retail Consumer Brand Branding 225

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” On the contrary, it’s meaningful content to excite your audience with measurable impact.

Creativity 100

Creativity Pitching Writing Conference 100

Critical Mention

OCTOBER 24, 2019

Factors like company size and budgets typically play into determining how your business will run its public relations: How to Make PR Work For You. It provides helpful news for an array of professionals such as entrepreneurs (of course), franchises, small businesses and more. Building brand awareness is essential for businesses to succeed.

Blogging 68

Blogging Education Resources Creativity 68

Frederik Vincx

DECEMBER 11, 2015

This guide is intended as your roadmap for real change in your company. It is full of practical advice to get your team on board during workshops, internal presentations, and pilot projects. The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. Avoid making that mistake.

How To 60

How To Software System Employee 60

NewsWhip

MAY 12, 2021

Monitoring for corporate social responsibility | 13:13-14:58. And, I sit on the strategy team, and I am essentially half numbers and measurement and half culture and trends. So, really I look at measuring the performance of our content and then trying to find trends to inform our content strategy. Lauren: Yeah.

Trends 78

Trends Brand Branding Reddit 78

MaccaPR

NOVEMBER 18, 2020

So what can you as a marketer or corporate communications professional learn from the magicians’ world of levitating supermodels and vanishing Bengal tigers? Successful branding favors those marketers who identify what their products or companies are not and then focus on what they can do better than anyone in the business world. “I

Marketing 62

Marketing Agency Video Brand 62

Waxing UnLyrical

SEPTEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently. That, I understand.

Social Media 61

Social Media Media Crisis Energy 61

Maxim Behar

OCTOBER 15, 2023

But in the end, the truth is that we who do business with this and seriously advise large international companies do our job the same way our colleagues in Germany, France, and the UK do theirs. And the other big difference is that for the first time in all of history, social media is measurable. I majored in foreign trade.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Waxing UnLyrical

MAY 15, 2015

So I share below the gist of what I said yesterday – in the company of many amazing area professionals, each a superstar in their own right – because you are a large part of my success. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

Measurement 40

Measurement Fashion Social Media Community 40

Waxing UnLyrical

NOVEMBER 19, 2010

In 2008, investment and securities trading company Bear Sterns was forced to sell itself to JP Morgan Chase for $10 a share after rumors were spread about the company going bankrupt. Companies must protect their reputation in light of rumors, especially those that are defamatory.

Publicity 77

Publicity Reputation Crisis Communications Film 77

Waxing UnLyrical

OCTOBER 25, 2010

Image: Kurtis Garbutt via Flickr, Creative Commons Kim, who runs the Corporate Alliance to End Partner Violence (CAEPV), asked what I thought was a valid question on her blog: where is all the purple? And, staying in the relationship can be a safety measure, especially when the abuser threatens your children if you leave.

Twitter 99

Twitter Measurement Facebook Blogging 99

Norton's Notes

JULY 29, 2015

Hanson and a few weeks ago I interviewed Crosby Noricks the founder of PR Couture and co-presenter of the entry-level fashion PR workshop Fashion PR Confidential and author of Ready to Launch. I provide strategic digital and social media advice on behalf of corporate, media and political communication clients.

Interviews 28

Interviews SEO Banking Radio 28

Waxing UnLyrical

OCTOBER 14, 2010

Steve Crescenzo observes this problem in corporate communications. Corporations constantly churn out copy for communication channels and PR campaigns. That is something Ive been trying to focus on more and more, especially since taking Ann Wylies writing workshop a few months ago (if ever you can, you should take it, its great).

Blogging 71

Blogging Twitter Creativity Facebook 71

Waxing UnLyrical

SEPTEMBER 27, 2010

I’m also in the entertainment industry and enjoy tweaking the nipple of large multi-national telecom companies that annoy me on a daily, if not hourly basis. But my only real goal was to hold their corporate toes to the fire, and to have a few laughs along the way. Goats, not sheep. Huh, that last sentence might actually be true.

Wireless 74

Wireless Twitter Writing Measurement 74

Waxing UnLyrical

NOVEMBER 23, 2010

It was something to the effect of “Would/should companies do this with big bloggers in their spaces?&# Alas, the issue is even stickier for bloggers than it is for companies. When I think about how auto companies have done PR (BIG paid trips to exotic places to test cars) paying for a post seems a bit less obtrusive.

Blogging 73

Blogging Twitter Facebook Measurement 73

Waxing UnLyrical

SEPTEMBER 30, 2010

Herwin has a strong interest in pursuing a career in public relations, helping companies and organizations make personal connections past the corporate-consumer dynamic, both on- and off-line. He does his best to stay informed on politics, tech, music, cultures, and social media. Dea Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

YouTube 54

YouTube Video Measurement Print 54

Waxing UnLyrical

JANUARY 27, 2011

My query made it clear that I wanted examples of success, and how it was being measured. The press person took a very firm stance, saying his integrity was not for sale and covering costs doesnt influence his decisionsand that he doesnt work with that type of company. By now, everyone is some kind of social media “expert.”

Pitching 111

Pitching Facebook Interviews Twitter 111

Waxing UnLyrical

JANUARY 26, 2011

If a company is going to make money off my “likes,&# shouldn’t I get a piece of the pie , as Beth Harte said (and I agree) on Facebook? Maybe its one thing if I "like" a companies page (which I rarely, if ever, do anyways) because Ive entered their "home" on facebook. And if not, what’s the point?

Facebook 107

Facebook Privacy Twitter Social Media 107

ZudePR

MAY 31, 2015

You’re thinking of completely overhauling how you market your company. You are finding it more and more difficult to get your company’s message heard. We both own PR companies, with a twist. “Almost 10 years later, what are some measurable outcomes from participating in PR Conversations? “How?

Communications 81

Communications How To Blogging Content Marketing 81