ImPRessions - Crenshaw Communications

MARCH 21, 2019

With the public too cynical to buy into ads trumpeting a company’s inherent beliefs, public relations offers that all-important third-party acclaim. If a tech company only uses only renewable energy, then it might partner with an environmental group for an issues awareness campaign about the environmental impact of high-tech products.

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PR Fuel

NOVEMBER 21, 2023

How do top-tier companies manage to announce their leadership changes with such finesse and clarity? How do they craft a new CEO press release that not only informs but also builds trust and excitement among stakeholders, employees, and the media? Read More The post How Can You Write a New CEO Press Release?

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Writing Leadership Employee Company 52

PR Fuel

AUGUST 12, 2021

About 70% of US companies actively invest in content marketing, too. Press release writing can help you gain media coverage. You don’t have to learn how to write a press release alone! Instead, consider these 10 benefits of requesting press release writing services. Write for Your Audience.

Writing 105

Writing SEO Pitching Engineering 105

PR Fuel

MARCH 20, 2021

Issuing press releases when you have news about your company is a surefire way to get the information out to the public. If you own a company that sells shoes, you don’t want to send it to journalists that cover video game news. You want them to read your release and write about the news, not just delete the email.

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Small Business Writing Company Social Media 105

Landis PR

NOVEMBER 26, 2022

Five Best Communications Practices for Your Tech Company. In today’s information-rich society, there is no need to explain communications’ essential role in any industry. Utilizing these five best communications practices for your tech company can boost your sales and drive your brand awareness and credibility online.

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PR Fuel

APRIL 28, 2022

Why write press releases, though? Why write press releases? One of the top benefits of press release writing is the exposure you’ll generate. Over time, consumers will begin to rely on you for information. Mention acquiring a new company. You can show consumers your company is growing and expanding.

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Writing SEO Consumer Crisis 99

5W PR

AUGUST 9, 2022

In a world where technology has changed how business is conducted, SaaS companies must establish a solid public relations strategy. PR is an essential part of any business’s marketing strategy and is even more crucial for Saas companies. SaaS companies are unique in the way they approach marketing. Strategies That Work.

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Public Relations Sydney

OCTOBER 6, 2014

Company announcements are an important regulatory requirement for listed public companies. They are legally required to inform their investors, shareholders, customers and publics about their latest company news. So how do you release your company news? Be succinct: Write in clear, short sentences.

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PR Fuel

OCTOBER 8, 2022

Press releases not only inform the public as to your company’s current actions but they also provide you with the opportunity to foster your company’s public image. While most companies can benefit from PR distribution , some types of companies benefit more than others. Healthcare. Food & Beverage.

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PR Fuel

JULY 14, 2021

It can also help you communicate your company values. Learning how to write press releases can help you reach and appeal to your target audience. Here are the nine tips you need when learning how to write a press release. What you decide to write about can impact which publications will want your story, too.

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Writing How To Media Guidelines 88

ImPRessions - Crenshaw Communications

AUGUST 24, 2018

If you’ve been charged with developing the PR approach and plan for your company, get ready; you’re taking the first step toward a substantive achievement. Write a rock-solid PR plan. We ask a thousand questions when onboarding a new client, and the answers inform our plan. Is there a need to build or improve reputation?

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Writing How To Pitching Privacy 136

PR Fuel

AUGUST 19, 2020

If your small business can write a concise, well-thought-out press release for your event, it may get coverage. This article will tell you how to write a press release for an event to get coverage and tell your brand’s story. How to Write a Press Release for an Event. Remember, this is news writing. The Basics.

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Writing How To Small Business Engineering 98

Newsfile

MAY 11, 2023

It’s no wonder then that many businesses choose to write a press release about ESG news. Therefore, companies can distribute the following newsworthy press releases as part of their ESG communications. Publishing a Sustainability (ESG) Report In 2022, about 90% of the world’s biggest companies voluntarily publish CSR reports.

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Writing Energy Training Education 52

Marketwired

DECEMBER 21, 2015

Whether you’re writing last-minute seasonal blog content or already gearing up for a new year of media pitching (and if you are, we applaud you), a little inspiration can go a long way around now. So, we’ve rounded up the 8 top-performing writing posts from our blog from the past year to help you out. Here’s how to do it right.

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Writing Blogging Newspapers Travel 100

Cision

JANUARY 8, 2018

When companies plan communications for the year, they tend to time out major company announcements around trade shows for fear that announcing it at a show could take away from the big news — keeping a good pairing apart. They can also be used as a platform for the largest company announcements. Timing is everything.

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Newsfile

APRIL 13, 2023

By Melissa Strle Do you ever wonder how top-traded and top branded companies write an effective earnings press release? We will show you how companies like – Amazon, Google, Microsoft, McDonald’s, Ford, Meta, TD Bank, Shopify etc. write effective investor relations press releases.

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Cision

SEPTEMBER 26, 2015

Despite the changing environment and increasing use of technology, one skill remains as relevant as ever: knowing how to write press releases. Reap the benefits of distributing your company’s news by reminding yourself what to avoid. Keep reporters and prospective customers’ interest by writing in a neutral, third person tone.

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PR Fuel

OCTOBER 19, 2021

How do you write a great press release? Why Write a Business Press Release? If a reputable news outlet writes about your business, you automatically get credibility as thought leaders. Never underestimate the power of press coverage for your company’s growth. Know Why You Are Writing. Who Are You Writing For?

Writing 52

Writing Product Launch Storytelling Pitching 52

Business Wire

MAY 10, 2017

Create an Intriguing Headline That Lets the Reader Know What the Release is About Subheadlines are not seen by readers until the news release is opened so include all pertinent information in the headline CITY, STATE (or CITY, COUNTRY) – Start the release by stating the brand making the announcement and the news being announced.

Writing 166

Writing How To Video Facebook 166

ImPRessions - Crenshaw Communications

MAY 10, 2023

We’ve held training session s for the entire team on how to write better prompts for better outcomes. Boost productivity with the integrity of human involvement Yet many companies have mixed feelings about ChatGPT and the AI arms race. Dive into her post and make an informed judgment – if you’re still not convinced.

Publicity 410

Publicity Retail Tools B2B 410

Contently - Strategy

OCTOBER 18, 2022

There’s no doubt about it: The customer-obsessed company wins. Companies that conduct frequent research grow up to 70 percent faster and are almost 50 percent more profitable than firms that don’t. So, why do so many companies—from startups to enterprises—skimp on it? Writing killer landing page copy.

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B2B Company Survey Enterprise 94

Onclusive

OCTOBER 19, 2021

You also need to fully understand how your challenge ties in with your company’s core business needs and how solving this problem will create value for your brand and key stakeholders. Your proposed solution will emerge from collecting and reviewing this information. Step 5: Write the business case.

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How To Measurement Data Writing 396

ImPRessions - Crenshaw Communications

APRIL 28, 2016

Clearly it can be challenging to find the focused time for longer pieces of writing. . Yet quality writing is vital in PR. Written content says much about a company or brand’s value proposition in a competitive market, and strong writing skills remain a top desired quality for PR talent. Here are some tips.

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Writing Exercises System Interviews 120

PR Fuel

NOVEMBER 16, 2020

Without enough information, consumers could turn away. Learning how to write a news release is an essential part of your marketing plan. Writing a press release is easier than you might think. Instead of creating a lengthy blog post, you’ll want to write content that’s concise, clear, and attention-grabbing.

Writing 61

Writing How To Examples Consumer 61

PR 20/20

JULY 12, 2022

Use your industry expertise to write easy-to-understand blog posts that tie into your product line, technology, or customers. Focus on writing content that speaks to your prospective customers’ questions, wants, desires, and needs to build trust upfront. Ready to pursue marketing for your small manufacturing company?

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Company Marketing Small Business Google 85

Wadds Inc.

MARCH 8, 2023

Bain & Company has signed a services agreement with OpenAI. The amount of information in the market is overwhelming and vendors typically oversell solutions. The threat are copyright and ethical issues that arise from the use of AI tools. Meanwhile KPMG and JP Morgan have blocked access to AI tools.

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Tools Writing Pitching Web 98

Onclusive

NOVEMBER 8, 2023

PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Corporate Communications As companies grow, corporate communications become more important. They may also be responsible for managing any outsourced content creators.

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Training Media Training Reputation Crisis Communications 195

PRSay

NOVEMBER 12, 2019

We’re still employing the “inverted pyramid” of the printing press to compose them, we’re still using them as corporate equivalent of vanity plates for our websites, and we’re still sending them to journalists’ inboxes with a deep, self-serving hope they will magically turn into detailed coverage of our companies. What have we learned?

Writing 98

Writing How To Print Corporate 98

Practical Law Construction

JULY 13, 2022

One is the practice of including a “no oral modification” clause in a contract, but then informally agreeing an amendment. was a standard clause saying any variation had to be in writing. was a standard clause saying any variation had to be in writing. The judgment.

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Construction Groups Television Advertising 52

ImPRessions - Crenshaw Communications

MARCH 18, 2022

In PR , we often draft, edit, and distribute press releases to announce news about our companies or clients. In ad tech PR, we might write releases that detail new hires, acquisitions, partnerships, or product launches. There’s no real limit to what we can write a release about, as long as it’s newsworthy. . Newsworthiness .

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Media Local Product Launch Newspapers 296

Remote PR Jobs

AUGUST 16, 2023

A press release is a formal written document that provides the necessary information to journalists and media outlets about an upcoming event or development. This information is formulated to be as objective as possible and includes all the essential details of the story such as who, what, when, where, and why.

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Onclusive

JANUARY 26, 2022

Savvy communicators know that there is more to a perfect pitch than simply good writing, and media relations is not just about distributing these stories to the media. Understanding what to pitch, to whom and what’s working / not working requires access to relevant information. Earning their attention.

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Pitching Data Privacy Writing 370

PR Fuel

JUNE 24, 2021

Instead, consider these 10 benefits of hiring a press release company. On the fence about hiring a press release distribution company? If you’ve never written one before, consider hiring a press release company. Writing in a journalistic style can take years of practice. Write in the inverted pyramid style.

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Company SEO Writing Engineering 63

Axia PR

OCTOBER 20, 2021

Wikipedia can be a blessing for many people as they seek information and conduct research. It can also be a frustration for organizations and companies who need to ensure their content is accurate. Many companies ask their PR firm to write Wikipedia articles on their behalf. This is not an ethical practice.

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Wikipedia Ethics Resources Company 62

Sword and the Script

MAY 12, 2020

Better organize your announcements and media contacts, make the “news” easy to find and stick to business etiquette; pro PR tips About a year ago I started writing a monthly summary of PR technology news. As companies get older, they accumulate, announcements, transactions and history. It’s been an eye-opening experience.

Company 99

Company Survey Pitching Report 99

PR Fuel

JANUARY 15, 2021

One of the best ways to promote your brand is by writing a press release. Writing a press release is an invaluable skill you’ll need for your business. Writing a press release is an invaluable skill you’ll need for your business. This guide will show you how to write a great press release for 2021.

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Writing Product Launch Examples Consumer 59

PR Fuel

OCTOBER 7, 2020

Are you looking to write a press release for your company, but aren’t quite sure how to do it? Check out this guide to learn how to write a press release. Check out this guide to learn how to write a press release. How to Write a Press Release. What is a Press Release? Here’s what you need to do: 1.

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Writing How To Viral Pitching 40