Contently - Strategy

MAY 11, 2024

In 2022, the company updated its Search Quality Rater Guidelines to prioritize content that contains expert insights, firsthand experiences, and “genuinely helpful” advice. Ensure your Name, Address, and Phone Number (NAP) information is accurate. Google is currently taking steps to adapt to the era of generative AI.

Local 97

Local SEO Strategy How To 97

Sword and the Script

JUNE 18, 2019

In the B2B technology world, which is the lenses through which I example things, I’ve found PR usually reports to marketing – but supports the whole business – when a company is small or young. 1) “Make sure that employees, customers and the market understand our company, its services and goals.”. 12) “Write for businesses.”.

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Employee Print Writing Survey 149

Bianchi Biz Blog

JUNE 19, 2023

We are a business-to-business weekly newspaper covering the trucking and logistics industries. Then, “Right to Repair” focused on passenger auto technicians’’ ability to gather repair information from an original equipment manufacturer. Why is there a disconnect between trucking companies and drivers concerning retention?”

Transportation 94

Transportation Meeting Media Newspapers 94

PR Fuel

MARCH 22, 2022

How will the information you’re providing appeal to their needs? Consider the publications they choose to read when searching for information or products, too. Then, write your press release with that publication’s target audience in mind. Explore media outlets outside of newspapers, too. Start Writing.

How To 98

How To Guidelines Writing Pitching 98

PRSay

MAY 3, 2019

On April 27, Bloomberg published an inaccurate, one-sided piece titled “Public Relations Jobs Boom as Buffet Sees Newspapers Dying.”. As the article noted, billionaire investor Warren Buffet sees the traditional newspaper slipping away. We all do, but it’s wrong to link the entire change in the media industry to the PR profession.

Publicity 146

Publicity Newspapers Journalism Energy 146

The Hoyt Organization

MARCH 25, 2024

The strategies outlined below can be applied to any healthcare organization, from hospitals and clinics to pharmaceutical companies and health insurance providers. Write And Distribute Quality Content Creating and sharing valuable, informative content is essential in building a strong healthcare PR strategy. fore distribution.

Healthcare 67

Healthcare Strategy Publicity Pharmaceuticals 67

5W PR

APRIL 8, 2021

With companies still trying to figure out the best way to utilize the power of social media platforms, one of the most well-known marketing tools has transformed its original purpose. The press release has become more important than ever when promoting a company and its products or services. It is written in a journalistic style.

Engineering 128

Engineering Writing Social Media Report 128

PR Fuel

NOVEMBER 11, 2021

The press release may give information about a circumstance event, product launch, or some other happening tied to the company. Writing effective press release headlines and content can help capture the interest of both your audience. The process of writing a business press release itself only takes several hours.

Advertising 101

Advertising Advertising Writing Product Launch 101

PR Fuel

NOVEMBER 4, 2020

Keep reading to learn how media distribution can help you get more sales and grow your company. You could pitch individual newspapers and magazines. But you’ll have to spend time writing individual pitches based on those publications. You can write the press release and submit it through a media distribution company.

Media 105

Media SEO Newspapers Pitching 105

Solo PR Pro

OCTOBER 5, 2021

I was that first grader who wanted to start up a class newspaper,” he jokes when describing himself. He was a frequent contributor to All Things Considered and Morning Edition and ended up as an intern in NPR’s Washington Bureau a year later, gaining extensive industry experience and honing his writing skills.

Meeting 97

Meeting Handbook Newspapers Government 97

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

Why limit yourself to PR blogs when there’s a whole world of interesting stuff that can offer important information as well as increase specific skill sets? ” The blog is a reliable source of macro PR information and industry trends. Does your company have a stake in the current opioid crisis? Better Writing Blogs.

Blogging 170

Blogging Writing Creativity Storytelling 170

PR Fuel

DECEMBER 14, 2021

Press releases need to be deliberate and include critical pieces of information. This guide will discuss how to write a press release and how to effectively send one to people who want to learn more about your company. A press release is designed to promote specific and essential information about your business.

Product Launch 98

Product Launch Social Media Newspapers Writing 98

PR Fuel

OCTOBER 26, 2021

.” No matter how great your products or services are, you need a way to inform consumers about them. Writing a press release and distributing it through appropriate channels will gain you valuable exposure. Consumers are more likely to patronize your company if they see you as knowledgable, honest, and dependable.

Writing 96

Writing Small Business Consumer Reputation 96

Deirdre Breakenridge

OCTOBER 3, 2016

We’re creating, curating, consuming, and confronting a daily tsunami of information. From all of this information, the data exhaust is being described in terms of exabytes and zetabytes. I don’t pine for the good old days of analog, newspaper ink coating my fingertips or watching a DVD. It’s daunting. work at Stanford.

Data 0

Data Tools Technology Banking 0

Contently - Strategy

APRIL 19, 2021

Educational content also works, taking the form of basic advice for topics like writing resumes and learning about the stock market. The platform isn’t saturated with advertising, but many B2C companies are already active. Highlight company culture for recruiting. Now comes the big question: Should B2B brands use TikTok?

B2B 139

B2B Brand Branding B2C 139

5W PR

OCTOBER 14, 2019

A couple of decades ago, media relations meant keeping in touch on a regular basis with the assignment editor of the local TV station and the city editor of the newspaper. In addition to maintaining healthy relationships with the local newspapers and TV stations, it also means opening up and nurturing rapport on so many other fronts.

Media Relations 79

Media Relations Pinterest Media Newspapers 79

Bianchi Biz Blog

MAY 8, 2023

I have been writing about vehicle infotainment centers and connectivity. I am also keeping an eye on how economic conditions are impacting companies in the mobility space – there was a lot of enthusiasm and a lot of capital floating around just a few years ago, and that’s not the situation anymore. Any pet peeves with PR people?

Automotive 85

Automotive Report Meeting Radio 85

Cision

OCTOBER 6, 2016

It’s everything from becoming a regular contributor on a media website to having a newspaper or trade publication write about you to appearing on the noon news to talk about your company. With traditional media relations efforts, you’re lucky to get a link back to your company website’s home page. Shared Media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

PR Fuel

MAY 12, 2022

Whilst different, they are both effective ways of giving your company that much desired boost. It’s a great way to get journalists to create organic content that raises awareness of your company. Informational Workshops. This is the kind of information that your community and potential customers need to know.

Media 98

Media Local Tools Report 98

PR Fuel

SEPTEMBER 28, 2020

There’s an art to writing the best press release. You should only send one out when your company does something newsworthy. News is something unique, something that sets you apart from other companies in your field or area. It needs to be something interesting and different that journalists and bloggers will want to write about.

SEO 105

SEO Writing Newspapers Engineering 105

Maxim Behar

MAY 16, 2024

"Hey Max, they told me your company can make business cards." Come on, have we come to the point of only making business cards for the world’s 5 th largest petroleum company, I asked myself and was thinking that they came here purely by coincidence. So that's it! No way, gentleman!".

Hotels 64

Hotels Corporate Transportation Meeting 64

PR Fuel

SEPTEMBER 16, 2020

It’s a broad term that refers to all the ways your company interacts with the public and with the news media. The goal of PR is to create a positive image of your company and its leaders through a combination of news coverage and social media outreach. Owned media refers to any channel that you and your company own.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

PR Fuel

JUNE 11, 2020

In this age of social media, you may wonder why your company should even bother to write and issue press releases. Newspapers have less influence, and we can be our own publishers, right? How do you get the attention of that newspaper’s reviewer? Some media will write a story inspired by your release.

How To 98

How To Newspapers Analytics SEO 98

Bianchi Biz Blog

JULY 10, 2023

Years ago at Jalopnik I started looking into a company that purported to sell “perfect” replica supercars on the cheap. I like being able to help people with my work, as well as inform them. I’ve been in this business almost 20 years now, and worked for my college, high school and junior high newspapers before that.

Meeting 84

Meeting Report Automotive Media 84

Presspage

JULY 25, 2018

Surely everyone knows by now that stuffy, old-style press releases don’t cut it when reporters are busier than ever and newspapers want multimedia assets for their online editions. Write a snappy subject line for your email, says Elise Copps of Hamilton Health Sciences. Write snappily Use active voice, not passive.

Wikipedia 103

Wikipedia Writing Video Report 103

Presspage

AUGUST 5, 2020

In an ideal world, we would write each journalist an individual message - but what happens if you’re launching a major global campaign with press release distribution to hundreds or even thousands of journalists in dozens of countries? Segmentation is crucial in email marketing. Final thoughts.

Pitching 78

Pitching Local Newspapers Policies 78

Presspage

AUGUST 5, 2020

In an ideal world, we would write each journalist an individual message - but what happens if you’re launching a major global campaign with press release distribution to hundreds or even thousands of journalists in dozens of countries? Segmentation is crucial in email marketing. Final thoughts.

Pitching 78

Pitching Local Newspapers Policies 78

Bianchi Biz Blog

OCTOBER 24, 2022

We continue to run a lot of stories on how constrained supply chains, record-high fuel costs, and labor shortages are impacting trucking companies. That was my first experience really using social media and the publication’s website to break news and keep residents in the community informed.

Meeting 60

Meeting Automotive Transportation Newspapers 60

Onclusive

FEBRUARY 22, 2018

I came to the name after incorporating my initials — ‘MAS’ is Spanish for ‘more’ — and ‘ink’ references pen-to-paper; writing your story to build and manage your communications. The name doubly fits, since our job is to manage TMI (“too much information”). We keep things simple. TMI does PR. Mika: Nail the elevator pitch.

Interviews 284

Interviews Radio Small Business Pitching 284

Maxim Behar

JANUARY 28, 2024

Given the fast development in this field, AI has the potential to optimize processes and assist in addressing ethical dilemmas in agencies and companies. First, always keep in mind that when you write something and you want an AI application or assistant to tell you about it, it may turn out that 80% of the information is not accurate.

Radio 59

Radio Ethics How To Writing 59

Sword and the Script

JANUARY 3, 2023

Public relations is defined as the practice of intentionally managing the spread of information between an individual or organization and the public. Influencing public opinion: PR can help shape public opinion about an organization or issue by presenting information in a way that is favorable to the organization.

Interviews 101

Interviews Publicity Technology Social Media 101

Maxim Behar

JANUARY 11, 2024

Management and running a company means that the problems of the company are on your mind whether you're having a glass of wine in the evening or a shower in the morning. In 1999, I introduced six values in our company and the fourth value was the 5-minute rule. The manager must manage every day from 9 to 5 or 9 to 6.

Leadership 59

Leadership Social Media Creativity Ethics 59

PR Fuel

JULY 26, 2020

If you’ve ever thought about using press releases , they are a great way to help your company get noticed. If so, keep reading to find five reasons why your company might be able to benefit from the advantages of a press release. One of the top reasons for a press release is to share the news about a big announcement from your company.

SEO 52

SEO Writing Local Product Launch 52

Bianchi Biz Blog

NOVEMBER 19, 2020

I want to write stories that thoroughly explain what’s going on and how it impacts them.”. If it’s a company anniversary story, perhaps there’s an employee who’s been with the company since the beginning that you can incorporate through quotes or interviews. Technical Information. I also look for timeliness.

Automotive 86

Automotive Journalism Interviews Engineering 86

Deirdre Breakenridge

FEBRUARY 5, 2015

In this two-part series, we are examining how some people naturally gravitate towards platform building, and what companies can do to harness that talent. Humanizing your company can be an immense competitive advantage. And Mitch blogs seven days a week, podcasts weekly, and writes for a number of newspapers and magazines.

Engineering 150

Engineering Writing Corporate Brand 150

B2B PR Sense

JANUARY 5, 2018

When companies try to do their own PR, it often lacks a strategy and falls through the cracks. When companies try to do their own PR, it often falls through the cracks CLICK TO TWEET. PR people don't whisper into the ears of journalists about what to write. Myth #6: PR professionals just write press releases.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Ethical Voices

SEPTEMBER 19, 2022

I was working for a digital marketing agency, and then I moved over to an events company, until the pandemic. But I would like to focus on our company story. The junta, the military, have a lot of affiliations with lots of companies in Myanmar and they always have, and all the agencies would work with these companies.

Ethics 83

Ethics Radio Sports Facebook 83